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Yuav ua li cas Siv Google Analytics Kev Cai Pawg nrog Google Tag Manager

Hauv ib tsab xov xwm dhau los, kuv tau qhia Yuav ua li cas siv Google Tag Manager thiab Universal Analytics. Qhov ntawd yog qhov pib yooj yim tsuas yog kom koj tawm hauv av, tab sis Google Tag Manager yog ib qho yooj yim heev (thiab nyuaj) cov cuab yeej uas tuaj yeem siv rau ntau lub tswv yim sib txawv.

Thaum kuv paub txog qee qhov kev txhim kho tuaj yeem txo qee qhov nyuaj ntawm qhov kev siv no, kuv tau xaiv mus rau phau ntawv nrog plugins, hloov pauv, ua rau thiab cim npe. Yog tias koj muaj txoj hauv kev zoo dua ntawm kev siv lub tswv yim no yam tsis muaj cov cai - los ntawm txhua txoj kev qhia nws hauv cov lus!

Ib qho ntawm cov tswv yim no yog lub peev xwm los tsim cov neeg Cov ntsiab lus ua ke hauv Universal Analytics siv Google Analytics. Kab lus no yuav yog ib qho kev sib koom ua ke ntawm kev hais lus phem, teeb meem yuav tsum paub txog, thiab cov lus qhia ib kauj ruam dhau los hauv kev siv cov ntsiab lus pab pawg siv DuracellTomi's Google Tag Manager plugin rau WordPress, Google Tag Manager thiab Google Analytics.

Google Tag Manager Rant

Rau xws li ib tug amazingly complex cuab tam, Google txhawb cov khoom kiag li nqus. Kuv tsis yog whining xwb, kuv ua ncaj ncees. Tag nrho lawv cov yeeb yaj kiab, xws li ib qho saum toj no, yog cov yeeb yaj kiab ci ntsa iab thiab muaj yeeb yuj ntawm dab tsi tuaj yeem ua tiav nrog kiag li tsis muaj kauj ruam los ntawm kauj ruam cov yeeb yaj kiab, tsis muaj screenshots hauv lawv cov ntawv, thiab tsuas yog cov ntaub ntawv saum toj kawg nkaus. Tseeb, lawv yuav suav tag nrho cov kev xaiv thiab kev hloov pauv uas koj muaj ntawm koj qhov kev pov tseg tab sis koj tsis muaj cov ntsiab lus ntawm kev xa nws.

Tom qab 30 versions ntawm kev xa kuv cov ntawv cim npe, ntau qhov kev hloov kho hauv Google Analytics, thiab ob peb lub lis piam dhau los ntawm kev hloov pauv mus kuaj… Kuv pom qhov kev tawm dag zog no ua rau ntxhov siab kawg. Cov no yog ob lub platform uas yuav tsum ua haujlwm seamlessly tab sis tiag tiag muaj yuav luag tsis muaj kev sib koom ua ke txhua yam sab nraud ob peb thaj chaw los ua ntej.

Google Content Grouping Rant

Thaum categorization thiab tagging tau nyob ib ncig ntawm ob peb xyoo lawm, koj yuav tsis pom nws nyob rau hauv lub peev xwm ntawm Content Grouping. Tej zaum kuv tshaj tawm ib qho kev tshaj tawm zoo li no uas suav nrog ntau pawg, kaum lossis ntau lub cim npe, screenshots, thiab video. Puas yog nws tsis zoo rau hlais thiab tsuav cov ntaub ntawv siv Google Analytics? Zoo, hmoov zoo, vim tias koj lub peev xwm los tsim cov ntsiab lus pawg raug txwv. Tsis muaj txhais tau tias dhau ib pawg ntawm pawg, cim npe, lossis cov yam ntxwv rau Google Analytics. Koj nyob nraum nyam nrog qhov pib 5 cov ntawv teb txwv rau ib qho sib txawv txhua.

Yog li ntawd, kuv tau tsim kuv Cov Ntsiab Lus Pab Pawg raws li hauv qab no:

  1. Lub ntsiab lus - Yog li ntawd kuv tuaj yeem saib cov ntawv zoo li "yuav ua li cas" thiab lwm cov ntawv uas muaj npe.
  2. Cov Ntsiab Lus Qeb - Yog li ntawd kuv tuaj yeem saib cov thawj qeb thiab pom tias cov npe nrov npaum li cas thiab cov ntsiab lus ua tau zoo li cas hauv.
  3. Tus sau ntsiab lus -Yog li kuv tuaj yeem saib peb cov neeg sau ntawv qhua thiab pom cov twg yog tus tsav kev koom tes thiab kev hloov pauv.
  4. Cov Ntsiab Lus Hom - Yog li kuv tuaj yeem saib infographics, podcasts, thiab cov yeeb yaj kiab kom pom tias cov ntsiab lus ua tau zoo li cas hauv kev sib piv rau lwm hom ntsiab lus.

Tus so ntawm qhov kev qhia no yog nyob ntawm qhov tseeb tias koj twb tau lawm kos npe rau Google Tag Manager.

Kauj ruam 1: Teeb tsa Google Analytics Cov Ntsiab Lus Pab Pawg

Koj tsis tas yuav muaj cov ntaub ntawv tuaj rau Google Analytics txhawm rau teeb tsa koj Cov Ntsiab Lus Pab Pawg. Hauv Google Analytics, mus rau kev tswj hwm thiab koj yuav pom Cov Ntsiab Lus Pab Pawg ntawm cov npe:

cov ntsiab lus-groupings-admin

Hauv Cov Ntsiab Lus Pab Pawg, koj yuav xav tau ntxiv txhua pawg ntsiab lus:

Ntxiv Content Grouping

Nco ntsoov ob tug xub! Txhawm rau cawm koj tus kheej los ntawm ripping koj cov plaub hau tawm thaum koj cov ntaub ntawv tsis tshwm sim hauv Google Analytics, yuav tsum ceev faj tiag tiag hauv kev tshuaj xyuas ob npaug ntawm qhov sib tw koj tus lej ntsuas. Vim li cas qhov no txawm yog ib qho kev xaiv dhau ntawm kuv.

Daim ntawv teev cov ntsiab lus tiav yuav tsum tshwm sim zoo li qhov no (thaum koj nyem txheeb ... vim qee qhov laj thawj Google Analytics nyiam tsim txom peb cov neeg siv kev xav tsis thoob uas xav paub vim li cas lawv tsis tau txheeb xyuas cov lej. Oh… thiab yog tias tsis tsim txom txaus, koj tsis tuaj yeem rho tawm ib pawg ntawm cov ntsiab lus. Koj tsuas tuaj yeem lov tes taw nws.)

content-grouping-list

Wow... saib zoo. Peb txoj haujlwm tau ua tiav hauv Google Analytics! Zoo li… peb yuav tau sim thiab xa qee cov ntaub ntawv tom qab uas peb tuaj yeem tshuaj xyuas.

Kauj ruam 2: Teeb DuracellTomi's WordPress Plugin rau Google Tag Manager

Ntxiv mus, peb yuav tsum pib tshaj tawm cov ntaub ntawv uas Google Tag Manager tuaj yeem ntes, txheeb xyuas, thiab ua rau Google Analytics code dhau los. Qhov no tuaj yeem yog qhov kev lees paub nws tsis yog rau qee tus neeg tsim tawm WordPress zoo nyob ntawd. Peb nyiam cov kev xaiv muaj los ntawm DuracellTomi's WordPress plugin. Nws tau zoo tswj thiab txhawb nqa.

Rub koj Google Tag Manager ID los ntawm koj qhov chaw ua haujlwm hauv Google Tag Manager thiab muab tso rau hauv lub plugin qhov chaw dav dav> Google Tag Manager ID teb.

google-tag-manager-id

Kuv xav kom txhim kho lub plugin los ntawm kev siv lub txoj kev cai qhov twg koj ntxig tsab ntawv rau hauv koj lub ntsiab lus (feem ntau yog cov ntaub ntawv header.php). Yog tias koj tsis ua, nws tuaj yeem ua rau lwm qhov teeb meem uas yuav ua rau koj vwm ... cov dataLayer uas lub plugin xa mus rau Google Tag Manager yuav tsum yuav tsum tau sau ua ntej tsab ntawv yog loaded rau Google Tag Manager. Kuv tsis nkag siab cov logic koom nrog, tsuas yog paub tias koj yuav rub koj cov plaub hau tawm xav tsis thoob vim li cas cov ntaub ntawv tsis raug xa mus zoo yam tsis muaj qhov tso kawm no.

google-tag-manager-custom

Cov kauj ruam tom ntej yog los teeb tsa cov ntaub ntawv Layers koj xav kom dhau mus rau Google Tag Manager. Hauv qhov no, kuv hla tus ncej hom, pawg, cim npe, tus sau tus sau npe, thiab lub npe ncej. Koj yuav pom tias muaj ntau lwm txoj kev xaiv, tab sis peb twb tau piav qhia txog cov pab pawg uas peb tab tom teeb tsa thiab yog vim li cas.

Google Tag Manager WordPress dataLayer

Thaum lub sijhawm no, lub plugin tau teeb tsa thiab Google Tag Manager loaded, tab sis koj tsis tau muaj cov ntaub ntawv dhau mus rau Universal Analytics (tsis tau). Yog tias koj saib lub hauv paus ntawm koj nplooj ntawv tam sim no, koj yuav pom dataLayers luam tawm rau Google Tag Manager, txawm tias:

Code Saib

Daim ntawv ceeb toom tias cov dataLayer tau koom nrog cov khub tseem ceeb (KVPs). Hauv Kauj ruam 4 Hauv qab no, peb yuav qhia koj yuav ua li cas txheeb xyuas cov no yam tsis tau saib ntawm qhov chaws ntawm koj nplooj ntawv. Rau DuracellTomi Plugin, cov yuam sij yog:

  • nplooj ntawvTitle - Nov yog lub npe ntawm nplooj ntawv.
  • pagePostType - Qhov no yog seb nws yog nplooj ntawv lossis nplooj ntawv.
  • pagePostType 2 - Qhov no yog seb nws yog ib qho kev tshaj tawm, qeb archive, lossis nplooj ntawv.
  • pageCategory - Qhov no yog ib qho array ntawm pawg uas tus ncej tau categorized nyob rau hauv.
  • pageAttributes - Qhov no yog ib qho array ntawm cov ntawv sau npe tau tagged rau.
  • pagePostAuthor - Nov yog tus sau lossis tus ncej.

Ua raws li cov lus qhia no, peb yuav xav tau cov no tom qab thaum peb sau peb cov txiaj ntsig.

Kuv xav tias koj muaj Google Analytics plugin loaded lossis koj tau embedded analytics script tag hauv koj lub ntsiab koj tus kheej. Sau koj Google Analytics ID (zoo li UA-XXXXX-XX), koj yuav xav tau qhov ntawd tom ntej. Koj yuav xav tshem tawm tsab ntawv lossis lub plugin, tom qab ntawd thauj Universal Analytics los ntawm Google Tag Manager.

Kauj ruam 3: Teeb tsa Google Tag Manager

Yog tias koj txhawj xeeb txog tsis muaj Google Analytics luam tawm ntawm koj lub xaib ntawm lub sijhawm no, cia li ua qhov nrawm nrawm ua ntej peb hloov kho. Thaum koj nkag rau hauv Google Tag Manager, xaiv koj qhov chaw ua haujlwm:

  1. xaiv Ntxiv tag
  2. xaiv Universal Analytics, npe koj lub npe nyob rau sab laug thiab sau koj tus ID UA-XXXXX-XX
  3. Tam sim no qhia lub cim thaum twg los tua tam sim no los ntawm nyem rau ntawm Triggering thiab xaiv txhua nplooj ntawv.
Universal Analytics Ntxiv Tag Google Tag Manager
  1. Koj tsis ua tiav! Tam sim no koj yuav tsum nias luam tawm thiab koj tag yuav nyob thiab analytics yuav loaded!

Kauj ruam 4: Puas yog Google Tag Manager Ua Haujlwm?

Auj, koj yuav hlub tus no. Google Tag Manager yeej los nrog ib txoj hauv kev los sim koj cov cim npe los pab koj daws teeb meem thiab kho lawv. Muaj cov ntawv qhia me me ntawm qhov kev xaiv tshaj tawm uas koj tuaj yeem nyem rau - saib ua ntej.

Google Tag Manager Saib ua ntej thiab Debug

Tam sim no qhib lub vev xaib uas koj tab tom ua haujlwm rau hauv lub tab tshiab thiab koj yuav pom cov ntaub ntawv Tag Nrho Cov Ntaub Ntawv hauv lub koos pis tawj:

Google Tag Manager - Saib ua ntej thiab Debug

Qhov ntawd txias npaum li cas? Thaum peb nkag mus rau hauv kev dhau ntawm Cov Ntsiab Lus Pab Pawg cov ntaub ntawv siv Google Tag Manager, koj tuaj yeem pom dab tsi tag raug rho tawm, dab tsi tsis raug rho tawm, thiab cov ntaub ntawv uas tau dhau! Hauv qhov no, nws yog Tag peb npe Universal Analytics. Yog tias peb nyem rau ntawm qhov ntawd, peb tuaj yeem saib cov ntaub ntawv Google Analytics tag.

Kauj ruam 5: Teeb Cov Ntsiab Lus Pawg hauv Google Tag Manager

Woohoo, peb yuav luag tiav! Zoo, tsis yog tiag. Qhov no yuav yog cov kauj ruam uas yuav ua rau koj lub sijhawm nyuaj tiag tiag. Vim li cas? Vim hais tias firing ib pageview nyob rau hauv Universal Analytics nrog cov ntsiab lus Grouping yuav tsum ua kom tiav nyob rau hauv ib qho kev tshwm sim. Logically, ntawm no yog yuav ua li cas nws yuav tsum tshwm sim:

  1. Cov nplooj ntawv WordPress tau thov.
  2. Lub WordPress Plugin qhia cov dataLayer.
  3. Google Tag Manager tsab ntawv executes thiab dhau cov dataLayer los ntawm WordPress rau Google Tag Manager.
  4. Google Tag Manager variables raug txheeb xyuas hauv dataLayer.
  5. Google Tag Manager tshwm sim tau txheeb xyuas raws li qhov sib txawv.
  6. Google Tag Manager tua cov cim tshwj xeeb raws li qhov tshwm sim.
  7. Ib lub cim tshwj xeeb raug rho tawm haujlwm uas thawb cov ntsiab lus tsim nyog pab pawg cov ntaub ntawv rau Google Analytics.

Yog li ... yog tias thawj qhov tshwm sim yog tias dataLayer tau dhau mus rau Google Tag Manager, ces peb yuav tsum tuaj yeem nyeem cov khub tseem ceeb. Peb tuaj yeem ua qhov no los ntawm kev txheeb xyuas cov kev hloov pauv dhau los.

Google Tag Manager User-Defined Variables

Tam sim no koj yuav tsum tau ntxiv thiab txhais txhua qhov hloov pauv tau dhau los hauv dataLayer:

  • nplooj ntawvTitle – Cov ntsiab lus Title
  • pagePostType - Hom ntsiab lus
  • pagePostType 2 - Cov ntsiab lus (Kuv nyiam qhov no siv qhov no vim nws yog qhov tshwj xeeb)
  • pageCategory - Cov ntsiab lus qeb
  • pageAttributes - Cov ntsiab lus Cim (koj tuaj yeem xav siv qhov no los ntawm qee lub sijhawm tsis yog pawg xwb)
  • pagePostAuthor - Tus sau ntsiab lus

Ua qhov no los ntawm kev sau ntawv hauv Cov Ntaub Ntawv Txheej Txheem Lub Npe thiab txuag qhov sib txawv:

Variable Configuration

Ntawm no, Google Tag Manager paub nkag siab yuav ua li cas nyeem cov dataLayer hloov pauv. Nws yuav zoo yog tias peb tuaj yeem hla cov ntaub ntawv no ncaj qha rau hauv Google Analytics, tab sis peb ua tsis tau. Vim li cas? Vim tias koj cov array ntawm pawg lossis cov cim npe yuav dhau ntawm cov cim txwv uas tau teev tseg ntawm txhua Pawg Cov Ntsiab Lus tau tso cai hauv Google Analytics. Google Analytics (tu siab) tsis tuaj yeem lees txais ib qho array. Yog li cas peb mus ncig nws? Ugh… qhov no yog qhov kev ntxhov siab.

Koj yuav tsum tau sau ib qho txiaj ntsig uas tshawb nrhiav koj cov qeb lossis lub npe cim npe nyob rau hauv txoj hlua array dhau hauv dataLayer sib txawv. Peb nyob nraum zoo dhau lub npe, tus sau, ntaus vim lawv yog cov ntawv nyeem ib lo lus. Tab sis qeb tsis yog li ntawd peb yuav tsum tau tshuaj xyuas thawj (thawj) qeb dhau los hauv array. Qhov kev zam, tau kawg, yog tias koj tsis xaiv ntau pawg hauv ib qho kev tshaj tawm… ces koj tuaj yeem nyem lub pob thiab xaiv Cov Ntsiab Lus.

Nov yog qee qhov saib ntawm peb cov npe Triggers:

Triggers los ntawm qeb

Nov yog ib qho piv txwv ntawm ib qho ntawm cov kev tshwm sim rau peb qeb rau Kev Lag Luam Kev Lag Luam:

Ib co Page View Triggers

Peb muaj cov lus qhia tsis tu ncua ntawm no uas phim rau thawj (thawj) qeb dhau los hauv array hauv dataLayer, tom qab ntawd peb xyuas kom meej tias nws yog ib qho kev tshaj tawm.

Yog tias koj muaj lub sijhawm nyuaj sau cov kab lus tsis tu ncua, koj tuaj yeem xav cia li nres rub koj cov plaub hau peb thiab mus Fiverr. Kuv tau txais txiaj ntsig zoo kawg nkaus ntawm Fiverr - thiab kuv feem ntau nug rau cov lus qhia thiab cov ntaub ntawv ntawm nws ua haujlwm li cas.

Thaum koj muaj qhov teeb tsa rau txhua pawg, koj npaj los tsim koj daim ntawv teev npe! Peb lub tswv yim ntawm no yog thawj zaug sau tus ntes-tag nrho Universal Analytics tag (UA), tab sis tsis raug rho tawm haujlwm thaum twg ib qho ntawm peb qeb tag raug rho tawm haujlwm. Daim ntawv teev npe ua tiav zoo li no:

Tags hauv Google Tag Manager

Okay… qhov no yog nws! Peb tam sim no yuav coj tag nrho cov khawv koob ua ke nrog peb tag. Hauv qhov piv txwv no, kuv yuav dhau mus Cov ntsiab lus ua ke rau ib qho kev tshaj tawm uas tau categorized nrog Content Marketing ("cov ntsiab lus"):

Pawg Cov Ntsiab Lus Pawg

Sau npe koj daim ntawv lo, sau koj Google Analytics ID, thiab tom qab ntawd nthuav dav Ntau Qhov Chaw. Hauv seem ntawd, koj yuav pom Cov Pab Pawg Cov Ntsiab Lus uas koj yuav xav nkag mus rau tus lej Index raws nraim li koj tau nkag mus rau hauv Google Analytics Admin nqis.

Ntawm no yog lwm yam ruam… qhov kev txiav txim yuav tsum sib phim qhov kev txiav txim ntawm koj qhov chaw Analytics Admin rau cov ntaub ntawv. Lub kaw lus tsis txawj ntse txaus los rub cov kev hloov pauv zoo rau tus lej ntsuas kom raug.

Txij li cov qeb tsis dhau (vim qhov nyuaj ntawm array), koj yuav tsum tau ntaus hauv koj qeb rau Index 2. Txawm li cas los xij, rau lwm pawg 3 cov ntsiab lus, koj tuaj yeem nyem lub thawv rau sab xis thiab xaiv qhov sib txawv. uas yog ncaj qha hla hauv dataLayer. Tom qab ntawd koj yuav tsum xaiv tus txhais thiab txuag koj lub cim npe!

Rov ua dua rau txhua yam ntawm koj pawg. Tom qab ntawd nco ntsoov rov qab mus rau koj UA (catch-tag nrho) tag thiab ntxiv kev zam rau txhua yam ntawm koj pawg. Saib ua ntej thiab debug los sim thiab xyuas kom meej tias koj tab tom tua koj cov cim npe thiab xa cov ntaub ntawv mus rau cov ntsiab lus pawg kom raug.

Koj yuav tsum muaj peev xwm txheeb xyuas txhua yam, tab sis koj tseem yuav tau tos ob peb teev rau Google Analytics kom ntes tau. Lwm zaus koj nkag mus, koj yuav siv tau Cov ntsiab lus Title, Cov ntsiab lus qeb, thiab Tus sau ntsiab lus hlais thiab tsuav koj cov ntaub ntawv hauv Google Analytics!

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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