Cov Kev Lag Luam Digital Cov Qauv & Predictions

Kev Lag Luam Kev Lag Luam Digital thiab Kev Tuav Pov Hwm

Kev ceev faj ua los ntawm cov tuam txhab thaum muaj kev kis thoob qhov txhia chaw cuam tshuam rau cov khoom lag luam, tus neeg siv khoom coj tus cwj pwm, thiab peb cov kev lag luam cuam tshuam nrog ob peb xyoos dhau los.

Hauv kuv lub tswv yim, kev hloov pauv loj tshaj plaws ntawm cov neeg siv khoom thiab kev lag luam tau tshwm sim nrog kev yuav khoom online, xa khoom hauv tsev, thiab them nyiaj hauv xov tooj. Rau cov neeg lag luam, peb pom kev hloov pauv loj hauv kev rov qab los ntawm kev nqis peev hauv kev lag luam digital thev naus laus zis. Peb txuas ntxiv ua ntau ntxiv, hla ntau txoj hauv kev thiab nruab nrab, nrog cov neeg ua haujlwm tsawg dua - xav kom peb vam khom hnyav rau thev naus laus zis los ntsuas, ntsuas, thiab hloov pauv peb cov koom haum. Ua kom pom tseeb ntawm kev hloov pauv tau nyob rau sab hauv automation thiab cov neeg siv khoom sab nraud. Cov tuam txhab uas tuaj yeem hloov pauv thiab hloov pauv sai sai tau pom qhov nce hauv kev ua lag luam sib qhia. Cov tuam txhab uas tsis tau tseem tab tom tawm tsam kom yeej rov qab cov lag luam uas lawv poob.

Unpacking the Digital Marketing Trends of 2020

Pab pawg ntawm M2 On Hold tau nchuav cov ntaub ntawv thiab tsim cov duab infographic uas tsom mus rau 9 qhov sib txawv.

Kev lag luam digital tau hloov pauv tas li vim nws yog ib qho ntawm kev lag luam nrawm tshaj plaws thoob ntiaj teb. Dua li qhov no, cov ncauj lus tshiab tau tshwm sim thiab qhia peb lub zog tseem ceeb uas tsav lub lag luam. Cov blog no rov sau cov kev kwv yees kwv yees ntawm 2020 nrog cov ntawv qhia siv infographic. Nrog rau cov txheeb cais thiab qhov tseeb, cia saib ntawm cuaj qhov xwm txheej ntawm 12 lub hlis dhau los thoob plaws lub platform, thev naus laus zis, kev lag luam, thiab cov ntsiab lus tsim tawm.

M2 On Hold, 9 Digital Marketing Trends of 2020

Kev Lag Luam Kev Lag Luam Digital

  1. AI-Powered Chatbots – Gartner projects that chatbots will power 85% of consumer service interactions and consumers are adapting well, appreciating the 24/7 service, instant response, and the accuracy of simple answers to questions. I’d add that sophisticated companies are adopting chatbots that seamlessly transition the conversation to the appropriate person internal to remove frustration with the experience.
  2. personalization - ploj mus yog hnub ntawm Nyob zoo %% FirstName %%. Modern email and text messaging platforms are providing automations that include segmentation, predictive content based on behavioral and demographic data, and incorporating artificial intelligence to test and optimize messaging automatically. If you’re still using batch and blast one-to-many marketing, you’re missing out on leads and sales!
  3. Haiv neeg eCommerce ntawm Social Media - (Kuj hu ua Kev Ua Lag Luam or Cov Neeg Qhua) Cov neeg siv khoom xav tau kev paub zoo thiab teb nrog cov nyiaj thaum kev hloov pauv hloov pauv tau zoo. Yuav luag txhua lub social media platform (tsis ntev los no TikTok) yog kev koom ua lag luam ecommerce platform rau hauv lawv cov peev txheej sib koom ua ke, ua rau cov tub lag luam muag ncaj qha rau cov neeg mloog los ntawm kev sib tham thiab vis dis aus.
  4. GDPR Mus Thoob Ntiaj Teb - Australia, Brazil, Canada, thiab Nyij Pooj twb dhau txoj cai ntiag tug thiab cov ntaub ntawv los pab cov neeg siv khoom kom muaj kev ntseeg siab thiab nkag siab yuav tiv thaiv theri cov ntaub ntawv tus kheej li cas. Hauv Tebchaws Meskas, California dhau los California Consumer Privacy Act (CCPA) xyoo 2018. Cov tuam txhab tau hloov pauv thiab lees paub kev nyab xeeb, khaws cia, ua kom pom tseeb, thiab tswj hwm ntxiv rau lawv cov vev xaib online hauv kev teb.
  5. Lub suab nrhiav - Kev tshawb nrhiav lub suab tuaj yeem suav txog ib nrab ntawm txhua qhov kev tshawb fawb online thiab tshawb nrhiav lub suab tau nthuav dav los ntawm peb cov cuab yeej siv xov tooj mus rau ntse hais lus, TV, suab nrov, thiab lwm yam khoom siv. Cov pabcuam pabcuam virtual tau txais ntau dua thiab raug dua nrog qhov chaw nyob, cov txiaj ntsig tus kheej. Qhov no yog yuam cov lag luam kom ua tib zoo saib xyuas lawv cov ntsiab lus, teeb tsa nws yuav, thiab faib nws txhua qhov chaw uas cov kab ke no nkag mus.
  6. Ntev-Daim Video - Kev saib xyuas luv luv yog cov tswv yim tsis muaj tseeb uas tej zaum yuav ua rau cov neeg lag luam raug mob ntau xyoo. Txawm tias kuv poob rau nws, txhawb cov neeg siv khoom kom ua haujlwm ntau ntxiv ntawm cov lus qhia luv luv. Tam sim no kuv qhia kuv cov neeg siv khoom ua tib zoo tsim cov tsev qiv ntawv cov ntsiab lus uas tau teeb tsa zoo, ua tib zoo, thiab muab txhua cov ntsiab lus tsim nyog los qhia rau cov neeg yuav khoom. Cov vis dis aus tsis txawv, nrog cov neeg siv khoom thiab cov neeg siv khoom lag luam siv cov yeeb yaj kiab uas ntev tshaj 20 feeb!
  7. Kev Lag Luam Los Ntawm Kev Xa Ntawv – Because we’re always connnected, timely messaging of relevant messages can drive increased engagement. Whether it’s a mobile app, browser notification, or in-site notifications… messaging has taken over as a primary real-time communication medium.
  8. Augmented Kev Muaj Tiag thiab Kev Muaj Tiag - AR & VR are being incorporated into mobile apps and full browser customer experiences. Whether it’s a virtual world where you’re meeting your next client or collectively viewing a video… or a mobile app to see how new furniture will look in your living room, companies are building exceptional expeirences available right from the palm of our hand.
  9. artificial txawj ntse - AI and machine learning are helping marketers automate, personalize, and optimize customer expeirences like never before. Consumers and businesses are growing weary of the thousands of marketing messages that are getting pushed at them every day. AI can help us deliver more powerful, engaging messages when they’re most impactful.

Hauv cov duab infographic hauv qab no, nrhiav pom cuaj lub ntsiab lus hloov pauv los ntawm 2020. Phau ntawv qhia no nthuav tawm tias cov kev hloov pauv no cuam tshuam li cas rau kev ua lag luam thiab txoj hauv kev loj hlob uas lawv nthuav tawm tam sim no. 

Kev Lag Luam Kev Lag Luam Digital thiab Kev Tuav Pov Hwm

11 Comments

  1. 1

    Tsis muaj kev tsis ntseeg, koj lub blog yog qhov khoom zoo ntawm amazing infographics. Raws li zoo li, txhua tsab xov xwm ntawm koj blog yog kev sau thiab tsim tau zoo.
    Tsaug rau sib qhia kev paub infographics!

  2. 2
  3. 3

    Xyoo tshiab coj nrog nws, txoj kev muaj peev xwm loj thiab cov toj roob hauv pes hauv online uas tau txais hnyav dua los ntawm lub hnub. Txoj kev lag luam hloov tas li, tab sis qhov ntawd ua rau nws zoo siab heev.

  4. 4

    Yog, Qhov tseeb yog tias Txhua xyoo kuv sim ua raws li kuv cov kev xav ntawm yam uas yuav nqus tau
    thiab tseem ceeb hauv cov kua ntawm cov txheej txheem kev lag luam thiab ecommerce rau xyoo
    uantej.

  5. 5

    Tiag tiag cov ntaub ntawv xov xwm ntau. Qhov no yog tiag tiag ib qho zoo tshaj plaws. Koj tau ntxiv ntau cov ntaub ntawv hauv koj qhov blog. Ua tsaug rau kev qhia tawm cov ntaub ntawv tseem ceeb no. Yeej pab tau thiab qhia tau tseeb heev.

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  7. 7

    Zoo thiab Tseem Ceeb Infographic Douglas! Tam sim no kuv paub tias yuav luag txhua tus neeg txiav txim siab hauv kev lag luam thoob ntiaj teb nyiam siv Social Media rau tag nrho lawv cov khoom siv ua haujlwm. Ua tsaug rau sib qhia!

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    • 11

      Nyob zoo John, Kuv xav tias kev hloov pauv ntawm 2014 yog lub hauv paus ncaj ncees tam sim no, txhawb nqa los ntawm cov neeg ua haujlwm hauv tsev thiab mus yuav khoom los ntawm lawv cov khoom siv mobile.

      Koj txhawb kuv kom hloov kho cov ntawv no rau xyoo 2021 nrog cov duab zoo thiab cov ntsiab lus los ntawm M2 On Hold.

      Cheers!
      Doug

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