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Daim Ntawv Teev Npe: Yuav Ua Li Cas Optimize Koj Blog Cov Ncej Tom ntej kom muaj kev cuam tshuam ntau tshaj plaws hauv Kev Tshawb Fawb thiab Kev Tshaj Tawm

Ib qho ntawm cov laj thawj uas kuv tau sau kuv Corporate blogging phau ntawv ib xyoo caum dhau los yog los pab cov neeg tuaj saib leverage blogging rau search engine marketing. Kev tshawb nrhiav tseem tsis zoo li lwm qhov nruab nrab vim tias cov neeg siv tshawb nrhiav pom lub hom phiaj thaum lawv nrhiav cov ntaub ntawv lossis tshawb fawb lawv cov kev yuav khoom tom ntej.

Kev ua kom zoo rau blog thiab cov ntsiab lus hauv txhua qhov tshaj tawm tsis yooj yim li tsuas yog muab qee cov lus tseem ceeb rau hauv kev sib xyaw...

Npaj Koj Cov Ntawv Tshaj Tawm Blog

  • Yuav ua li cas yog lub lub tswv yim nruab nrab ntawm tus ncej? Puas muaj lus teb koj tab tom sim muab rau cov lus nug tshwj xeeb? Tsis txhob nkim tib neeg los ntawm kev sib xyaw cov tswv yim sib txawv hauv ib qho kev tshaj tawm blog. Puas yog lub ntsiab lus tseem ceeb? Cov ntsiab lus zoo tshaj plaws tau muab faib rau hauv kev tshaj xov xwm thiab tuaj yeem nyiam cov neeg nyeem ntau dua. Txiav txim siab dab tsi ntawm ncej koj tab tom yuav sau.
  • Dab tsi yog qhov keywords thiab kab lus uas koj tuaj yeem tsom rau hauv koj cov ntawv blog? Koj puas tau saib cov kev hloov pauv kom pom tias muaj kev tshawb nrhiav ntxiv rau lawv?
  • Puas muaj txuas sab nraud koj tuaj yeem xa mus rau thaum sau koj cov ntawv? Kev muab tus nqi rau koj cov neeg nyeem txhais tau tias muab cov ntaub ntawv ntau npaum li sai tau thaum lawv tab tom tshawb nrhiav cov ncauj lus koj sau txog.
  • Puas muaj sab hauv cov kab txuas koj tuaj yeem xa mus rau thaum sau koj cov ntawv tam sim no? Txuas sab hauv mus rau lwm cov ntawv lossis nplooj ntawv tuaj yeem pab tus nyeem ntawv nkag mus tob dua thiab rov ua dua qee cov ntsiab lus qub uas koj tau sau.
  • Yuav ua li cas txhawb cov ntaub ntawv koj puas tuaj yeem muab qhov txhawb nqa koj tshaj tawm? Nws tsis txaus los sau koj lub tswv yim rau nws yuav tsum lees txais, suav nrog lwm tus kws tshaj lij cov lus qhia, txheeb cais, kab kos, lossis cov lus qhia yog qhov tseem ceeb rau koj lub tswv yim lossis cov lus qhia yuav tsum tau ua tiag tiag.
  • Puas muaj ib sawv cev duab lossis video uas koj tuaj yeem siv qhov ntawd tawm qhov kev xav rau tus nyeem ntawv? Peb lub hlwb feem ntau tsis nco qab cov lus… tab sis peb ua cov txheej txheem thiab sau cov duab zoo dua. Tau txais cov duab zoo los sawv cev koj cov ntsiab lus yuav ua rau muaj kev xav ntau ntxiv rau koj cov neeg nyeem.
  • Koj xav tau dab tsi neeg do tom qab lawv nyeem ntawv? Yog tias koj muaj ib lub tuam txhab blog, tej zaum nws yuav caw lawv los ua qauv qhia lossis hu rau koj. Yog tias nws yog ib qho kev tshaj tawm zoo li no, tej zaum nws yog los nyeem cov lus tshaj tawm ntawm cov ncauj lus lossis txhawb nqa rau lawv cov tes hauj lwm. (Xav mus ntaus lub Retweet thiab Like khawm saum toj no!)
  • Qhia qee tus cwj pwm thiab muab rau koj li kev pom. Cov neeg nyeem tsis yog ib txwm nrhiav nrhiav cov lus teb hauv ib qho kev tshaj tawm, lawv tseem tab tom nrhiav kom paub cov tib neeg txoj kev xav ntawm cov lus teb. Kev tsis sib haum xeeb tuaj yeem tsav cov neeg nyeem ntau ... tab sis ua ncaj ncees thiab hwm. Kuv nyiam sib cav txog cov neeg hauv kuv qhov blog… tab sis kuv ib txwm sim ua kom nws mus rau lub ntsiab lus ntawm tes, tsis muaj npe hu lossis saib zoo li lub nroog Yeiuxalees.

Optimizing koj qhov blog ncej

Kuv yuav xav tias koj cov ntsiab lus tswj system yog tag nrho optimized thiab tias koj blog yog ob qho tib si ceev ceev thiab teb rau txawb khoom siv. Nov yog kaum yam uas tseem ceeb rau nrhiav cav optimization (SEO) thaum koj qhov chaw nkag thiab ntsuas los ntawm lub tshuab tshawb nrhiav… nrog rau cov ntsiab lus uas yuav koom nrog koj cov neeg nyeem:

Blog Cov Ntaub Ntawv Kev Tshawb Xyuas Zoo Tshaj
  1. Title Title - Txog tam sim no, lub npe tag yog ib qho tseem ceeb ntawm koj nplooj ntawv. Kawm paub yuav ua li cas txhim kho koj cov npe cim npe, thiab koj yuav nce qib thiab nyem-los ntawm tus nqi ntawm koj cov ntawv blog hauv cov nplooj ntawv tshawb fawb cav (SERPs). Khaws nws hauv qab 70 cim. Nco ntsoov suav nrog tag nrho cov lus piav qhia meta rau nplooj ntawv - qis dua 156 cim.
  2. Ncej Slug - URL ntu uas sawv cev rau koj tus ncej yog hu ua post slug thiab tuaj yeem hloov kho nyob rau hauv feem ntau blogging platform. Hloov cov slugs ntev dua rau hauv luv luv, cov ntsiab lus-centric slugs es tsis txhob muaj ntev, tsis meej pem post slugs yuav ua rau kom koj nyem-dhau tus nqi hauv cov tshawb nrhiav txiaj ntsig nplooj ntawv (SERPs) thiab ua rau koj cov ntsiab lus yooj yim qhia. Tshawb nrhiav cov neeg siv lub cav tau txais ntau dua los ntawm kev tshawb nrhiav, yog li tsis txhob ntshai siv li cas, dab tsi, leej twg, qhov twg, thaum twg, thiab vim li cas hauv koj cov slugs yuav txhim kho qhov sib dhos.
  3. Cov npe tom qab - Thaum koj nplooj ntawv lub npe tuaj yeem ua kom zoo rau kev tshawb nrhiav, koj lub npe tshaj tawm hauv h1 lossis h2 lossis hXNUMX tuaj yeem yog lub npe ntxim nyiam uas ntxim nyiam thiab nyiam ntau clicks. Kev siv lub ntsiab lus tso cai rau lub tshuab tshawb nrhiav paub tias nws yog ib feem tseem ceeb ntawm cov ntsiab lus. Qee qhov blogging platforms ua rau nplooj ntawv npe thiab tshaj tawm cov npe tib yam. Yog tias lawv ua, koj tsis muaj kev xaiv. Yog tias lawv tsis ua, txawm li cas los xij, koj tuaj yeem ua kom zoo dua ntawm ob qho tib si!
  4. Sib koom - Ua kom cov neeg tuaj saib qhia koj cov ntsiab lus yuav ua rau koj muaj neeg tuaj xyuas ntau dua li tso nws mus. Txhua qhov chaw sib tham muaj nws tus kheej kev sib koom cov nyees khawm uas tsis tas yuav muaj ntau cov kauj ruam lossis kev nkag mus ... ua kom yooj yim los qhia koj cov ntsiab lus thiab cov neeg tuaj saib yuav qhia nws. Yog tias koj nyob ntawm WordPress, koj tuaj yeem siv lub cuab yeej zoo li Jetpack los tshaj tawm koj cov ntawv ntawm txhua tus lej ntawm kev sib raug zoo.
  5. Visuals - ib daim duab muaj nqis ib txhiab lo lus. Muab ib daim duab, ib Infographic, lossis ib daim vis dis aus hauv koj cov ntawv tshaj tawm pub rau kev nkag siab thiab ua rau koj cov ntsiab lus muaj zog dua. Raws li koj cov ntsiab lus tau muab qhia, cov duab yuav muab qhia rau nws thoob plaws cov chaw sib raug zoo… xaiv koj cov duab kom zoo thiab ib txwm ntxig lwm txoj hauv kev (tag alt) ntawv nrog cov lus piav qhia zoo. Siv tus ncej zoo nkauj thumbnail thiab tsim nyog kev sib raug zoo thiab pub plugins yuav ua rau kom muaj kev pheej hmoo siab uas tib neeg yuav nyem mus thaum sib qhia. 
  6. Cov ntsiab lus - Khaws koj cov ntsiab lus kom luv li sai tau los qhia koj cov ntsiab lus. Siv cov ntsiab lus tseem ceeb, cov npe, subheadings, muaj zog (bold), thiab cov ntawv italicized los pab tib neeg luam theej duab cov ntsiab lus kom nkag tau yooj yim dua thiab pab tshawb fawb xyaw kom nkag siab cov ntsiab lus thiab kab lus uas koj xav pom. Kawm paub siv cov ntsiab lus zoo li cas.
  7. Sau Profile - Muaj koj tus kws sau cov duab, bio, thiab kev sib txuas lus hauv social media muab kev kov tus kheej rau koj cov ntawv. Cov neeg xav nyeem cov lus los ntawm tib neeg… tsis qhia npe tsis ua haujlwm rau cov neeg tuaj saib zoo ntawm blogs. Ib yam nkaus, cov npe sau tsim muaj cai thiab kev sib koom ntawm cov ntaub ntawv. Yog tias kuv nyeem ib tsab xov xwm zoo, kuv feem ntau ua raws li tus neeg rau Twitter los yog txuas nrog lawv ntawm LinkedIn… qhov twg kuv nyeem ntxiv cov ntsiab lus lawv luam tawm.
  8. Comments - Cov lus txhawb nqa cov ntsiab lus ntawm nplooj ntawv nrog cov ntsiab lus tseem ceeb ntxiv. Lawv kuj tso cai rau koj cov neeg tuaj koom nrog koj hom lossis tuam txhab. Peb tau tso tseg feem ntau ntawm cov neeg thib peb plugins thiab xaiv rau hauv WordPress lub neej ntawd - uas yog kev koom ua ke rau hauv lawv cov Mobile apps, ua rau nws yooj yim los teb thiab pom zoo. Cov lus nyiam tsis xav tau spam, yog li pom zoo siv lub cuab yeej zoo li Cleantalk. Nco tseg: Ntawm qee qhov chaw pabcuam, kuv tau xiam cov lus uas tsis ntxiv tus nqi.
  9. Hu Kom Tes Taw - Tam sim no koj muaj tus nyeem ntawv hauv koj qhov blog, koj xav kom lawv ua dab tsi? Koj puas xav kom lawv subscribe? Los yog sau npe mus download tau? Los yog tuaj koom ua qauv qhia ntawm koj cov software Optimizing koj blog post tsis tiav tshwj tsis yog tias koj muaj txoj hauv kev rau cov neeg nyeem kom sib sib zog nqus nrog koj lub tuam txhab. Rau WordPress, peb suav nrog Cov ntaub ntawv formidable thoob plaws hauv kev ntes cov thawj coj, koom ua ke rau hauv CRM systems, thiab thawb cov lus ceeb toom thiab nws pib teb.
  10. Pawg thiab cim npe - Qee lub sij hawm tshawb nrhiav cav cov neeg tuaj xyuas nyem tab sis tsis pom qhov lawv tab tom nrhiav. Muaj lwm cov ntawv teev npe uas muaj feem cuam tshuam tuaj yeem ua rau muaj kev sib sib zog nqus nrog tus qhua thiab zam kom tsis txhob dhia. Muaj ntau txoj kev xaiv rau cov qhua tuaj yeem nyob thiab koom nrog ntau dua! Koj tuaj yeem pab tau los ntawm kev ua kom ntseeg tau tias koj muaj cov lej tsis txaus ntseeg thiab sim muab txhua qhov tshaj tawm rau qhov tsawg kawg ntawm lawv. Rau cov cim npe, koj yuav xav ua qhov tsis sib xws - sim ntxiv cov cim npe rau cov lus tseem ceeb ua ke uas yuav ua rau tib neeg mus rau qhov tshaj tawm. Cim npe tsis pab nrog SEO ntau npaum li kev tshawb nrhiav sab hauv thiab cov ntawv tshaj tawm.

Editing Koj Blog Post

Feem ntau ntawm cov haujlwm tseem ceeb no txhua yam tau teeb tsa thiab kho qhov muag nrog kev teeb tsa thiab kev teeb tsa ntawm koj lub vev xaib blogging. Thaum kuv siv sijhawm nyob hauv cov ncauj lus, Kuv mus los ntawm qee cov kauj ruam nrawm txhawm rau txhawm rau ua kom tau zoo rau kuv cov ncej, txawm hais tias:

  • Title - Kuv sim txuas nrog tus nyeem ntawv thiab tsim kom muaj kev xav paub kom lawv nyem los ntawm. Kuv hais ncaj qha rau lawv nrog koj or koj!
  • Featured duab - Kuv ib txwm sim nrhiav cov duab tshwj xeeb thiab ntxim nyiam rau kev tshaj tawm. Cov duab yuav tsum txhawb cov lus pom. kuv kuj tau ntxiv cov npe thiab cov npe rau kuv cov duab tshwj xeeb, yog li cov ntawv pop thaum sib koom hauv kev tshaj xov xwm, nce kev nyem-los ntawm ntau dua 30%!
  • Teem Caij - Cov qhua tau tshuaj xyuas ua ntej lawv nyeem, yog li kuv sim siv subheadings, teev cov ntawv teev npe, cov ntawv teev npe, cov npe thaiv, thiab cov duab tau zoo kom lawv tuaj yeem tho rau hauv cov ntaub ntawv lawv xav tau.
  • Ncej Slug - Kuv sim ua kom tsis pub dhau 5 lo lus thiab muaj txiaj ntsig zoo rau lub ncauj lus. Qhov no ua rau kev sib qhia yooj yim dua thiab cov ntawv txuas tau qhia dua.
  • dluab - Peb ib txwm sim txhim kho cov ntsiab lus nrog cov duab pom uas ua rau cov qhua nyiam. Txhawm rau kom tau txais cov ntsiab lus hla, kuv zam cov duab tsis muaj txiaj ntsig thiab tsim lossis siv cov duab muaj zog, suav nrog infographics. Thiab, peb ib txwm sau npe cov ntaub ntawv siv cov ntsiab lus thiab cov kab lus thiab siv cov lus piav qhia zoo, raug rau hauv cov cim npe ntawm daim duab. Lwm cov ntawv nyeem yog siv los ntawm kev tshuaj ntsuam nyeem rau cov neeg xiam oob khab, tab sis nws kuj tau txheeb xyuas los ntawm kev tshawb fawb xyaw.
  • cov yeeb yaj duab - Kuv tshawb YouTube rau cov yeeb yaj kiab tshaj lij los kos ua ib feem zoo ntawm koj cov neeg tuaj saib yuav gravitate rau video. Video tuaj yeem ua tau zoo heev… tab sis nws tsis tas yuav tsum sau koj tus kheej yog tias lwm tus tau ua haujlwm zoo.
  • Kev Txuas Sab Hauv - Kuv ib txwm sim suav nrog cov txuas mus rau sab hauv cov ntawv tshaj tawm thiab cov nplooj ntawv hauv kuv qhov chaw kom tus nyeem ntawv tuaj yeem nkag mus rau cov ntaub ntawv ntxiv.
  • References - Muab cov txheeb cais thib peb lossis cov lus hais kom suav nrog ntxiv kev ntseeg siab rau koj cov ntsiab lus. Kuv feem ntau tawm mus thiab nrhiav qhov tseeb txheeb cais lossis ib qho kev tsocai los ntawm tus kws tshaj lij uas paub zoo los txhawb cov ntsiab lus kuv sau. Thiab, ntawm chav kawm, kuv yuav muab ib qhov txuas rov qab rau lawv.
  • Qeb - Kuv sim tsuas yog xaiv 1 lossis 2. Peb muaj qee qhov kev tshaj tawm tob uas npog ntau dua, tab sis kuv sim ua kom lub hom phiaj siab heev.
  • Tags - Kuv hais txog cov neeg, hom, thiab cov npe khoom uas kuv sau txog. Tsis tas li ntawd, kuv mam li tshawb fawb lo lus tseem ceeb ua ke tib neeg yuav siv los tshawb nrhiav cov ntawv tshaj tawm. Cim npe pab qhia cov ncauj lus ntsig txog thiab kev tshawb nrhiav sab hauv ntawm koj lub xaib thiab yuav tsum tsis txhob raug saib xyuas.
  • Npe Tag - Qhov sib txawv ntawm koj lub npe ntawm nplooj ntawv yog lub npe cim npe uas yuav tshwm sim hauv kev tshawb fawb cav (thiab ntawm qhov browser tab). Siv lub Rank Math plugin, Kuv ua kom zoo dua lub npe tag rau kev tshawb nrhiav thaum kuv lub npe muaj kev koom nrog ntau dua rau cov nyeem.
  • Meta piav qhia - Cov lus piav qhia luv luv hauv qab lub npe thiab txuas rau koj cov ntawv tshaj tawm ntawm nplooj ntawv tshawb fawb cav (SERP) tuaj yeem tswj tau los ntawm cov lus piav qhia meta. Siv sijhawm thiab sau cov lus piav qhia uas ua rau muaj kev xav paub thiab qhia rau tus neeg siv tshawb nrhiav vim li cas lawv yuav tsum nyem rau ntawm koj tsab xov xwm.
  • Qauv sau ntawv thiab ntawv ប្រកប - Muaj ob peb tsab xov xwm Kuv tshaj tawm tias kuv tsis co lub taub hau ntawm txaj muag thaum kuv nyeem hnub tom qab lossis tau txais cov lus rov los ntawm tus nyeem ntawv txog cov ruam kev hais lus zoo lossis kev sau ntawv yuam kev kuv tau ua. Kuv sim los xyuas txhua daim ntawv nrog Grammarly los cawm kuv tus kheej… koj yuav tsum, thiab!

Txhawb Koj Cov Ntawv Tshaj Tawm

  • Txhawb nqa Neeg - Kuv tshaj tawm kuv cov ntawv tshaj tawm ntawm txhua qhov kev tshaj tawm xov xwm, ua tus kheej saib ua ntej thiab tagging tib neeg, hashtags, lossis qhov chaw kuv hais. Yog tias koj siv lub vev xaib WordPress, kuv xav pom zoo Jetpack's them cov kev pabcuam txij li nws tso cai rau koj tshaj tawm koj cov ntawv blog tau txais mus rau txhua qhov chaw sib tham. FeedPress yog lwm qhov kev pabcuam zoo nrog kev tshaj tawm kev tshaj tawm hauv zej zog, txawm hais tias nws tsis muaj LinkedIn.
  • Email Promotion - Saib peb cov neeg siv khoom tawm tsam kom tsis txhob tshaj tawm hauv txhua qhov channel yog ib yam uas peb tau soj ntsuam ntxiv. Nrog RSS pub, koj qhov blog yog qhov nruab nrab zoo tshaj plaws los qhia los ntawm koj tus email lag luam. Qee lub platform zoo li Mailchimp muaj RSS pub cov ntawv sau ua ke npaj mus, lwm tus muaj cov ntawv sau koj yuav tsum sau koj tus kheej. Peb tau tsim cov kev cai WordPress plugins uas xa cov ntsiab lus email kev cai rau cov neeg siv khoom uas xav kom kho lawv cov kev sib koom ua ke. Thiab, Jetpack kuj muaj a subscription xyeem.
  • tshiab - Kuv niaj hnub tshuaj xyuas kuv cov kev tshuaj ntsuam xyuas txhawm rau txheeb xyuas cov ntawv uas nyob qib zoo uas kuv tuaj yeem txhim kho nrog cov ntsiab lus ntxiv lossis lub hom phiaj zoo dua hauv kev tshawb fawb qeb duas. Cov kab lus no, piv txwv li, raws li tau hloov kho ntau dua kaum lub sijhawm. Txhua zaus, kuv tshaj tawm li tshiab thiab repromote los ntawm txhua qhov kev lag luam channel. Vim kuv tsis hloov qhov tseeb ncej slug (URL), nws txuas ntxiv txhim kho nyob rau hauv qeb raws li nws tau qhia thoob plaws qhov chaw.

Xav tau kev pab nrog txhim kho koj cov ntsiab lus rov qab los ntawm kev nqis peev?

Yog tias koj tab tom tsim cov ntsiab lus ntau tab sis tsuas yog tsis pom cov txiaj ntsig xav tau hu rau kuv lub tuam txhab, thiab peb tuaj yeem pab koj txhim kho koj lub vev xaib rau kev tshawb nrhiav, kev tshaj tawm, thiab kev hloov pauv kom muaj txiaj ntsig zoo ntawm koj cov ntsiab lus. Peb tau pab ntau tus neeg siv khoom los npaj lawv cov ntsiab lus zoo dua, rov tsim kho lawv lub vev xaib templates, thiab pab txhim kho cov ntsiab lus thaum ntsuas qhov cuam tshuam ntawm cov ntsiab lus ntawm lawv lub tswv yim kev lag luam tag nrho.

Tiv tauj DK New Media

Disclosure: Kuv yog ib tus koom tes rau qee qhov kev pabcuam uas kuv tau tshaj tawm hauv tsab xov xwm no, thiab kuv suav nrog kuv cov kev sib txuas. Kuv kuj yog ib tug co-founder thiab koom tes hauv DK New Media.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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