Cov ntsiab lus MarketingTshawb nrhiav

Theej Cov Ntsiab Lus Nplua: Cov Lus Qhia, Qhov Tseeb, thiab Kuv Qhia

Rau ntau caum xyoo, Google tau tawm tsam qhov hais txog lub ntsiab lus ntawm lub ntsiab lus luam txhaum cai. Txij li thaum kuv tseem pheej teb cov lus nug nyob rau nws, Kuv xav tias nws yuav tsim nyog sib tham ntawm no. Ua ntej, cia peb tham txog qhov qhia tawm:

Yog Dab Tsi Cov ntsiab lus theej tawm?

Cov ntsiab lus theej tawm cov ntsiab lus feem ntau hais txog cov ntsiab lus tseem ceeb nyob rau hauv lossis dhau tus thawj uas sib phim lwm yam ntsiab lus lossis qhov ntawd zoo sib xws. Feem ntau, qhov no tsis yog dag ntxias hauv cov keeb kwm. 

Google, Zam Kev Ua Luam Cov Ntsiab Lus

Theej Cov ntsiab lus lub txim txhaum yog Dab Tsi?

Kev rau txim txhais tau tias koj lub xaib tsis nyob rau hauv qhov kev tshawb nrhiav tau zoo ib yam, lossis tias koj cov nplooj ntawv tau raug txo qis hauv qeb duas ntawm cov ntsiab lus tshwj xeeb. Nws tsis muaj ib qho. Sijhawm. Google dispelled cov tswvyim hais ua dabneeg hauv 2008 tsis tau cov neeg tseem tham txog nws txawm hnub no.

Cia peb muab qhov no tso pw ib zaug thiab rau tas nrho, folks: Tsis muaj ib qho zoo li yog "duplicate ntsiab lus raug nplua." Tsawg kawg, tsis yog nyob hauv txoj kev uas neeg feem coob txhais tau thaum lawv hais ntawd.

Google, Demystifying Tus Ob Luam Cov Ntsiab Lus Nplua

Hauv lwm lo lus, lub hav zoov ntawm cov ntsiab lus theej tawm ntawm koj lub xaib tsis yuav kom koj lub vev xaib raug nplua. Koj tseem tuaj yeem qhia tawm hauv kev tshawb pom thiab tseem tseem nyob qib zoo ntawm nplooj ntawv nrog cov ntsiab lus theej tawm.

Vim li cas Google Yuav Xav Koj Kom Tsis txhob Luam Tawm Cov Ntsiab Lus?

Google xav tau kev paub zoo tshaj rau cov neeg siv hauv nws Lub Tshuab Tshawb Nrhiav qhov twg cov neeg siv pom cov ntaub ntawv tseem ceeb nrog txhua qhov nyem ntawm qhov kev tshawb nrhiav. Cov ntsiab lus sib tshooj yuav ua rau qhov kev paub dhau los no yog tias 10 cov txiaj ntsig saum toj kawg nkaus ntawm nplooj ntawv tshawb fawb cav (SERP) muaj cov ntsiab lus tib yam. Nws yuav ntxhov siab rau tus neeg siv thiab nws cov txiaj ntsig tshawb fawb yuav raug siv los ntawm lub kaus mom dub SEO cov tuam txhab tsuas tsim tawm cov ntsiab lus ua liaj ua teb los tswj cov txiaj ntsig kev tshawb fawb.

Cov ntsiab lus theej tawm ntawm lub xaib tsis yog lub hauv paus rau kev ua ntawm lub vev xaib tshwj tsis yog tias zoo li lub hom phiaj ntawm cov ntsiab lus theej tawm yuav tsum raug dag thiab siv cov kev tshawb fawb hauv lub cav. Yog tias koj lub vev xaib tiv thaiv teeb meem cov ntsiab lus tsis meej… peb ua qhov haujlwm zoo ntawm kev xaiv ib qho ntawm cov ntsiab lus qhia rau hauv peb qhov tshawb pom.

Google, Zam Tsim Qhov Tsim Cov Ntsiab Lus

Yog li tsis muaj kev nplua thiab Google yuav xaiv ib qho version los tso saib, vim li cas koj thiaj li yuav tsum zam cov ntsiab lus sib npaug? Tej zaum koj tseem ua mob rau koj lub peev xwm los qeb duas txawm tsis raug nplua. Nov yog vim li cas:

  • Google yuav feem ntau yuav tso tawm ib nplooj ntawv los ntawm koj qhov chaw hauv cov txiaj ntsig… yog ib qho uas muaj txoj cai zoo tshaj plaws ntawm backlinks. Cov txiaj ntsig ntxiv yuav zoo li tsis quav ntsej thiab tsis tshwm sim. Raws li qhov tshwm sim, kev siv zog muab tso rau hauv lwm cov nplooj ntawv sib npaug tsuas yog ib qho pov tseg txog kev tshawb nrhiav cav qeb duas.
  • Txhua nplooj ntawv qeb duas yog hnyav ncawv raws li cov muaj feem xyuam backlinks los ntawm cov chaw sab nraud. Yog tias koj muaj peb nplooj ntawv nrog cov ntsiab lus zoo ib yam (lossis peb txoj hauv kev mus rau tib nplooj ntawv), koj tuaj yeem muaj backlinks rau txhua nplooj ntawv es tsis yog tag nrho cov backlinks ua rau ib qho ntawm lawv. Hauv lwm lo lus, koj ua mob rau koj lub peev xwm kom muaj ib nplooj ntawv sau tag nrho cov backlinks thiab qeb duas zoo dua. Ib nplooj ntawv qeb duas hauv cov txiaj ntsig saum toj kawg nkaus yog qhov zoo dua li peb nplooj ntawv ntawm nplooj 2!

Hauv lwm lo lus… yog tias kuv muaj peb nplooj ntawv nrog cov ntsiab lus sib npaug, thiab txhua tus muaj tsib qhov backlinks… nws yuav tsis zoo li ib nplooj ntawv nrog 15 backlinks! Duplicate cov ntsiab lus txhais tau hais tias koj cov nplooj ntawv sib tw nrog ib leeg thiab tuaj yeem ua mob rau tag nrho lawv ntau dua li qhov qeb duas ib nplooj ntawv zoo, tsom.

Tab sis Peb Puas Muaj qee Cov Lus Tsi Ntxiv Nyob Hauv Nplooj Ntawv, Tam Sim No ?!

Nws yog ib qho tsim nyog kom muaj cov ntsiab lus duplicate hauv ib lub vev xaib. Piv txwv li, yog tias kuv yog ib lub tuam txhab B2B nrog cov kev pabcuam uas ua haujlwm thoob plaws ntau qhov kev lag luam, kuv yuav muaj nplooj ntawv qhia txog kev lag luam rau kuv qhov kev pabcuam. Feem ntau ntawm cov lus piav qhia ntawm cov kev pabcuam ntawd, cov txiaj ntsig, ntawv pov thawj, tus nqi, thiab lwm yam, txhua yam yuav zoo ib yam los ntawm ib nplooj ntawv kev lag luam mus rau lwm qhov. Thiab qhov ntawd ua rau kev nkag siab!

Koj tsis yog dag ntxias nyob rau hauv rewriting cov ntsiab lus los personalize nws rau txawv personas; nws yog ib rooj plaub ntawm duplicate cov ntsiab lusCov. Ntawm no yog kuv lub tswv yim, tab sis yog:

  1. Siv Cov Npe Tsis Muaj Feem - Siv cov piv txwv saum toj no, kuv nplooj ntawv npe yuav suav nrog cov kev pabcuam thiab kev lag luam nplooj ntawv tsom mus rau.
  2. Siv Unique Page Meta Cov Khoom Piav Qhia - Kuv cov lus piav qhia meta kuj tseem yuav tshwj xeeb thiab tsom.
  3. Sau cov ntsiab lus tsis txawv tshwj xeeb - Txawm hais tias cov nplooj ntawv loj loj tuaj yeem raug luam tawm, Kuv yuav suav nrog kev lag luam hauv subheadings, imagery, kos duab, yeeb yaj kiab, ntawv pov thawj, thiab lwm yam, kom ntseeg tau tias qhov kev paub tshwj xeeb thiab tsom mus rau cov neeg tuaj saib lub hom phiaj.

Piv txwv tias koj tab tom noj yim kev lag luam nrog koj cov kev pabcuam thiab suav nrog yim nplooj ntawv no nrog cov URLs tshwj xeeb, cov npe, cov lus piav qhia meta, thiab feem pua ​​​​(kuv lub plab tsis muaj cov ntaub ntawv yog 30%) ntawm cov ntsiab lus tshwj xeeb. Hauv qhov no, koj yuav tsis khiav qhov kev pheej hmoo ntawm Google xav tias koj tab tom sim dag lwm tus. Thiab, yog tias nws yog nplooj ntawv tsim tau zoo nrog cov txuas txuas ... koj tuaj yeem ua haujlwm zoo rau ntau ntawm lawv. Kuv tuaj yeem suav nrog nplooj ntawv niam txiv nrog cov ntsiab lus uas thawb cov neeg tuaj saib rau cov nplooj ntawv rau txhua qhov kev lag luam.

Yuav ua li cas yog tias kuv Hloov Tawm Lub Nroog lossis Lub Nroog Lub Npe Rau Lub Hom Phiaj?

Qee qhov piv txwv phem tshaj ntawm cov ntsiab lus du uas kuv pom yog SEO liaj teb uas coj thiab luam cov nplooj ntawv mus rau txhua qhov chaw thaj chaw cov khoom lossis kev pabcuam ua haujlwm hauv. Kuv tau ua haujlwm nrog ob lub tuam txhab vov tsev tam sim no uas muaj yav dhau los SEO kws pab tswv yim uas tsim tawm ntau lub nroog-centric nplooj ntawv uas lawv hloov lub nroog lub npe hauv lub npe, meta piav qhia, thiab cov ntsiab lus. Nws tsis ua hauj lwm… tag nrho cov nplooj ntawv ranked tsis zoo.

Raws li lwm txoj hauv kev, kuv tau tso cov qauv hauv qab uas teev cov nroog lossis cov nroog uas lawv tau txais kev pabcuam, muab nplooj ntawv chaw pabcuam nrog daim ntawv qhia thaj chaw uas lawv tau txais kev pabcuam, xa tag nrho cov nroog nplooj ntawv mus rau nplooj ntawv pabcuam… thiab boom… cov kev pabcuam. nplooj ntawv thiab chaw pabcuam nplooj ntawv ob qho tib si skyrocketed nyob rau hauv qeb.

Tsis txhob siv cov ntawv sau yooj yooj yim lossis hloov cov ntsiab lus ua liaj ua teb los hloov ib lo lus zoo li no… koj tab tom thov teeb meem, thiab nws tsis ua haujlwm. Yog tias kuv yog ib tug ru tsev uas npog 14 lub nroog… Kuv xav kom muaj backlinks thiab hais los ntawm cov chaw xov xwm, cov chaw koom tes, thiab cov chaw hauv zej zog taw qhia rau kuv nplooj ntawv ib sab. Qhov ntawd yuav tau txais kuv qeb duas thiab tsis muaj kev txwv rau pes tsawg lub nroog-kev pabcuam ua ke cov ntsiab lus uas kuv tuaj yeem suav nrog ib nplooj ntawv.

Yog tias koj lub tuam txhab SEO tuaj yeem sau ua liaj ua teb zoo li no, Google tuaj yeem ntes nws. Nws yog dag thiab tuaj yeem ua rau koj raug nplua nyob rau lub sijhawm ntev.

Tau kawg, muaj kev zam. Yog tias koj xav tsim ntau qhov chaw nplooj ntawv nrog cov ntsiab lus tshwj xeeb thiab cuam tshuam rau tus kheej qhov kev paub dhau los, qhov ntawd tsis yog dag ... uas yog tus kheej. Ib qho piv txwv yuav yog lub nroog ncig saib… qhov twg qhov kev pabcuam zoo ib yam, tab sis muaj ntau qhov sib txawv ntawm qhov kev paub ntawm thaj chaw uas tuaj yeem piav qhia hauv cov duab thiab cov lus piav qhia.

Tab sis Ua Li Cas 100% Tsis Txaus Ntseeg Cov Cov Ntsiab Lus theej tawm?

Yog tias koj lub tuam txhab luam tawm cov xov xwm tshaj tawm, piv txwv li, uas tau ua nws qhov kev sib tw thiab tau tshaj tawm thoob plaws ntau qhov chaw, koj tseem yuav xav tshaj tawm nws ntawm koj lub xaib. Peb pom qhov no ntau zaus. Los yog yog tias koj tau sau ib tsab xov xwm ntawm ib lub vev xaib loj thiab xav rov luam tawm nws rau koj lub xaib. Nov yog qee qhov kev coj ua zoo tshaj plaws:

  • Canonical - Ib qhov txuas canonical yog cov khoom siv metadata hauv koj nplooj ntawv uas qhia Google tias nplooj ntawv yog du thiab lawv yuav tsum saib ntawm qhov sib txawv URL rau qhov chaw ntawm cov ntaub ntawv. Piv txwv li, yog tias koj nyob hauv WordPress thiab xav hloov kho qhov chaw Canonical URL, koj tuaj yeem ua qhov no nrog Rank Math SEO plugin. Ntxiv cov keeb kwm URL hauv canonical, thiab Google yuav hwm tias koj nplooj ntawv tsis sib npaug thiab lub hauv paus tsim nyog tau txais credit. Nws zoo li no:
<link rel="canonical" href="https://martech.zone/duplicate-content-myth" />
  • Redirect - Lwm qhov kev xaiv yog hloov mus rau ib qho URL mus rau qhov chaw koj xav kom tib neeg nyeem thiab tshawb fawb xyaw rau qhov ntsuas. Feem ntau, peb tshem tawm cov ntsiab lus sib npaug ntawm lub vev xaib thiab hloov pauv txhua nplooj ntawv qis dua mus rau nplooj ntawv qib siab tshaj plaws.
  • Noindex - khij ib nplooj ntawv rau noindex thiab tsis suav nrog nws los ntawm kev tshawb fawb xyaw yuav ua rau lub tshuab tshawb nrhiav tsis quav ntsej nplooj ntawv thiab khaws nws tawm ntawm kev tshawb fawb cav. Google tawm tswv yim tawm tsam qhov no, hais tias:

Google tsis pom zoo kom thaiv cov neeg nkag mus nkag rau cov ntsiab lus theej tawm ntawm koj lub vev xaib, txawm tias yuav yog nrog robots.txt cov ntaub ntawv lossis lwm txoj hauv kev.

Google, Zam Tsim Qhov Tsim Cov Ntsiab Lus

Yog tias kuv muaj ob nplooj ntawv duplicate kiag li, kuv yuav siv lub canonical lossis redirect kom cov backlinks rau kuv nplooj ntawv tau dhau mus rau nplooj ntawv zoo tshaj plaws, txawm li cas los xij.

Yuav Ua Li Cas Yog Muaj Ib Tus Neeg Nyiag Thiab Luam Tawm Koj Cov ntsiab lus?

Qhov no tshwm sim txhua ob peb lub hlis nrog kuv qhov chaw. Kuv pom cov lus hais ntawm kuv cov software mloog thiab pom tias lwm qhov chaw tau tshaj tawm kuv cov ntsiab lus raws li lawv tus kheej. Koj yuav tsum ua ob peb yam:

  1. Sim hu rau lub xaib ntawm lawv daim ntawv tiv tauj lossis email thiab thov kom nws raug tshem tawm tam sim.
  2. Yog tias lawv tsis muaj cov ntaub ntawv tiv toj, ua tus sau Whois saib xyuas thiab tiv tauj cov neeg hauv lawv cov ntaub ntawv sau npe.
  3. Yog tias lawv muaj kev ceev ntiag tug hauv lawv qhov chaw sau npe, tiv tauj lawv tus kws kho mob thiab qhia rau lawv paub tias lawv cov neeg siv khoom ua txhaum koj txoj cai.
  4. Yog tias lawv tseem tsis ua raws li, hu rau cov tshaj tawm ntawm lawv lub xaib thiab qhia rau lawv paub tias lawv nyiag cov ntsiab lus.
  5. Ua ntawv thov raws li hauv Digital Millennium Copyright Act.

SEO Yog Hais Txog Cov Neeg Siv, Tsis Siv Algorithms

Yog tias koj tsuas nco ntsoov tias SEO yog txhua yam hais txog cov neeg siv kev paub thiab tsis yog qee qhov algorithm los yeej, qhov kev daws teeb meem yog yooj yim. Nkag siab koj cov neeg tuaj saib, thiab kho tus kheej lossis faib cov ntsiab lus kom muaj kev koom tes ntau dua thiab muaj txiaj ntsig yog qhov kev coj ua zoo. Sim dag algorithms yog qhov txaus ntshai.

Disclosure: Martech Zone yog tus neeg siv khoom thiab koom nrog Qeb Lej.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.