Plaub Yam Kev Lag Luam Hauv E-Kev Lag Luam Koj Yuav Tsum Tau Txais

Kev Lag Luam Nyiaj Tawm Tshiab

Kev lag luam kev lag luam e-tos yuav tsum muaj kev vam meej nyob rau xyoo tom ntej. Vim tias kev nce qib hauv thev naus laus zis thiab kev hloov pauv ntawm cov neeg siv khoom nyiam, nws yuav nyuaj rau tuav lub nrig. Cov khw muag khoom zoo uas muaj lub ntsej muag nrog cov qauv tshiab thiab kev siv tshuab yuav muaj kev vam meej dua piv rau lwm cov khw muag khoom. As per tsab ntawv ceeb toom los ntawm Statista, cov khw muag khoom lag luam thoob ntiaj teb cov nyiaj tau los yuav nce txog $ 4.88 trillion los ntawm 2021. Li no, koj tuaj yeem xav tias yuav lag luam sai npaum li cas nrog kev hloov kho tshiab nrog kev thev naus laus zis thiab tshiab.

Tus Pandemic muaj feem cuam tshuam rau Khw Muag Khoom thiab E-Kev Lag Luam

Cov neeg muag khoom hauv Asmeskas tseem tab tom kaw ze li ntawm 25,000 khw muag rau xyoo no raws li kev kis tus kabmob coronavirus u u coj mus yuav khoomCov. Qhov ntawd yog ntau dua ob npaug ntawm 9,832 khw muag khoom uas kaw xyoo 2019, raws li Coresight Research. Txog tam sim no lub xyoo no cov saw hlau loj hauv tebchaws Meskas tau tshaj tawm ntau dua 5,000 lub chaw kaw lawm.

Phab ntsa Street Journal

Nrog rau kev ntshai ntawm kev mob kis, qhov kev kaw hauv zos tau ceev nrawm rau kev hloov ntawm cov neeg siv khoom los ua kev yuav khoom hauv online. Cov tuam txhab uas tau npaj tau lossis hloov pauv sai rau kev muag khoom online tau dhau mus ntawm kev muaj kev sib kis. Thiab nws tsis zoo li tias qhov kev hloov pauv ntawm tus cwj pwm no yuav thim rov qab li cov khw muag khoom qhib dua.

Cia wb mus saib qee qhov tshwm sim ntawm kev lag luam e-lag luam uas koj yuav tsum ua raws.

Tshem Tawm

cov 2018 Lub Xeev Tshaj Tawm Kev Lag Luam Cov Ntawv Qhia Kev Lag Luam pom tias 16.4% ntawm cov lag luam xa ntawv lag luam tau siv xa khoom poob qis los ntawm 450 khw hauv online. Thauj khoom xa tuaj yog cov qauv kev lag luam zoo los txo cov khoom txua thiab nce koj cov peev nyiaj. Kev lag luam nrog cov peev txheej tsawg dua tau txais txiaj ntsig los ntawm cov qauv no. Lub khw online ua ib tus neeg nruab nrab ntawm tus xa khoom thiab tus yuav.

Hauv cov lus yooj yooj yim, kev lag luam thiab muag khoom yog ua los ntawm koj thaum lub sijhawm xa khoom yog ncaj qha los ntawm cov kws tsim khoom. Yog li, koj txuag nyiaj ntawm kev xa khoom thiab thiab, hauv kev tswj hwm cov khoom muag hauv lub khw lossis nws cov nqi tuav.

Hauv cov qauv no, cov khw muag khoom hauv online muaj kev pheej hmoo tsawg dua thiab qhov muaj txiaj ntsig zoo dua li koj yuav yuav cov khoom tsuas yog tom qab koj cov neeg siv khoom tau txiav txim. Ntxiv mus, nws txo cov nqi siv nyiaj ua haujlwm. Cov lag luam muag khoom lag luam hauv E-uas tau siv cov qauv no thiab ua tiav qhov loj loj yog Lub Tsev Muag Khoom, Macy's thiab ob peb yam ntxiv.

Kev lag luam online uas siv kev xa khoom poob qis kev lag luam nyiaj tau los nruab nrab ntawm 32.7% thiab muaj qhov nruab nrab hloov pauv ntawm 1.74% xyoo 2018. Nrog cov txiaj ntsig zoo li no, kev lag luam e-lag luam yuav pom ntau ntxiv ntawm cov qauv xa khoom poob hauv xyoo tom ntej.

Multichannel Muag

Is Taws Nem siv tau yooj yim rau feem ntau ntawm lub ntiaj teb, tab sis cov neeg yuav khoom siv ntau txoj kev mus ncig mus kav khw. Qhov tseeb, raws li cov Omnichannel Yuav Daim Ntawv Tshaj Qhia, nyob ib ncig ntawm 87% ntawm cov neeg siv khoom hauv Tebchaws Meskas offline neeg yuav khoom. 

Ntxiv mus:

  • 78% ntawm cov neeg tau txais kev pab hais tias lawv tau yuav khoom ntawm Amazon
  • 45% ntawm cov neeg siv khoom yuav khoom los ntawm khw muag khoom hauv online
  • 65% ntawm cov neeg siv khoom siv yuav khoom los ntawm cov khw cib thiab cov caws pliav
  • 34% ntawm cov neeg tau txais kev pab ua khoom yuav ntawm eBay
  • 11% ntawm cov neeg tau txais kev pab yuav khoom hauv Facebook, qee zaum hu ua f-commerce.

Saib ntawm cov lej no, cov neeg yuav khoom hauv txhua qhov chaw thiab nyiam kom muaj kev nkag mus rau cov khoom ntawm txhua lub platform uas lawv tuaj yeem nrhiav tau koj. Qhov zoo ntawm kev nthuav tawm thiab siv tau los ntawm ntau txoj kev tuaj yeem tuaj yeem txhawb koj txoj kev lag luam nrog nyiaj tau zoo. Ntau thiab ntau cov khw muag khoom hauv online tau xa mus rau ntau cov chaw muag ... koj yuav tsum ua ib yam nkaus. 

Cov chaw nrov xws li eBay, Amazon, Google Khw, thiab Dav Hlau. Cov kev tshaj lij xov xwm xws li Facebook, Instagram, thiab Pinterest tseem tab tom hloov kev lag luam e-luam nrog lub ntiaj teb xav tau ntau dua.

Daim Tshawb Fawb

Kev tshawb fawb los ntawm Baymard lub koom haum pom tias kwv yees li 70% ntawm cov khoom yuav khoom tau tso tseg nrog 29% ntawm kev tso tseg vim tshwm sim los ntawm tus txheej txheem dhau los. Koj tus neeg yuav khoom, uas tau npaj siab los ua kev yuav khoom, hloov lawv lub siab vim muaj cov txheej txheem (tsis yog tus nqi thiab cov khoom lag luam). Txhua xyoo, ntau lub khw muag khoom poob cov qhua tuaj noj mov vim tias txoj kev yuav khoom ntev lossis khoom lag luam. 

Xyoo 2019, cov neeg muag khoom muag yuav tsum daws cov xwm txheej no kom zoo nrog kev tshawb xyuas yooj yim thiab kev them nyiaj. Cov khw muag khoom online yuav rhais ib kauj ruam ntxiv los txhim kho lawv daim ntawv txheeb los ua kom nws muaj kev nyab xeeb dua, yooj yim thiab yooj yim rau lawv cov neeg siv khoom.

Yog tias koj muaj khw hauv online uas muag cov khoom siv thoob ntiaj teb, nws tau txais txiaj ntsig muaj kev xaiv nyiaj hauv zos rau koj cov neeg siv khoom thoob ntiaj teb. Txoj kev zoo tshaj yog kev sau cov nyiaj them ua ke rau hauv ib qho kev siv, muab cov txheej txheem them ncaj qha rau koj cov neeg siv khoom thoob ntiaj teb.

Tus Kheej Kev Txawj Xav

Kho koj cov neeg siv khoom tshwj xeeb yog tus yuam sij rau kev vam meej hauv kev lag luam. Hauv lub ntiaj teb digital, cov neeg txaus siab yog qhov kev lag luam tshaj plaws. Muaj nyob rau ntawm txhua cov channel tsis txaus, koj yuav tsum paub koj cov neeg siv khoom ntawm txhua lub platform thiab muab kev kho mob tshwj xeeb raws lawv cov keeb kwm yav dhau los nrog koj.

Yog tias ib tus qhua tuaj noj mov uas nyuam qhuav mus saib koj lub npe hauv Facebook, piv txwv, yog mus saib koj lub vev xaib, muab cov kev paub dhau los ntawm cov neeg siv khoom raws li kev sib ntsib dhau los uas lawv tau muaj. Koj tau tso cov khoom dab tsi? Cov ntsiab lus dab tsi koj tau tham txog? Kev zaws tsis muaj omni-channel tsim yuav tsav ntau dua kev sib koom tes thiab kev hloov pauv.

Raws li kev tshawb fawb Evergage, tsuas yog 27% ntawm cov neeg ua lag luam yog sib txuas ib nrab lossis ntau dua ntawm lawv cov kwj degCov. Xyoo no, koj yuav pom qhov nce siab hauv cov lej no raws li cov neeg muag khoom tsom mus rau AI-tsav cov hom phiaj kom paub txog lawv cov neeg siv khoom ntawm ntau cov chaw. Qhov no yuav yog ib qho ntawm cov nyiam lag luam e-lag luam tshaj plaws hauv 2019 uas koj yuav tsum tau txais yuav.

Ib Kawg Ecommerce Tip

Cov no yog plaub qhov tseem ceeb tshaj plaws hauv kev lag luam e-lag luam yuav ua raws hauv xyoo tom ntej. Nyob kho nrog lub thev naus laus zis yog txoj hauv kev zoo tshaj plaws kom koj txoj kev lag luam online txuas ntxiv mus lawm yav tom ntej. Koj tuaj yeem tuaj yeem tawm mus tom ntej los ntawm kev ua kom tau raws li qhov xav tau ntawm koj cov neeg siv khoom. Nco ntsoov soj ntsuam koj cov neeg tuaj saib koj lub peev xwm ua kom paub koj nyob online. Muaj cov lus qhia rov qab los ntawm cov neeg siv khoom lag luam tuaj yeem muab koj cov kev pom zoo rau koj cov kev ua lag luam hauv kev ua lag luam.

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