Kev Ua Lag Luam Sib Koom Tes Sib Luag

xib feevfrink1Koj puas yuav tsum muaj technology cov kws tshaj lij los ua tus thawj coj hauv Marketing? Kev lag luam thiab thev naus laus zis zoo li tau sib hloov nyob rau nees nkaum xyoo dhau los.

Txawm tias tus kws theej tawm xav tau to taub li cas tib neeg nyeem cov nplooj ntawv - ua qhov kev sim A / B, paub txog kev siv qhov chaw dawb, thiab saib cov duab tshav kub. Cov thawj tswj kev lag luam faib cov cim kev lag luam uas muaj cov pixel dav dav, cov xim muaj feem xyuam thiab cov lus sib txuam nrog cov hom ... txhua qhov kev sim thiab cov pov thawj nrog thev naus laus zis. Cov khw muag khoom lag luam ncaj qha yuav tsum nkag siab txog kev luam ntawv zoo thiab cov ntaub ntawv lag luam.

These are just a few of the examples, but it's fascinating to me that the Vice President of Marketing in today's world has to be much more in tune with the capabilities and feedback loops available with technology than they did many years ago.

I remember walking into a VP's office once when I worked at a newspaper and they said, “What is it that a Database Marketing Manager does?” That was almost 10 years ago and I was absolutely shocked! In all honesty, that person understood word association, copy writing and page layouts… nothing else. They also didn't last long…

Thaum cov tuam txhab feem ntau loj hlob tuaj thiab txoj haujlwm tau txais kev lom zem rau ntau lub ntsiab lus, Tus Thawj Coj Ua Lag Luam tau nthuav dav. Txawm hais tias lub vev xaib ua lag luam kev tswj hwm tau to taub nrhiav cav optimization, tshawb nrhiav tshuab lag luam, tsim, Branding, hloov optimization, daim ntawv sau, Kev xeem A / B, analytics, daim qhia tshav kub… Rau ob peb npe!

Are you a marketing leader who doesn't depend on technology? I'd love to hear some arguments to this. I don't believe a marketing leader has to know the nitty gritty of these technologies nor how to implement them… they have resources for that. However, having an understanding of the technologies seems a must in my book.

4 Comments

  1. 1

    If you aren’t using technology in Marketing you are behind and losing out on tremendous efficiency and opportunity! For marketing to be truly effective, it HAS to equal technology to drive results. My two cents….

  2. 2

    Koj yuav tsis hnov ​​kuv sib cav tiv thaiv kom nkag siab thiab khaw thev naus laus zis. Kuj muaj qhov tsis sib xws. Nws yog qhov yuav tsum tau nkag siab txog thev naus laus zis thiab nws tau ua ntawv thov pov hwm tawm tsam txhua yam koj ua yog kev ua lag luam. Yog tias lub taub hau ntawm kev lag luam thiab lub taub hau ntawm NWS tsis tuaj yeem hais ib yam lus rau kev ua tiav yuav muaj ob peb qho deb. Cov.

  3. 3

    Kiag li pom zoo nrog koj, Douglas. Mark W. Schaefer tso cov lus qhia no rau kuv cov ntawv blog uas hu ua “Darwinism & Social Media”.

    Niaj hnub no, txoj kev ceev ntawm kev hloov pauv txhais cov teb chaws, tib neeg thiab cov neeg zoo. Nws yog txoj kev hloov pauv tshiab. Lub neej yav tom ntej tsis yog lub fittest tab sis rau qhov hloov kho tau ntau tshaj plaws, cov neeg tuaj yeem paub ua li cas siv kev hloov pauv kev lag luam kom muaj txiaj ntsig sib tw ".

    Cheers,
    tub huabtais

  4. 4

    Marketers need to understand the dynamics of the technology that delivers their message. But honestly, we need to stay tech agnostics: not married to any particular one, willing to use what connects us to where our customers are today.

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