Cov ntsiab lus MarketingKev Muag Khoom Ntev

Ua Cas Cov Digital Lead Capture Yog Qhov Txhim Kho

Cov hmoov txhuas ua tau nyob ib pliag ib pliag. Raws li qhov tseeb, nws muaj pes tsawg lub lag luam tswj kom GET kev lag luam. Cov neeg tau txais kev pab tuaj xyuas koj lub vev xaib, lawv tau sau ib daim ntawv nrhiav cov ntaub ntawv, koj sau cov ntaub ntawv ntawd thiab tom qab ntawd koj hu rau lawv. Yooj yim, txoj cai? Ehh… tsis npaum li koj xav.

Lub tswvyim, hauv thiab ntawm nws tus kheej, vwm yooj yim. Nyob rau hauv kev tshawb xav, nws yuav tsum zoo nkauj damn yooj yim mus ntes tau ntau yam ua. Tu siab, nws tsis yog. Txawm hais tias nws yuav yooj yim zoo nkauj kaum xyoo dhau los, cov neeg siv khoom tau dhau los ua kev txhawj xeeb txog kev tso lawv cov ntaub ntawv tseg. Cov kev xav tau yog tias lawv (cov neeg siv khoom lag luam) yuav nkag mus rau lawv cov ntaub ntawv mus rau hauv ib daim ntawv (nrog lub hom phiaj tau txais cov ntaub ntawv) thiab lawv tau mus rau hauv xov tooj, e-mail, ntawv sau, cov ntawv xa ncaj qha thiab lwm yam. Txawm hais tias qhov no tsis yog qhov tseeb rau txhua lub lag luam, qee tus muaj thiab yuav ua kom muaj kev cia siab nrog cov kev muab no - thiab nws yog qhov muaj kev ntxhov siab heev.

Qhov tau hais ntawd, tsawg dua thiab tsawg dua cov neeg siv khoom tau sau cov ntawv txhuas yam zoo li qub.

Tam sim no, thaum kuv hais cov ntawv txhuas zoo li qub, kuv txhais cov ntawv luv luv uas muaj thaj tsam 4-5 chaw rau koj cov ntaub ntawv tiv toj (npe, xov tooj, email, chaw nyob, thiab lwm yam) thiab tej zaum muaj cov lus hais kom nug cov lus nug ceev lossis muab Tswv yim. Cov foos tsis feem ntau nqa ib tuj ntawm qhov chaw ntawm nplooj ntawv (yog li lawv tsis yog ostentatious), tab sis lawv tsis muaj ib yam dab tsi muaj nuj nqi rau cov neeg siv khoom ib qho twg.

Feem ntau, cov neeg siv khoom tau sau lawv cov ntaub ntawv kom lawv tuaj yeem tau txais cov ntaub ntawv ntxiv (los ntawm kev lag luam) tom qab. Thaum tsis muaj dab tsi tshwj xeeb nrog qhov xwm txheej no, cov ntaub ntawv ntxiv uas cov neeg siv khoom thov xaus rau tig mus rau hauv lub suab muag. Txawm hais tias ib tus neeg tau txais kev pabcuam tau txais cov ntaub ntawv uas lawv tau thov, lawv yuav tsis xav muag rau tamsis no - tshwj xeeb yog lawv tseem nyob rau theem kev tshawb fawb.

Daim ntawv cov hlau lead zoo li qub tseem nyob ib puag ncig, tab sis lawv tau ploj mus sai heev los ua ib txoj hauv kev hloov rau cov txheej txheem digital lead. Cov thawj coj ntawm cov qauv (lossis platform) yog ua cov neeg zoo thiab ntau yam ntxiv kom haum rau cov neeg siv khoom xav tau thiab xav tau - muab cov neeg siv khoom siv rau qhov laj thawj muab cov lag luam lawv cov ntaub ntawv. Nov yog li cas cov hlau lead kev paub tab yog hloov zuj zus:

Ua Cas Cov Digital Lead Capture Yog Qhov Txhim Kho

Cov Ntawv Los Ntawm Cov Thawj Coj Tau Los Ua "Sib Cuag" thiab "Koom Tes"

Daim ntawv cov hlau lead zoo li qub yog tias: tsuav yog zoo li qubCov. Lawv tsis txaus siab; Thiab frankly, lawv nyob nraum kinda boring. Yog tias nws zoo li tho txawv (lossis tsis zoo dua, tsis zoo li raug cai), kev muaj peev xwm ntawm cov neeg tau txais kev pab sau lawv cov ntaub ntawv yog yuag. Tsis tsuas yog cov neeg siv khoom xav xav tias qee yam txias lossis lom zem tab tom ua lawv txoj hauv kev (thiab yog tias txhua yam ci thiab ci, nws yuav tsuas yog), lawv xav kom paub tseeb tias lawv cov ntaub ntawv tsis raug muag rau 3rd tog lossis raug siv tsis raug cai. Lawv xav paub cov ntaub ntawv mus rau leej twg lawv hais tias nws yuav mus.

Ib yam ntawm cov loj tshaj plaws uas tau tshwm sim rau cov ntaub ntawv coj ua yog tias lawv ua neeg npau taws, ntau sib tham sib thiab ntau kauj ruam.

Hloov ntawm daim foos uas nug rau cov ntaub ntawv sib cuag tau yooj yim, cov lus nug ntau tau nug - thiab kom tiv thaiv kev tsis txaus siab, cov lus nug no tau muab coj los qhia tshwj xeeb.

Ntau lub lag luam tau pib siv cov ntawv teev tseg, muaj ntau txoj kev xaiv, thiab tseem sau cov ntawv sau kom paub tseeb tias cov neeg siv khoom siv tau ua tib zoo mloog rau lawv. Ib qho ntxiv, cov ntawv txhuas yog ua ntau dhau ntawm cov neeg siv khoom, thiab cov lag luam muaj peev xwm nug cov lus nug uas yuav muaj kev txaus siab rau cov neeg siv khoom. Hloov ntawm kev xav zoo li daim ntawv thov, cov hom ntawv hloov tshiab no xav zoo li sau daim ntawv profile - ib qho uas tuaj yeem xa mus rau tus muag uas yuav pab lawv ntau dua li muag rau lawv.

Cov Neeg Siv Khoom Raug Muab Cov Nqi Tsim Nyog

Yog tias koj rov qab los tsawg li tsib xyoos, koj yuav nco qab tias feem ntau ntawm kev sau ntawv tau yog txoj kev yooj yim rau koj thov cov ntaub ntawv ntxiv. Koj yuav muab tso rau hauv koj cov ntaub ntawv tiv toj, tej zaum qee cov ntaub ntawv nyiam, koj xav ntaus xa thiab tos ib tus neeg hu rau koj. Qee zaum koj yuav tau kos npe rau daim ntawv xov xwm txhua hli lossis qee yam zoo sib xws - tab sis tiag tiag, tsis muaj ib yam tseem ceeb.

Nkim mus rau tsib xyoos, thiab peb tam sim no pom tias nrog cov ntawv zoo li qub mus deb, sau cov foos txhuas tau dhau los ua kev sib pauv. Hloov qhov uas koj yuav tau teb rov qab zoo li “Ua tsaug rau koj xa koj daim foos. Qee tus neeg yuav ncav cuag sai sai, "cov neeg siv khoom tau txais kev kho sai rau cov khoom lag luam / cov kev pabcuam, cov nyiaj cheb, thiab feem ntau thaum ua tiav, kev ntsuas tau ntsuas!

Ib qho ntawm cov khoom tshiab dua uas lub vev xaib cov neeg saib xyuas tom ntej yog noj cov lus nug thiab teb cov kev ntsuam xyuas.

Ib qho piv txwv zoo txog qhov no yuav yog “Hom tsheb zoo rau koj yog dab tsi?” kev ntsuas. Qhov no yog ib hom kev ntsuas uas peb tuaj yeem pom peb tus kheej muab rau peb cov neeg pabcuam tsheb rau lub hom phiaj tsim cov tsheb tshiab muag tsimCov. Hauv qhov kev ntsuas no, tus neeg tau txais kev pab teb qee cov lus nug txog lawv cov kev yuav khoom / kev nyiam tsav tsheb. Thaum lawv xa lawv cov lus teb, lawv qhov tshwm sim tau tsim tawm rau lawv tam sim ntawd. Txhawm rau ua qhov no, tau kawg, lawv yuav tsum muab lawv cov ntaub ntawv tiv toj. Yog tias tus neeg tau txais kev pab xav paub txaus (thiab peb vam tias lawv yog), lawv yuav tso hauv lawv tus email, thiab lawv yuav tau txais lawv cov txiaj ntsig.

Hloov ntawm muab thiab coj hom kev tshwm sim, cov ntawv txhuas raug ua ntau dua ua ke; sai sai kom muaj kev sib txig sib luag ntawm cov neeg siv khoom thiab kev lag luam.

Yog cov neeg siv khoom nyob ntawm "Cov tsheb zoo li cas rau koj?" kev txheeb xyuas thiab hais tias lawv muaj tsev neeg loj, lawv yuav tau txais ib daim voucher coj mus sim tsav cov minivan tshwj xeeb. Lossis, zoo dua, tej zaum lawv yuav tau txais $ 500 nqi tsheb hauv tsev neeg. Thaum nws los muab cov txiaj ntsig tau rau cov neeg siv khoom, qhov tuaj yeem ua tau zoo kawg.

Nrog rau kev txhim kho thev naus laus zis kom nrawm li nrawm, ntau tus kws tshaj lij cov neeg xa khoom tuaj yeem nqa cov ntaub ntawv uas cov neeg siv nkag mus rau hauv cov ntawv txhuas thiab hloov mus rau qhov kev qhia uas cuam tshuam rau cov neeg siv khoom ntau. Cov foos siv tawm yog tsis siv ua yav dhau los lawm. Lawv tau hloov zuj zus mus rau qee yam tseem ceeb tshaj qhov uas cov neeg lag luam feem ntau yuav tau xav. Raws li cov hlau lead kev thev naus laus zis txuas ntxiv txhim kho thiab hloov zuj zus, cov khoom lag luam xav tau kho lawv cov txheej txheem txhuas txhuas txuas ntxiv!

Muhammad Yasin

Muhammad Yasin yog tus thawj coj ntawm Kev Lag Luam ntawm PERQ (www.perq.com), thiab cov kws sau tawm, muaj kev ntseeg zoo rau ntau cov kev tshaj tawm xov xwm uas xa tawm cov txiaj ntsig ntawm cov tsoos thiab digital nruab nrab. Nws cov haujlwm tau raug lees paub rau kev tshaj lij hauv kev tshaj tawm xws li INC, MSNBC, Huffington Post, VentureBeat, ReadWriteWeb, thiab Buzzfeed. Nws cov keeb kwm yav dhau los hauv Kev Ua Haujlwm, Kev Txawj Ntse, thiab Digital Marketing Strategy ua rau cov ntaub ntawv uas tau tsav mus rau kev tsim thiab ua tiav ntawm kev tshaj tawm kev tshaj tawm kev lag luam.

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