Kawm Txuj Ci Tshuab yog Qhov Tseem Ceeb raws li Tus CRM Tus Thawj Tswj: Ntawm no Yog Qee Cov Khoom

CRM Technology Phau Ntawv thiab Cov Khoom Siv Online

Vim li cas koj yuav tsum kawm kev paub tech li CRM Manager? Sij hawm dhau los, los ua ib qho zoo Tus Neeg Saib Xyuas Kev Sib Koom Tes koj xav tau rau psychology thiab kev paub ua lag luam. 

Niaj hnub no, CRM muaj ntau qhov kev ua si tech zoo li thaum chiv thawj. Yav dhau los, CRM tus thawj tswj hwm tau tsom mus rau qhov tsim email luam ntawv, tus neeg muaj tswv yim zoo dua. Niaj hnub no, tus kws tshaj lij CRM zoo yog tus kws tshaj lij lossis cov kws tshaj lij cov ntaub ntawv uas muaj kev paub zoo txog yuav ua li cas cov qauv xov yuav zoo li.

Steffen Harting, CMO ntawm Inkitt

Tam sim no, CRM yog qhov sib txawv sib txawv kev ua si. Yuav kom ua tiav kev lag luam kev lag luam ntawm tus kheej, ntawm txhua tus CRM tus thawj coj yuav tsum txawj peb ntu. Cov no suav nrog cov ntaub ntawv kev tshuaj xyuas, kev sib koom ua ke, thiab paub cov tswv yim lag luam thev naus laus zis (thiab kev saib xyuas ntawm cov neeg ua lag luam tam sim no hauv thaj chaw no).

CRM Tus Saib Xyuas Lub Luag Haujlwm

Qhov no yuav tsum muaj me ntsis ntawm kev siv txuj ci thev naus laus zis. Qhov zoo tshaj-qib-qib ntawm kev ua lag luam tus kheej koj xav kom ua tiav, cov kev sim ntau dua uas koj xav tau ua rau xeeb tub.

Advanced personalization ib txwm yuav muab tso ua ke qhov ntau ntawm cov ntaub ntawv los ntawm muab faib tshuab. Qhov no yog vim li cas cov kws tshaj lij kev lag luam yuav tsum to taub yuav ua li cas cov kab ke no sib tham nrog ib leeg thiab yuav ua li cas cov ntaub ntawv khaws cia thiab sau luv luv.

Hauv tsib lub xyoos dhau los, CRM Cov Tswj Kev Tswj Xyuas peb tau ntsib ntau yam kev siv software daws teeb meem (Cov Neeg Siv Tes Sib Tham, Cov Ntaub Ntawv Txhawb Kev Lag Luam, Kev Txhawb Nqa Cov Tshuab, thiab lwm yam) thiab ua haujlwm nrog ib lossis ntau tus neeg tsim tawm txhua hnub. 

Peb tau pab digital pab faus daim nqaj hlau nruab nrab ntawm cov neeg tsim khoom thiab cov neeg lag luam rau tsib lub xyoos tam sim no thiab qhov peb tau pom tom qab tau txais ntau pua tus neeg muas zaub yog tias cov neeg ua lag luam zoo lossis CRM Managers yog cov uas nkag siab txog technology.

Tomasz Pindel, CEO ntawm Nyiaj Pov Vaj.io

Koj paub ntau txog cov thev naus laus zis, koj ua haujlwm ntau dua tuaj yeem dhau los ntawm koj txoj haujlwm. 

Tshuab lag luam hauv plawv CRM.

Anthony Lim, CRM Tus Thawj Coj ntawm Pomelo Zam

Yog tias koj nkag siab zoo li cas software koj siv kev ua haujlwm, nws muaj peev xwm, thiab nws cov kev txwv, koj tuaj yeem siv nws mus txog qhov siab kawg ntawm nws lub peev xwm. Yog tias koj paub me ntsis ntawm kev tsim tawm lingo, nws yooj yim dua los piav thiab sib tham txog koj cov kev xav tau nrog pab pawg tech. Yog li, qhov kev sib txuas lus nrog pab neeg txhim kho ua haujlwm tau zoo dua thiab lawv cov kev ua haujlwm zoo dua. Cov kev sib txuas lus zoo dua qub sai dua xa cov lej kawg thiab tsawg dua nkim sijhawm thiab peev txheej. 

Yog tias koj paub me ntsis ntawm SQL lossis sej, koj tuaj yeem txuag qee lub sijhawm thiab khiav cov ntaub ntawv kev nug ntawm koj tus kheej. Qhov no tuaj yeem pab tau, tshwj xeeb yog tias koj xav tau qee yam ad hoc thiab koj cov neeg tsim khoom tau nyob nruab nrab ntawm tus khiav tawm, thiab koj tsis xav thab lawv. Ua txhua yam ntawm koj tus kheej tuaj yeem ua kom cov ntaub ntawv txheeb xyuas cov txheej txheem rau koj sai sai thiab cia koj cov neeg tsim khoom lag luam tsom rau cov haujlwm loj uas lawv tau xa. 

Kev paub txog tech tsis yog qhov txawv txav ntxiv rau CRM Cov Neeg Tswj Xyuas; nws los ua qhov kev xav tau yooj yim.

Twg Qhov Kev Txawj Ntse Uas Koj Yuav Tsum Tau Kawm Ua CRM Tus Thawj Coj? 

Koj yuav tsum paub ob peb lub ntsiab lus tseem ceeb:

  • Cov Ntaub Ntawv Cia - yuav ua li cas cov ntaub ntawv khaws cia, cov ntaub ntawv yog dab tsi, cov qauv ntaub ntawv yog dab tsi, thiab vim li cas koj xav tau cov schema? Thaum twg cov ntaub ntawv tsiv teb tsawv tsim nyog, thiab nws tus nqi kwv yees li cas?
  • Kev Sib Cuam Tshuam - koj yuav tsum paub txog kev txav cov ntaub ntawv los ntawm ib cov ntaub ntawv khaws cia rau lwm qhov haujlwm kom tuaj yeem npaj thiab ua tiav cov haujlwm ntawd nrog koj pab pawg tsim tawm.
  • Analytics - Cov hauv paus ntawm cov servers thiab cov neeg siv taug qab lub vev xaib. 
  • Retargeting - Ad retargeting thiab nws ua haujlwm li cas. 

Cov Ntsiab Lus Txog Cov Ntsiab Lus MarTech:

Koj yuav tsum kuaj xyuas cov khoom lag luam ntawm cov tshuab kev lag luam tawm ntawm lub phiaj xwm thiab cov sijhawm tso tawm. Koj yuav tsum paub tias qhov muaj peev xwm npaum li cas thiab seb puas los yog tsis yog koj cov pawg tam sim no yog qhov yog. Raws li thev naus laus zis tau hloov kho, yog li ntawd yog cov yam ntxwv (thiab cov nqi) ntawm cov muab software sib txawv.

Dab tsi tau zoo txaus rau xyoo tas los tej zaum yuav tsis yog qhov zoo tshaj plaws rau xyoo no, vim tias koj cov kev xav tau tau hloov lossis vim tias muaj ntau cov kev xaiv muaj lossis cov nqi zoo dua rau cov qub teeb tsa. Koj yuav tsum nyob twj ywm ntawm cov txuj ci tshiab thiab cov muab kev pabcuam tshiab ntawm cov khw kom ua kom zoo dua koj cov pawg. 

Txawm hais tias koj tau tsim koj pawg koj tus kheej, koj yuav tsum tau nrhiav kev tshoov siab rau cov yam ntxwv tshiab lossis rov txiav txim siab hloov mus rau tus neeg muag khoom thib peb yog tias tus nqi ntawm lub khw poob thiab nws tsis muaj txiaj ntsig ntxiv los tswj thiab kho dua koj cov software daws teeb meem. 

Cov hauv paus ntawm SQL thiab / lossis sej:

Cov no yog cov lus tseem ceeb tshaj plaws uas siv rau cov ntaub ntawv txheeb xyuas uas tuaj yeem ua rau koj khiav cov lus nug koj tus kheej tsis tas yuav nug cov tsim tawm los pab. Kawm cov hauv paus kuj tuaj yeem pab koj sib txuas lus nrog koj cov neeg tsim khoom. 

Koj Yuav Kawm Dab Tsi Txog Tech Tech? 

  1. Koj pab neeg - qhov no yog qhov kawg ntawm cov ntaub ntawv zoo tshaj plaws ntawm koj lub tuam txhab. Koj cov neeg tsim khoom paub ntau yam txog cov cuab yeej koj muaj nyob rau hauv qhov chaw, nrog rau qee yam kev xaiv. Thaum lawv yuav tsis paub txog cov thev naus laus zis tshiab tshaj tawm muaj, lawv yeej paub tag nrho cov hauv paus ntsiab lus uas koj xav paub kom ua haujlwm nrog lawv. Kev qhib thiab nug cov lus nug yuav coj koj mus rau kev nrawm dua, tshwj xeeb yog tias koj nyuam qhuav pib ua haujlwm hauv txoj haujlwm no (lossis ntawm lub tuam txhab no). 

Rub Cov Lus Qhia

  1. Phau ntawv - nws yuav zoo li kev ua si qub, tab sis muaj ob peb phau ntawv zoo tawm muaj txhawm rau kawm qhov pib txog CRM thiab CRM software. Qhov no tuaj yeem yog qhov kev xaiv pub dawb yog tias koj pom lub tsev qiv ntawv (tshawb xyuas cov tsev qiv ntawv hauv tsev kawm, tshwj xeeb tshaj yog hauv Cov Tsev Kawm Ntawv Lag Luam lossis Kev Lag Luam lossis IT lub tsev haujlwm) Yog tias tsis yog, yog tias koj muaj Kindle subscription (tam sim no muaj nyob hauv Asmeskas), koj yuav muaj peev xwm qiv qee phau ntawv ntawm CRM cov ncauj lus zoo li nyob rau hauv koj daim phiaj xwm yuav khoom. 

  1. blogs - muaj ntau cov blogs nplooj siab rau cov neeg siv khoom sib txuas tswj kev lag luam (CRM) thev naus laus zis. Ntawm no yog qee qhov kuv nyiam:

  1. Cov ntawv xov xwm online - Cov ntawv xov xwm online yog qhov chaw nyob nruab nrab ntawm blogs thiab phau ntawv, muab cov ncauj lus thiab tseem suav nrog cov kws tshaj lij thev naus laus zis.

  1. Cov chav kawm online - qhov no muaj txiaj ntsig tshwj xeeb yog tias koj xav kawm qhov pib ntawm coding, SQL, lossis Python cov chav kawm yuav tsum yog qhov koj xaiv ua ntej. Muaj ntau txaus pub dawb los coj mus rhaub rau hauv.

  1. Software xyuas cov vev xaib

  1. podcasts - Yog tias koj nyiam mloog qee yam ntawm koj txoj kev ua haujlwm lossis thaum haus koj cov kas fes thaum sawv ntxov, podcasts tau zoo heev! Koj tuaj yeem kawm ib yam dab tsi thiab thawb koj txoj haujlwm mus tom ntej yam tsis tas siv sijhawm ntxiv. 

  1. Nyeem cov ntawv - koj tuaj yeem kawm paub ntau yam los ntawm kev nyeem cov ntaub ntawv ntawm cov cuab yeej sib txawv uas koj siv lossis yuav xav txog kev siv. Tom qab qee lub sijhawm, koj tseem yuav kawm ntau cov lus tsim tawm tshwj xeeb los ntawm lawv.
    • Trailhead - los ntawm Salesforce yog ib qho zoo pub dawb kev pab online.

Saib qhov twg yog qhov koj nyiam tshaj los pib kawm nrog, qhov tseem ceeb tshaj plaws yog kom pib. Tham nrog koj cov phooj ywg, tham nrog koj cov neeg tsim khoom, tsis txhob ntshai txog sab thev naus laus zis ntawm yam. 

Txog Voucherify.io

Nyiaj Pov Vaj.io yog tag nrho-hauv-ib qho API-thawj tswj hwm kev tswj hwm software uas yuav tsum muaj kev tsim tawm yam tsawg kawg nkaus kom muaj kev sib koom ua ke, muaj ntau qhov tawm ntawm lub thawv thiab kev sib koom ua ke, thiab tau tsim los txhawb cov kev lag luam kom sai sai thiab muaj txiaj ntsig tswj daim coupon thiab kev tshaj tawm khoom plig daim npav, khoom plig pub, qhia txog xa mus, thiab cov kev pab cuam tseem ceeb. 

Disclosure: Martech Zone muaj cov koom tes sib txuas hauv cov kab lus no.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.