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Lub Chaw Haujlwm Tswj Xyuas Kev Lag Luam yog dab tsi? Vim Li Cas Koj Thiaj Yuav Tsum Siv Tag Nrho Kev Tswj?

Kev ua pov thawj uas tib neeg siv hauv kev lag luam tuaj yeem tau qhov tsis meej pem. Yog tias koj tab tom tham txog tagging nrog blogging, koj zaum txhais tau tias xaiv cov ntsiab lus uas tseem ceeb rau cov ntawv sau rau lossis nws thiab ua kom yooj yim los tshawb fawb thiab nrhiav. Kev tswj xyuas tag nrho yog lub tshuab sib txawv thiab kev daws teeb meem. Hauv kuv lub tswvyim, Kuv xav tias nws lub npe tsis zoo… tab sis nws dhau los ua cov lus nquag thoob plaws hauv kev lag luam yog li peb yuav piav nws!

Dab tsi yog kev tswj hwm?

Tagging ib lub vev xaib ntxiv qee cov ntawv cim npe rau lub taub hau, lub cev, lossis footer ntawm lub xaib. Yog tias koj tab tom khiav ntau lub platform analytics, kuaj cov kev pabcuam, kev hloov pauv mus txog qhovtwg, lossis txawm tias qee qhov kev hloov pauv lossis lub hom phiaj cov ntsiab lus, nws yuav luag txhua zaus koj yuav tsum nkag mus rau cov ntawv sau rau hauv koj cov ntsiab lus tswj hwm cov qauv tseem ceeb. Tag Management Systems (TMS) muab koj nrog ib tsab ntawv los ntxig rau hauv koj tus qauv thiab tom qab ntawd koj tuaj yeem tswj hwm txhua tus neeg los ntawm peb lub platform. Tag tswj qhov system tso cai rau koj tsim ntim qhov chaw koj tuaj yeem sib koom tes npaj cov cim npe uas koj xav tau tswj hwm.

Nyob rau hauv ib tug enterprise koom haum, tswj kev tswj hwm ua rau pab pawg lag luam, pab pawg tsim web, pab pawg ntsiab lus, thiab pab pawg IT ua haujlwm ntawm ib leeg. Raws li qhov tshwm sim, pab pawg lag luam digital tuaj yeem siv thiab tswj cov cim npe yam tsis muaj kev cuam tshuam rau cov ntsiab lus lossis pab pawg tsim ... lossis yuav tsum thov rau pawg IT. Tsis tas li ntawd, cov tuam txhab kev tswj hwm tag nrho muaj cov kev tshuaj xyuas, kev nkag mus, thiab kev tso cai uas xav tau los ua kom ceev xa mus thiab txo cov kev pheej hmoo ntawm tawg lub xaib lossis daim ntawv thov.

Nco ntsoov nyeem peb cov ncej ntawm deploying kev tswj hwm tag ecommerce, nrog cov npe ntawm 100 qhov tseem ceeb kom xa thiab ntsuas koj cov neeg siv khoom sib cuam tshuam thiab yuav tus cwj pwm.

Vim li cas Koj Lub Lag Luam Siv Tag Nrho Kev Tswj Xyuas?

Nws muaj ntau qhov laj thawj vim li cas koj yuav xav koom ua ke a kev tswj cov kab ke rau koj cov haujlwm.

  • Nyob rau hauv ib tug chaw lag luam qhov twg chaw raws tu qauv, kev ua raws, thiab kev ruaj ntseg tiv thaiv cov tub lag luam los ntawm cov ntxig cov ntawv yooj yim rau hauv lawv CMS. Kev thov ntxiv, kho, hloov lossis tshem tawm cov ntawv sau ntawm tus xaib tuaj yeem ncua koj lub peev xwm los tswj koj txoj kev lag luam. Ib qho kev tswj hwm qhov system txhim kho qhov no vim tias koj tsuas xav tau ntxig tag nrho los ntawm koj qhov kev tswj hwm tag thiab tom qab ntawd tswj hwm txhua tus so los ntawm lub system ntawd. Koj yeej tsis tau ua lwm qhov kev thov rau koj pab neeg tsim kho vaj tse!
  • Tag cov kev tswj lub zog yog thoob thoob cov ntsiab lus xa tawm tes hauj lwm uas yog incredibly ceev. Los ntawm kev ua ib qho kev thov rau lawv cov kev pabcuam thiab tom qab ntawd thauj cov ntawv sau rau hauv koj lub xaib, koj tuaj yeem txo lub sijhawm thauj khoom thiab tshem tawm qhov ua tau tias koj lub xaib yuav khov yog tias qhov kev pabcuam tsis khiav qis. Qhov no yuav ua rau kom tus nqi hloov dua siab tshiab thiab pab koj tshawb fawb cav optimization.
  • Cov kev tswj cov kab ke muaj lub sijhawm rau zam kev theej tawm ob daig, uas ua rau ntau qhov tseeb ntsuas ntawm tag nrho koj cov khoom.
  • Kev tswj cov kab ke feem ntau muaj taw tes-thiab-nias kev koom ua ke nrog tag nrho cov kev daws teeb meem uas koj tab tom tagging koj lub vev xaib nrog. Tsis xav tau tons ntawm luam thiab pasting, tsuas yog nkag rau hauv thiab pab txhua qhov kev daws teeb meem!
  • Ntau tus tswj kev tswj hwm tau hloov zuj zus thiab muab cov kev daws teeb meem zoo rau cais kev xeem, A / B xeem, thiab kev sim ntau yamCov. Xav kom ntsuas cov ntawv xov xwm tshiab lossis cov duab hauv koj lub xaib kom pom tias nws nce kev koom tes lossis nias-dhau ntawm cov nqi? Mus ua ntej!
  • Qee tus cim tswj lub tshuab txawm tias muaj cov ntsiab lus nquag lossis cov ntsiab lus xa tawmCov. Piv txwv li, koj tuaj yeem xav pauv koj lub xaib qhov kev paub yog tias tus qhua yog tus qhua piv rau qhov kev cia siab.

10 Cov txiaj ntsig ntawm Kev Tswj Tag

Nov yog qhov zoo tshaj plaws infographic ntawm sab saum toj 10 cov txiaj ntsig ntawm kev tswj hwm tag rau cov lag luam digital los ntawm Nab.

  1. Tsim koj tus kheej li kev lag luam huab (BYOMC): Cov txheej txheem no suav nrog tsim cov txheej txheem cov ntaub ntawv uas ua raws li phau ntawv txhais lus rau kev lag luam digital. Txoj kev sib koom ua ke no tuaj yeem synchronize cov ntaub ntawv ntawm cov pob software sib txawv, txawm tias lawv tsis txuas ncaj qha rau ib leeg.
  2. Tshawb nrhiav kev nkag siab tshiab: Advanced tag tswj systems lossis kev lag luam huab kev daws teeb meem tso cai rau cov neeg lag luam los tsim cov kev pom tshiab, muaj feem cuam tshuam. Qhov no pab txuas cov dots ntawm cov neeg tuaj saib thiab lawv cov khoom siv ntau yam, ua kom ze dua los ua omnichannel tiag tiag.
  3. Boost qhov ceev ntawm kev khiav lag luam campaigns: Tshaj li 80% ntawm cov neeg lag luam xav tias lawv qhov kev ceev ntawm kev khiav lag luam digital tau nce ntxiv nrog kev siv cov kev daws teeb meem tag. Cov neeg lag luam tuaj yeem tshaj tawm cov phiaj xwm qib siab tau zoo, txhim kho cov txiaj ntsig sai dua, sim cov kev xaiv sai sai, thiab hloov cov lej tam sim thaum xav tau.
  4. Optimize thiab txhim kho: Tshaj li 33% ntawm cov lag luam digital ntseeg tias kev tswj hwm tag txhim kho kev sib tw ROI, nce nyiaj tau los, thiab txhim kho kev ua kom zoo thaum lub sijhawm sib tw. Tag kev tswj hwm lub tshuab tshem tawm cov cim tsis tsim nyog lossis tawg, hloov lawv nrog cov ntawv tswj tau zoo uas tuaj yeem kho tau yooj yim thaum twg xav tau.
  5. Segmentation thiab personalization: Kev tswj hwm tag zoo tso cai rau kev sib koom ua ke thiab kev sib raug zoo ntawm cov ntaub ntawv los ntawm ntau yam kev lag luam, uas yav tas los ua haujlwm ntawm nws tus kheej. Cov ntaub ntawv no muaj txiaj ntsig zoo rau kev txhim kho cov neeg siv khoom sib sib zog nqus thiab kev sib cais zoo dua thiab kev ua tus kheej.
  6. Nce lub vev xaib ntiag tug: Tag kev daws teeb meem ua kom yooj yim cov txheej txheem ntawm kev ua raws li kev ceev ntiag tug, pab ua raws li ntau yam kev cai ntiag tug digital hauv ntau lub tebchaws.
  7. Ntau qhov kev sim: Kev tswj hwm kev daws teeb meem tso cai rau cov lag luam digital ua thiab cim A / B lossis ntau qhov kev xeem ntawm lawv cov khoom digital, yog li ntsuas cov txiaj ntsig tau raug. Kev siv cov kev daws teeb meem no tau nce kev sim los ntawm 17%.
  8. Tag Management for mobile: Txawm hais tias tsis yog qhov nthuav dav, kev siv cov kev tswj hwm tag rau cov vev xaib txawb tau loj hlob. Raws li lub Ib Hlis 2015, 55% ntawm cov lag luam digital hauv North America tau tshaj tawm cov txiaj ntsig zoo me ntsis, nrog 21% tau txais txiaj ntsig zoo heev los ntawm kev xa xov tooj ntawm tes.
  9. Xaiv cov neeg muag khoom zoo dua: Tag kev tswj cov kev daws teeb meem pab tsim kev sib cais segmentation rau cov chaw muab kev pabcuam sib txawv sai sai, khaws cov txiaj ntsig sib piv hauv lub sijhawm. Cov yeeb yam no muab kev sib piv ntawm ntau yam cuab yeej thiab kev siv, pab cov neeg lag luam txiav txim siab los ntawm cov ntaub ntawv.
  10. Txo cov nqi lag luam digital: Kev tswj hwm kev daws teeb meem tuaj yeem pab ntsuas kev ua tau zoo ntawm kev lag luam cov cuab tam thiab tswj cov cim npe ntawm nws tus kheej, tso tawm cov peev txheej IT. Ib txoj kev tshawb fawb tsis ntev los no tau qhia tias 73% ntawm cov neeg teb pom tau siv Tag Kev Tswj Xyuas Txheej Txheem (TMS) tau txais txiaj ntsig zoo dua, thiab 45% tau tshaj tawm tias nws tsis tshua kim dua li phau ntawv sau npe.

Cov infographic xaus los ntawm kev sau tseg tias txawm tias muaj txiaj ntsig zoo ntawm kev tswj hwm kev daws teeb meem, tus nqi saws me nyuam tau qis dua. Txawm li cas los xij, tus nqi tau nce zuj zus vim cov tuam txhab paub txog cov txiaj ntsig ntawm kev siv cov cuab yeej tswj hwm raws li cov khoom lag luam pob tshab. Cov cuab yeej no dhau los ua ib qho kev sib txuas lus sib txuas rau cov neeg lag luam, pab pawg IT, thiab cov neeg muag khoom daws teeb meem, ua rau tag nrho cov txheej txheem sai dua, pom ntau dua, thiab muaj txiaj ntsig zoo rau txhua tus neeg koom nrog.

tag tswj infographic

Kev Lag Luam Tag Cov Haujlwm Kev Tswj Xyuas (TMS) Cov Haujlwm

Hauv qab no yog ib daim ntawv teev npe dlaws tswj kev lag luam, nco ntsoov saib cov yeeb yaj kiab ntawm qee qhov ntawm no rau kev piav qhia ntxiv txog lub peev xwm ntawm kev tswj hwm kev ua haujlwm thiab kev ua haujlwm tag.

  • Adobe Experience Cloud - Sim kev tswj hwm cov neeg siv khoom siv kev xaib ntawm txhua qhov thev naus laus zis hauv koj cov khoom lag luam tuaj yeem yog qhov tsis muaj teeb meem. Hmoov zoo, Kev Tsim Tawm Platform Platform tau tsim nrog API-thawj tus qauv, uas tso cai rau scripting los siv tshuab kev siv thev naus laus zis, tshaj tawm cov haujlwm ua haujlwm, sau cov ntaub ntawv thiab sib qhia, thiab lwm yam. Yog li lub sijhawm ua haujlwm ntawm yav dhau los, zoo li lub vev xaib tswj lossis mobile SDK teeb tsa, siv sijhawm tsawg dua - muab rau koj ntau tswj thiab siv lub tshuab thev naus laus zis.
  • Ensighten Enterprise Tag Management - Tswj tag nrho koj cov neeg muag khoom cim npe thiab cov ntaub ntawv dhau los ntawm ib qho kev sib txuam, uas muaj ntau dua 1,100 turnkey tus neeg muag khoom sib txig sib luag. Muab kev koom ua ke thiab txheem txheej txheem ntawm cov ntaub ntawv sib cais ntawm cov thev naus laus zis thiab cov cuab yeej siv kom tsav tsheb ntau dua ROI los ntawm koj cov kev hloov thev naus laus zis los ntawm ib qho ntaub ntawv txheej tag tswj.
  • Google Tuav Manager - Google Tag Manager cia koj ntxiv lossis hloov kho koj lub vev xaib cim npe thiab mobile ntawv, yooj yim thiab pub dawb, thaum twg koj xav tau, tsis muaj qhov tsis xws ntawm IT IT.
  • Tealium IB - Tealium iQ ua rau cov koom haum tswj hwm thiab tswj hwm lawv cov neeg siv khoom cov ntaub ntawv thiab MarTech cov neeg muag khoom thoob plaws lub vev xaib, txawb, IoT, thiab cov khoom siv sib txuas. Nruab nrog lub ecosystem ntawm ntau tshaj 1,300 turnkey tus neeg muag khoom kev koom ua ke muab los ntawm cov cim npe thiab APIs, koj tuaj yeem siv tau yooj yim thiab tswj cov npe neeg muag khoom, sim cov thev naus laus zis tshiab, thiab thaum kawg tswj hwm koj li kev lag luam thev naus laus zis.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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