Cov ntsiab lus MarketingEcommerce thiab Khw muag khoom

Puas Yog Koj Lub Vev Xaib Zoo Li Amazon?

Thaum twg yog zaum kawg Amazon nug koj tias koj yog leej twg? Tej zaum thaum koj xub kos npe rau koj tus account Amazon, txoj cai? Ntev npaum li cas lawm? Qhov ntawd yog qhov kuv xav!

Thaum koj kos npe rau hauv koj tus account Amazon (lossis tsuas yog mus saib lawv qhov chaw yog tias koj nkag rau hauv), nws tam sim ntawd tos txais koj ntawm kaum sab xis. Tsis tsuas yog Amazon tos txais koj, tab sis nws tam sim ntawd qhia koj cov khoom cuam tshuam: cov lus qhia khoom raws li koj nyiam, tshawb nrhiav keeb kwm, thiab txawm tias koj cov npe xav tau. Muaj ib qho laj thawj vim li cas Amazon yog lub tsev lag luam eCommerce. Nws hais lus rau koj zoo li tib neeg, thiab tsis nyiam lub vev xaib… thiab nws yog qee yam ntau lub npe yuav tsum tau koom ua ke rau lawv tus kheej lub vev xaib. 

Nyob rau hauv rooj plaub koj tsis tau pom, ntau lub vev xaib muaj lub cim xeeb luv luv. Tsis muaj teeb meem pes tsawg zaus koj mus ntsib lub vev xaib tshwj xeeb, koj tuaj yeem pom koj tus kheej nkag koj cov ntaub ntawv ntau dua. Txawm hais tias koj tau rub tawm eGuide los ntawm ib lub koom haum (tom qab sau koj cov ntaub ntawv), thiab koj tau txais email caw koj los rub tawm eGuide tom ntej, tej zaum koj yuav pom koj tus kheej yuav tsum tau sau koj cov ntaub ntawv ntxiv. Nws tsuas yog… ua tsis taus pa. Nws yog qhov sib npaug ntawm kev thov ib tus phooj ywg rau kev nyiam thiab hais rau lawv "koj yog leej twg?" Cov neeg tuaj xyuas lub vev xaib pom tseeb tsis raug thuam hauv qhov kev nkag siab zoo - tab sis ntau tus yeej muaj kev ntxhov siab.

Zoo li ntau tus neeg, kuv zoo heev ntawm kev nco qab lub ntsej muag, tab sis ua phem rau kev nco qab cov npe - yog li kuv ua kom muaj kev sib koom siab kom nco qab lawv rau yav tom ntej. Yog tias kuv pom tias kuv tsis nco qab lawv lub npe, kuv mam li tso rau hauv kuv lub xov tooj. Kuv kuj ua qhov zoo tshaj plaws los sau cov ntaub ntawv ntxiv hauv kuv cov neeg nyiam xws li cov khoom noj uas nyiam, hnub yug, npe menyuam yaus, thiab lwm yam - txhua yam uas tseem ceeb rau lawv. Nws tiv thaiv kuv kom tsis txhob nug lawv ntau zaus (uas yog lus dag) thiab thaum kawg, tib neeg txaus siab rau kev siv zog. Yog hais tias ib yam dab tsi tseem ceeb rau ib tug neeg, kuv xav kom nco ntsoov nws. Koj lub vev xaib yuav tsum ua tib yam nkaus.

Tam sim no, cia peb ua siab ncaj rau peb tus kheej - txawm tias koj sau txhua yam, koj yuav tsis nco qab txhua yam tseem ceeb. Txawm li cas los xij, koj tuaj yeem muaj feem ntau dua ntawm kev nco qab cov ntsiab lus ntxiv yog tias koj ua qhov kev sim. Cov vev xaib yuav tsum ua tib yam nkaus - tshwj xeeb tshaj yog tias lawv xav koom nrog cov neeg siv khoom zoo dua, nce lawv txoj kev ntseeg siab thiab pom kev lag luam ntau dua.

Txawm hais tias lawv yog cov piv txwv pom tseeb tshaj plaws, Amazon tsis yog tib lub vev xaib uas yog ob qho tib si xav txog kev xav. Muaj ntau lub koom haum uas tau khaws nws qhov tseem ceeb npaum li cas ua rau lawv cov kev paub hauv online uas muaj kev koom tes ntau dua thiab xav txog. Nov yog qee qhov kuv tuaj yeem ua tau yooj yim zoo nkauj:

NugQhia

Ntawm no ntawm PERQ, peb pib siv NugQhia - ib qho kev pab cuam uas sau cov lus tawm tswv yim los ntawm a Net Promoter Score los ntawm e-mail. Rau peb lub hom phiaj, peb xav kom nkag siab zoo dua ntawm cov neeg siv khoom ncaj ncees xav txog peb cov khoom. Ib qho yooj yim 2-ntu daim ntawv ntsuam xyuas tau xa tawm mus rau txhua tus ntawm peb cov neeg siv khoom. Qhov thib 1 thov kom tus neeg siv khoom ntsuas lawv qhov kev xav tau xa peb ntawm qhov ntsuas ntawm 1-10. Qhov thib 2 tso cai rau kev tawm tswv yim qhib - qhov pib nug yog vim li cas tus neeg siv khoom xaiv qhov kev ntsuas ntawd, peb yuav ua li cas zoo dua, lossis leej twg lawv xav pom zoo. Lawv ntaus xa, thiab qhov ntawd yog nws! Tsis muaj chaw sau lawv lub npe, email chaw nyob, lossis lwm yam zoo li ntawd. Vim li cas? Vim peb tsuas xa email rau lawv thiab yuav tsum paub tias lawv yog leej twg!

Koj puas yuav mus txog rau cov neeg siv khoom 6+ lub hlis, uas koj tau tsim kev sib raug zoo nrog, thiab nug lawv yog leej twg? Tsis muaj! Txawm hais tias cov no tsis yog kev sib tham tim ntsej tim muag, nws tsuas yog tsis tsim nyog nug lawv rau cov ntaub ntawv koj twb muaj lawm. Raws li ib tug neeg uas tau txais qhov kawg ntawm cov emails no, kuv tuaj yeem qhia koj tias thaum kuv yuav tsum muab kuv cov ntaub ntawv rau lawv dua, nws yuav luag zoo li kuv raug muag rau ... thiab xav txog koj, Kuv twb tau yuav koj cov khoom. . Tsis txhob nug kuv tias kuv yog leej twg thaum koj twb paub kuv lawm.

Yog li, rov qab mus rau AskNicely - tus neeg siv khoom nyem rau ntawm email, xaiv tus lej ntawm 1-10 thiab tom qab ntawd muab cov lus qhia ntxiv. Cov ntaub ntawv ntawd raug xa mus rau lub koom haum ua qhov kev ntsuam xyuas ntawd, qhov uas lawv tuaj yeem ua tau zoo dua rau tus neeg siv khoom xav tau yav tom ntej. Lawv cov qhab nia tam sim ntawd ntxiv rau lawv cov neeg siv khoom profile.

Sim ib qho kev sim dawb ntawm AskNicely

Pob kws

Yog tias koj yog tus lag luam, lossis koj muaj kev lag luam eCommerce, yuav muaj txiaj ntsig zoo uas koj paub leej twgPob kws yog. Yog koj tsis paub,Pob kws yog lub platform uas tso cai rau cov lag luam tsim lawv tus kheej cov ntaub ntawv online thiab tswj cov ntaub ntawv sau. Cov no yog cov layman cov lus, tsawg kawg. Lub platform yog qhov nyuaj dua li qhov ntawd (ib yam li AskNicely yog), tab sis kuv yuav dhau mus dhau qee yam ntawm cov yam ntxwv uas ua rau nws muaj kev koom tes zoo.

Sijhawm dhau sijhawm,Pob kws tau ua kom muaj kev sib koom ua ke ntawm kev siv tshuab uas tso cai rau cov ntawv zoo li qub tsis yog qhov yooj yim. Nrog rau qhov pom kev kho qhov muag ntawm lub platform, cov lag luam kuj tuaj yeem hloov kho txoj hauv kev uas cov ntawv tso tawm rau cov neeg siv. Piv txwv li: nyob ntawm seb tus neeg siv tau ua li cas rau daim ntawv dhau los (lossis ntu dhau los ntawm daim ntawv),Pob kws yuav leverage "Conditional Formatting" los tso saib cov lus nug uas ua rau tus neeg siv tau teb zoo tshaj plaws. Qhov tseeb, qee cov lus nug tuaj yeem hla tag nrho. "Conditional Formatting" yog siv los pab txhim kho daim ntawv sau cov txheej txheem thiab ua kom tiav cov nqi. Zoo nkauj heev, txoj cai?

Tam sim no, raws li kev koom tes nrog cov neeg siv khoom tam sim no mus,Pob kws muaj kev xaiv ntawm kev siv "Pre-Populating Form Fields." Raws li kuv tau hais dhau los, nws yog qhov txaus ntshai heev los nug cov neeg koj muaj kev sib raug zoo uas lawv yog. Nws yog qhov txawv. Thiab txawm hais tias koj tsis tas xav tias nws yog "weird," cov neeg tuaj xyuas lub vev xaib tsis nyiam kom sau tag nrho lawv cov ntaub ntawv tiv tauj ntau dua thiab ntau dua. Rau cov neeg uas twb koom nrog koj txoj kev lag luam, koj tuaj yeem ua kom nws cov ntaub ntawv tiv tauj rau cov neeg siv khoom tau raug theej los ntawm ib daim ntawv mus rau lwm qhov. Nws tsis zoo ib yam li tsis muaj daim ntawv tso tawm txhua, tab sis yeej yog qhov pib zoo.

Lwm qhov kev xaiv yog xa cov ntawv tshwj xeeb URL's uas ntaus nqi rau daim ntawv rau ib tus neeg siv lossis cov neeg siv khoom. Cov URL no feem ntau pom nyob rau hauv "Ua Tsaug" emails thiab lawv feem ntau ncaj qha mus rau Kev Tshawb Fawb Txog Kev Tshawb Fawb. Hloov chaw kom nkag mus rau lub npe, email lossis xov tooj, nws dhia mus rau thawj lo lus nug. Tsis muaj kev taw qhia - tsuas yog kev sib cuam tshuam muaj txiaj ntsig.

Xbox

Thaum kuv tsis yog tus kheej ib Xbox neeg siv, kuv paub ntau tus neeg uas yog. Ib tug ntawm kuv pab neeg, Felicia (PERQ's Content Specialist), yog tus neeg siv ntau zaus. Dhau li ntawm qhov kev xaiv dav hauv kev ua si, Felicia nyiam Xbox Ib tus neeg siv tam sim no - uas yog ob qho tib si koom nrog thiab tus kheej.

Thaum siv Xbox (lossis txawm tias PlayStation, rau qhov teeb meem), nws yog ib txwm ua los tsim cov gamer profile - ob qho tib si rau lub hom phiaj ntawm kev sib txawv cov neeg siv thiab rau kev ua si hauv online. Dab tsi yog qhov zoo ntawm cov gamer profiles yog tias Xbox interface ua rau koj zoo li tib neeg. Thaum koj nkag mus, koj tau txais lus zoo nrog "Nyob zoo, Felicia!" los yog "Nyob zoo, Muhammad!" ntawm qhov screen (thiab nws yuav qhia rau koj "Nyob Zoo!" Thaum koj tawm). Nws hais lus rau koj zoo li nws paub koj tiag tiag - thiab ncaj ncees, nws yeej ua tau.

Koj tus neeg siv Xbox profile muaj qhov tshwj xeeb dashboard nrog tag nrho koj cov apps, tag nrho koj cov qhab nia twv txiaj thiab cov npe ntawm tag nrho koj cov phooj ywg tam sim no. Dab tsi yog qhov tshwj xeeb ntawm lub platform no yog tias, nrog rau kev qhia koj txhua yam uas ua rau kev paub tshwj xeeb thiab kev lom zem, software sim ua kom qhov kev paub zoo dua.

Ib yam uas Felicia pom qhov nthuav yog tias nws tau txais kev ua si thiab app cov lus qhia, TSIS ntau raws li nws tus kheej siv, tab sis raws li nws cov phooj ywg tam sim no siv. Vim tias muaj kev nkag siab ntawm cov zej zog nyob ib ncig ntawm feem ntau cov video game consoles, thiab ntau tus neeg siv muaj kev nyiam zoo sib xws, nws ua rau kev txiav txim siab tawm thiab qhia cov neeg siv khoom tshiab. Yog tias Felicia pom tias qhov zoo ntawm nws cov phooj ywg tab tom ua si "Halo Wars 2," piv txwv li, nws yuav xav yuav qhov kev ua si kom nws tuaj yeem ua si nrog lawv. Nws tuaj yeem nyem rau ntawm daim duab ntawm qhov kev ua si, thiab siv daim npav khaws tseg ntawm nws qhov profile los yuav qhov kev ua si, rub tawm thiab pib ua si.

Peb tau los ntev, ntev txij li hnub ntawm daim ntawv rov ua dua, tab sis peb tseem muaj txoj hauv kev mus ntev. Tseem muaj ntau lub lag luam tawm uas muaj tus cwj pwm "nqa nyiaj thiab khiav." Lawv tau txais cov ntaub ntawv, stats thiab kev lag luam uas lawv xav tau los txhawb nqa lawv tus kheej - tab sis lawv tsis nquag sim khaws cov neeg siv khoom. Yog tias kuv tau kawm ib yam dab tsi nyob rau ob peb xyoos dhau los los ntawm kev ua haujlwm ntawm PERQ, nws yog qhov uas cov neeg siv khoom xav tau ntau dua thaum cov lag luam tsim kev sib raug zoo nrog lawv. Cov neeg siv khoom xav zoo siab tos txais - tab sis qhov tseem ceeb tshaj, lawv xav kom nkag siab. Qhov ntau peb nkag siab txog peb cov neeg siv khoom mus tom ntej, lawv xav tau ntau dua los ua lag luam txuas ntxiv nrog peb.

 

Muhammad Yasin

Muhammad Yasin yog tus thawj coj ntawm Kev Lag Luam ntawm PERQ (www.perq.com), thiab cov kws sau tawm, muaj kev ntseeg zoo rau ntau cov kev tshaj tawm xov xwm uas xa tawm cov txiaj ntsig ntawm cov tsoos thiab digital nruab nrab. Nws cov haujlwm tau raug lees paub rau kev tshaj lij hauv kev tshaj tawm xws li INC, MSNBC, Huffington Post, VentureBeat, ReadWriteWeb, thiab Buzzfeed. Nws cov keeb kwm yav dhau los hauv Kev Ua Haujlwm, Kev Txawj Ntse, thiab Digital Marketing Strategy ua rau cov ntaub ntawv uas tau tsav mus rau kev tsim thiab ua tiav ntawm kev tshaj tawm kev tshaj tawm kev lag luam.

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