Cov Ntawv Teev Cov Ecommerce: Qhov kawg yuav tsum-muaj rau koj lub Khw Online
Ib qho ntawm cov ncauj lus tshaj plaws uas peb tau muab tawm xyoo no tau ua rau peb muaj txhij txhua lub website nta ntaub ntawv txheebCov. Qhov infographic no yog ib qho kev soj ntsuam zoo heev los ntawm lwm lub chaw ua haujlwm zoo uas tsim tawm infographics, MDG Kev Tshaj Tawm.
Lub vev xaib lag luam e-lag luam twg yog qhov tseem ceeb tshaj rau cov neeg siv khoom? Lub hom yuav tsum tsom ntsoov rau lub sijhawm, lub zog thiab nyiaj txiag rau kev txhim kho? Txhawm rau tshawb nrhiav, peb tau saib rau tus tswv tsev ntawm cov kev soj ntsuam tsis ntev los no, cov ntawv tshawb fawb, thiab cov ntaub ntawv qhia kev kawm. Los ntawm qhov kev txheeb xyuas ntawd, peb pom tias tib neeg thoob plaws txhua cheeb tsam thiab feem ntsug tau xwm yeem muaj nuj nqis tib yam ntawm ob peb lub vev xaib tseem ceeb thaum mus yuav online. Cov neeg xav tau dab tsi xav tau ntawm E-Commerce Cov Vev Xaib
Cov txiaj ntsig ntawm lawv cov kev tshawb fawb thiab kev soj ntsuam ntawm cov kws tshaj lij tau ua rau 5 pawg loj uas taug kev hauv lub tuam txhab e-lag luam cov ntsiab lus tseem ceeb tshaj plaws rau kev tsav tsheb kev paub, txoj cai, thiab kev hloov pauv. Kuv tau ntxiv qee qhov kev nyiam ntawm kuv tus kheej uas tau plam los ntawm cov txiaj ntsig kev soj ntsuam.
Tus neeg siv kev kawm
47% ntawm cov neeg tau txais kev pabcuam hais tias kev siv tau thiab teb raug yog qhov tseem ceeb tshaj plaws ntawm lub vev xaib e-lag luam
- ceev - e-commerce site yuav tsum ceev ceev. 3 ntawm 4 tus neeg yuav khoom hais tias lawv yuav tawm hauv lub vev xaib e-lag luam yog tias nws qeeb qeeb
- intuitive - kev taw qhia, cov khoom lag luam sib xws, thiab cov yam ntxwv ntawm qhov chaw yuav tsum yooj yim nrhiav thiab siv.
- noog - 51% ntawm tag nrho cov neeg Asmeskas ua kev yuav khoom online hauv xov tooj ntawm tes, yog li lub khw yuav tsum sib koom ua ke thoob plaws txhua yam khoom siv.
- Shipping - tus nqi thauj khoom thiab lub sijhawm ntev xa khoom yuav cuam tshuam kev muag khoom.
- Security - xyuas kom koj mus tag nrho tawm ntawm daim ntawv pov thawj EV SSL thiab tshaj tawm cov ntawv pov thawj kev ruaj ntseg ntawm cov neeg sab nraud.
- Rov qab txoj cai - qhia cov qhua paub koj txoj cai xa rov qab ua ntej lawv yuav.
- Customer Service - muaj kev sib tham lossis xov tooj rau teb rau kev thov muag lossis kev pabcuam.
Cov Lus Qhia Txog Cov Khoom Lag Luam
Cov qhua feem ntau tsis tau npaj yuav, lawv yog cov tau tshawb nrhiav. Thaum koj muab txhua yam ntaub ntawv lawv xav tau, lawv yuav ua rau kev yuav khoom thaum nws muaj txhij txhua.
- khoom Paub meej - 77% ntawm cov neeg tau txais kev pab hais cov ntsiab lus cuam tshuam lawv kev txiav txim siab yuav khoom
- Lus Nug & Cov Lus Teb - Yog tias cov ntaub ntawv tsis nyob ntawd, 40% ntawm cov neeg yuav khoom hauv online nrhiav cov hauv kev kom nug cov lus nug thiab tau txais cov lus teb ua ntej ua kev yuav khoom
- raug - 42% ntawm cov neeg siv khoom tau rov qab yuav khoom online vim cov ntaub ntawv tsis raug thiab 86% ntawm cov neeg tau txais kev pabcuam hais tias lawv yuav tsis muaj peev xwm ua qhov kev yuav khoom rov qab los ntawm lub xaib uas lawv tau yuav nws.
- Hauv Tshuag - Tsis muaj ib yam dab tsi uas yuav ntxhov siab ntau dua li tau txais txhua txoj hauv kev rau daim tshev ua ntej koj pom cov khoom tawm ntawm cov khoom. Khaws koj lub xaib thiab cov lus qhia tau hloov kho nrog cov xwm txheej hauv kev siv cov nplua nuj snippets.
Dluab, Duab, Dluab
Cov qhua feem ntau tshawb nrhiav cov ntsiab lus pom tseeb ntawm cov khoom lag luam vim tias lawv tsis nyob ntawd los kuaj lawv. Muaj qhov kev xaiv loj ntawm cov duab siab daws teeb meem yuav tsav kev yuav khoom ntxiv.
- Ntau Cov Duab - 26% ntawm cov neeg tau txais kev pab hais tias lawv tau tso tseg kev yuav khoom online vim yog cov duab tsis zoo lossis cov duab tsawg dhau.
- Muaj Peev Xwm Kho Siab - muab lub peev xwm los pom cov ntsiab lus ntxig ntxig ntawm cov duab ib qho tseem ceeb rau ntau tus neeg yuav khoom hauv online.
- zoom - 71% ntawm cov neeg yuav khoom noj tsis tu ncua siv cov khoom muag-zoom rau ntawm cov khoom lag luam
- ceev - Nco ntsoov tias koj cov duab yog compressed thiab thauj los ntawm cov xa xov xa tawm kom paub tseeb tias lawv tau thauj khoom sai. Koj yuav txawm xav tso duab tom qab uas tsis muaj kev ua kom pom tseeb (xws li tom hauv carousel).
Kev ntaus nqi thiab Xyuas
Teeb cov kev txheeb xyuas qhov tsis sib xws / kev ntsuas rau hauv koj lub xaib yuav muab ntau qhov kev xav thiab tsim kom muaj kev ntseeg siab nrog cov neeg tuaj saib. Qhov tseeb, 73% ntawm cov neeg yuav khoom xav pom dab tsi lwm tus neeg yuav khoom yuav tsum hais ua ntej kev txiav txim siab
- Tsis xaiv ntsej muag - Cov neeg tau txais kev pab tsis ntseeg txoj kev ntsuas zoo meej, lawv tshawb nrhiav kev ntsuas tsis zoo los saib seb lwm tus xav li cas txog ib yam khoom yuav cuam tshuam lawv txoj kev txiav txim siab yuav khoom.
- Thib peb-tog - 50% ntawm cov neeg siv khoom lag luam xav pom cov khoom lag luam tshuaj xyuas thib peb
- ntau - Cov neeg tau txais kev pabcuam xav muaj qhov yooj yim txog kev yuav khoom, xav kom muaj peev xwm los tuav cov tuam txhab kev lag luam, thiab xav pom ntau yam kev txheeb xyuas uas tsom mus rau ob qho zoo thiab kev nyab xeeb ntawm cov khoom.
- Snippets - nthuav kev ua haujlwm ntawm koj cov kev ntsuas thiab tshuaj xyuas siv cov nplua nuj snippets kom lawv qhia hauv cov txiaj ntsig hauv kev tshawb.
Kev Tshawb Nrhiav Khoom Ntawm Chaw
Kev tshawb nrhiav hauv chaw yog ib qho tseem ceeb rau txhua qhov kev lag luam e-lag luam. Rau qee tus neeg siv khoom, 71% ntawm cov neeg tuaj muag khoom tau hais tias lawv ib txwm siv kev tshawb nrhiav, thiab feem ntau nws yog thawj zaug uas lawv tau mus rau ib qho chaw.
- Pib-Tiav - Ua hauv kev pib ua tiav kev ua haujlwm uas lim cov khoom npe, pawg, thiab lwm yam.
- Tshawb nrhiav Semantic - Siv kev ua semantic nrhiav kom xa cov txiaj ntsig zoo dua
- Lim - 70% ntawm cov neeg yuav khoom tau hais tias lawv pom muaj txiaj ntsig yuav lim tau cov khoom lag luam los ntawm kev xaib ntawm lub xaib
- Qhov txawv - Lub peev xwm los txheeb ntawm kev txheeb xyuas, muag, thiab nqi yog txhua tus pab rau cov neeg siv khoom kom paub cov khoom lawv xav tau.
- Breadcrumbs - Suav nrog cov khoom ua kom zoo, xws li breadcrumbs hauv cov nplooj ntawv ua tau
- Cov ncauj lus kom ntxaws - Qhia txog cov duab thiab cov ntsuas ntsuas ntawm cov txiaj ntsig hauv kev tshawb pom
- kev sib piv - Muaj sijhawm los tshuaj xyuas cov yam ntxwv thiab cov ua ke ib sab.