Cov ntsiab lus MarketingKev Lag Luam InfographicsKev Muag Khoom NtevSocial Media & Influencer Marketing

Koj li B2B Kev Tawm Tsam Tawm Xov Xwm Yuav Tsum Txawv los ntawm B2C Lub Tswv Yim

Raws li koj txuas ntxiv nyeem txog cov tswv yim kev sib raug zoo hauv online, ntau cov ntaub ntawv rau cov tswv yim kev sib raug zoo yog tsom rau kev lag luam-rau-cov neeg siv khoom (B2C). Tab sis muaj qhov sib txawv loj ntawm B2C thiab Kev Lag Luam-rau-Kev Lag Luam (B2B) cov tswv yim. Cia peb tham txog qee yam ntawm lawv:

  • Kev txiav txim siab - thaum qhov kev txiav txim siab yuav B2C tuaj yeem muaj lub voj voog luv luv thiab nyob ntawm tus neeg yuav khoom lossis ob peb qhov kev yuav khoom, kev txiav txim siab ua lag luam feem ntau muaj ntau theem kev pom zoo thiab ntev dua kev yuav khoom.
  • tau - Thaum tus neeg siv khoom txiav txim siab yuav khoom tsis zoo, cov kev nplua kuj txawv ntawm kev lag luam. Tus neeg ua lag luam tuaj yeem poob kev ntseeg siab ntawm lawv txoj kev tswj hwm, tuaj yeem poob lawv txoj haujlwm, thiab yuav poob nyiaj tau los lossis cov txiaj ntsig yog tias cov khoom lossis kev pabcuam tsis ua raws li qhov kev cia siab.
  • volume - thaum cov paj tau paj tau zoo sib xws, qhov ntim tsim nyog kom ua tau raws li cov hom phiaj kev muag khoom feem ntau txawv heev. B2B cov neeg yuav khoom feem ntau ua haujlwm ntawm me me, ntau lub hom phiaj ntawm pawg zeem muag.
  • txuj ci - Kev yuav khoom luv luv thiab cov ntim siab yuav tsum muaj kev lag luam thiab kev tshaj tawm. B2B xav tau kev lag luam zoo thiab kev tshaj tawm, tab sis ntau dua li xav tau pab pawg muag khoom zoo kawg los sab laj tus muag khoom thiab pab lawv. Thiab tsis yog nrog kev muag khoom xwb, tab sis pab lawv nrog lawv txoj kev lag luam tag nrho. Cov neeg muag khoom uas ntseeg tau cov kws pab tswv yim thiab cov cuab yeej cuab tam rau lawv txoj kev lag luam yog qhov ua tau zoo tshaj plaws.

Qhov no tsab xov xwm los ntawm Sprout Social piav qhia txog feem ntau ntawm cov tswv yim tsim nyog los koom nrog kev ua tiav B2B social media zoo.

Rau qee qhov laj thawj, ntau lub tuam txhab B2B tau tawm tsam los tuav kev lag luam kev lag luam lossis tsis quav ntsej nws. Txawm hais tias muaj kev vam meej uas cov tuam txhab B2C tau pom nrog kev sib raug zoo, cov tuam txhab B2B tseem tso siab rau cov kev coj ua ib txwm muaj xws li kev hu xov tooj txias thiab koom nrog kev lag luam noj tshais. Cov tactics tseem siv tau, tab sis lawv yuav tsum tsis txhob siv los ntawm kev tshaj xov xwm. Hloov chaw, koj yuav tsum tau koom nrog kev tshaj xov xwm hauv koj lub tswv yim kom tau txais txiaj ntsig zoo dua.

Dominique Jackson, Sprout Social

Yuav Ua Li Cas Koj Lub B2B Social Media Strategy txawv?

  • Hom Phiaj - Lub hom phiaj ntawm B2B kev tshaj tawm xov xwm zoo yog tsom rau lub suab, tsheb, kev coj ua thiab kev hloov pauv. Lub tswv yim ntawm cov neeg siv khoom feem ntau yuav tsom mus rau kev tsim khoom lag luam, kev loj hlob ntawm cov neeg tuaj saib thiab kev xav. Hauv lwm lo lus… targeting piv rau ntim.
  • zoo - cov ntsiab lus, kev txhawb nqa, thiab analytics yog lub hom phiaj ntawm B2B social media zoo. Lub tswv yim ntawm cov neeg siv khoom tuaj yeem tsom mus rau kev ua lag luam loyalty, kev pabcuam cov neeg siv khoom thiab tsim lub zej zog.
  • Cov ntsiab lus - B2B cov ntsiab lus yog tsim los qhia thiab cuam tshuam rau cov neeg tuaj saib ntawm lub tuam txhab los tsim kev ntseeg siab nrog kev cia siab. Lub tswv yim ntawm cov neeg siv khoom siv yog siv los tsim lub hom phiaj tus kheej thiab loj hlob lawv cov zej zog online.

B2B Versus B2C Social Media Strategy Differences

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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