Ecommerce thiab Khw muag khoomSocial Media & Influencer Marketing

Plaub Yam Kev Lag Luam Hauv E-Kev Lag Luam Koj Yuav Tsum Tau Txais

Kev lag luam e-lag luam xav tias yuav loj hlob tsis tu ncua nyob rau xyoo tom ntej. Vim muaj kev nce qib hauv kev siv thev naus laus zis thiab kev hloov pauv hauv cov neeg siv khoom nyiam, nws yuav nyuaj los tuav lub forts. Cov khw muag khoom uas muaj cov khoom tsim tau zoo nrog cov qauv tshiab thiab thev naus laus zis yuav ua tiav zoo dua piv rau lwm cov khw muag khoom. Raws li tsab ntawv ceeb toom los ntawm Statista, thoob ntiaj teb cov khw muag khoom e-lag luam cov nyiaj tau los yuav nce mus txog $ 4.88 trillion los ntawm 2021. Yog li, koj tuaj yeem xav txog sai npaum li cas kev lag luam yuav hloov zuj zus nrog cov thev naus laus zis tshiab thiab cov qauv tshiab.

Tus kab mob kis thoob qhov cuam tshuam rau cov khw muag khoom thiab E-Commerce

Cov khw muag khoom hauv Asmeskas tab tom raug kaw kom ntau li 25,000 lub khw muag khoom xyoo no raws li tus mob coronavirus pandemic upends tus cwj pwm yuav khoom. Qhov ntawd yog ntau dua ob npaug ntawm 9,832 lub khw muag khoom uas tau kaw hauv 2019, raws li Coresight Research. Txog tam sim no xyoo no cov saw tseem ceeb hauv Asmeskas tau tshaj tawm ntau dua 5,000 qhov kev kaw mus tas li.

Phab ntsa Street Journal

Nrog rau kev ntshai ntawm kev sib kis, kev kaw hauv zos tau ua kom nrawm nrawm ntawm cov neeg siv khoom los ua kev yuav khoom hauv online. Cov tuam txhab uas tau npaj lossis hloov pauv sai sai rau kev muag khoom online tau vam meej nyob rau lub sijhawm muaj kev sib kis. Thiab nws tsis zoo li qhov kev hloov pauv ntawm tus cwj pwm no yuav swb rov qab thaum cov khw muag khoom qhib dua.

Cia peb saib qee qhov kev lag luam e-lag luam tawm tshiab uas koj yuav tsum tau ua raws.

Tshem Tawm

cov 2018 Lub Xeev ntawm Cov Tub Lag Luam e-Commerce Report pom tias 16.4% ntawm cov tuam txhab lag luam e-lag luam tau siv kev xa khoom poob los ntawm 450 lub khw hauv online. Poob shipping yog ib qho qauv ua lag luam zoo los txo cov nqi khoom muag thiab nce koj cov nyiaj tau los. Cov lag luam uas tsis muaj peev nyiaj tsawg tau txais txiaj ntsig los ntawm tus qauv no. Lub khw hauv online ua tus neeg nruab nrab ntawm tus neeg muag khoom thiab tus neeg yuav khoom.

Hauv cov lus yooj yim, kev lag luam thiab kev muag khoom yog ua los ntawm koj thaum shipping yog ua ncaj qha los ntawm cov chaw tsim khoom. Yog li, koj txuag nyiaj ntawm kev xa khoom thiab tseem, hauv kev tswj cov khoom muag hauv khw lossis nws tus nqi tuav.

Hauv cov qauv no, cov khw muag khoom hauv online muaj qhov pheej hmoo tsawg dua thiab tau txais txiaj ntsig zoo dua vim tias koj yuav yuav cov khoom lag luam tsuas yog tom qab koj cov neeg siv khoom tau xaj. Tsis tas li ntawd, nws txo cov nqi nyiaj siv ua haujlwm. Cov khw muag khoom e-lag luam uas twb tau siv txoj kev no thiab ua kom muaj kev vam meej yog Home Depot, Macy's thiab ob peb ntxiv.

Kev lag luam hauv online uas siv kev xa khoom xa tuaj tau txais txiaj ntsig nruab nrab ntawm cov nyiaj tau los loj hlob ntawm 32.7% thiab muaj qhov hloov pauv nruab nrab ntawm 1.74% hauv 2018. Nrog rau cov txiaj ntsig zoo li no, kev lag luam e-lag luam yuav pom ntau dua ntawm cov qauv xa khoom xa tuaj hauv xyoo tom ntej.

Multichannel Muag

Is Taws Nem yooj yim nkag mus rau feem ntau ntawm lub ntiaj teb, tab sis cov neeg yuav khoom siv ntau txoj hauv kev mus kav khw. Qhov tseeb, raws li cov Omnichannel Yuav Daim Ntawv Qhia, nyob ib ncig ntawm 87% ntawm cov neeg siv khoom hauv Tebchaws Meskas yog offline cov neeg yuav khoom. 

Ntxiv mus:

  • 78% ntawm cov neeg siv khoom tau hais tias lawv tau yuav khoom ntawm Amazon
  • 45% ntawm cov neeg siv khoom yuav los ntawm lub khw muag khoom online
  • 65% ntawm cov neeg tau txais kev pab yuav los ntawm lub khw cib-thiab-mortar
  • 34% ntawm cov neeg siv khoom tau txais kev yuav khoom ntawm eBay
  • 11% ntawm cov neeg siv khoom tau txais kev yuav khoom hauv Facebook, qee zaum hu ua f-commerce.

Saib ntawm cov lej no, cov neeg yuav khoom nyob txhua qhov chaw thiab nyiam nkag mus rau cov khoom ntawm txhua lub platform uas lawv tuaj yeem pom koj. Qhov kom zoo dua ntawm kev nyob tam sim no thiab nkag mus tau los ntawm ntau cov channel tuaj yeem txhawb koj txoj kev lag luam nrog cov nyiaj tau los zoo. Ntau thiab ntau cov khw muag khoom hauv online tab tom tig mus rau ntau txoj kev muag khoom… koj yuav tsum zoo ib yam. 

Cov channel nrov suav nrog eBay, Amazon, Google Khw, thiab Jet. Kev tshaj tawm xov xwm xws li Facebook, Instagram, thiab Pinterest tseem tab tom hloov pauv lub ntiaj teb kev lag luam e-lag luam nrog nws qhov kev thov loj hlob.

Smooth Checkout

Kev tshawb fawb los ntawm Lub koom haum Baymard pom tias kwv yees li 70% ntawm cov tsheb thauj khoom tau tso tseg nrog 29% ntawm kev tso tseg tshwm sim vim muaj txheej txheem nyiaj ntau dhau. Koj cov neeg siv khoom, uas tau npaj siab los ua kev yuav khoom, hloov lawv lub siab vim cov txheej txheem (tsis yog tus nqi thiab cov khoom). Txhua xyoo, ntau lub khw muag khoom poob cov neeg siv khoom vim tias muaj kev yuav khoom ntev los yog muaj kev ntxhov siab. 

Nyob rau hauv 2019, cov khw muag khoom yuav tsum daws qhov teeb meem no zoo nrog kev yooj yim checkout thiab cov kauj ruam them nyiaj. Cov khw muag khoom hauv online yuav ua ib kauj ruam ntxiv los txhim kho lawv cov txheej txheem them nyiaj ua kom muaj kev nyab xeeb dua, yooj yim, thiab yooj yim rau lawv cov neeg siv khoom.

Yog tias koj muaj lub khw hauv online uas muag thoob ntiaj teb, nws muaj txiaj ntsig kom muaj kev xaiv them nyiaj hauv zos rau koj cov neeg siv khoom thoob ntiaj teb. Txoj hauv kev zoo tshaj plaws yog txhawm rau muab koj cov nyiaj them poob haujlwm rau hauv ib lub platform, muab cov txheej txheem them nyiaj zoo rau koj cov neeg siv khoom thoob ntiaj teb.

Tus Kheej Kev Txawj Xav

Kev kho koj cov neeg siv khoom tshwj xeeb yog tus yuam sij rau kev vam meej hauv txhua lub lag luam. Hauv lub ntiaj teb digital, cov neeg siv khoom txaus siab yog qhov kev lag luam zoo tshaj plaws. Muaj nyob rau hauv txhua qhov channel tsis txaus, koj yuav tsum paub txog koj cov neeg siv khoom ntawm txhua lub platform thiab muab kev kho tshwj xeeb rau lawv raws li lawv keeb kwm yav dhau los nrog koj.

Yog tias tus neeg siv khoom uas nyuam qhuav tuaj xyuas koj lub hom phiaj hauv Facebook, piv txwv li, mus saib koj lub vev xaib, muab cov kev paub rau cov neeg siv khoom raws li qhov kawg ntsib lawv. Yam khoom twg koj tau nthuav tawm? Cov ntsiab lus twg koj tau tham txog? Qhov kev paub zoo ntawm omni-channel yuav ua rau muaj kev koom tes ntau dua thiab kev hloov pauv.

Raws li kev tshawb fawb Evergage, Tsuas yog 27% ntawm cov neeg lag luam tau syncing ib nrab lossis ntau dua ntawm lawv cov channel. Xyoo no, koj yuav pom qhov nce ntawm tus lej no vim cov neeg muag khoom tau tsom mus rau AI-tsav lub hom phiaj kom paub txog lawv cov neeg siv khoom ntawm ntau txoj kev. Qhov no yuav yog ib qho kev lag luam e-lag luam nrov tshaj plaws hauv 2019 uas koj yuav tsum tau txais.

Ib Lub Xeem E-commerce Tip

Cov no yog plaub txoj kev lag luam e-lag luam zoo tshaj plaws los ua raws li xyoo tom ntej. Kev hloov kho tshiab nrog cov thev naus laus zis yog txoj hauv kev zoo tshaj plaws kom koj txoj kev lag luam online vam meej yav tom ntej. Koj tuaj yeem ua ib kauj ruam tom ntej los ntawm kev ua kom tau raws li koj cov neeg siv khoom xav tau. Nco ntsoov tshawb xyuas koj cov neeg tuaj saib kom paub seb koj ua li cas hauv online. Muaj cov lus tawm tswv yim raws sij hawm los ntawm cov neeg siv khoom tuaj yeem tuaj yeem muab kev pom zoo rau koj rau koj txoj kev lag luam hauv khw.

Laura Himmer

Laura Himmer yog ib tus kws kho sau ntawv zoo heev. Nws thaj chaw thaj yog Kev Qhia Txog Kev Lag Luam, Zam Cov Ntawv Blog, Kev Ua Neej thiab kev sau ntawv zoo. Nws yog lub cev qoj ib ce thiab nyiam yoga. Laura yog ib tug poj niam uas tsis ntshai dab ntshai thiab lom zem.

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