Kev Tshaj Tawm Technology

Malvertising: Nws Txhais Li Cas Rau Koj Lub Lag Luam Digital Digital?

Xyoo tom ntej yog teem rau xyoo zoo siab rau kev lag luam digital, nrog suav tsis txheeb pioneering hloov mus rau hauv online toj roob hauv pes. Internet ntawm Tej Yam thiab kev txav mus rau qhov kev muaj tiag virtual ua rau muaj peev xwm tshiab rau kev lag luam online, thiab kev tsim kho tshiab hauv software yog niaj hnub ua qhov chaw nruab nrab. Hmoov tsis zoo, txawm li cas los xij, tsis yog txhua qhov kev txhim kho no yog qhov zoo.

Peb cov neeg ua haujlwm hauv online niaj hnub ntsib kev pheej hmoo ntawm cybercriminals, uas tsis nkees nrhiav txoj hauv kev tshiab kom nkag mus rau hauv peb lub khoos phis tawj thiab ua rau muaj kev puas tsuaj. Hackers siv Is Taws Nem los ua tub sab nyiag tus kheej thiab tsim kom muaj cov malware ntxiv. Qee qhov kev rov ua dua ntawm malware, xws li ransomware, tam sim no muaj peev xwm kaw koj lub khoos phis tawj tag nrho - kev puas tsuaj yog tias koj muaj lub sijhawm tseem ceeb thiab cov ntaub ntawv tseem ceeb ntawm qhov ntawd. Thaum kawg, qhov tshwm sim ntawm cov teeb meem no ua rau poob nyiaj txiag loj lossis kaw cov tuam txhab lag luam tam sim no siab dua li nws tau ua.

Nrog rau ntau qhov kev hem thawj loj uas nyob hauv qhov tob ntawm lub vev xaib, nws tuaj yeem yooj yim los saib xyuas qhov tsis zoo li kev kis tus kab mob, xws li ib qho kev tsis ncaj ncees - txoj cai? Tsis yog. Txawm tias cov ntaub ntawv yooj yim tshaj plaws ntawm malware tuaj yeem ua rau muaj kev puas tsuaj loj rau koj cov phiaj xwm kev lag luam digital, yog li nws yog qhov tseem ceeb uas koj yuav tsum paub zoo txog txhua qhov kev pheej hmoo thiab kev kho mob.

Malvertising yog dab tsi?

Malvertising - los yog siab phem advertising - yog zoo nkauj npaum li tus kheej piav qhia. Nws siv daim ntawv tshaj tawm hauv internet tab sis, thaum nias, thauj koj mus rau qhov chaw muaj kab mob. Qhov no tuaj yeem ua rau muaj kev noj nyiaj txiag ntawm cov ntaub ntawv lossis txawm tias nyiag ntawm koj lub tshuab.

2009 pom kev kis mob ntawm NY Times lub vev xaib rub tawm nws tus kheej mus rau cov neeg tuaj xyuas cov khoos phis tawj thiab tsim cov npe hu ua 'Bahama botnet'; ib lub network ntawm cov tshuab siv los ua txhaum loj kev dag hauv online. 

Txawm hais tias muaj coob tus ntseeg tias malvertising yuav pom tseeb txaus los pom - raws li nws niaj hnub siv daim ntawv tawm ntawm qhov chaw porn pop-ups lossis muag emails - qhov tseeb yog tias cov neeg phem phem tau dhau los ua neeg txawj ntse.

Niaj hnub no, lawv siv cov kev tshaj tawm raug cai thiab tsim cov kev tshaj tawm kom ntseeg tau tias feem ntau lub vev xaib tsis paub txawm tias nws kis tau. Qhov tseeb, cybercriminals tam sim no tau dhau los ua tus tho kev hauv lawv cov khoom siv tes ua uas lawv txawm kawm txog tib neeg kev puas siab puas ntsws los txheeb xyuas txoj hauv kev zoo tshaj plaws los ntxias cov neeg raug tsim txom thiab plam hauv qab radar.

Qhov kev txhim kho tsis zoo no txhais tau tias koj qhov kev tshaj tawm kev lag luam digital tuaj yeem nqa tus kab mob tam sim no, yam tsis muaj koj txawm paub. Daim duab no:

Ib lub tuam txhab zoo li raug cai tuaj cuag koj thiab nug seb lawv puas tuaj yeem tso tawm rau hauv koj lub vev xaib. Lawv muab kev them nyiaj zoo thiab koj tsis muaj laj thawj xav tias lawv, yog li koj lees txais. Qhov koj tsis paub, yog tias qhov kev tshaj tawm no tau xa ib feem ntawm koj cov neeg tuaj saib mus rau qhov chaw muaj tus kab mob thiab yuam kom lawv kis tus kab mob yam tsis tau paub txog. Lawv yuav paub tias lawv lub computer muaj tus kab mob, tab sis qee tus yuav tsis xav tias qhov teeb meem tau pib los ntawm koj qhov kev tshaj tawm, txhais tau tias koj lub vev xaib yuav kis mus rau tib neeg mus txog thaum qee tus chij qhov teeb meem.

Qhov no tsis yog qhov xwm txheej uas koj xav tau.

Keeb kwm luv luv

malware

Malvertising tau tshwm sim ib tug zoo nkauj ntshiab upward trajectory txij li thaum nws pom thawj zaug hauv xyoo 2007 thaum muaj qhov tsis zoo ntawm Adobe Flash Player tau tso cai rau cov neeg nyiag nkag mus khawb lawv cov talons rau hauv qhov chaw xws li Myspace thiab Rhapsody. Txawm li cas los xij, muaj ob peb lub ntsiab lus tseem ceeb hauv nws lub neej uas tuaj yeem pab peb nkag siab tias nws txhim kho li cas.

  • Hauv xyoo 2010, Online Trust Alliance tau tshawb pom tias 3500 qhov chaw tau nqa daim ntawv Malware no. Tom qab ntawd, cov neeg ua haujlwm hla kev lag luam tau tsim los sim thiab tawm tsam qhov kev hem thawj.
  • 2013 pom Yahoo ntaus nrog kev sib tw malvertising staggering uas tau coj nrog nws ib qho ntawm cov ntaub ntawv ntxov tshaj plaws ntawm cov lus hais txog ransomware.
  • Cyphort, ib lub tuam txhab kev ruaj ntseg, hais tias malvertising tau pom lub puab tsaig poob 325 feem pua ​​​​nce hauv 2014.
  • Nyob rau hauv 2015, qhov kev ntxhov siab lub computer hack mus rau hauv mobile, raws li McAfee txheeb xyuas hauv lawv daim ntawv qhia txhua xyoo.

Niaj hnub no, malvertising yog ib feem ntawm lub neej digital li tshaj tawm nws tus kheej. Qhov ntawd txhais tau hais tias, raws li tus neeg lag luam hauv online, nws tseem ceeb dua puas tau ua rau koj tus kheej paub txog cov kev pheej hmoo tom ntej.

Yuav Ua Li Cas Muaj Kev Nyuaj Siab?

Hmoov tsis zoo, raws li tus neeg lag luam thiab tus neeg siv computer tus kheej, koj qhov kev hem thawj los ntawm malvertising yog ob zaug. Ua ntej, koj yuav tsum xyuas kom meej tias tsis muaj tus kab mob adverts piggyback lawv txoj hauv kev rau koj cov phiaj xwm kev lag luam. Feem ntau, Thib peb kev tshaj tawm yog tus tsav nyiaj txiag tseem ceeb tom qab kev tshaj tawm online thiab, rau ib tus neeg uas mob siab rau lawv txoj haujlwm, qhov no txhais tau tias nrhiav cov neeg sib tw siab tshaj plaws los sau txhua qhov kev tshaj tawm.

Vim li no, nws yog ib qho tseem ceeb kom paub txog qhov txaus ntshai ntawm kev muab ad slots siv qhov kev sib tw tiag tiag; qhov kev tshawb fawb no muab cov ncauj lus kom ntxaws ntxiv ntawm qhov teeb meem muaj peev xwm nrog qhov kev tawm tsam ntawm kev tsim cov nyiaj tau los hauv online. Hauv qhov tseem ceeb, nws thov tias qhov kev sib tw tiag tiag - piv txwv li kev twv tawm ntawm koj qhov kev tshaj tawm - los nrog kev pheej hmoo ntxiv. Nws tseem ceeb tias qhov no vim tias qhov yuav-tso tawm yog tuav ntawm cov neeg sab nraud servers, zoo li tshem tawm txhua yam kev tswj hwm uas koj yuav muaj tshaj nws cov ntsiab lus.

Ib yam li ntawd, ua tus lag luam online, nws yog ib qho tseem ceeb kom tsis txhob kis tus kab mob koj tus kheej. Txawm hais tias koj muaj squeaky huv online muaj nyob, sloppy tus kheej kev ruaj ntseg kev coj ua zoo li yuav ua rau koj poob cov ntaub ntawv tseem ceeb. Thaum twg tham txog kev nyab xeeb hauv internet, qhov tseem ceeb tshaj plaws yuav tsum yog koj tus cwj pwm. Peb yuav tham txog yuav ua li cas tswj qhov no ntxiv nyob rau hauv tus ncej.

Malvertising & Reputation

Thaum tham txog qhov kev hem thawj ntawm malvertising, ntau tus tsis nkag siab tias vim li cas nws tseem ceeb heev - koj tuaj yeem tshem tawm cov kab mob kis tau yooj yim, thiab qhov teeb meem ploj mus?

Hmoov tsis, qhov no tsis tu ncua tsis yog li ntawd. Cov neeg siv Is Taws Nem yog qhov tsis txaus ntseeg thiab, raws li kev hem thawj ntawm hacks ua qhov tseem ceeb, lawv yuav ua txhua yam hauv lawv lub zog kom tsis txhob poob raug tsim txom. Qhov no txhais tau hais tias nyob rau hauv qhov peb tuaj yeem hu rau 'qhov xwm txheej zoo tshaj plaws' - piv txwv li qhov pom tseeb tsis zoo pop-up tshwm sim thiab raug tshem tawm ua ntej nws tau txais txoj hauv kev ua rau muaj kev puas tsuaj - tseem muaj peev xwm rau koj txoj kev lag luam kev lag luam kom smeared irreversibly.

Lub koob npe nrov hauv online tau dhau los ua qhov tseem ceeb, thiab cov neeg siv xav tuaj yeem xav zoo li lawv paub thiab ntseeg cov hom uas lawv muab lawv cov nyiaj. Txawm tias me ntsis ntawm qhov teeb meem muaj peev xwm thiab lawv yuav pom lwm qhov los nqis peev lawv lub sijhawm thiab nyiaj txiag.

Yuav Ua Li Cas Tiv Thaiv Koj Tus Kheej

Kev Tiv Thaiv Thaiv

Lub mantra ntawm ib tug zoo ruaj ntseg engineer yog: 'Security tsis yog ib yam khoom, tab sis ib tug txheej txheem.' Nws yog ntau tshaj li tsim muaj zog cryptography rau hauv ib qho system; nws tau tsim tag nrho cov kab ke xws li txhua qhov kev ntsuas kev nyab xeeb, suav nrog cryptography, ua haujlwm ua ke. Bruce schneier, Tus Thawj Coj Cryptographer thiab Computer Security Expert

Thaum cryptography tshwj xeeb yuav ua me ntsis los daws qhov tsis zoo, qhov kev xav tseem cuam tshuam. Nws tsis yooj yim sua kom teeb tsa lub kaw lus uas yuav txuas ntxiv muab kev tiv thaiv zoo meej. Txawm hais tias koj siv cov thev naus laus zis zoo tshaj plaws, tseem muaj cov kws txuj ci dag uas tsom rau cov neeg siv theej lub computer. Qhov tseeb, qhov koj xav tau yog kev ruaj ntseg raws tu qauv, uas tau tshuaj xyuas thiab hloov kho tsis tu ncua, tsis yog ib qho system.

Cov kauj ruam hauv qab no yog txhua yam tseem ceeb los pab koj daws qhov teeb meem puas tau loj hlob ntawm malvertising.

Tiv thaiv koj tus kheej los ntawm Malvertising

  • Nruab Comprehensive Security Suite. Muaj ntau ntau pob kev ruaj ntseg zoo muaj. Cov tshuab no yuav muab kev kuaj xyuas tsis tu ncua ntawm koj lub tshuab thiab muab thawj kab kev tiv thaiv yog tias koj kis tus kab mob.
  • Nyem ntse. Yog tias koj tsis tu ncua ua haujlwm hauv online, nyem txhua qhov txuas koj pom yog qhov tsis zoo. Ua raws li cov chaw ntseeg siab thiab koj yuav txo tau koj txoj kev pheej hmoo kis mob.
  • Khiav Ad-Blocker. Kev khiav ad-block yuav txo qhov nyiaj tshaj tawm uas koj pom thiab yog li ntawd, yuav tiv thaiv koj los ntawm txhaj rau tus kab mob. Txawm li cas los xij, raws li cov kev pabcuam no tsuas yog ua rau kev tshaj tawm tsis txaus ntseeg, qee qhov tseem tuaj yeem dhau mus. Ib yam li ntawd, ntau tus thawj tswj hwm txwv tsis pub siv ad-block thaum nkag mus rau lawv.
  • Disable Flash thiab Java. Ib tug loj npaum li cas ntawm malware yog xa mus rau lub computer kawg ntawm cov plug-ins. Kev tshem tawm kuj tshem tawm lawv qhov tsis zoo.

Tiv thaiv koj cov phiaj xwm digital los ntawm Malvertising

  • Nruab ib lub antivirus plug-in. Tshwj xeeb yog tias koj siv lub vev xaib WordPress rau kev lag luam, muaj ntau plug-ins zoo heev tawm muaj uas tuaj yeem muab kev tiv thaiv kab mob tshwj xeeb.
  • Ua tib zoo vet tuav kev tshaj tawm. Los ntawm kev siv kev nkag siab zoo, nws tuaj yeem yooj yim pom yog tias tus neeg thib peb adverts yog me ntsis ntxoov ntxoo. Tsis txhob ntshai kaw lawv ua ntej yog tias koj tsis paub meej.
  • Tiv thaiv koj lub vaj huam sib luag admin. Txawm hais tias nws yog kev tshaj xov xwm, koj lub vev xaib lossis txawm tias koj cov emails, yog tias tus neeg nyiag nkag tuaj yeem nkag mus rau ib qho ntawm cov nyiaj no, ces nws yuav yooj yim rau lawv los txhaj cov lej phem. Khaws koj cov passwords nyuaj thiab ruaj ntseg yog ib qho ntawm koj qhov kev tiv thaiv zoo tshaj plaws rau qhov no.
  • Chaw taws teeb kev ruaj ntseg. Kuj tseem muaj kev pheej hmoo tseem ceeb ntawm cybercriminals nkag mus rau koj tus as-qhauj los ntawm kev tsis ruaj ntseg rau pej xeem WiFi network. Siv lub Virtual Private Network (VPN) thaum tawm thiab hais txog yuav encrypt koj cov ntaub ntawv los ntawm kev tsim kom muaj kev ruaj ntseg pib ntawm koj thiab VPN server.

Malvertising yog kev ntxhov siab rau txhua tus neeg lag luam hauv online; ib qho uas tsis zoo li yuav mus qhov twg los tau sai sai no. Thaum peb tsis tuaj yeem paub tias yav tom ntej muaj dab tsi ntawm cov malware, txoj hauv kev zoo tshaj plaws uas peb tuaj yeem nyob ua ntej ntawm cov neeg nyiag nkas yog txuas ntxiv qhia peb cov dab neeg thiab cov lus qhia nrog cov neeg siv internet.

Yog tias koj tau muaj kev paub dhau los nrog malvertising lossis lwm yam ntsiab lus ntawm kev lag luam digital kev ruaj ntseg, ces nco ntsoov tawm lus hauv qab no! Koj cov tswv yim yuav mus ntev los pab tsim kom muaj kev ruaj ntseg hauv online yav tom ntej rau cov neeg lag luam thiab cov neeg siv tib yam.

Caroline Dub

Caroline yog tus kws sau ntawv thiab cov ntsiab lus lag luam rau Kev Ntseeg Tau Txais. Tshwj xeeb hauv kev ruaj ntseg hauv internet, nws paub txog kev puas tsuaj uas malware tuaj yeem ua rau koj cov phiaj xwm online. Nws tau paub zoo txog kev hem thawj hauv online thiab muaj peev xwm rau cov neeg nyiag nkas los nyiag cov vev xaib thiab cov tswv yim txhawb nqa. Raws li ib tug tub rog ua lag luam, nws tau mob siab los qhia nws cov kev paub nrog cov tib neeg zoo li lub siab xav ua kom lub vev xaib muaj kev nyab xeeb dua.
Rov qab mus rau sab saum toj
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Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.