Leej Twg Hais Tawm Technology ntawm Koj Lub Tuam Txhab?

tshawb1

Lub ntsiab txhais ntawm thev naus laus zis yog:

cov kev siv tswv yim ntawm kev tshawb fawb rau kev lag luam lossis kev lag luam

Ib lub sij hawm dhau los, Kuv tau nug, “Yog hais tias koj IT department yog tua innovation“. Nws yog cov lus nug uas tau hais kom teb ib qho tseeb! Ntau lub IT department puas muaj peev xwm los stifle lossis ua kom muaj kev tsim kho tshiab ... tuaj yeem IT department txawm stifle lossis pab tau cov khoom lag luam thiab muag khoom?

Hnub no, Kuv muaj kev txaus siab ntawm kev ntsib nrog Chris los ntawm Ntaus txuas ntxivCov. Nws yog tus tham tau nplawm thiab peb mob ntxiv mus txog 45 feeb dhau los uas peb xav tau.

One of the interesting pieces of the conversation was discussing who owned the decision to purchase a platform or SEO services. We both sighed when that decision fell into the hands of an IT representative. I'm in no way trying to disparage IT professionals – I rely on their expertise on a daily basis. Blogging rau SEO Nws yog lub tswv yim kom tau txoj hau kev… a lub luag haujlwm ua lag luam.

However, it's intriguing that an IT department is often put in charge of a platform or process that determines business results. Too many times, I see business results (innovation, return on investment, ease of use, etc.) taking a backseat in the purchasing decision.

In selecting us as their corporate blogging platform, it's often the IT department that believes that they can implement a free kev daws rau blogging. Blog yog blog, puas yog?

  • Tsis txhob tu ncua that the content isn't optimized
  • Tsis txhob tu ncua that the platform isn't secure, stable, maintenance-free, redundant, etc.
  • Tsis txhob tu ncua that the platform isn't scalable to millions of pageviews and tens of thousands of users.
  • Tsis txhob tu ncua tias lub tuam txhab uas tsim nws tau siv ntau pua txhiab nyiaj hauv kev tshawb fawb thiab kev txhim kho kom ntseeg tau cov kev coj ua zoo tshaj plaws thiab tshawb xyuas cov tshuab ua raws cai tau koom ua ke.
  • Tsis txhob tu ncua tias tus neeg siv interface yog yooj yim rau ib tus neeg siv, tsis tas yuav muaj kev qhuab qhia hnyav.
  • Tsis txhob tu ncua tias lub kaw lus ua haujlwm kaw cia li tsis muaj kev paub txog kev tso npe thiab kev faib tawm yog xav tau.
  • Tsis txhob tu ncua that our staff monitors our clients' progress to ensure their success.
  • Tsis txhob tu ncua tias lub platform los nrog cov qhia ua haujlwm tas mus li kom pab cov bloggers txhim kho lawv qhov kev txawj ntse thiab nce lawv rov qab los ntawm kev nqis peev raws sijhawm.

With SEO, it's often the same argument. I've even been on the opposite side of the SEO argument, telling you that you don't need an SEO expertCov. Jeremy qhia kuv txog qhov tau xa no… doh!

Kuv taw tes rau cov tuam txhab ntau dhau los TSIS tau tshawb nrhiav kev ua haujlwm zoo thiab tau ploj mus rau ntau qhov kev cuam tshuam ntawm cov tsheb. Yog hais tias lawv nyuam qhuav ua tus yam tsawg kawg nkaus, lawv muaj peev xwm tsawg kawg muab qhov chaw zoo nkauj uas lawv tau siv $ 10k nyob rau pem hauv ntej ntawm ob peb tus neeg tuaj saib. Cov ntawv tshaj tawm no tau sau rau feem coob ntawm cov tuam txhab uas tsis muaj kev sib tw thiab tsis muaj kev ua kom zoo ... nws yog qhov kev thov kom tsawg kawg ua qhov tsawg kawg nkaus.

For companies in competitive industries, though, 80% optimized isn't even close. 90% isn't enough. To get a #1 ranking on a highly competitive term requires the expertise of one of a handful of companies in the world. If you're in an even moderately competitive search engine results page, your IT department isn't going to get you to #1. You'll be lucky if they even get you on the first page of results.

You wouldn't put your IT department in charge of your sales team, yet you'll put them in charge of a technology that could prevent your company from getting sales. If you're going to apply technology practically… make sure you fully investigate the opportunities and advantages before you think you can do it alone!

5 Comments

  1. 1

    Muaj lub ntiaj teb ntawm qhov sib txawv ntawm qhov blogging platform thiab ib qho SEO zoo.

    Blogging platform tsuas yog kev sib txuas ntawm software thiab kho vajtse, thiab IT department zoo zoo nkauj ntawm tso cov ua ke. Tseem muaj ntau tus neeg muag khoom uas ua txoj haujlwm no, txawm tias vim lawv muaj cov software uas yog tswv, lossis vim tias lawv twb muaj los yog muag khoom siv kho vajtse, lossis vim tias lawv muaj ntau tus kws tshaj lij hauv kev tswj hwm cov pawg IT no. Cov lus nug ntawm yuav ua li cas koj divvy li kev tswj ntawm koj blogging platform ntawm sab hauv tsev thiab outsourced folks yog canonical "yuav / tsim / qiv" teeb meem IT.

    Ib lub tswv yim SEO, txawm li cas los xij, yuav luag tag nrho ywj siab ntawm koj qhov blogging platform. Koj tuaj yeem muaj qhov zoo lossis txaus ntshai SEO tsis hais txog ntawm lub platform. Tab sis siv ib lub tuam txhab SEO yog tsis zoo li siv cov tuam txhab IT thib peb. Nws zoo li kev ntiav cov kws sau ntawv rau hauv uas tuaj yeem txhais koj lub tswv yim rau hauv Google lus.

    Nco ntsoov, koj tuaj yeem siv dawb, qhib qhov blogging software. Thiab cia peb ua qhov ncaj ncees, Doug — WordPress khiav dhau ntawm kev ruaj ntseg, ruaj khov, tsis tshua muaj kev txhim kho. Cov neeg siv WordPress suav nrog Dow Jones, The New York Times, People Magazine, Fox News thiab CNN - tag nrho cov uas dhau ntawm koj "lab ntawm nplooj ntawv saib, kaum tawm txhiab tus neeg siv" ntsuas. Automattic (cov neeg uas tsim WordPress) muaj kaum tawm lab tus hauv venture nyiaj pab, uas kuv xav tias ua qhov kev tshawb fawb zoo nkauj thiab kev siv nyiaj txiag. WordPress tsis yog cov khoom ua si.

    Txawm li cas los xij, WordPress tsuas yog blogging platform. Ua tau, nws yog xwb ib nrab blogging platform - qhov qhib-qhib WordPress software (txawm hais tias muaj ntau qhov WordPress hosting cov kev pabcuam, suav nrog WordPress.com.) Yog tias koj xav paub txog kev ntseeg siab lossis qib peev txheej, koj yuav tsum tau nqis peev rau cov kho vajtse thiab kev tshaj lij.

    Yog li, IT IT department yog txoj cai tias lub blog tsuas yog blog thiab lawv tuaj yeem siv cov cuab yeej dawb kom tau cov ntu blog mus. Tab sis feem ntau ntawm kev ua haujlwm thiab feem ntau ntawm lub peev xwm muaj nuj nqis tsis nyob hauv software. Yuav luag tag nrho cov ntsiab lus ntawm muaj ib lub blog yog ua tau los ntawm cov kev qhia paub meej thiab txuas ntxiv mus SEO zoo. Thiab thaum koj paub tias yog qhov koj xav tau, nws yog qee yam uas koj yuav tsum zoo siab them rau.

    Cov kev sib tw tau txais ntawm IT department kom paub tias SEO zoo tsis yog ib tus tes ntawm kev ua dag, uas nws nyuaj, uas nws tau hloov tas li, thiab nws ua rau txhua qhov sib txawv hauv ntiaj teb.

    @robbyslaughter

    • 2

      Nyob zoo Robby!

      Kuv tsis paub hais tias koj puas pom zoo thiab tsis pom zoo nrog kuv. Koj thiab kuv paub tias Dow Jones, The New York Times, Tib Neeg Magazine, Fox News thiab CNN tsis tau khiav WordPress 'raws li yog'. Lawv tab tom khiav nws uas tsis muaj cov nqi tsim khoom ntxiv, cov nqi kev txhim kho, cov nqi kev tshawb fawb ntawm tus nqi, thiab lwm yam? Koj tsis xav tias lawv tau siv nyiaj qhia lawv cov neeg ua haujlwm ntawm kev siv cov platforms ntawd? Los yog kev tsim kho kom dhau cov ntsiab lus rau cov chaw ua haujlwm? Lawv yeej yog! Txhua qhov ntawm cov lag luam tau nqis peev ntau me ntsis los ua qhov 'dawb' platform ua haujlwm rau lawv.

      Blog yog blog xwb, tabsis blog yug blog tsis yog blog li blog nkaus xwb. Lo lus tseem ceeb lub zog ntsuas, kev hloov kho ntawm tagging, categorization thiab cov ntsiab lus tso rau hauv Compendium yog cov sib txawv loj. Nws yuav tsum hais tias tus neeg siv siv sijhawm tsawg los txhawj xeeb txog 'yuav ua li cas' rau blog, 'yuav ua li cas' txhawm rau ua kom zoo rau lawv cov ntsiab lus, thiab siv sijhawm ntau txhawj txog 'dab tsi' rau blog. Cov lag luam bloggers yuav tsum tau tsom ntsoov rau lawv cov lus - tsis muaj lawv lub platform.

      Kuv lav koj tias txhua tus neeg tuaj yeem qhib Compendium thiab intuitively post thiab tias post yuav tau optimized. Qhov no tsis yog qhov tseeb nrog WordPress. Feem ntau ntawm cov neeg uas kuv tus kheej tau qhia yuav ua li cas blog zoo nrog WordPress tsis muaj lub tswv yim ntau npaum li cas lawv tau ploj nrog txhua daim ntawv.

      Ib zaug ntxiv, qhov tseem ceeb ntawm NWS chav saib xyuas tsis yog feem ntau qhov kev lag luam tsom. Kuv ib txwm txaus siab rau nws cov phooj ywg IT 'tshuaj xyuas' kuv cov software yuav khoom los xyuas kom meej tias kuv tsis tso cov lag luam pheej hmoo; txawm li cas los xij, lawv yuav tsis muaj peev xwm paub txog cov txiaj ntsig ntawm lub platform lossis phiaj xwm thiab nws cuam tshuam rau kev lag luam. Tias tsis yog dab tsi lawv tau kawm rau, dab tsi lawv kev paub nyob hauv, lossis qhov lawv yuav tsum tau siv rau.

      Cia cov neeg lag luam txiav txim siab ua lag luam! Cia NWS yog lawv cov kws pab tswv yim.

      • 3

        Kuv tsis pom zoo los yog tsis pom zoo rau koj cov ntsiab lus tag nrho, kuv tsuas yog qhia meej rau koj cov lus.

        Tsis muaj leej twg hais tias cov neeg siv loj ntawm WordPress tau khiav ntawm cov software tsis muaj cov neeg tsim kho ntxiv thiab cov nqi hauv tsev. Koj hais "Tsis txhob poob siab tias lub platform tsis muaj peev xwm ua ntau rau lab tus neeg ib txwm saib thiab ntau txhiab tus neeg siv", tab sis qhov ntawd tsuas yog tsis muaj tseeb. Nws tau pom meej meej ua tau nplai WordPress (lossis Blogger, lossis Drupal lossis DotNetNuke lossis Compendium thiab lwm yam) rau qib no, tab sis koj yuav tsum nqis peev hauv lub kho vajtse, txhawb software thiab kev txawj ntse. Lo lus nug tsis yog nws yog tau, nws yog seb koj xav ua koj tus kheej lossis yog tias koj xav kom lwm tus ua nws rau koj.

        Yog, blogging platform tsuas yog blogging platform. Nws yog kev sib txuas ntawm software thiab kho vajtse uas tsim lub blog. Kom paub meej, qee qhov muaj cov yam ntxwv sib txawv, thiab cov nta ntawd yuav muaj nqi ntau dua thiab muaj nqis dua. Txawm hais tias koj muaj IndyCar, puv lub tsheb BMW lossis lub tsheb txhim khu kev qha, koj muaj lub tsheb muaj tsheb uas tuaj yeem tsav los ntawm taw tes A mus rau kis B. Nws puas muaj tseeb tias qee cov tsheb ntawd tau zoo dua rau qee yam haujlwm? Kiag li. Cov lus nug yog: qhov haujlwm dab tsi koj sim ua kom tau?

        Kuv paub tseeb tias yog tias koj tso cov neeg siv ua ke nrog Kev Siv Nrog thiab txhua qhov qhib kev sib tham ntawm blog, cov lus tshaj tawm hauv lub vev xaib blog Compendium yuav tsav tsheb ntau dua-- txawm tias cov lus tau hais tawm ib lo lus-zoo ib yam. Qhov ntawd yog qhov txiaj ntsig zoo rau koj lub tuam txhab! Yog tias rooj plaub no siv yog sawv cev, nws ua rau qhov muag zoo heev rau CB.

        Tab sis cia peb kuaj yog vim li cas ib qho kev tshaj tawm yuav tau txais ntau tsav. Vim li cas feem ntau yog vim hais tias Compendium lub tuam txhab muaj cov haujlwm ua haujlwm txuas ntxiv mus. Koj tau tshaj tawm codebase txhua lub sijhawm. Koj tab tom txuas rau cov neeg siv cov lus kom pab lawv tsim lub koob npe nrov. Koj ntsib nrog cov neeg siv khoom thiab muab cov kev qhia ntxiv thiab cov peev txheej. Koj tswj hwm txhim khu kev qha. Ntau ntau, yog tias tsis yog qhov zoo tshaj plaws ntawm Compendium dhau ib qho cuab yeej dawb yog qhov kev pabcuam txuas ntxiv thiab kev txhawb nqa koj muab rau koj cov software, koj cov neeg siv khoom, thiab lawv cov ntsiab lus.

        Thiab ib qho ntxiv, qhov ntawd yog qhov txiaj ntsig zoo thiab ntau ntawm koj cov neeg siv khoom zoo siab. Tab sis nws tsis yog qhov tseem ceeb ntawm koj cov software thiab kho vajtse "blogging platform." Koj tuaj yeem ua tiav tib cov txiaj ntsig los ntawm kev siv software sib txawv (tab sis nws yuav ua haujlwm ntau ntxiv!) Qhov no yog nyob hauv cov lag luam uas cov tuam txhab nyiam DK New Media ua txhua hnub. Txhua tus neeg koom nrog kev txiav txim siab txiav txim siab rau cov koom haum blogging yuav tsum to taub cov nuances no.

        Qhov teeb meem tseem ceeb ntawm no yog qhov uas lub luag haujlwm ib lub luag haujlwm xaus thiab lwm tus pib ua. Nws tsis muaj cov lus teb yooj yim rau cov lus nug ntawd. Qhov phem tshaj, yog tias ib feem ntawm txoj kab ntawd hla sab nraud lub tuam txhab mus rau tus neeg muag khoom thib peb, muaj pib qhov chaw plooj ntawm cov koom ua ke thiab nws nyuaj rau kev ntsuam xyuas qhov txaus ntshai thiab cov txiaj ntsig. Koj yuav ua li cas tiv thaiv koj cov puag ncig yog tias sab nraud cov neeg nkag tau? Los sis, ntawm sab muag khoom lag luam: koj paub tseeb li cas tias tus pab cuam outsourced platform yuav tsis muaj hau ntswj thiab rhuav tshem koj hom? Cov kev pheej hmoo no yuav ua tau me me lossis loj, tab sis lawv tsis xoom.

        Kuv paub tseeb tias ntau qhov kev txiav txim siab txog kev thev naus laus zis yog ua los ntawm IT tsis muaj kev ntseeg txaus rau kev cuam tshuam kev lag luam. Tab sis cov teeb meem mus ob qho tib si - cov neeg lag luam yuav tsum nkag siab ntau txog IT thiab vice versa. Ua hauj lwm ua ke es ib leeg tawm tsam ib leeg yuav muaj txiaj ntsig rau txhua tus.

        • 4

          Tsaug rau qhov paub meej, Robby! Kuv mam li sawv ntsug los ntawm cov lus kawg. Kuv ntseeg kuv cov peev txheej IT nws yog kuv tus kws pab tswv yim kom kuv tsis txhob ua tej yam ruam. Txawm li cas los xij, Kuv yuav tsis muab lawv qhov kev txiav txim siab zaum kawg rau cov platform thiab cov tswv yim uas muaj qhov zoo rau kev tsiv mus rau kev lag luam mus rau yav tom ntej. Peb txhua tus muaj peb tus kheej lub zog thiab lawv yuav tsum tau siv zog kom tsim nyog.

Yuav ua li cas koj xav hais tias?

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