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Sab saum toj Trends Shaping Digital Marketing

Qhov no yog qhov xaus cov ntsiab lus ntawm ntau ntawm cov qauv qhia uas peb tau hammering deb nrog peb cov neeg tau txais - organic tshawb, nrhiav hauv zos, Txawb nrhiav, kev lag luam vis dis aus, kev tshaj lag luam email, them nyiaj tshaj tawm, txhuas tiam, thiab cov ntsiab lus tshaj tawm yog cov ncauj lus tseem ceeb.

Nws zoo nkauj npaum li qhov tseeb uas koj yuav tsum tau nkag mus rau qhov tseeb digital lag luam txheeb cais thiab cov ncauj lus kub tshaj plaws rau koj lub tswv yim kev lag luam digital kom zoo. Sab saum toj 7 Kev Lag Luam Koj Yuav Tsum Tau Paub Txog Qhov Kev Tshaj Tawm Digital Digital Kev Lag Luam muaj ib pawg ntawm cov khoom lag luam txheeb cais uas tuaj yeem ua raws li cov lus qhia ncaj qha los cuam tshuam koj cov kev tshaj tawm kev lag luam, suav nrog kev txiav txim siab qhov ntev tshaj plaws rau koj cov ntawv blog thiab email lossis ua rau koj SEO tactics zoo dua.

Serpwatch

Kev lag luam digital yog hloov zuj zus mus tas li, nrog cov qauv tshiab thiab cov thev naus laus zis tawm los pab cov lag luam ncav cuag thiab koom nrog lawv cov neeg tuaj saib.

Kev Lag Luam Kev Lag Luam Digital

Serpwatch.io's infographic thiab nrog cov ntawv tshaj tawm sib tham txog ntau yam kev lag luam digital uas tab tom ua rau yav tom ntej. Siv lawv cov ntaub ntawv thiab cov ntaub ntawv, Kuv xav qhia qhov kuv ntseeg tias yog qhov tseem ceeb tshaj plaws kev lag luam yuav tsum paub:

  1. Cov ntsiab lus - Cov ntsiab lus zoo, cov ntsiab lus tseem ceeb yog qhov tseem ceeb ntawm kev ua haujlwm zoo SEO. Lub infographic hais txog tias 72% ntawm cov neeg lag luam ntseeg tias tsim cov ntsiab lus tsim nyog yog qhov zoo tshaj plaws SEO tactic. Qhov no qhia tau hais tias xav tau kev lag luam los nqis peev los tsim cov ntsiab lus tseem ceeb uas txaus siab rau lawv cov neeg tuaj saib thiab pab txhim kho kev tshawb fawb qeb duas.
  2. Tus neeg siv kev kawm (UX) - Cov neeg siv kev paub dhau los ua lub luag haujlwm tseem ceeb hauv kev tshawb nrhiav cav qeb duas. Lub infographic qhia tias 38% ntawm cov neeg siv yuav tsum tsis txhob koom nrog lub vev xaib yog tias qhov teeb tsa tsis zoo lossis nyuaj rau kev taug qab. Txhawm rau txhim kho kev tshawb fawb qeb duas, cov lag luam yuav tsum ua ntej UX los ntawm kev txhim kho lub vev xaib tsim, kev taw qhia, thiab sijhawm thauj khoom.
  3. artificial txawj ntse (AI) - AI tab tom hloov pauv kev lag luam digital los ntawm kev ua haujlwm ua haujlwm, tshuaj xyuas cov ntaub ntawv, thiab xa cov ntsiab lus tus kheej. Nws pab cov lag luam txhim kho lawv txoj kev lag luam, txo cov nqi, thiab txiav txim siab los ntawm cov ntaub ntawv. AI-powered cov cuab yeej zoo li chatbots thiab tshuab kev kawm algorithms tau dhau los ua cov khoom tseem ceeb ntawm cov tswv yim lag luam niaj hnub no.
  4. Mobile-First Indexing: – Mobile-thawj indexing yog ib tug qauv uas Google pib nyob rau hauv 2018. Nrog rau qhov no mus kom ze, Google feem ntau siv lub mobile version ntawm ib tug webpage rau indexing thiab qeb duas. Raws li cov infographic tseem ceeb, 63% ntawm Google tshawb hauv Asmeskas yog tsim los ntawm cov khoom siv txawb. Qhov no qhia txog qhov xav tau ntawm cov lag luam los txhim kho lawv lub vev xaib rau cov neeg siv xov tooj los txhim kho kev tshawb fawb qeb duas thiab cov neeg siv kev paub.
  5. Kev Tshawb Nrhiav Hauv Zos - Hauv zos SEO yog qhov tseem ceeb rau cov lag luam nrhiav kev nyiam cov neeg siv khoom los ntawm thaj chaw tshwj xeeb. Raws li cov ntawv sau infographic, 46% ntawm Google tshawb nrhiav muaj lub hom phiaj hauv zos, thiab 97% ntawm cov neeg siv tshawb nrhiav cov lag luam hauv zos hauv online. Kev tsom mus rau SEO hauv zos tuaj yeem pab cov lag luam txhim kho lawv cov neeg nyob hauv online thiab nce kev khiav tsheb mus los.
  6. Lub suab nrhiav - Nrog rau qhov muaj koob npe nrov ntawm cov khoom siv lub suab nrov, kev tshawb nrhiav lub suab tau dhau los ua qhov tseem ceeb hauv kev lag luam digital. Raws li lub suab-activated li xws li Amazon Echo thiab Google Tsev tau txais koob meej, lub suab nrhiav tau dhau los ua qhov tseem ceeb rau SEO. Lub infographic qhia tias 50% ntawm tag nrho cov kev tshawb fawb yuav yog lub suab los ntawm 2020. Txhawm rau ua ntej, cov lag luam yuav tsum ua kom zoo dua lawv cov ntsiab lus rau kev tshawb nrhiav lub suab, tsom rau cov lus sib tham thiab cov ntsiab lus ntev.
  7. Yees duab ua lag luam - Cov ntsiab lus yees duab txuas ntxiv yog lub cuab yeej lag luam muaj zog, vim nws pab txhawb kev koom tes, kev hloov pauv, thiab kev tshawb fawb cav qeb duas. Cov yeeb yaj kiab nyob, tshwj xeeb, tau txais kev nyiam, muab kev lag luam nrog txoj hauv kev tshwj xeeb los cuam tshuam nrog lawv cov neeg tuaj saib hauv lub sijhawm. Raws li cov infographic, suav nrog cov yeeb yaj kiab ntawm nplooj ntawv tsaws tuaj yeem nce kev hloov pauv los ntawm 80%, thiab 62% ntawm Google universal searches suav nrog video.
  8. Influencer Marketing - Kev lag luam Influencer tau tshwm sim los ua txoj hauv kev zoo kom ncav cuag cov neeg tuaj saib lub hom phiaj thiab tsim kom muaj kev ntseeg siab. Kev koom tes nrog cov neeg muaj feem cuam tshuam uas muaj txiaj ntsig zoo sib xws thiab muaj kev ntseeg siab hauv qab no tuaj yeem pab cov lag luam txhim kho kev paub txog hom lag luam thiab txhawb kev muag khoom.
  9. Social Messaging Apps - Kev xa xov zoo xws li WhatsApp, Messenger, thiab WeChat tau dhau los ua kev sib txuas lus tseem ceeb rau kev lag luam. Nrog ntau lab tus neeg siv txhua hli, cov apps no muab lub sijhawm tshwj xeeb los txuas nrog cov neeg siv khoom, muab kev txhawb nqa tus kheej, thiab txhawb cov khoom lossis kev pabcuam.
  10. augmented kev muaj tiag (AR) thiab virtual kev muaj tiag (VR) - AR thiab VR thev naus laus zis tau hloov pauv txoj hauv kev uas cov neeg siv khoom cuam tshuam nrog hom thiab cov khoom lag luam. Cov kev paub dhau los no tuaj yeem pab cov lag luam txhim kho kev koom tes nrog cov neeg siv khoom, nthuav tawm cov khoom lag luam hauv txoj hauv kev tshiab, thiab tsim cov phiaj xwm kev lag luam nco.

Txhawm rau kom muaj kev sib tw nyob rau hauv qhov kev hloov pauv ntawm kev lag luam digital, cov lag luam yuav tsum ua raws li cov qauv tshiab thiab cov thev naus laus zis. Los ntawm kev koom nrog AI, kev tshawb nrhiav lub suab, kev lag luam video, kev lag luam muaj txiaj ntsig, kev sib tham hauv xov tooj, kev tshawb nrhiav pom, thiab AR / VR, cov lag luam tuaj yeem ncav cuag lawv cov neeg tuaj saib, txhim kho kev koom tes, thiab txhawb kev loj hlob.

Qhov no infographic, lub 7 Txoj Kev Rau Kev Ua Lag Luam Ua Lag Luam Zoo Tshaj Plaws, siv cov kev xav tau rau kev tshaj tawm kev lag luam digital uas suav nrog SEO, social media, video lag luam, kev tshaj tawm email txias, them tshaj tawm, kev lag luam cov ntsiab lus, thiab kev txawj ntse (AI).

SEO Trends
Social Media Trends
Video Kev Lag Luam Hauv Kev Lag Luam
Txias Email Marketing Trends
Them Advertising Trends
Cov ntsiab lus Kev Lag Luam Ua Lag Luam
Artificial Intelligence thiab Digital Marketing Trends

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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