Lub ntsiab txhais ntawm thev naus laus zis yog:
cov kev siv tswv yim ntawm kev tshawb fawb rau kev lag luam lossis kev lag luam
Ib lub sij hawm dhau los, Kuv tau nug, “Yog hais tias koj IT department yog tua innovation“. Nws yog cov lus nug uas tau hais kom teb ib qho tseeb! Ntau lub IT department puas muaj peev xwm los stifle lossis ua kom muaj kev tsim kho tshiab ... tuaj yeem IT department txawm stifle lossis pab tau cov khoom lag luam thiab muag khoom?
Hnub no, Kuv muaj kev txaus siab ntawm kev ntsib nrog Chris los ntawm Ntaus txuas ntxivCov. Nws yog tus tham tau nplawm thiab peb mob ntxiv mus txog 45 feeb dhau los uas peb xav tau.
One of the interesting pieces of the conversation was discussing who owned the decision to purchase a platform or SEO services. We both sighed when that decision fell into the hands of an IT representative. I'm in no way trying to disparage IT professionals – I rely on their expertise on a daily basis. Blogging rau SEO Nws yog lub tswv yim kom tau txoj hau kev… a lub luag haujlwm ua lag luam.
However, it's intriguing that an IT department is often put in charge of a platform or process that determines business results. Too many times, I see business results (innovation, return on investment, ease of use, etc.) taking a backseat in the purchasing decision.
In selecting us as their corporate blogging platform, it's often the IT department that believes that they can implement a free kev daws rau blogging. Blog yog blog, puas yog?
- Tsis txhob tu ncua that the content isn't optimized
- Tsis txhob tu ncua that the platform isn't secure, stable, maintenance-free, redundant, etc.
- Tsis txhob tu ncua that the platform isn't scalable to millions of pageviews and tens of thousands of users.
- Tsis txhob tu ncua tias lub tuam txhab uas tsim nws tau siv ntau pua txhiab nyiaj hauv kev tshawb fawb thiab kev txhim kho kom ntseeg tau cov kev coj ua zoo tshaj plaws thiab tshawb xyuas cov tshuab ua raws cai tau koom ua ke.
- Tsis txhob tu ncua tias tus neeg siv interface yog yooj yim rau ib tus neeg siv, tsis tas yuav muaj kev qhuab qhia hnyav.
- Tsis txhob tu ncua tias lub kaw lus ua haujlwm kaw cia li tsis muaj kev paub txog kev tso npe thiab kev faib tawm yog xav tau.
- Tsis txhob tu ncua that our staff monitors our clients' progress to ensure their success.
- Tsis txhob tu ncua tias lub platform los nrog cov qhia ua haujlwm tas mus li kom pab cov bloggers txhim kho lawv qhov kev txawj ntse thiab nce lawv rov qab los ntawm kev nqis peev raws sijhawm.
With SEO, it's often the same argument. I've even been on the opposite side of the SEO argument, telling you that you don't need an SEO expertCov. Jeremy qhia kuv txog qhov tau xa no… doh!
Kuv taw tes rau cov tuam txhab ntau dhau los TSIS tau tshawb nrhiav kev ua haujlwm zoo thiab tau ploj mus rau ntau qhov kev cuam tshuam ntawm cov tsheb. Yog hais tias lawv nyuam qhuav ua tus yam tsawg kawg nkaus, lawv muaj peev xwm tsawg kawg muab qhov chaw zoo nkauj uas lawv tau siv $ 10k nyob rau pem hauv ntej ntawm ob peb tus neeg tuaj saib. Cov ntawv tshaj tawm no tau sau rau feem coob ntawm cov tuam txhab uas tsis muaj kev sib tw thiab tsis muaj kev ua kom zoo ... nws yog qhov kev thov kom tsawg kawg ua qhov tsawg kawg nkaus.
For companies in competitive industries, though, 80% optimized isn't even close. 90% isn't enough. To get a #1 ranking on a highly competitive term requires the expertise of one of a handful of companies in the world. If you're in an even moderately competitive search engine results page, your IT department isn't going to get you to #1. You'll be lucky if they even get you on the first page of results.
You wouldn't put your IT department in charge of your sales team, yet you'll put them in charge of a technology that could prevent your company from getting sales. If you're going to apply technology practically… make sure you fully investigate the opportunities and advantages before you think you can do it alone!