Ecommerce thiab Khw muag khoomKev Lag Luam Infographics

Ecommerce Personalization Solutions Xav Tau 4 Cov Phiaj Xwm No

Thaum cov neeg lag luam sib tham e-kev lag luam tus kheej, lawv ib txwm tham txog ib lossis ob qho haujlwm tab sis ploj txhua txoj hauv kev los tsim txoj kev lag luam tshwj xeeb thiab kev xaiv khw rau lawv cov qhua. Cov neeg muag khoom hauv online uas tau siv tag nrho 4 yam - zoo li Disney, Uniqlo, Converse thiab O'Neill - pom cov txiaj ntsig zoo kawg:

  • 70% nce rau hauv kev lag luam cov qhua hauv kev lag luam
  • 300% nce rau cov nyiaj tau los hauv ib qho tshawb
  • 26% nce rau hauv kev hloov pauv hloov

Thaum lub suab ntawd xav tsis thoob, kev lag luam tsis ua raws li cov tswv yim no. Reflektion tau tso cov 2015 RSR Kev Qhia Txog Tus Kheej, muab cov khw muag khoom ua lag luam qib F:

  • 85% kho cov neeg yuav khoom rov qab zoo tib yam li thawj zaug qhua
  • 52% tsis kho cov ntsiab lus raws li desktop, ntsiav tshuaj lossis smartphone
  • 74% tsis muaj lub cim xeeb ntawm cov khoom dhau los browsed los ntawm cov neeg siv thaum lub sijhawm mus ntsib yav dhau los

Ib siab siv e-lag luam tus kheej lub tswv yim nws muaj 4 lub tswv yim tseem ceeb:

  1. sib tshuam - sawb cov ntsiab lus raws li keeb kwm yuav khoom
  2. tswv yim pom zoo - pom zoo, muaj feem xyuam thiab cov khoom lag luam xav zoo
  3. Ntse Tshawb Nrhiav - autocompletion hauv kab tshawb nrhiav, keeb kwm tseeb ntawm kev tshawb
  4. Haum Cov Nplooj Ntawv - dynamic tsev nplooj ntawv rau tshiab thiab rov qab cov neeg siv ntawm ob lub desktop thiab txawb

Tso Daim Ntawv Tshaj Tawm

Tus kheej rau Ecommerce

Douglas Karr

Douglas Karr yog tus tsim ntawm tus Martech Zone thiab paub tus kws tshaj lij ntawm kev hloov digital. Doug yog a Keynote thiab Kev Lag Luam Hais Lus Tshaj TawmCov. Nws yog VP thiab cofounder ntawm Highbridge, lub tuam txhab tshwj xeeb hauv kev pab cov tuam txhab ua lag luam rau kev hloov pauv hloov kho thiab ua kom tiav cov peev txheej thev naus laus zis siv Salesforce technologies. Nws tau tsim digital marketing thiab cov tswv yim khoom lag luam rau Dell Technologies, GoDaddy, salesforce, Webtrends, Thiab SmartFOCUSCov. Douglas tseem yog tus uas sau phau ntawv no Neeg Blogging rau Dummies thiab co-neeg sau ntawm Phau Ntawv Lag Luam Zoo Dua.

lwm yam khoom

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