DAM: Digital Asset Management yog dab tsi?

kev tswj cov cuab tam digital

Kev tswj hwm cov khoom lag luam digital (DAM) muaj cov kev tswj hwm cov haujlwm thiab kev txiav txim siab ib puag ncig kev noj, kev ntim, kev teev cia, khaws cia, khaws cia thiab faib tawm cov cuab tam digital. Cov duab digital, cov duab, cov videos thiab music piv txwv rau cov hom phiaj-ntawm xov xwm kev lag luam (sub-qeb ntawm DAM).

Nws nyuaj rau kev ua rooj plaub rau kev tswj cov cuab tam digital tsis muaj tshwm rau relentlessly xeev tus pom tseeb. Piv txwv li: kev lag luam niaj hnub no nyob ntawm kev tshaj xov xwm digital. Thiab sijhawm yog nyiaj. Yog li cov neeg lag luam yuav tsum siv sijhawm ntau ntawm lawv cov xov xwm digital li ua tau ntawm cov khoom lag luam ntau dua, muaj txiaj ntsig zoo dua thiab tsawg dua ntawm kev rov ua dua tshiab thiab tsis tu vaj tu tsev.

Peb paub tej no intuitively. Yog li nws ceeb tias, thaum lub sijhawm luv luv uas kuv tau koom nrog qhia zaj dab neeg ntawm DAM, Kuv tau pom cov kev tawm dag zog thiab nce ntxiv ntawm cov koom haum 'khiav ceev faj txog DAM. Ntawd yog hais tias, txog thaum tsis ntev los no, cov koom haum no tsis muaj lub tswv yim dab tsi lawv tau ploj lawm.

Tom qab tag nrho, ib lub tuam txhab feem ntau pib mus yuav khoom ncig DAM software thaum nws paub tias, thawj, nws muaj tag nrho ntau (nyeem "tsis muaj kev tswj hwm ntim") ntawm cov cuab tam digital thiab qhov ntawd, thib ob, cuam tshuam nrog nws lub tsev qiv ntawv digital cov cuab tam zoo siv deb dhau lawm ntau lub sijhawm tsis yielding cov txiaj ntsig kom txaus. Qhov no tau muaj tseeb thoob plaws ntau txoj kev lag luam suav nrog kev kawm qib siab, kev tshaj tawm, kev tsim khoom, kev lom zem, tsis pub nyiaj, kev saib xyuas kev noj qab haus huv thiab kev siv thev naus laus zis.

Qhov no yog qhov DAM nkag los. DAM cov tshuab muaj ntau yam duab thiab ntau thiab tsawg, tab sis lawv txhua tus tau tsim los ua ob peb yam: hauv khw, npaj thiab faib cov khoom lag luam digital. Yog li dab tsi koj yuav tsum paub paub los coj koj tus neeg muag khoom tshawb nrhiav?

DAM Kev xa cov qauv

Cov Chaw Tsim Kev Lag Luam tsis ntev los no tso tawm ib daim ntawv dawb zoo piav txog kev sib txawv (thiab sib tshooj) ntawm Software-as-a-Service (SaaS), ntawm thaj chaw thiab qhib DAM cov kev daws teeb meem. Qhov no yog qhov peev txheej zoo los kuaj xyuas yog tias koj pib tshawb nrhiav koj cov kev xaiv DAM.

Qhov tseem ceeb tshaj plaws kom paub, txawm li cas los xij, txhua tus ntawm peb nqe lus no yog txoj hauv kev txhais DAM (lossis ib qho software, rau qhov xwm txheej ntawd) raws li kev sib txawv. Lawv tsis yog ob leeg tshwj xeeb - txawm hais tias tsis muaj suab tsis tshaj ntawm SaaS thiab kev tsim kev daws teeb meem.

SaaS DAM lub nruab muaj kev yoog raws txoj kev ua hauj lwm thiab mus cuag tau nrog yam tsawg IT nqi. Lub software thiab koj lub cuab tam tau tuav hauv huab (ntawd yog cov chaw taws teeb). Thaum lub chaw muag khoom DAM muaj npe yuav siv cov txheej txheem hosting uas muaj kev nyab xeeb heev, qee lub koom haum muaj cov kev cai txwv tsis pub lawv tso qee cov ntaub ntawv rhiab tawm sab nraud lawv cov chaw. Yog tias koj yog tsoomfwv lub chaw ua haujlwm zais cia, piv txwv li, koj yuav tsis tuaj yeem ua SaaS DAM.

Cov kev pab cuam txhim kho, ntawm qhov tod tes, tag nrho cov "nyob hauv tsev." Koj lub koom haum kev ua haujlwm yuav xav tau kev tswj xyuas kev tshaj xov xwm uas tuaj yeem tsuas yog los ntawm khaws cov ntaub ntawv thiab cov servers uas nws nyob hauv koj lub tsev. Txawm tias tom qab ntawd, koj yuav tsum paub txog qhov tseeb tias, tshwj tsis yog koj rov qab koj cov ntaub ntawv khaws tseg rau cov chaw taws teeb, qhov kev coj ua no koj qhib rau qhov kev pheej hmoo qee qhov xwm txheej yuav tawm koj cov peev txheej tag nrho tsis tuaj yeem. Qhov ntawd tuaj yeem yog cov ntaub ntawv kev noj nyiaj txiag, tab sis nws kuj tseem tuaj yeem yog tub sab, ntuj tsim lossis xwm txheej.

Thaum kawg, nws muaj qhov qhib. Lo lus hais txog kev cai lossis kev tsim qauv ntawm lub software nws tus kheej, tab sis tsis hais seb puas yog software nkag mus deb lossis ntawm koj tus kheej hauv tshuab. Koj yuav tsum tsis txhob poob rau hauv cov ntxiab ntawm koj qhov kev txiav txim siab ntawm seb qhov qhib tau zoo rau koj ntawm seb puas muaj kev daws teeb meem lossis teeb tsa. Tsis tas li, koj yuav tsum tau sau tseg ntawm qhov tseeb tias software raug qhib-qhov tsuas ntxiv tus nqi yog tias koj lossis lwm tus neeg muaj cov khoom siv los nqis peev ntawm lub malleability ntawm cov program.

qhov rooj liab
Tsis muaj ob lub koom haum 'DAM xav tau zoo ib yam. tsuav yog koj tsom mus nrhiav qhov zoo tshaj plaws-haum tov, cov nyom yuav muaj xim ntsuab dua nyob rau lwm qhov chaw.

DAM Nta

Raws li yog tias ntau yam hauv cov qauv khoom xa khoom tsis txaus, nws tseem muaj ntau qhov qauv tsim tawm muaj. Qee tus neeg muag khoom DAM tau zoo dua li lwm tus txog kev ua kom paub tseeb tias lawv tau zoo tshaj plaws kom tau raws li koj cov kev xav tau tshwj xeeb ua ntej sim muag koj ntawm lawv cov kab ke, yog li nws tseem ceeb tshaj qhov koj nkag mus rau koj DAM kev yos hav zoov nrog cov ncauj lus kom ntxaws uas xav tau.

Txawm zoo dua: rhuav koj cov kev xav tau nkag mus ua pawg yuav tsum muaj thiab zoo-muaj. Koj yuav tsum tau sau tseg ntawm cov yam ntxwv uas tsim nyog vim muaj cov kev cai, cov cai lossis lwm cov cai tswj koj lub khw lossis kev lag luam.

Txhua yam no ua li cas yog xyuas kom koj tsis nrog ob peb nta uas koj tsis tuaj yeem txhim kho txoj kev ua haujlwm ntawm koj cov haujlwm ntau npaum li ntau tau lossis tsis muaj ntau yam uas koj pom koj tus kheej them rau lub tswb nrov thiab xuav koj yuav tsis xav tau lossis xav siv.

Cov txiaj ntsig ntawm DAM

Xav txog cov txiaj ntsig ntawm kev siv a kev tswj cov cuab tam digital Hais txog qhov "txiav" nqi lossis "txuag" lub sijhawm tsis txaus. Nws tsis nkag rau hauv plawv li cas DAM tuaj yeem cuam tshuam koj lub koom haum thiab cov peev txheej.

Hloov chaw, xav txog DAM ntawm lo lus "rov ua dua tshiab." Peb nyiam siv lo lus xa mus rau txoj hauv kev uas DAM software ua kom thiab hloov kho qhov rov ua dua ntawm tus kheej cov cuab tam digital, tab sis (thaum siv txoj cai) nws tuaj yeem muaj txiaj ntsig zoo rau kev ua haujlwm, nyiaj thiab txuj ci.

Coj tus tsim, piv txwv. Nws tam sim no siv sijhawm li 10 ntawm txhua 40 teev ntawm kev tshawb nrhiav yam khoom muaj nqis, kho cov haujlwm thiab cov saib xyuas duab hauv tsev. Teeb DAM thiab tshem tawm qhov xav tau ntawm txhua qhov uas tsis txhais tau tias koj yuav tsum txiav koj tus tsim qauv sij hawm. Dab tsi nws txhais tau tias yog lub sijhawm ua haujlwm tsis muaj txiaj ntsig, kev ua haujlwm tsis muaj txiaj ntsig tam sim no tau muab tso rau siv kev tawm dag zog tus qauv tsim kho lub zog: tsim qauv. Tib yam mus rau koj cov neeg muag, pab pawg muag khoom, thiab lwm yam.

Txoj kev zoo nkauj ntawm DAM tsis yooj yim tias nws pauv koj lub tswv yim lossis ua kom koj cov haujlwm zoo dua. Nws yog qhov ntawd nws ua kom koj mus cuag txoj kev zoo tib yam thiab ua rau koj cov kev ua haujlwm tsom mus rau ntau lub sijhawm.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.