Dab tsi yog qhov siab tshaj ntawm CTR Txawb thiab Duab Teeb Pauv Tshaj?

Kev Saib Xyuas Qhov Zoo Tshaj Plaws Cov Tshaj Tawm

Rau ib txoj kev ua lag luam, cov nyiaj tshaj tawm tau ib txwm yog ib txoj hauv kev zoo ntawm cov neeg yuav khoom. Thaum txoj kev uas cov tuam txhab siv them kev tshaj tawm tuaj yeem sib txawv - qee qhov kev siv tshaj tawm rau kev rov ua dua tshiab, qee qhov rau kev paub txog lub npe, thiab qee qhov xav tau nws tus kheej - peb txhua tus yuav tsum tau koom nrog hauv nws hauv qee txoj kev. 

Thiab, vim hais tias chij qhov muag tsis pom / lub qhov muag tsis pom, nws tsis yooj yim los ntes cov xim ntawm cov neeg siv nrog tso tawm cov lus tshaj tawm thiab tom qab ntawd tau txais lawv los ua qhov kev txiav txim siab xav tau. Qhov no txhais tau tias, ntawm ib sab tes, koj yuav tsum sim ntau yam los xyuas seb dab tsi resonates nrog koj lub hom phiaj cov neeg tuaj saib. Ntawm qhov tod tes, koj yuav tsum khaws qhov muag ntawm ROAS (Rov Qab Los Ntawm Kev Siv Ad). ROAS tuaj yeem tua tau yog tias muaj kev sim ntau dhau. Piv txwv li, xav txog yam siv nyiaj ntau npaum li cas los txhim kho ib qho ntawm ntau lub zog nyob hauv kev ua si (kev xa xov, kev tsim qauv, thiab lwm yam).

Tshwj xeeb, nrog rau kev puas ntsoog, nws yog ib qho tseem ceeb kom nkag siab txog yuav ua li cas thiaj xa rov qab thaum tswj kev tshaj tawm cov nyiaj nyob rau qib siab tshaj plaws. Hauv cov ntawv tshaj tawm no, peb yuav pab koj xaiv cov ntawv qhia kom raug raws li koj cov phiaj xwm phiaj xwm phiaj xwm. Mus nrog qhov zoo tshaj plaws ad qhov ntau thiab tsawg tuaj yeem txhim kho qhov pom ntawm koj qhov kev tshaj tawm, CTR, thiab yog li, tus nqi hloov dua siab tshiab. Cia peb tsau rau hauv. 

Ntawm Automatad, peb kawm dhau 2 txhiab tus tshaj tawm cov khoom lag luam tawm los ntawm ntau pua tus tshaj tawm hauv lub vev xaib kom pom qhov sib faib ntawm qhov ntau thiab tsawg (hauv%), nws yuav raug nqi dab tsi los yuav lawv, qhov CTR, thiab ntau dua. Nrog cov ntaub ntawv no, peb yuav tuaj yeem txheeb xyuas qhov zoo tshaj plaws ad kom siv tau raws li koj lub hom phiaj.

Lub Hom Phiaj Nqa Haujlwm

Rau hom phiaj xwm kev lag luam, koj yuav tsum mus cuag cov neeg siv ntau dua. Qhov ntau ncav cuag, qhov ua tau zoo yuav tshwm sim. Yog li koj xav tau kom ntseeg tau tias koj cov kev tsim muaj nyob rau hauv qhov xav tau ntau tshaj plaws. 

  • Qhov zoo tshaj plaws ntawm tes txawb - Tab sis yog muaj ntau txawb qhov ntau thiab tsawg thiab hom muaj, tsuas yog ob qhov ntau thiab tsawg tus account rau feem ntau ntawm cov ntawv tshaj tawm hauv xov tooj ntawm tes - 320 × 50 thiab 300 × 250. 320 × 50, tseem hu ua, mobile leaderboard ib leeg raug ntes ze rau 50% ntawm tag nrho cov zaub muag pom zoo tauj ntawm txawb. Thiab, 300 × 250 lossis nruab nrab duab plaub raug ~ 40 feem pua. Txhawm rau nws yooj yim, los ntawm kev tsom mus rau tsuas yog ib lossis ob qhov kev tshaj tawm, koj yuav muaj peev xwm mus cuag cov neeg tuaj saib dav dav hauv lub vev xaib qhib.

Ad Loj (xa) % Ntawm Tag Nrho Cov Nyiaj Tau Los
320 × 50 48.64
300 × 250 41.19

  • Qhov Duab Zoo Tshaj - Thaum nws los txog rau desktop, koj yuav tsum siv cov kev tshaj tawm loj dua. Piv txwv li, 728 × 90 (desktop cov thawj coj saib duab) khaws cov naj npawb siab tshaj plaws. Ntsug ad chav tsev 160 × 600 los nyob ib sab ntawm nws. Raws li ob lub desktop thawj coj saib thiab cov chaw muag khoom ntsug tau pom siab dua, nws zoo tshaj rau siv lawv rau kev paub txog kev lag luam.

Ad Loj (xa) % Ntawm Tag Nrho Cov Nyiaj Tau Los
728 × 90 25.68
160 × 600 21.61
300 × 250 21.52

Kev Ua Lag Luam Kev Lag Luam

Ntawm qhov tsis sib xws, txoj haujlwm kev sib tw ua kom tau txais ntau yam kev hloov pauv ntau li ntau tau. Txawm hais tias nws yog email signup, txhim kho app, lossis daim ntawv foos xa tawm, koj yuav ua kom zoo rau kev hloov pauv. Yog li, qhov no, nws zoo tshaj plaws los siv qhov ntau thiab tsawg nrog CTR siab rau koj cov kev tshaj tawm ad.

  • Qhov zoo tshaj plaws ntawm tes txawb - Raws li peb twb pom tias feem ntau ntawm cov kev tshaj tawm hauv xov tooj tsuas yog tau los ntawm ob qhov ntau thiab tsawg, nws yog qhov zoo tshaj los mus nrog lawv. Txawm hais tias muaj lwm qhov ntau thiab tsawg dua nrog qhov CTR zoo dua - 336 × 280, piv txwv li - feem ntau cov vev xaib zoo li zam kom tsis txhob muaj cov koog loj dua vim nws tuaj yeem cuam tshuam rau cov neeg siv kev paub. Yog li, koj yuav tsis tuaj yeem xa ntau qhov kev pom zoo raws li daim phiaj xwm. 

qhov zoo tshaj plaws ntawm mobile tshaj tawm

  • Qhov Duab Zoo Tshaj - Thaum nws los txog rau desktop, koj muaj ntau qhov ntau thiab tsawg ad los sim nrog. Tab sis nws zoo dua los siv qhov ntau thiab tsawg uas muaj CTR siab thiab qhov xav tau txaus (ntau qhov chaw lees txais qhov ntau thiab tsawg). Yog li, 300 × 600 yog qhov zoo tshaj plaws yog tias peb xav ob qho CTR thiab kev thov. Qhov zoo tshaj plaws tom ntej yog, 160 × 600. Yog tias koj tsis nrhiav qhov kom loj dua, koj tuaj yeem mus nrog 970 × 250 vim nws muaj CTR ntau tshaj plaws nyob ntawm desktop.

qhov zoo tshaj plaws duab ad loj

Rub tawm Ua tiav Qhov Kawm Ad Loj

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.