13 Txoj Haujlwm rau Kev Phom Tawm Koj Cov Khoom Phem

tso saib tshaj tawm

Cov kev tshaj tawm txog kev tshaj tawm xov xwm txuas ntxiv ua ntej hauv nws qhov kev yooj yim zoo li peb tau sib tham yav dhau los ntawm peb qhov kev xam phaj txog Programmatic Kev Tshaj Tawm nrog Pete Kluge ntawm AdobeCov. Yog tias koj tab tom xav txog kev nthuav koj cov kev tshaj tawm mus rau kev tshaj tawm kev tshaj tawm, muaj ntau txoj hauv kev los txhawm rau phiaj xwm koj cov kev tshaj tawm kom sim los txheeb cov neeg mloog ntau dua, ntau dua-nias-dhau los, thiab txhim kho kev hloov pauv:

  1. Hom Phiaj - los ntawm kev ntsuas cov ntsiab lus ntawm nplooj ntawv thiab txheeb xyuas lub npe lossis cov khoom lag luam, koj tuaj yeem pib tshaj tawm raws li cov neeg tuaj saib koj cov khoom lossis koj cov khoom sib tw.
  2. Channel Hom phiaj - tso saib cov network tshaj tawm muaj cov chaw txuas lus tsis zoo rau cov chaw uas muaj kev nyiam sib txawv. Xov xwm, kis las, zaub mov, lom ze, thiab lwm yam.
  3. Ntaus Ntaus Nrig - kev tshaj tawm tuaj yeem raug tsom mus rau txawb, ntsiav tshuaj thiab ntau hom zaub.
  4. Cov Kev Qhia Txog Cov Neeg - muaj hnub nyoog, tub los ntxhais, haiv neeg, nplua nuj, npe, thiab lwm yam ntaub ntawv qhia txog cov neeg nyob.
  5. Hom Phiaj Xwm - lub teb chaws, xeev, nroog, nroog, thaj chaw, chaw nyob xa ntawv, latitude thiab ntev ncig ciam chaw lossis vojvoog.
  6. Cov ntsiab lus tseem ceeb - tso saib ad tes hauj lwm tau zoo dua nyob rau ntawm kev ntsuas cov ntsiab lus ntawm nplooj ntawv thiab qhia cov kev tshaj tawm cuam tshuam raws li cov ntsiab lus xaiv los ntawm tus tshaj tawm.
  7. Cov hom phiaj nyiam - raws tus qhua tuaj xyuas tus cwj pwm, yuav keeb kwm thiab qhov tseeb ntawm lub xaib, kev tshaj tawm tuaj yeem yog lub hom phiaj los ntawm kev nyiam xws li kev ua kis las, ua noj ua haus, kev ua nom ua tswv, thiab lwm yam.
  8. Hauv Kev Lag Luam Cov Hom Phiaj - real-time cov lus tshaj tawm ntawm kev muab lossis cov khoom cuam tshuam thaum cov qhua nyob ntawm koj lub xaib tshawb nrhiav lossis mus yuav khoom.
  9. Retargeting - thaum tus qhua tuaj txog ntawm koj lub xaib thiab tom qab ntawd tawm mus, ad network muaj cov kua nplaum thib peb uas cia lawv pom ntawm lwm qhov chaw uas lawv tuaj yeem tshaj tawm qhov kev xav rov qab.
  10. Nrhiav Kev Rov Nrhiav Dua - thaum tus qhua tshawb nrhiav, tuaj txog ntawm koj lub xaib thiab tom qab ntawd tawm mus, lub chaw tshawb nrhiav lub koom haum ad network muaj cov khoom qab zib thib peb uas cia lawv pom lawv ntawm lwm txoj kev tshawb nrhiav qhov twg lawv tuaj yeem tshaj tawm nrog kev thov rov qab.
  11. Tus xaib ntawm Qhov Chaw - muaj ntau lub tuam txhab lag luam thev naus laus zis uas xav kom ncav cuag peb cov neeg tuaj saib, yog li peb muaj peb cov tso saib network thiab kev pabcuam tus kheej lub portal qhov twg cov tshaj tawm tuaj yeem yuav cov duab luam tawm ncaj qha.
  12. Sij Hawm Raws Sij Hawm - Lub sijhawm ntawm hnub, hnub-sijhawm, lossis sijhawm raws sijhawm tom qab koj tus qhua tau nqis tes ua ntawm koj lub xaib.
  13. Kev Tsim Duab Kev Sib Raug - koob meej, muaj feem xyuam, muaj feem, thiab ua raws.

Cov tshuab tshiab tseem tab tom twv tias yuav muaj peev xwm los ntawm cov qhua tab tom tshawb xyuas los ntawm kev ntsuas ntawm lub sijhawm tiag ntawm tus qhua uas tuaj txog thiab kev tshaj tawm uas tsim nyog. Nco ntsoov tias, txawm tias muaj cov lus nug yooj yim, cov neeg lag luam tuaj yeem tsim cov xwm txheej tshwj xeeb raws li kev sib txuas ntawm cov zaub sib txawv tshaj tawm phiaj muaj peev xwm. Tsis yog txhua cov zaub tshaj tawm network muaj txhua hom, yog li nco ntsoov soj ntsuam cov ad network.

Saib ntawm MediaMath.

3 Comments

  1. 1

    Tam sim no peb tab tom nkag rau hauv cov ntawv tshaj tawm tab sis tau pib tsim ib tuj ntawm remarketing npe. Peb qhov kev sib tw dhau los yog qhov ua tiav.

  2. 2

    Retargeting yog ib qho ntawm kuv txoj kev tshaj tawm kev tshaj tawm kev tshaj tawm. Qhov tseeb tias lawv twb paub txog koj lub hom yog qhov txiaj ntsig zoo rau koj thiab koj cov nyiaj tshaj tawm.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.