Cov ntsiab lus MarketingUa Lag Luam & Muag Yeeb Yaj KiabKev Lag Luam Infographics

Dab tsi yog Qhov Kev Tswj Nyiaj Txiag Digital (DAM) Platform?

Kev tswj hwm cov khoom lag luam digital (DAM) muaj kev tswj xyuas cov dej num thiab kev txiav txim siab nyob ib puag ncig kev noj, annotation, cataloging, cia, retrieval, thiab faib cov cuab tam digital. Cov duab digital, animations, yeeb yaj kiab, thiab suab paj nruag ua piv txwv cov hom phiaj ntawm xov xwm kev lag luam (sub-qeb ntawm DAM).

Dab tsi yog Digital Asset Management?

Kev tswj cov cuab yeej cuab tam digital DAM yog kev coj ua ntawm kev tswj hwm, teeb tsa, thiab faib cov ntaub ntawv xov xwm. DAM software tso cai rau cov tuam txhab tsim cov tsev qiv ntawv ntawm cov duab, yeeb yaj kiab, duab, PDFs, qauv, thiab lwm cov ntsiab lus digital uas tuaj yeem tshawb nrhiav thiab npaj siv.

Dav

Nws yog ib qho nyuaj rau kev ua rooj plaub rau kev tswj cov cuab tam digital tsis muaj tshwm rau relentlessly xeev tus pom tseeb. Piv txwv li: kev lag luam niaj hnub no nyob ntawm kev tshaj xov xwm digital. Thiab sijhawm yog nyiaj. Yog li cov neeg lag luam yuav tsum siv sijhawm ntau ntawm lawv cov xov xwm digital li ua tau ntawm cov khoom lag luam ntau dua, muaj txiaj ntsig zoo dua thiab tsawg dua ntawm kev rov ua dua tshiab thiab tsis tu vaj tu tsev.

Peb paub tej no intuitively. Yog li nws ceeb tias, thaum lub sijhawm luv luv uas kuv tau koom nrog qhia zaj dab neeg ntawm DAM, Kuv tau pom cov kev tawm dag zog thiab nce ntxiv ntawm cov koom haum 'khiav ceev faj txog DAM. Ntawd yog hais tias, txog thaum tsis ntev los no, cov koom haum no tsis muaj lub tswv yim dab tsi lawv tau ploj lawm.

Tom qab tag nrho, ib lub tuam txhab feem ntau pib mus yuav khoom rau DAM software thaum nws paub tias, thawj zaug, nws muaj ntau ntau (nyeem "ib qho ntim tsis tuaj yeem") ntawm cov cuab tam digital thiab qhov thib ob, cuam tshuam nrog nws cov cuab yeej cuab tam digital loj heev yuav siv sij hawm ntev heev. sij hawm ntau yam tsis tau txais txiaj ntsig txaus. Qhov no tau muaj tseeb thoob plaws ntau qhov kev lag luam suav nrog kev kawm qib siab, kev tshaj tawm, kev tsim khoom, kev lom zem, tsis muaj txiaj ntsig, kev saib xyuas kev noj qab haus huv, thiab kev kho mob thev naus laus zis.

Ib qho Txheej Txheem Ntawm Widen's Digital Asset Management Platform

Qhov no yog qhov DAM nkag los. DAM cov tshuab muaj ntau yam duab thiab qhov ntau thiab tsawg, tab sis lawv txhua tus tau tsim los ua ob peb yam: hauv khw, npaj thiab faib cov khoom lag luam digital. Yog li dab tsi koj yuav tsum paub paub los coj koj tus neeg muag khoom tshawb nrhiav?

DAM Cov Qauv Xa Khoom

Widen tsis ntev los no tso tawm ib daim ntawv dawb zoo piav txog kev sib txawv (thiab sib tshooj) ntawm SaaS vs. Hosted vs. Hybrid vs. Open Source DAM kev daws teeb meem. Qhov no yog ib qho chaw zoo los xyuas seb koj tab tom pib tshawb nrhiav koj cov kev xaiv DAM.

Qhov tseem ceeb tshaj plaws kom paub, txawm li cas los xij, txhua tus ntawm peb nqe lus no yog txoj hauv kev txhais DAM (lossis ib qho software, rau qhov xwm txheej ntawd) raws li kev sib txawv. Lawv tsis yog ob leeg tshwj xeeb - txawm hais tias tsis muaj suab tsis tshaj ntawm SaaS thiab kev tsim kev daws teeb meem.

SaaS DAM lub nruab muaj kev yoog raws txoj kev ua hauj lwm thiab mus cuag tau nrog yam tsawg IT nqi. Lub software thiab koj cov cuab tam yog tuav hauv huab (ntawd yog cov chaw taws teeb). Thaum lub chaw muag khoom DAM muaj npe yuav siv cov txheej txheem hosting uas muaj kev nyab xeeb heev, qee lub koom haum muaj cov kev cai txwv tsis pub lawv tso qee cov ntaub ntawv rhiab tawm sab nraud lawv cov chaw. Yog tias koj yog ib lub koomhaum tseem ceeb tswjfwm, piv txwv li, koj yuav tsis tuaj yeem ua SaaS DAM.

Cov kev pab cuam txhim kho, ntawm qhov tod tes, tag nrho cov "nyob hauv tsev." Koj lub koom haum kev ua haujlwm yuav xav tau kev tswj xyuas kev tshaj xov xwm uas tuaj yeem tsuas yog los ntawm khaws cov ntaub ntawv thiab cov servers uas nws nyob hauv koj lub tsev. Txawm tias tom qab ntawd, koj yuav tsum paub txog qhov tseeb tias, tshwj tsis yog koj rov qab koj cov ntaub ntawv khaws tseg rau cov chaw taws teeb, qhov kev coj ua no koj qhib rau qhov kev pheej hmoo qee qhov xwm txheej yuav tawm ntawm koj cov peev txheej tag nrho tsis tuaj yeem. Qhov ntawd tuaj yeem yog cov ntaub ntawv kev noj nyiaj txiag, tab sis nws kuj tseem tuaj yeem yog tub sab, ntuj tsim lossis xwm txheej.

Thaum kawg, nws muaj qhov qhib. Lo lus hais txog kev cai lossis kev tsim qauv ntawm lub software nws tus kheej, tab sis tsis hais seb puas yog software nkag mus deb lossis ntawm koj tus kheej hauv tshuab. Koj yuav tsum tsis txhob poob rau hauv cov ntxiab ntawm koj qhov kev txiav txim siab ntawm seb qhov qhib tau zoo rau koj ntawm seb puas muaj kev daws teeb meem lossis teeb tsa. Tsis tas li, koj yuav tsum tau sau tseg ntawm qhov tseeb tias software raug qhib-qhov tsuas ntxiv tus nqi yog tias koj lossis lwm tus neeg muaj cov khoom siv los nqis peev ntawm lub malleability ntawm cov program.

Digital Asset Management Features

Raws li yog tias ntau yam hauv cov qauv xa khoom tsis txaus, kuj tseem muaj ntau yam ntawm cov qauv tsim tawm muaj. Qee tus neeg muag khoom DAM zoo dua li lwm tus ntawm kev ua kom lawv zoo tshaj plaws kom tau raws li koj cov kev xav tau tshwj xeeb ua ntej sim muag koj ntawm lawv lub cev, yog li nws tseem ceeb uas koj yuav tsum nkag mus rau hauv koj lub DAM yos hav zoov nrog cov ncauj lus kom ntxaws txog cov kev xav tau.

Ib qho ntawm cov kev nce qib tseem ceeb hauv DAM thev naus laus zis yog lawv lub peev xwm los koom ua ke nrog txhua qhov kev hloov kho loj thiab tshaj tawm cov platforms - ntau nrog cov txheej txheem kev pom zoo dav dav. Qhov ntawd txhais tau hais tias koj tus kws tsim qauv tuaj yeem tsim cov duab kos duab, tau txais kev tawm tswv yim los ntawm pab pawg, ua kev hloov kho, thiab thawb cov duab zoo ncaj qha rau koj cov ntsiab lus tswj hwm.

Txawm zoo dua: rhuav koj cov kev xav tau rau hauv pawg yuav tsum muaj thiab zoo-rau-muaj. Koj yuav tsum tau sau tseg txog cov yam ntxwv uas tsim nyog vim yog cov kev cai, kev cai lij choj, lossis lwm yam kev cai tswj hwm koj lub lag luam lossis kev lag luam.

Txhua yam no ua tau yog xyuas kom koj tsis tas yuav muaj qee qhov nta uas koj tsis tuaj yeem txhim kho kev ua haujlwm ntawm koj cov haujlwm ua haujlwm ntau npaum li qhov ua tau lossis ntau yam uas koj pom koj tus kheej them rau tswb thiab xuav koj yuav tsis xav tau. los yog xav siv.

Cov txiaj ntsig ntawm Digital Asset Management Platform

Xav txog cov txiaj ntsig ntawm kev siv a kev tswj cov cuab tam digital nyob rau hauv cov nqe lus ntawm txiav nqi or txuag lub sijhawm tsuas yog tsis txaus. Nws tsis tau mus rau lub plawv ntawm yuav ua li cas DAM tuaj yeem cuam tshuam koj lub koom haum thiab cov peev txheej.

Hloov chaw, xav txog DAM hais txog rov kho dua. Peb nyiam siv lo lus los hais txog txoj hauv kev uas DAM software ua kom muaj txiaj ntsig thiab ua kom rov ua haujlwm ntawm tus kheej cov peev txheej digital, tab sis (thaum siv txoj cai) nws tuaj yeem cuam tshuam rau kev ua haujlwm, nyiaj txiag, thiab kev txawj ntse.

Coj tus tsim qauv. Tam sim no nws yuav siv sijhawm 10 ntawm txhua 40 teev ntawm kev tshawb nrhiav cov cuab yeej cuab tam tsis tu ncua, kev tswj hwm cov haujlwm, thiab kev saib xyuas hauv tsev qiv ntawv duab. Teeb tsa DAM thiab tshem tawm qhov xav tau rau txhua yam uas yuav tsis txhais hais tias koj yuav tsum txiav koj tus tsim lub sijhawm. Qhov nws txhais tau li cas yog cov sij hawm tsis muaj txiaj ntsig, kev ua haujlwm tsis muaj txiaj ntsig tam sim no tuaj yeem siv los ua tus tsim lub zog xav tau: tsim. Ib yam mus rau koj cov neeg muag khoom, pab pawg muag khoom, thiab lwm yam.

Txoj kev zoo nkauj ntawm DAM tsis yooj yim tias nws pauv koj lub tswv yim lossis ua kom koj cov haujlwm zoo dua. Nws yog qhov ntawd nws ua kom koj mus cuag tib lub tswv yim ntau dua thiab ua rau koj cov kev ua haujlwm tsom mus rau ntau lub sijhawm.

Lub Lag Luam Cov Ntaub Ntawv rau Cov Khoom Siv Digital

Widen tau tshaj tawm cov duab hauv qhov tob uas coj koj mus kev lag luam rooj plaub rau kev nqis peev hauv Digital Asset Management platform.

lub lag luam rooj plaub rau da dej infographic saum
lub lag luam rooj plaub rau da dej infographic hauv qab ib nrab

Nicolás Jiménez: koj puas xav tau ntau tus thwjtim?

Nicolás Antonio Jiménez yog tus kws tshaj lij kev lag luam ntawm Widen Enterprises, tus muab kev pab cuam ntawm huab-puag ncig cov khoom lag luam tswj cov kev pabcuam. Nws muaj keeb kwm yav dhau los hauv kev ua lag luam, kev sau xov xwm, kev tswj hwm tsis muaj txiaj ntsig, kev tawm suab kev ywj pheej thiab kev tshaj tawm.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.