Vim li cas koj thiab koj cov neeg siv khoom yuav tsum ua zoo li ib khub niam txiv hauv 2022

MarTech Cov Neeg Muag Khoom Kev Sib Yuav

Kev tuav cov neeg siv khoom yog qhov zoo rau kev lag luam. Nurturing cov neeg muas zaub yog ib txoj kev yooj yim dua li nyiam cov tshiab, thiab cov neeg siv khoom txaus siab yog qhov muaj feem ntau yuav rov ua dua kev yuav khoom. Kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom tsis yog tsuas yog muaj txiaj ntsig zoo rau koj lub koom haum cov kab hauv qab, tab sis nws tseem cuam tshuam qee qhov cuam tshuam los ntawm cov kev cai tshiab ntawm kev sau cov ntaub ntawv xws li Google qhov kev txwv tsis pub dhau ntawm cov ncuav qab zib thib peb.

Kev nce 5% ntawm cov neeg siv khoom tuav tau cuam tshuam nrog tsawg kawg 25% nce nyiaj tau los)

AnnexCloud, 21 Surprising Customer Retention Statistics Rau 2021

Los ntawm khaws cov neeg siv khoom, cov khoom lag luam tuaj yeem txuas ntxiv tsim cov ntaub ntawv tseem ceeb ntawm thawj tog, (raws li lawv cov neeg siv khoom sib cuam tshuam thiab siv lawv cov khoom li cas) uas tuaj yeem siv los ua tus kheej kev sib cuam tshuam yav tom ntej nrog cov neeg siv khoom thiab cov kev cia siab. Cov laj thawj no yog vim li cas, xyoo 2022, cov neeg lag luam yuav tsum tsom mus rau kev tswj hwm thiab saib xyuas kev sib raug zoo ntawm cov neeg siv khoom, zoo ib yam li koj xav nrog koj tus txij nkawm.

Kev sib raug zoo yuav tsum tau saib xyuas thiab saib xyuas - koj tsis quav ntsej koj tus khub sai li sai tau thaum kev sib raug zoo pib. Kev yuav koj tus txij nkawm uas lawv nyiam chocolates lossis paj yog zoo li xa email rau tus neeg siv khoom - nws qhia tau tias koj mob siab rau lawv thiab kev sib raug zoo los ntawm koj ob leeg. Qhov kev siv zog ntau dua thiab lub sijhawm koj txaus siab los tsim kev sib raug zoo, ntau ob tog tuaj yeem tau txais los ntawm nws.

Lub tswv yim los tuav koj cov neeg siv khoom

Txuas ntxiv mus sib paub. Kev sib raug zoo yog tsim los ntawm lub hauv paus muaj zog, yog li ntawd, kev ua thiab ua kom muaj kev xav zoo tuaj yeem yog qhov tseem ceeb heev.

  • Onboarding - Tsim kom muaj kev txhawb nqa kev txhawb nqa, qhov chaw koj qhib cov kab sib txuas ncaj qha, pab tsim koj txoj kev lag luam ua tus khub, tsis yog tus neeg muag khoom rau koj cov neeg siv khoom tshiab. Txoj kab ncaj nraim ntawm kev sib txuas lus no tseem tso cai rau koj kom ceev thiab ntseeg tau hauv koj cov lus teb thaum tus neeg siv khoom tuaj rau koj nrog cov lus nug lossis teeb meem, uas yog qhov tseem ceeb rau kev tsim kev ntseeg siab. Koj yuav tsum tau siv nws los txheeb xyuas thiab tau txais cov lus qhia uas lawv muaj yog li koj tuaj yeem txhim kho lawv cov kev paub zoo dua. Tom qab tag nrho, kev sib txuas lus yog qhov tseem ceeb hauv kev sib raug zoo.
  • Kev Thauj Khoom Ua Lag Luam - Txhawb kev lag luam automation. Kev lag luam automation tsis tsuas yog ua kom yooj yim rau cov txheej txheem tu, nws tseem tuaj yeem pab koj sau thiab siv cov ntaub ntawv tseem ceeb ntawm koj cov neeg siv khoom. Cov neeg lag luam tuaj yeem nkag mus rau hauv kev nkag siab nrog rau cov khoom lossis cov kev pabcuam uas lawv xav tau, lawv siv koj cov khoom lossis cov kev pabcuam, lossis lawv tau tshawb xyuas koj lub vev xaib. Cov ntaub ntawv no tso cai rau cov neeg lag luam los txheeb xyuas cov khoom lossis cov kev pabcuam cov neeg siv khoom yuav tsum siv, muab sijhawm rau lawv los txhawb lawv cov neeg siv khoom los ntawm kev ua tau raws li lawv cov kev xav tau. Ib yam li koj xyuam xim rau koj tus khub kom cia siab tias lawv xav tau lossis xav tau, tib yam yuav tsum ua rau koj cov neeg siv khoom, vim nws qhib qhov rooj rau cov txiaj ntsig ntxiv.
  • SMS Marketing - Mus rau mobile nrog SMS lag luam. Nws tsuas yog ua rau kev nkag siab tias SMS kev lag luam tau nce siab nrog kev nthuav dav ntawm smartphones niaj hnub no. Kev lag luam txawb muab lub tuam txhab ncaj qha rau hauv cov neeg siv khoom txhais tes, thiab sawv cev rau txoj hauv kev zoo los hla cov ntaub ntawv tseem ceeb thiab cuam tshuam. Cov lus SMS tuaj yeem muaj cov lus tshaj tawm, cov ntawv ceeb toom rau cov neeg siv khoom txaus siab, kev tshawb fawb, kev tshaj tawm thiab lwm yam, txhua yam kom tus neeg siv khoom koom nrog thiab zoo siab. Ib yam li koj txheeb xyuas nrog koj tus txij nkawm lossis qhia cov ntsiab lus ntawm koj lub hnub dhau los ntawm SMS, koj yuav tsum qhia cov ntaub ntawv rau koj cov neeg siv khoom ib yam, los ntawm cov channel uas muaj txiaj ntsig zoo thiab muaj txiaj ntsig.

Cov hom lag luam uas siv thev naus laus zis los tsim kev sib sib zog nqus nrog lawv cov neeg siv khoom, muab tus nqi sib xws ntawm kev xa xov tus kheej, thiab tuav cov kab sib txuas lus qhib yuav tsim kev sib raug zoo nrog lawv cov neeg siv khoom. Qhov kev sib koom tes ntawm ob tog muaj zog dua, qhov ntau tuaj yeem tawm ntawm nws - ib yam li kev sib raug zoo nrog koj tus txij nkawm.