Kev Tshaj Tawm TechnologyCov ntsiab lus Marketing

Skimlinks Cov Kws Zov Me Nyuam Cov Ntaub Ntawv - Nug Cov Lus Nug Uas Yog

Txog thaum nyuam qhuav dhau los, cov neeg lag luam digital thiab cov kws tshaj lij koom haum lag luam uas tab tom nrhiav ua programmatic ad buys confronted a dub thawv cov ntaub ntawv txheej xwm. Yuav luag txhua tus tsis yog cov kws txawj los yog cov kws tshawb fawb, thiab lawv yuav tsum tau los ua kom muaj kev ntseeg thiab ntseeg cov neeg muab cov ntaub ntawv hais txog cov ntaub ntawv zoo, tshuaj xyuas cov txiaj ntsig tom qab siv - thiab tom qab kev yuav khoom twb tau ua lawm.

Tab sis dab tsi yuav tsum tau cov lag luam thiab cov koom haum nrhiav hauv ib tus neeg muab ntaub ntawv? Lawv tuaj yeem txiav txim siab li cas tus kws kho mob twg thiaj yog txoj kev daws teeb meem zoo tshaj plaws? Nov yog qee lo lus nug los nug:

Yuav ua li cas yog cov ntaub ntawv sau los ua ke?

Yog nws los ntawm soj ntsuam ncaj qha ntawm txhua txhua tus neeg siv, los yog nws inferred cov ntaub ntawv, qhov chaw uas coj tus cwj pwm qauv nrhiav nyob rau hauv ib tug me me pab pawg neeg ntawm cov neeg siv thiab ces extrapolated tawm rau pawg loj? Yog tias cov ntaub ntawv poob qis, qhov tseeb yog nyob ntawm qhov loj ntawm pawg ntsuas - yog li nws yog qhov tseem ceeb rau kuaj pab pawg loj me thaum ntsuas cov neeg zov me nyuam. Tiam sis nco ntsoov hais tias txawm tus loj, inferred cov ntaub ntawv yeej ib txwm yuav ib tug poob nyob rau hauv cov neeg thaum extrapolated tawm. Thiab tsis txhob hnov ​​qab tias thaum cov ntaub ntawv ua qauv rau hauv ntu, kev twv yuav raug txiav txim raws li kev kwv yees tsis ntau cov ntaub ntawv tiag. Qhov no dynamic exponentially tsub kom kev pheej hmoo tias cov ntaub ntawv yuav tsis ua.

Nws yog lub tswv yim zoo los nug cov lus nug muaj txiaj ntsig uas tso cai rau koj los soj ntsuam lub zog ntawm cov ntaub ntawv hla lub funnel, saib dhau ntawm cov pej xeem yooj yim los ua qhov kev hloov pauv, metadata nrhiav thiab lwm cov cim uas ntau qhov tseeb twv seb kev yuav khoom. Skimlinks captures 15 billion khw hom phiaj Pib ntsais koj teeb ntawm ib tug network ntawm 1.5 lab publisher thawj thiab 20,000 tub txawj tub ntse txhua txhua hnub. Los ntawm kev thov lub tshuab kev kawm thiab ua kom pom tseeb nyob rau hauv lawv cov khoom lag luam txheej, Skimlinks nkag siab txog cov taxonomy thiab cov metadata ntawm 100 lab cov khoom xa thiab txuas. Lawv siv cov ntaub ntawv no los tsim kom tau high-hloov cov neeg tuaj saib feem raws li nyob rau hauv cov khoom thiab hom neeg siv yuav purchase, enabling zoo tshaj zaub, kev sib raug zoo, thiab video campaigns.

Yuav sau cov ntaub ntawv dab tsi?

Tom ntej no ntawm cov npe yog txhawm rau tshawb xyuas seb cov ntaub ntawv no zoo li cas. Pawg yuav muaj xws li clicks, links, metadata, sab cov ntsiab lus, nrhiav cov nqe lus, hom thiab cov khoom, pricing ntaub ntawv, lw tshwm sim, hnub tim thiab lub sij hawm. Cov ntaub ntawv ntau dua tau sib sau ua ke, ntau cov ntaub ntawv raw khoom twv yuav raug ua haujlwm nrog, uas tuaj yeem txhim kho qhov tseeb. Yog hais tias tsuas muaj ob peb tug cov hom ntawm cov ntaub ntawv yog sau - piv txwv li, cia li impressions los yog clicks - muaj yuav muaj cov ntaub ntawv uas yuav siv tau los ntoo khaub lig-check hau kev los yog txhim khu cov neeg siv profiles. Hauv qhov xwm txheej no, qhov kev pheej hmoo yog qhov yooj yim dhau thiab cov neeg siv tsis ncaj cov ntaub ntawv yuav raug tsim tawm.

Skimlinks sau thiab txheeb xyuas cov ntaub ntawv thiab kuaj pom cov qauv thoob plaws ntau tus tshaj tawm thiab cov tub lag luam txhawm rau kwv yees kev yuav khoom coj cwj pwm. Piv txwv li, lub ua ke ntawm ib tug neeg mus saib 10 nplooj ntawv thoob tsib txawv websites yuav tsum tau qhia raws li ib tug qauv uas qhia ib qho nyiaj paj nyob rau hauv ua ib tug purchase nyob rau hauv lub tom ntej no lub lim tiam. Tsis muaj ib lub tshaj tawm twg tuaj yeem tsim cov ntaub ntawv Skimlinks accesses los ntawm nws cov network ntawm 1.5 lab tus puav, tab sis publisher ntaub ntawv yog cia li yog ib feem ntawm lub teeb liab cov ntaub ntawv. Skimlinks tseem txheeb xyuas cov ntaub ntawv los ntawm 20,000 tus tub ua lag luam hauv nws lub network, suav nrog cov nqi lus, cov nqi xaj, thiab keeb kwm yuav khoom.

Ua li ntawd, Skimlinks muab cov cim ntawm cov kev lag luam muag tag nrho.

Yuav siv cov ntaub ntawv siv tau li cas?

Lwm qhov muaj peev xwm tseem ceeb los saib thaum ntsuas xyuas cov neeg muab ntaub ntawv yog lub peev xwm los ntsuas kev kwv yees hauv kev coj ua. Piv txwv, cov kws zov me nyuam uas lees tias lawv cov ntu yuav tsav kev sib hloov yuav tsum khaws cov ntaub ntawv kev sib pauv kom paub meej tias kev yuav khoom siv. Yog tsis muaj lw cov ntaub ntawv, nws tseem tsis tau mus validate cov nqi taub Tawvv.

Skimlinks muaj programmatic cov neeg tuaj saib lub hom phiaj pabcuam uas pab cov tshaj tawm cov neeg siv raws li qhov lawv nyob hauv lub voj voog yuav khoom. Kwvyees no yog ua los siv contextual, cov khoom thiab pricing cov ntaub ntawv, thiab lawv yog validated siv lw ntaub ntawv. Cov neeg siv yog tracked rau kos yog hais tias lawv tau ua cov kev tsim purchase, thiab lub tshuab kev kawm system uas tsim feem yog tsis tu ncua kawm raws li cov ntaub ntawv no. Qhov ntawd pab cov neeg yuav khoom zam dhau qhov xwm txheej hauv lawv lub hom phiaj cov neeg siv khoom uas tau tshawb nrhiav cov khoom uas lawv tsis tuaj yeem lossis tsis muaj lub siab xav yuav tiag. Qhov tshwm sim yog ntu kev ua tau zoo dua.

Cov marketers thiab cov koom haum uas koom nyob rau hauv kev koom tes advertising yuav tsum xaiv qhov yog cov ntaub ntawv muab kev pab rau optimize lawv nqi ib txhiab tswv yim (CPM) los sis cov nqi rau ib qhov kev txiav txim (CPA) nqi. Tus nqi ntawm kev loj hlob nyob rau hauv lub lwm advertising thiab cov ntaub ntawv-tsav marketing sectors yuav ua rau nws yooj yim los paub yuav ua li cas los xaiv txoj cai cov ntaub ntawv kho mob. Tab sis los ntawm kev thov no peb ntau-txiav txim cov lus nug thaum nrug muaj feem luj ib tug cov ntaub ntawv muab kev pab tus nqi taub Tawvv, cov marketers thiab cov koom haum yuav qhib tau lub dub box thiab nrhiav txoj cai cov ntaub ntawv mix.

Alicia Navarro: koj puas xav tau ntau tus thwjtim?

Alicia Navarro yog CEO thiab Co-founder ntawm Skimlinks, ib lub ntsiab lus monetization platform uas pab cov vev xaib tau txais txiaj ntsig rau txoj kev yuav khoom uas tsim hauv lawv cov ntsiab lus. Ua ntej pib Skimlinks, nws tau ua haujlwm rau ntau tshaj 10 xyoo kev tsim qauv thiab pib ua haujlwm mobile thiab internet nyob rau Australia thiab UK. Txij xyoo 2007, Alicia tau loj hlob ntawm lub tuam txhab mus ntau dua 85 tus neeg ua haujlwm thoob plaws chaw ua haujlwm hauv London, San Francisco thiab New York City.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.