CRM thiab Cov Ntaub Ntawv Platforms

Txais: Dab tsi yog Cov Neeg Siv Khoom Data?

Raws li cov neeg siv khoom sib txuas lus thiab tsim kev lag luam nrog koj lub lag luam niaj hnub no, nws tau txais ntau dua thiab nyuaj los tuav lub hauv paus saib ntawm cov neeg siv khoom hauv lub sijhawm. Tsis ntev los no kuv tau ntsib nrog ib tus neeg siv khoom uas muaj cov teeb meem no xwb. Lawv tus neeg muag khoom lag luam email txawv ntawm lawv lub xov tooj ntawm tes xov tooj sab nraud lawv cov ntaub ntawv khaws cia. Cov neeg siv khoom sib cuam tshuam, tab sis vim tias cov ntaub ntawv hauv nruab nrab tsis synchronized, cov lus tau qee zaum ua rau lossis xa nrog cov ntaub ntawv tsis zoo. Qhov no ua rau qhov kev thov loj dua rau lawv cov neeg ua haujlwm pabcuam cov neeg siv khoom thiab ua rau lawv cov neeg siv khoom txaus siab. Peb tab tom pab lawv hauv kev rov tsim kho qhov system siv cov lus sib txawv API uas yuav tswj hwm cov ntaub ntawv kom zoo.

Qhov ntawd tsuas yog ob peb channel uas ua rau muaj teeb meem. Xav txog ntau qhov chaw sib txuas nrog cov neeg siv khoom ncaj ncees, kev muag khoom muag, kev sib raug zoo hauv zej zog, kev thov rau cov neeg siv khoom, cov ntaub ntawv them nqi, thiab kev sib cuam tshuam hauv xov tooj. Ntxiv rau qhov kev sib haum xeeb ntawm kev lag luam teb los ntawm omnichannel cov ntaub ntawv… yikes. Qhov no yog vim li cas Cov Ntaub Ntawv Neeg Siv Khoom (CDPs) tau evolved thiab tau txais traction nyob rau hauv lub enterprise chaw.

CPDs pab kom lub tuam txhab koom ua ke thiab qhia cov ntaub ntawv los ntawm ntau pua qhov chaw, tshuaj xyuas cov ntaub ntawv, tsim kev kwv yees raws li cov ntaub ntawv, thiab zoo dua thiab muaj tseeb koom nrog cov neeg siv khoom thoob plaws txhua qhov chaw. Nws yog 360-degree saib ntawm tus neeg siv khoom.

CDP yog dab tsi?

Cov neeg siv khoom cov ntaub ntawv platform yog kev sib koom ua ke cov neeg siv khoom lag luam tswj hwm los ntawm cov neeg lag luam uas sib koom ua ke ntawm lub tuam txhab cov ntaub ntawv cov neeg siv khoom los ntawm kev lag luam, kev muag khoom thiab kev pabcuam los pab cov neeg siv khoom qauv thiab tsav cov neeg siv khoom.

Gartner, Hype voj voog rau Digital Kev Lag Luam thiab Kev Tshaj Tawm

Raws li cov Lub koom haum CDP, Kev Tsim Cov Ntaub Ntawv Cov Khoom Siv muaj peb qho tseem ceeb:

  1. CDP yog qhov kev tswj hwm kev lag luam - CDP yog tsim thiab tswj los ntawm lub tuam txhab lag luam, tsis yog lub tuam txhab xov xwm Technology. Qee qhov kev pab cuam yuav tsum tau teeb tsa thiab tswj CDP, tab sis nws tsis tas yuav muaj kev txawj ntse ntawm cov ntaub ntawv warehouse project. Qhov teeb meem yog tias kev lag luam txiav txim siab dab tsi nkag mus rau hauv qhov system thiab qhov nws nthuav tawm rau lwm lub tshuab. Tshwj xeeb, kev lag luam tuaj yeem hloov pauv yam tsis tau thov kev tso cai rau leej twg, txawm tias nws tseem yuav xav tau kev pab sab nraud.
  2. Ib qho CDP tsim ib cov neeg siv khoom siv txuas ntxiv thiab koom ua ke - CDP tsim cov kev saib pom ntawm txhua tus neeg yuav khoom los ntawm kev sau cov ntaub ntawv los ntawm ntau lub tshuab, txuas cov ntaub ntawv cuam tshuam nrog tib tus qhua tuaj noj mov, thiab khaws cov ntaub ntawv los taug qab tus cwj pwm thaum lub sijhawm. CDP muaj cov cim ntiag tug uas siv rau hom phiaj tshaj tawm kev lag luam thiab taug qab cov txiaj ntsig kev lag luam tawm ib qib zuj zus.
  3. Ib daim CDP ua cov ntaub ntawv ntawd nkag mus rau lwm cov txheej txheem - Cov ntaub ntawv khaws cia hauv CDP tuaj yeem siv los ntawm lwm lub tshuab los txheeb xyuas thiab tswj cov neeg siv khoom sib cuam tshuam.

Acquia CDP

Raws li cov neeg lag luam raug cuam tshuam ntau thiab ntau dua los ntawm tag nrho cov neeg siv khoom kev paub, centralizing lawv cov neeg siv khoom cov ntaub ntawv hla cov channel, hla cov ntsiab lus, thiab lub sijhawm ntawm lawv lub neej voj voog yog qhov tseem ceeb. Acquia yog tus thawj coj hauv kev lag luam no, thiab nws cov CDP muab:

  • Cov ntaub ntawv kev sib xyaw - sib sau tag nrho koj cov ntaub ntawv, hauv txhua hom ntawv, los ntawm cov ntaub ntawv tawm thoob plaws digital thiab cov chaw siv nrog ntau tshaj 100 cov khoom siv ua ntej txuas thiab APIs.
  • Cov Ntaub Ntawv Zoo - qauv, txiav tawm, thiab muab cov cwj pwm xws li poj niam txiv neej, thaj chaw, thiab pauv chaw nyob rau txhua tus neeg siv khoom. Nrog qhov zoo sib xws thiab fuzzy txuam, AgilOne txuas txhua tus neeg siv cov haujlwm mus rau tib tus neeg siv khoom txawm tias tsuas muaj ib nrab npe, chaw nyob, lossis email phim. Cov neeg siv khoom cov ntaub ntawv raug hloov kho tas li yog li nws ib txwm suav nrog cov ntaub ntawv tshiab.
  • Kev Xam Pom Qhov Txiaj Ntsig - Kev kawm tus kheej kev kwv yees algorithms uas qhia txog kev txheeb xyuas thiab pab koj koom nrog cov neeg siv khoom zoo dua. AgilOne muab ntau tshaj 400 tawm-ntawm-lub thawv kev lag luam qhia txog kev ntsuas ua rau cov neeg lag luam yooj yim tsim thiab txheeb xyuas txhua yam uas lawv xav tau rau kev tshaj tawm thiab kev nqis tes ua hauv daim ntawv thov - tsis muaj kev cai coding.
  • 360-Degree Cov Neeg Siv Khoom Profiles - tsim kom tiav omni-channel cov ntawv qhia rau koj cov neeg siv khoom, kev sib txuas nrog cov ntaub ntawv xws li tus neeg qhua txoj kev mus ncig, lub vev xaib thiab email koom nrog, yav dhau los omni-channel lw keeb kwm, cov ntaub ntawv ntawm cov khoom, nyiam cov khoom lag luam thiab cov lus pom zoo, zoo li yuav, thiab twv ua ntej analytics, suav nrog qhov yuav mus yuav thiab cov pawg uas cov neeg siv khoom no koom nrog. Cov profiles qhia kom paub txog qhov kev nqis peev, yuav ua li cas rau tus kheej, thiab yuav ua li cas kom koj cov neeg siv khoom zoo siab.
  • Omni-Channel Ua Haujlwm Cov Ntaub Ntawv - nyob rau hauv nruab nrab ntawm qhov nruab nrab nruab nrab, kev ua lag luam kuj tuaj yeem tsim thiab tsim kev sib raug zoo, xov tooj ntawm tes, xa ntawv ncaj qha, hu rau chaw, thiab khaws cov phiaj xwm ncaj qha, thaum ua cov neeg mloog, cov lus pom zoo, thiab lwm cov ntaub ntawv tawm, muaj rau txhua lub cuab tam hauv koj li kev lag luam ecosystem.
  • Orchestrated Tus Kheej - koom ua ke cov lus ntawm tus kheej, cov ntsiab lus, thiab kev tshaj tawm thoob plaws digital thiab cov chaw, muab cov neeg ua lag luam muaj lub suab zoo sib xws tsis hais thaum twg lossis qhov twg cov neeg siv khoom koom nrog. AgilOne tseem muab qhov tseeb rau cov neeg ua lag luam tias lawv tau xa cov lus zoo rau txhua tus neeg, txij li AgilOne ua kom txhua tus kheej yog los ntawm ib qho, huv, tus qauv cov neeg siv khoom ntawm cov ntaub ntawv.

Nyeem ntxiv Txog Acquia CDP

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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