DMP Kev Sib Tham: Cov Ntaub Ntawv-Ua Lag Luam Rau Cov Luam Tawm

Cov Ntaub Ntawv Tswj Platform

Qhov kev txo qis hauv cov neeg muaj ntawm cov ntaub ntawv thib peb txhais tau tias muaj tsawg dua rau kev coj cwj pwm thiab txo qis hauv cov nyiaj tau tshaj tawm rau ntau tus tswv. Txhawm rau them nyiaj poob, cov tshaj tawm yuav tsum xav txog cov hauv kev tshiab los hais txog cov neeg siv cov ntaub ntawv. Ntiav cov ntaub ntawv kev tswj hwm platform tuaj yeem yog txoj kev tawm.

Hauv ob xyoos tom ntej no, kev tshaj tawm kev lag luam yuav tso tawm cov ncuav qab zib thib peb, uas yuav hloov cov qauv ib txwm ntawm cov neeg siv khoom, tswj cov chaw tshaj tawm, thiab taug qab cov phiaj xwm. 

Hauv lub vev xaib, cov qhia tawm ntawm cov neeg siv txheeb xyuas los ntawm cov neeg siv khoom qab zib thib peb yuav sib hloov mus rau xoom. Tus qauv qub ntawm tus ntoo khaub lig-site browser nrhiav los ntawm cov neeg muab cov ntaub ntawv thib peb thiab cov chaw muag khoom tom ntej no yuav tsis siv ntau lawm. Yog li, qhov tseem ceeb ntawm cov ntaub ntawv thawj-tog yuav sawv. Cov tshaj tawm tsis tau lawv tus kheej cov peev xwm sau cov ntaub ntawv yuav muaj kev cuam tshuam loj, thaum cov lag luam uas sau lawv cov neeg siv ntu yog nyob rau hauv txoj haujlwm tshwj xeeb los sau cov khoom plig ntawm qhov chaw tshaj tawm tshiab no. 

Kev sau thiab tswj cov ntaub ntawv thawj-tog tsim tshwj xeeb rau cov neeg tshaj tawm hauv kev txhim kho lawv cov nyiaj tau los, txhim kho cov ncauj lus, kev koom tes, thiab tsim cov kev coj ncaj ncees tom qab. Kev siv cov ntaub ntawv qhia ua ntej yuav siv tau rau cov ncauj lus ntiag tug thiab ua kom haum cov lus tshaj tawm rau cov lus tshaj tawm cov vev xaib.

Business Insider siv cov ntaub ntawv coj tus cwj pwm los tsim cov neeg txuas ntawm nws cov neeg nyeem thiab tom qab ntawd siv cov ntaub ntawv ntawd los ua cov ntawv xov xwm ntiag tug hauv email thiab cov ntsiab lus txhawb rau cov neeg nyeem tau zoo dua. Cov kev siv zog no tau nce lawv cov tshaj tawm-nias tus nqi nce 60% thiab txhawb cov nias nyob rau hauv lawv cov ntawv xov xwm email los ntawm 150%.

Vim Li Cas Cov Tshaj Tawm Xav Tau DMP

raws li Admixer sab hauv kev txheeb cais, nyob rau nruab nrab, 12% ntawm kev siv nyiaj tshaj tawm yog siv rau qhov yuav los ntawm cov thawj-cov ntsiab lus rau cov neeg tuaj saib lub hom phiaj. Nrog rau kev tshem tawm cov ncuav qab zib ntawm cov neeg thib peb, qhov kev thov rau cov ntaub ntawv yuav nthuav tawm ntau ntxiv, thiab cov tshaj tawm uas sau cov ntaub ntawv thib ib yog nyob rau hauv txoj haujlwm zoo rau cov txiaj ntsig. 

Tsis tau, lawv yuav xav tau ib tus neeg ntseeg siab cov ntaub ntawv tswj platform (DMP) los siv cov qauv-ua lag luam qauv. DMP yuav tso cai rau lawv kom muaj txiaj ntsig ntshuam, export, tsom xam thiab, thaum kawg, monetize cov ntaub ntawv. Cov ntaub ntawv thib ib yuav tuaj yeem txhawb cov khoom lag luam ad thiab muab cov nyiaj tau los ntxiv rau. 

DMP Siv Rooj Plaub: Simpals

Simpals yog qhov loj tshaj plaws online media tsev hauv Moldova. Hauv kev tshawb fawb rau cov txiaj ntsig tshiab tau txais txiaj ntsig, lawv koom tes nrog DMP los teeb tsa cov ntaub ntawv khaws cia thawj zaug thiab tus neeg siv khoom tshuaj ntsuam xyuas rau 999.md, Moldavian e-lag luam platform. Raws li qhov tshwm sim, lawv tau txhais 500 cov neeg tuaj saib thiab tam sim no muag lawv programmatically rau cov tshaj tawm los ntawm DMP.    

Kev siv DMP muab cov txheej txheem ntxiv ntaub ntawv rau cov neeg tshaj tawm, thaum ua kom zoo thiab CPM ntawm cov muab kev xav pom. Cov ntaub ntawv yog qhov kub tshiab. Cia peb xav txog lub ntsiab tseem ceeb ntawm kev teeb tsa cov neeg tshaj tawm cov ntaub ntawv thiab xaiv cov koomhaum thev naus laus zis uas tuaj yeem haum cov kev lag luam xav tau ntawm ntau hom kev tshaj tawm.  

Yuav Npaj Li Cas rau Kev Txhim Kho DMP? 

  • Cov ntaub ntawv sau - Qhov thib ib thiab qhov tseem ceeb tshaj tawm, cov tshaj tawm yuav tsum tshawb xyuas qhov ntsuas txhua qhov kev sau ntawm lawv cov platforms. Qhov no suav nrog kev tso npe hauv cov vev xaib thiab hauv cov ntawv thov mobile, kos npe rau hauv Wi-nkaus network, thiab lwm yam xwm txheej uas cov neeg siv xav kom tawm ntawm cov ntaub ntawv ntiag tug. Tsis hais txog ntawm cov ntaub ntawv los qhov twg los, nws kev sau thiab khaws cia tau ua raws li cov kev cai lij choj uas twb muaj lawm GDPR thiab CCPACov. Txhua zaus cov tshaj tawm sau tus kheej cov ntaub ntawv, lawv yuav tsum tau txais kev pom zoo los ntawm cov neeg siv, thiab tawm nrog lawv nrog kev tawm mus. 

DMP Tej Ntaub Ntawv Sib Xws

  • Ua cov ntaub ntawv - Ua ntej pib onboarding DMP, koj yuav tsum ua tiav tag nrho koj cov ntaub ntawv, rov kho nws mus rau hauv ib hom ntawv, thiab tshem tawm cov luam tawm. Txhawm rau muab cov qauv tsis sib thooj rau cov ntaub ntawv, nws yog qhov tseem ceeb heev uas yuav tau xaiv tus yam ntxwv ntawm tus kheej, raws li qhov koj yuav teeb tsa koj lub chaw khaws ntaub ntawv. Xaiv qhov uas tuaj yeem txheeb xyuas tus neeg siv yooj yim, xws li tus lej xov tooj lossis email. Nws tseem yuav yooj yim rau kev sib xyaw yog tias koj faib koj cov ntaub ntawv rau ntu ua raws li cov neeg mloog zoo tshaj plaws. 

Yuav ua li cas sib xyaw DMP? 

Ib txoj hauv kev ua tau zoo ntawm kev txuas DMP yog sib xyaw nws nrog CRM txog qib API,  synchronizing UniqueIDs. Yog tias koj CRM koom ua ke nrog txhua yam ntawm koj cov cuab tam digital, nws tuaj yeem xa cov ntaub ntawv mus rau DMP, uas tuaj yeem ua kom zoo dua qub thiab txhim kho nws. 

DMP tsis ceev cov neeg siv cov ntaub ntawv ntiag tug cov ntaub ntawvCov. Thaum DMP tau ua ke los ntawm kev siv API lossis cov ntaub ntawv ntshuam, nws tau txais cov pob ntawm cov ntaub ntawv txuas nrog tus tshaj tawm tus ID nrog cov cim tus neeg siv tshwj xeeb uas koj tau hais tseg hauv cov kauj ruam dhau los. 

Raws li kev sib koom ua ke los ntawm CRM, koj tuaj yeem hloov cov ntaub ntawv hauv hom hashed. DMP tsis tuaj yeem txiav suab ntawm cov ntaub ntawv no, thiab yuav tswj hwm nws hauv hom ntawv no encrypted. DMP ua kom muaj kev ntiag tug thiab kev nyab xeeb ntawm cov neeg siv cov ntaub ntawv, tsuav koj tau siv ua kom tsis pub lwm tus paub thiab kev siv lub cim zais. 

DMP ua haujlwm dab tsi yuav tsum muaj? 

Txhawm rau xaiv DMP zoo tshaj plaws rau koj txoj kev lag luam, koj yuav tsum txhais qhov koj xav tau rau cov kws tshaj lij tech. Tseem ceeb tshaj, koj yuav tsum sau tag nrho cov tsim nyog kev sib xyaw. 

DMP yuav tsum tsis txhob cuam tshuam koj cov txheej txheem thiab yuav tsum tau ua haujlwm ncig cov khoom siv hauv vaj tse tam sim no. Piv txwv li, yog tias koj twb muaj CRM platform, CMS, thiab kev sib koom ua ke nrog cov neeg thov kev xav tau, DMP uas raug xaiv yuav tsum muaj txhua yam ntawm lawv. 

Thaum xaiv DMP, xav txog txhua yam ntawm nws lub peev xwm uas twb muaj lawm, yog li kev sib xyaw yuav tsis yog lub nra rau koj pab neeg ua haujlwm. Koj xav tau ib lub platform uas ua tau zoo xa cov haujlwm tseem ceeb: kev sau, segmentation, tsom xam, thiab cov ntaub ntawv ntawm cov nyiaj.

DMP Nta

  • Tus Thawj Tswj Tag - Tom qab koj sib sau koj cov ntaub ntawv uas twb muaj lawm rau hauv koj qhov DMP, koj yuav tsum khaws cov ntsiab lus txuas ntxiv. Txhawm rau ua li ntawd, koj yuav tsum teeb tsa cov cim npe lossis cov pixels rau ntawm koj lub vev xaib. Cov no yog cov hlua ntawm cov code uas sau cov ntaub ntawv hais txog tus neeg siv kev coj ntawm koj cov platforms thiab tom qab ntawd sau lawv hauv DMP. Yog tias tom kawg muaj a tus thawj tswj tag, nws yuav tuaj yeem lis cov ntawv cim rau koj cov platforms centrally. Txawm hais tias muaj kev xaiv, nws yuav txuag koj pab neeg tech ntau lub sijhawm thiab lub zog. 
  • Segmentation thiab Taxonomy - Koj qhov DMP yuav tsum muaj ntau cov kev qhia rau cov segmentation thiab kev txheeb xyuas cov ntaub ntawv. Nws yuav tsum tuaj yeem tsim qhov kev ncaj ncees, ib tsob ntoo zoo li cov qauv ntaub ntawv uas piav qhia txog kev cuam tshuam ntawm koj cov ntu ntu. Nws yuav tso cai DMP los txhais cov ntu me me ntawm cov ntaub ntawv, txheeb xyuas qhov tob tob, thiab ntxo lawv siab dua. 
  • Kev sib xyaw CMS - Muaj ntau dua theem ntawm DMP yog qhov muaj peev xwm los sib xyaw nws nrog koj lub vev xaib CMS. Nws yuav ua rau koj hloov kho cov ntsiab lus ntawm koj lub vev xaib thiab ua tau raws li qhov xav tau ntawm koj cov neeg siv. 
  • Monetization - Tom qab koj tau ua ke nrog DMP, koj yuav tsum tau kawm paub yuav ua li cas los qhib cov ntaub ntawv rau cov nyiaj txuas ntxiv rau hauv kev thov sab platforms (DSP). Nws yog ib qho tseem ceeb kom xaiv DMP uas yuav muab tau yooj yim nrog koj cov neeg xav tau.

    Qee DSPs muab DMP haiv neeg, nruj me ntsis rau hauv lawv cov kab ke. Nws yog ib qho tseem ceeb kom nco ntsoov tias DMP kev koom ua ke rau hauv ib qho DSP tuaj yeem daws qhov kev daws teeb meem, nyob ntawm qhov xwm txheej hauv koj lub khw thiab thaj chaw sib tw. 

    Yog tias koj ua lag luam hauv kev ua lag luam me me, qhov twg DSP tshwj xeeb yog qhov tseem ceeb tshaj plaws, siv lawv cov DMP ib txwm yuav yog qhov ntse. Yog tias koj ua haujlwm hauv kev ua lag luam loj, koj yuav tsum them nyiaj rau qhov yooj yim DMP tuaj yeem sib xyaw nrog cov kev thov kev lag luam loj.  

  • Neeg rau zaub mov sib xyaw - Lwm qhov tseem ceeb yog qhov uas siv tau koj cov ntaub ntawv. Cov tshaj tawm feem ntau siv cov ad server ua haujlwm ncaj qha nrog cov koom haum thiab cov tshaj tawm, pib tshaj tawm lawv cov phiaj xwm kev tshaj tawm, hla kev, lossis muag cov tsheb tsis tseem ceeb. Yog li, koj DMP xav tau yooj yim sib sau ua ke nrog koj lub ad server.

    Qhov zoo, koj lub ad server yuav tsum tswj cov cuab tam ad rau tag nrho koj cov platforms (website, mobile app, thiab lwm yam) thiab sib pauv cov ntaub ntawv nrog koj CRM, uas yuav, sib txuas lus, sib txuas lus nrog DMP. Xws li tus qauv tuaj yeem hloov qhov yooj yim ntawm tag nrho koj cov kev sib koom ua ke, thiab cia koj ua kom pom tseeb kev ua kom tiav. Txawm li cas los xij, qhov no tsis yog tas li, thiab koj xav tau kom ntseeg tau tias DMP ua haujlwm tau zoo nrog koj cov ad server.  

DMP Kev Sib Xws

Qhwv Sau 

Nws yog qhov tseem ceeb tias cov kws kho tshuab uas koj xaiv ua raws li cov cai thoob ntiaj teb ntiag tug thiab cov ntaub ntawv kev nyab xeeb. Txawm hais tias koj tsom tshwj xeeb rau cov ntaub ntawv los ntawm kev ua lag luam hauv zos, koj tseem tuaj yeem tau txais cov neeg siv los ntawm txhua qhov chaw ntawm lub ntiaj teb. 

Lwm qhov tseem ceeb uas yuav tau xav txog yog kev sib raug zoo ntawm qhov chaw muab kev pabcuam DMP nrog rau cov tshaj tawm hauv zos thiab cov koom tes. Koom tes nrog cov txheej txheem sib koom ua ke nrog kev koom tes tsim kev lag luam tuaj yeem yooj yim kev koom ua ke ntawm koj cov platform thiab teeb tsa kev hloov pauv ntawm koj cov cuab tam digital. 

Nws tseem ceeb heev los xaiv tus tswv cuab thev naus laus zis uas tsis yog muab koj tus kheej nkaus rau kev pabcuam tus kheej nkaus xwb tabsis kuj tau muab cov kev qhia rau koj, kev tawm tswvyim, thiab kev sab laj. Kev saib xyuas sab saum toj ntawm cov qhua tuaj noj mov yog qhov yuav tsum tau daws cov teeb meem thiab kho koj cov ntaub ntawv tswj kev ua lag luam. 

Yuav ua li cas koj xav hais tias?

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