Koj Sawv Daws Ib Leeg, Tsuas Yog Qhov Txawv Xwb

cov lus qhia sib txawv

We hear it all the time, “We're different”. And we often hear from marketers, “You're all the same”.

Nag hmo Kuv twb zoo siab thaum kuv Ciaj vaj huam sib luag lag luam nrog Jeb Banner, Gail McDaniel, Brian Phillips, Thiab George evans.

Nws tau zoo li yog lub vaj huam sib luag zoo… peb txhua tus tau hais tawm thiab peb txhua tus muaj kev sib txawv hauv lub network thiab cov neeg siv. Jeb muaj zoo heev chaw ua haujlwm pabcuam nrog cov neeg lag luam uas hlub nws, Gail tab tom khiav ib qho thoob ntiaj teb, cov chaw tsim tshuaj kho cov kws kho mob, Brian ua cov neeg ntiaj teb muaj koob npe cov duab txav thiab kev loj hlob khw, thiab George muaj thawj zeeg cov tuam txhab ua khoom lag luamCov. Qee qhov loj, qee qhov me me, qee qhov tsim, qee qhov tshiab… ua rau kev sib tham (thiab ntu ntu kev sib cav me me) qhov muag qhib.

As we head into 2014, there were some finite take-aways that I believe impact every marketing leader – whether you're at an agency, a startup, or a large organization:

  • Inbound marketing, social media marketing, and even content marketing isn't the be-all, end-all panacea of marketing. There's tsis muaj ib lo lus teb rau cov uas txheeb xyuas koj cov lus, qhov chaw uas koj cov lus yuav tsum tau hnov, lossis seb nws yuav tsum hnov. Qee cov tuam txhab tseem cia siab rau kev muag khoom muaj zog nrog cov ntaub ntawv kev lag luam khoom lag luam. Lwm tus ua tau zoo nrog kev ua lag luam zoo thiab kev tshaj tawm.
  • Sib txuas cov kev cia siab nrog cov khoom lossis kev pabcuam los ntawm zoo mloog dab neeg hasn't changed. Whether it was a company developing a traditional media strategy, or a company developing a series of animated shorts for online review… disseminating a story that connects emotionally with your audience is much the same now as it has been for decades.
  • Cov neeg tau txais kev pab thiab kev lag luam nrhiav ua kom lawv tau yuav tom ntej no tshawb nrhiav online and finding the information they need from their social networks and through distributed content. You can run, but you can't hide… companies who are not being honest will see the impact of their dishonesty. Perhaps not today, but someday.

Raws li kuv tau tsav tsheb hauv tsev, dab tsi tshwm sim rau kuv yog tias cov haujlwm peb txhua tus tau coj raws li cov neeg lag luam yeej zoo ib yam - tab sis cov neeg tuaj saib thiab cov kev peb coj mus rau qhov ntawd muaj qhov sib txawv heev. Jeb yuav pab tau tsim cov zej zog uas tsav zaj dab neeg mus rau kev ua lag luam, George tuaj yeem tsim lub zuag qhia tag nrho cov hom thiab cov cuab yeej los qhia txog zaj dab neeg, Gail tej zaum yuav txhim kho qhov khoom cov ntaub ntawv thiab xa tawm los qhia zaj dab neeg, thiab Brian yuav txhais thiab cov lus kos duab ntawm zaj dab neeg.

Txhua ntawm peb cov txheej txheem muaj cov neeg sib txawv, lub sijhawm ntawm cov khoom, thiab cov peev txheej ... tab sis peb txhua tus tau tsom mus rau qhov ua tiav kev lag luam ntsuas tau rau peb cov neeg siv khoom. Tsis pob muag! Kev yuav, khaws cia thiab txhawb cov neeg lag luam yog cov kev lag luam loj heev uas ntsuas lawv txoj kev vam meej.

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