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MarTech yog dab tsi? Marketing Stacks, Marketing Technology Landscape, Thiab Martech Resources

Tej zaum koj yuav tau txais chuckle tawm ntawm kuv sau ib tsab xov xwm ntawm MarTech tom qab tshaj tawm tshaj 6,000 tsab xov xwm ntawm kev lag luam thev naus laus zis rau ntau dua 16 xyoo (tshaj li lub hnub nyoog blog no… Kuv nyob rau blogger yav dhau los). Kuv ntseeg tias nws tsim nyog tshaj tawm thiab pab cov kws tshaj lij kev lag luam kom paub tias MarTech yog dab tsi, yog, thiab yav tom ntej ntawm nws yuav yog dab tsi.

Ua ntej, tau kawg, Marx yog ib tug portmanteau ntawm kev lag luam thiab thev naus laus zis. Kuv plam lub sijhawm zoo los nrog lub sijhawm… Kuv siv Kev lag luamTxhua rau xyoo ua ntej rov kho kuv lub xaib tom qab Marx tau txais yuav kev lag luam thoob plaws.

Kuv tsis paub tseeb tias leej twg tau sau lo lus, tab sis kuv muaj kev hwm ntau rau Scott Brinker uas yog tus yuam sij rau kev coj lub ntsiab lus tseem ceeb. Scott tau ntse dua kuv… nws tso ib tsab ntawv tawm thiab kuv tso ib pawg rau.

Martech yog dab tsi? Txhais

Martech siv rau kev pib loj, kev siv zog, thiab cov cuab yeej uas siv cov cuab yeej technology kom ua tiav cov phiaj xwm thiab cov phiaj xwm. 

Scott Brinker: XNUMX Lab tus kiv cua tos koj rau Webtalk!

Ntawm no yog cov video zoo los ntawm kuv cov phooj ywg ntawm Hnub Peb uas muab cov lus qhia luv luv thiab yooj yim piav qhia txog ntawm Dab Tsi yog Martech:

Txhawm rau muab cov ntsiab lus, kuv xav suav nrog kuv cov kev soj ntsuam ntawm:

Keeb kwm ntawm MarTech: Yav dhau los

Keeb kwm ntawm Martech, los yog kev lag luam thev naus laus zis, tuaj yeem taug qab rov qab mus rau cov hnub qub hauv internet. Raws li kev siv internet tau siv dav dua, cov tuam txhab pib paub nws lub peev xwm los ua cov cuab yeej lag luam.

Peb feem ntau xav txog MarTech niaj hnub no raws li kev daws teeb meem hauv Internet. Kuv xav hais tias kev lag luam thev naus laus zis nws tus kheej ua ntej niaj hnub no cov lus siv. Thaum xyoo 2000s, kuv tau pab cov lag luam xws li New York Times thiab Toronto Globe thiab Xa ntawv tsim cov ntaub ntawv terabyte-loj cov ntaub ntawv warehouses siv ntau qhov kev rho tawm, hloov pauv, thiab thauj khoom (ETL) cov cuab yeej. Peb muab cov ntaub ntawv hloov pauv, cov ntaub ntawv pej xeem, cov ntaub ntawv thaj chaw, thiab ntau qhov chaw thiab siv cov tshuab no los nug, xa, taug qab, thiab ntsuas kev tshaj tawm kev tshaj tawm, xov tooj taug qab, thiab kev xa ntawv ncaj qha.

Rau kev tshaj tawm, Kuv tau ua haujlwm ntawm Cov Ntawv Xov Xwm sai sai tom qab lawv tau tsiv los ntawm cov hlau lead presses rau cov tshuaj tua kab mob uas muaj lub tswv yim kub hnyiab rau lawv siv thawj lub teeb siv hluav taws xob siab thiab tsis zoo, tom qab ntawd computerized. LED thiab iav. Kuv tau mus kawm cov tsev kawm ntawv (hauv Mountain View) thiab kho cov cuab yeej ntawd. Cov txheej txheem los ntawm kev tsim los luam tawm yog tag nrho cov digital… thiab peb yog qee tus thawj lub tuam txhab txav mus rau fiber ntau kom txav cov nplooj ntawv loj heev (uas tseem yog ob zaug qhov kev daws teeb meem ntawm niaj hnub no high-end saib). Peb cov zis tseem raug xa mus rau cov ntxaij vab tshaus… thiab tom qab ntawd mus rau cov ntawv luam tawm.

Cov cuab yeej no tau zoo kawg nkaus, thiab peb cov thev naus laus zis tau nyob ntawm ntug dej. Cov cuab yeej no tsis yog huab cua lossis Software raws li ib tug Service (SaaS) thaum lub sijhawm… tab sis kuv tau ua haujlwm ntawm qee qhov ntawm thawj qhov web-based versions ntawm cov tshuab no thiab, suav nrog GIS cov ntaub ntawv rau txheej tsev cov ntaub ntawv thiab tsim tawm cov phiaj xwm. Peb tsiv los ntawm satellite cov ntaub ntawv hloov mus rau lub cev tes hauj lwm, intranet fiber, thiab Internet. Ib xyoo caum tom qab, tag nrho cov tshuab thiab thev naus laus zis uas kuv tau ua haujlwm tam sim no yog huab-raws li thiab haum rau lub vev xaib, email, tshaj tawm, thiab kev lag luam xov tooj ntawm tes los sib txuas lus nrog cov neeg coob coob.

Dab tsi peb tsis muaj rov qab mus rau huab nrog cov kev daws teeb meem no yog qhov pheej yig cia, bandwidth, nco, thiab suav lub zog. Nrog rau cov nqi ntawm cov servers poob qis thiab bandwidth skyrocketing, SaaS tau yug los ... peb yeej tsis tau saib rov qab! Tau kawg, cov neeg siv khoom tsis tau txais tag nrho lub vev xaib, email, thiab xov tooj ntawm tes tom qab ntawd ... yog li peb cov txiaj ntsig tau xa los ntawm kev tshaj tawm xov xwm, luam tawm, thiab xa ntawv ncaj qha. Lawv txawm segmented thiab tus kheej.

Kev nrawm nrawm rau xyoo 1990, thiab cov software lag luam yooj yim xws li email kev lag luam platform thiab cov ntsiab lus tswj hwm tau tsim. Raws li kev siv internet txuas ntxiv mus ntxiv thiab ntau tus neeg pib siv nws, cov tuam txhab pib tsim cov thev naus laus zis ntau dua, xws li kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom (CRM) systems thiab marketing automation software.

Nyob rau xyoo 2000, kev nce ntawm kev tshaj xov xwm xws li Facebook thiab Twitter tau nthuav dav cov hauv kev rau kev lag luam digital, ua rau kev txhim kho cov thev naus laus zis tshiab rau kev tswj hwm thiab txheeb xyuas cov ntaub ntawv hauv social media. Xyoo 2010s pom kev loj hlob sai ntawm cov lej thiab ntau yam ntawm Martech cov cuab yeej, nrog rau kev nce ntawm cov ntaub ntawv muaj rau cov neeg lag luam. Qhov no tau ua rau kev txhim kho cov thev naus laus zis tshiab xws li kev tswj hwm cov ntaub ntawv, kev lag luam huab, thiab kev txawj ntse (AI) raws li cov cuab yeej lag luam.

Niaj hnub no, Martech muaj kev cuam tshuam loj heev rau txoj hauv kev uas cov tuam txhab txuas thiab cuam tshuam nrog lawv cov neeg siv khoom, tso cai rau lawv ua tus kheej cov neeg siv khoom, ua kom lawv cov phiaj xwm thiab ntsuas cov txiaj ntsig. Kev lag luam Martech tau cia siab tias yuav loj hlob ntxiv thiab hloov zuj zus sai hauv xyoo tom ntej.

Lub Xeev MarTech: Tam sim no

Cov tuam txhab suav nrug artificial txawj ntse, kev sib raug zoo ntawm tus neeg siv khoom, advertising, kev tswj hwm lub sijhawm, cov ntsiab lus tshaj tawm, kev tswj xyuas cov neeg siv khoom, kev tawm li, lub koob npe nrov tswj, email marketing, mobile marketing (web, apps, thiab SMS), kev lag luam automation, kev lag luam cov ntaub ntawv tswj hwm, cov ntaub ntawv loj, analytics, eCommerce, pej xeem kev sib raug zoo, muaj peev xwm muag, Thiab nrhiav kev lag luamCov. Tshiab yaam puab paub thiab tawm kev thev naus laus zis zoo li augmented kev muaj tiag, kev muaj tiag virtual, kev sib xyaw muaj tiag, kev txawj ntse tsim, kev hais lus ib txwm muaj, thiab ntau dua yog nrhiav lawv txoj hauv kev tshiab thiab tshiab.

Kuv tsis paub yuav ua li cas Scott tau khaws nrog nws, tab sis nws tau taug qab txoj kev loj hlob sai ntawm kev lag luam no ntau tshaj kaum xyoo ... thiab niaj hnub no MarTech toj roob hauv pes muaj ntau tshaj 8,000 tuam txhab nyob rau hauv nws.

MarTech Map: Kev Lag Luam Technology Landscape

MartechMap
Tau qhov twg los: MartechMap

MartechMap elegantly faib cov toj roob hauv pes raws li lub luag haujlwm ntawm kev lag luam, tab sis ntau lub platform yog qhov muag plooj ntawm cov peev txheej. Cov neeg lag luam sib sau ua ke thiab sib koom ua ke cov platforms no raws li xav tau los tsim, ua, thiab ntsuas kev lag luam kev lag luam rau kev nrhiav tau, nce muag, thiab khaws cov neeg siv khoom. Qhov kev sau ntawm cov platforms thiab lawv cov kev sib koom ua ke yog lub npe hu ua MarTech Txawv.

Dab tsi yog Qhov Khoom Taw Qhia?

MarTech Txawv yog qhov sau ntawm cov kab ke thiab cov platform uas cov neeg ua lag luam siv los tshawb fawb, kev lag luam, kev siv, ua kom zoo thiab ntsuas lawv cov txheej txheem kev lag luam thoob plaws lub zeem muag kev yuav khoom thiab los ntawm cov neeg siv khoom lag luam.

Douglas Karr

Lub Martech Stack feem ntau suav nrog cov ntawv tso cai SaaS platforms thiab huab-raws li kev koom ua ke los ua kom cov ntaub ntawv tsim nyog los muab txhua yam tsim nyog los txhawb lub tuam txhab kev lag luam kev lag luam. Nov yog qee qhov tseem ceeb thiab lawv txoj haujlwm:

  1. Cov neeg yuav khoom Kev sib raug zoo Management (CRM): Ib qhov system siv los tswj cov neeg siv khoom cov ntaub ntawv, kev sib cuam tshuam, thiab kev sib txuas lus. Nws pab cov neeg lag luam kom faib lawv cov neeg tuaj saib, kho lawv tus kheej cov lus, thiab taug qab cov neeg siv khoom tus cwj pwm.
  2. Marketing Automation: Software uas automates repetitive marketing hauj lwm xws li email campaigns, social media management, thiab lead generation. Nws pab txhim kho kev ua tau zoo thiab sib xws hauv kev lag luam kev lag luam.
  3. Cov Kev Tswj Tus Txheej Txheem (CMS): Lub platform tsim, tswj, thiab tshaj tawm cov ntsiab lus digital xws li blog posts, nplooj ntawv web, thiab cov yeeb yaj kiab. Nws pab txhim kho cov txheej txheem tsim cov ntsiab lus thiab txhim kho cov ntsiab lus rau kev tshawb fawb xyaw.
  4. Analytics thiab Tshaj Qhia: Cov cuab yeej siv los taug qab thiab txheeb xyuas kev ua lag luam, ntsuas ROI, thiab muab kev nkag siab rau kev ua kom zoo. Lawv pab cov neeg lag luam los txiav txim siab los ntawm cov ntaub ntawv thiab txuas ntxiv txhim kho lawv cov tswv yim.
  5. Kev Tshawb Fawb Txog Kev Txuas Lus (SMM): Platforms tswj hwm social media accounts, teem sijhawm tshaj tawm, thiab saib xyuas kev koom tes. Lawv pab cov neeg lag luam los tsim thiab tswj cov kev tshaj tawm hauv zej zog thiab koom nrog lawv cov neeg tuaj saib.
  6. Advertising thiab Promotion: Cov cuab yeej rau kev tswj hwm thiab ua kom zoo dua cov phiaj xwm kev tshaj tawm digital, suav nrog kev tshaj tawm hauv social media, PPC ads, thiab tso saib ads. Lawv pab cov neeg lag luam kom ncav cuag lawv lub hom phiaj cov neeg tuaj saib thiab ua tiav lawv cov hom phiaj tshaj tawm.
  7. Nrhiav cav Optimization (SEO): Cov cuab yeej rau optimizing web cov ntsiab lus thiab txhim kho nws visibility ntawm kev tshawb fawb xyaw. Lawv pab cov neeg lag luam kom tsav tsheb organic mus rau lawv lub vev xaib thiab txhim kho lawv cov kev tshawb fawb cav qeb duas.

Cov Cheebtsam no tsis yog tag nrho, thiab cov tuam txhab sib txawv yuav muaj cov khoom sib txawv martech nyob ntawm lawv cov kev xav tau thiab cov hom phiaj. Niaj hnub no, feem ntau ntawm cov tuam txhab MarTech Stacks tawm ntau yam uas xav tau, cov tuam txhab siv sijhawm ntau rau kev txhim kho rau kev sib koom ua ke thiab cov neeg ua haujlwm tseem tsim thiab siv lawv cov phiaj xwm kev lag luam.

MarTech Txuas Tshaj Tshaj Tawm Kev Lag Luam

Peb kuj lees paub tias txhua qhov kev sib cuam tshuam nrog kev cia siab lossis cov neeg siv khoom cuam tshuam rau peb txoj kev lag luam. Txawm hais tias nws yog tus neeg siv khoom yws ntawm kev tshaj xov xwm, kev cuam tshuam kev pabcuam, lossis teeb meem nrhiav cov ntaub ntawv… hauv lub ntiaj teb kev tshaj tawm, cov neeg siv khoom tam sim no yog qhov cuam tshuam rau kev cuam tshuam ntawm peb kev lag luam thiab peb lub koob npe nrov tag nrho. Vim li no, MarTech tau nthuav dav tshaj li kev lag luam kev lag luam thiab tam sim no suav nrog kev pabcuam cov neeg siv khoom, kev muag khoom, accounting, thiab siv cov ntaub ntawv.

Cov tuam txhab lag luam xws li Salesforce, Adobe, Oracle, SAP, thiab Microsoft uas tsim cov khoom thiab cov khoom hauv MarTech qhov chaw tau txais cov tuam txhab sai, sib koom ua ke, thiab sim tsim cov platforms uas tuaj yeem pab lawv cov neeg siv khoom txij thaum pib mus txog thaum xaus. Txawm li cas los xij. Piv txwv li, kev sib koom ua ke ntau huab hauv Salesforce xav tau txog tej tus khub muag rau uas tau ua nws rau kaum ob lub tuam txhab. Kev tsiv teb tsaws, siv, thiab kev sib koom ua ke cov tshuab no tuaj yeem siv sijhawm ntau lub hlis… lossis ntau xyoo. Lub hom phiaj ntawm SaaS tus muab kev pabcuam yog txhawm rau txhim kho lawv txoj kev sib raug zoo nrog lawv cov neeg siv khoom thiab muab cov kev daws teeb meem zoo dua rau lawv.

Nws Cuam Tshuam Kev Lag Luam Li Cas?

Txhawm rau siv MarTech, cov neeg lag luam niaj hnub no feem ntau muaj kev sib tshooj ntawm kev muaj tswv yim, kev txheeb xyuas, thiab kev siv thev naus laus zis los kov yeej cov kev txwv thiab cov teeb meem uas feem ntau cov lag luam thev naus laus zis xav tau. Piv txwv li, tus neeg lag luam email yuav tsum muaj kev txhawj xeeb nrog cov txheej txheem sau npe rau kev xa tawm cov ntaub ntawv pov thawj, cov ntaub ntawv huv rau cov npe email, cov txuj ci tsim nyog rau kev tsim cov kev sib txuas lus zoo kawg nkaus, kev sau ntawv muaj txiaj ntsig rau kev tsim cov ntsiab lus uas ua rau tus neeg siv khoom ua haujlwm, analytical aptitude rau txhais clickthrough thiab conversion. cov ntaub ntawv, thiab… coding uas muab kev paub zoo ib yam thoob plaws ntau tus neeg siv email thiab hom khoom siv. Yikes… qhov ntawd yog qhov txuj ci tsim nyog… thiab qhov ntawd tsuas yog email.

Cov neeg lag luam niaj hnub no yuav tsum muaj peev txheej zoo kawg, muaj tswv yim, nyiam nrog kev hloov pauv, thiab nkag siab txog kev txhais cov ntaub ntawv kom raug. Lawv yuav tsum mob siab rau cov neeg siv khoom tawm tswv yim, teeb meem kev pabcuam cov neeg siv khoom, cov neeg sib tw, thiab cov lus qhia ntawm pab pawg muag khoom. Lawv feem ntau yuav ua haujlwm ntawm qhov tsis zoo yam tsis muaj ib qho ntawm cov ncej no. Lossis, lawv yuav tsum tso siab rau cov peev txheej sab nraud uas tuaj yeem pab lawv. Qhov ntawd yog kev lag luam muaj txiaj ntsig zoo rau kuv rau kaum xyoo dhau los!

Nws Puas Muaj Kev Lag Luam Li Cas?

Niaj hnub no MarTech tau xa mus rau sau cov ntaub ntawv, tsim cov neeg tuaj saib lub hom phiaj, sib txuas lus nrog cov neeg siv khoom lag luam, npaj thiab faib cov ntsiab lus, txheeb xyuas thiab muab cov khoom tseem ceeb, soj ntsuam ib lub npe lag luam, thiab taug qab cov nyiaj tau los thiab koom nrog kev tawm tsam thoob plaws txhua qhov nruab nrab thiab channel ... suav nrog cov kev tshaj tawm hauv kev lag luam ib txwm. Thiab thaum qee qhov tsoos luam tawm kuj suav nrog QR code lossis qhov txuas nkag tau, qee qhov raws li kab lis kev cai xws li billboards tau dhau los ua lej thiab kev sib koom ua ke.

Kuv xav hais tias kev lag luam niaj hnub no yog qhov nyuaj dua li ob peb lub xyoo dhau los, muab cov lus xa raws sijhawm thiab cuam tshuam uas cov neeg siv khoom thiab cov lag luam txais tos. Kuv yuav dag. Kev lag luam niaj hnub no feem ntau tsis muaj kev nkag siab rau cov neeg siv khoom thiab cov lag luam raug foob los ntawm cov lus. Raws li kuv zaum ntawm no, kuv muaj 4,000 emails tsis tau nyeem thiab tshem tawm los ntawm ntau lub npe kuv tau xaiv rau yam tsis tau tso cai txhua hnub.

Thaum lub tshuab kev kawm thiab kev txawj ntse yog pab peb kom tau zoo dua ntu thiab tus kheej cov lus, cov tuam txhab tau siv cov kev daws teeb meem no, sau ntau pua cov ntsiab lus cov ntsiab lus uas cov neeg tau txais kev pab tsis tau paub txog, thiab - es tsis txhob maj kho lawv cov lus - yog bombarding lawv nrog ntau cov lus.

Qhov pheej yig dua cov lag luam digital yog, ntau tus neeg lag luam SPAM cov lus tawm ntawm lawv lub hom phiaj cov neeg tuaj saib lossis plaster tshaj tawm thoob plaws txhua qhov chaw lawv tuaj yeem nrhiav tau ntaus lawv cov kev cia siab nyob qhov twg lawv lub qhov muag mus.

Yav Tom Ntej Ntawm MarTech

MarTech qhov kev tsis txaus siab tab tom ntes nrog kev lag luam, txawm li cas los xij. Cov neeg siv khoom xav tau kev ceev ntiag tug ntau dua, cuam tshuam cov ntawv ceeb toom, tshaj tawm SPAM ntau dua, thiab xa email chaw nyob ib ntus thiab theem nrab. Peb tab tom pom browsers pib thaiv cov ncuav qab zib, cov khoom siv txawb thaiv kev taug qab, thiab cov platform qhib lawv cov ntaub ntawv tso cai kom cov neeg siv khoom tuaj yeem tswj tau cov ntaub ntawv raug ntes thiab siv tawm tsam lawv.

Ironically, Kuv tab tom saib qee qhov kev lag luam ib txwm ua kom rov qab los. Ib tug npoj yaig uas khiav CRM sophisticated thiab kev lag luam platform pom kev loj hlob ntau dua thiab cov lus teb zoo dua nrog cov kev pab cuam xa ntawv ncaj qha. Thaum koj lub thawv ntawv lub cev kim dua kom nkag mus, tsis muaj 4,000 daim SPAM hauv nws!

Kev tsim kho tshiab hauv cov thev naus laus zis thev naus laus zis tau nce siab zuj zus raws li cov txheej txheem thiab cov thev naus laus zis ua kom yooj yim rau kev tsim, sib koom ua ke, thiab tswj cov platforms. Thaum kuv ntsib kev siv nyiaj ntau txhiab daus las hauv ib hlis ntawm tus kws kho mob email rau kuv qhov kev tshaj tawm, kuv muaj kev paub txaus thiab kev txawj ntse uas kuv thiab ib tus phooj ywg nyuam qhuav tsim peb lub cav email. Nws raug nqi ob peb bucks ib hlis. Kuv ntseeg tias qhov no yog theem tom ntej ntawm MarTech.

Codeless thiab tsis-code platforms yog nce nyob rau hauv kev saws me nyuam, ua rau cov uas tsis yog-developers tsim thiab scale lawv cov kev daws teeb meem yam tsis tau sau ib kab ntawm code. Nyob rau tib lub sijhawm, cov kev lag luam tshiab tau tshwm sim txhua hnub nrog cov yam ntxwv thiab lub peev xwm uas dhau lub platform uas raug nqi kaum txhiab nyiaj ntau dua los siv. Kuv tau tawg los ntawm e-lag luam tu tshuab zoo li Klaviyo, Mos Xes, Thiab Omnisant. Kuv tuaj yeem sib koom ua ke thiab tsim cov kev taug kev nyuaj uas ua rau muaj kev loj hlob ob tus lej rau kuv cov neeg siv khoom hauv ib hnub. Yog tias kuv tau ua haujlwm nrog kev lag luam, qhov ntawd yuav tau siv ntau lub hlis.

Kev taug qab cov neeg siv khoom tau txais kev nyuaj, tab sis cov neeg siv khoom paub (CX) cov kev daws teeb meem muab cov kev paub zoo nkauj, kev pabcuam tus kheej rau cov neeg yuav khoom kom taug qab lawv txoj hauv kev thiab tsav lawv tus kheej mus rau kev hloov pauv… tag nrho nrog cov ncuav qab zib thawj zaug uas tuaj yeem khaws thiab taug qab. Kev ua tsov ua rog ntawm cov ncuav qab zib thib peb yuav tsum muab tso rau hauv Facebook lub pixel (qhov ntawd yog qhov kuv ntseeg tias qhov laj thawj tiag tiag yog vim li cas Google tso nws) yog li Facebook yuav tsis tuaj yeem taug qab txhua tus hauv thiab tawm Facebook. Qhov ntawd yuav txo tau Facebook lub hom phiaj sophisticated… thiab tuaj yeem ua rau Google lub lag luam feem ntau.

Artificial txawj ntse thiab high-end analytics platforms pab muab kev nkag siab ntau ntxiv rau omnichannel kev lag luam kev siv zog thiab lawv cuam tshuam rau kev yuav khoom. Qhov ntawd yog xov xwm zoo rau cov tuam txhab uas tseem khawb lawv lub taub hau ntawm qhov twg siv zog tshaj plaws kom tau txais cov neeg siv khoom tshiab.

Kuv tsis yog tus futurist, tab sis kuv ntseeg siab tias qhov ntse dua peb cov tshuab tau txais thiab ntau qhov kev siv tshuab hluav taws xob uas peb tuaj yeem siv rau peb cov dej num rov ua dua, cov kws tshaj lij tuaj yeem siv sijhawm uas lawv muaj nuj nqis tshaj plaws - hauv kev tsim cov tswv yim thiab kev paub tshiab uas tsav kev koom tes thiab muab tus nqi rau cov neeg yuav khoom thiab cov neeg siv khoom. Kuv vam tias nws muab kuv lub peev xwm hauv qab no:

  • Txheeb xyuas - Lub peev xwm to taub yuav ua li cas txhua qhov kev lag luam thiab kev nqis peev kev muag khoom uas kuv tau ua muaj feem cuam tshuam rau cov neeg siv khoom, cov neeg muaj txiaj ntsig thiab kev nqis peev.
  • Real-Time Cov ntaub ntawv - Lub peev xwm los saib xyuas cov haujlwm hauv lub sijhawm tiag tiag tsis yog tos cov sijhawm lossis hnub los sau cov ntaub ntawv tsim nyog los saib thiab ua kom zoo dua kuv cov neeg siv khoom lag luam.
  • 360-Degree Saib - Muaj peev xwm pom txhua qhov kev sib cuam tshuam nrog tus neeg yuav khoom lossis cov neeg siv khoom los pab lawv zoo dua, sib txuas lus nrog lawv, nkag siab lawv, thiab muab txiaj ntsig.
  • Omni-Channel - Muaj peev xwm hais lus rau tus neeg yuav khoom hauv nruab nrab lossis channel uas lawv xav nrog kev sib txuas lus los ntawm cov kab ke uas kuv tuaj yeem ua haujlwm tau yooj yim hauv.
  • txawj ntse - Lub peev xwm txav mus dhau kuv qhov kev tsis ncaj ncees raws li tus neeg lag luam thiab muaj lub kaw lus uas ntu, kho tus kheej, thiab ua tiav cov lus raug raws sijhawm rau qhov chaw raug rau kuv cov neeg siv khoom.

Martech Publications

Muaj ntau txoj kev loj hlob thiab kev tsim kho tshiab hauv peb txoj kev lag luam uas tsis muaj txoj hauv kev uas peb tuaj yeem ua tau. Kuv xav pom zoo rau daim ntawv teev npe ntawm lwm cov ntawv tshaj tawm, Ameslikas curated los ntawm Xenoss.

  • Chiefmartec - Muab cov kws tshaj lij kev nkag siab thiab kev tshuaj xyuas ntawm kev lag luam thev naus laus zis thiab kev ua haujlwm. Kho los ntawm Scott Brinker: XNUMX Lab tus kiv cua tos koj rau Webtalk!
  • Kev lag luamTxhua - Muab xov xwm, kev xav, thiab kev nkag siab ntawm kev lag luam thev naus laus zis tshiab. Kho los ntawm Duncan MacRae.
  • Marx - Cov ntsiab lus xav txog kev coj noj coj ua thiab kev xam phaj nrog MarTech cov thawj coj hauv kev lag luam. Kho los ntawm Kim Davis.
  • MarTech Kub - Cov ntsiab lus tob tob, kev xam phaj, thiab kev tshuaj xyuas ntawm MarTech kev lag luam. Kho los ntawm Anirudh Menon -
  • Martech Gazette - Muab xov xwm, kev nkag siab, thiab cov kws tshaj lij tawm tswv yim ntawm MarTech kev lag luam. Kho los ntawm Ben Rabinovich.
  • MarTech Series - npog cov xov xwm tshiab, tiam sis, thiab kev nkag siab hauv MarTech kev lag luam. Cofounded los ntawm kev paub txog kev muag khoom Shayne Barretto.
  • MarTech 360 - Tsom ntsoov rau kev sib tshuam ntawm kev lag luam thiab thev naus laus zis, nrog rau cov khoom, kev xam phaj, thiab cov kws tshaj lij tsom xam. Hloov kho los ntawm Zachary Rapp.
  • MartechTribe - Kev lag luam ywj pheej-tsav kev lag luam kev tshawb fawb thev naus laus zis, cov qauv ntsuas, thiab kev xaiv.
  • Martechvibe - Muab kev nkag siab, xov xwm, thiab kev soj ntsuam kws tshaj lij ntawm MarTech kev lag luam. Kho los ntawm Ravi Raman

Koj Xav Li Cas?

Kuv xav hlub koj cov kev xav thiab kev tawm tswv yim ntawm Martech: Yav dhau los, Tam sim no, thiab yav tom ntej. Nyob ntawm seb koj qhov kev lag luam loj npaum li cas, kev txawj ntse, thiab cov peev txheej muaj, kuv paub tseeb tias koj qhov kev xav yuav txawv ntawm kuv. Kuv yuav ua hauj lwm rau cov kab lus no txhua lub hlis los yog li ntawd kom nws mus txog hnub tim… Kuv vam tias nws yuav pab piav txog qhov kev lag luam zoo kawg no! Kuv kuj tau sau ib tsab xov xwm zoo sib xws muag technology uas koj yuav txaus siab rau.

Yog leej twg xav tau Martech thov pab subscribe rau kuv tsab ntawv xov xwm thiab podcast!

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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