Kev Tshaj Tawm TechnologyEcommerce thiab Khw muag khoomTxawb Khoom thiab Kev Lag Luam Kev Lag Luam

25 Cov Tswv Yim Kev Lag Luam Txawb Siv Los ntawm Cov Lag Luam Kom Loj Hlob Pom Zoo, Koom Nrog Cov Neeg Tuaj Saib, ntes cov thawj coj, thiab loj hlob hloov pauv

Ntau ntawm peb ua haujlwm peb cov lag luam thiab tswj peb cov kev muag khoom thiab kev lag luam los ntawm lub desktop ntawm kev ua haujlwm. Txawm li cas los xij, qhov no tuaj yeem ua rau peb muaj qhov tsis zoo thaum feem ntau ntawm cov zeem muag thiab cov neeg siv khoom peb tab tom tham nrog mobile ntaus ntawv.

Nyob rau hauv xyoo tas los no, tau muaj kev hloov pauv hauv cov neeg siv khoom teb rau cov neeg lag luam overreaching vim mobile yog xws li cov khoom siv intimment. Kev txhawj xeeb txog kev ceev ntiag tug tau ua rau muaj kev hloov pauv hauv kev lag luam hauv xov tooj ntawm tes, hais txog kev pom tseeb, kev pom zoo rau cov neeg siv, thiab kev tiv thaiv cov ntaub ntawv.

Cov neeg lag luam tab tom hloov mus rau thaj chaw uas saib xyuas tus neeg siv kev ceev ntiag tug tsis yog tsuas yog kev cai lij choj tab sis kuj muaj kev sib tw kom zoo dua, vim tias cov neeg siv khoom nce qhov tseem ceeb ntawm lawv cov kev ntiag tug digital. Nws tsis yog tsis muaj nws txoj kev sib tw, txawm li cas los xij. Cov neeg lag luam yuav tsum tau tshawb xyuas qhov nyuaj ntawm kev sib tw ntawm cov cuab yeej hla thiab hla lub platform taug qab thaum saib xyuas tus neeg siv khoom ntiag tug.

2023 Mobile Marketing Statistics

Cov xov tooj ntawm tes hloov pauv txoj kev peb nyob, ua haujlwm, khw, thiab txawm mus rau chav dej!

  • Tam sim no muaj 6.8 billion tus neeg siv smartphone thoob ntiaj teb txij li xyoo 2023, kwv yees tias yuav loj hlob mus rau 7.34 billion los ntawm 2025.
  • Cov neeg laus Asmeskas siv qhov nruab nrab ntawm 2 teev thiab 55 feeb txhua hnub ntawm lawv lub xov tooj smartphones.
  • 69% ntawm cov neeg siv internet nyiam nrhiav kev tshuaj xyuas ntawm lawv lub xov tooj dua li mus cuag tus neeg ua haujlwm hauv khw.
  • 50.9 feem pua ​​​​ntawm cov neeg yuav khoom online thoob ntiaj teb yuav khoom ntawm lawv lub xov tooj ntawm tes tsawg kawg ib zaug hauv ib lub lis piam.
  • Cov neeg Asmeskas nruab nrab txheeb xyuas lawv lub xov tooj 96 zaug hauv ib hnub, lossis ib zaug txhua kaum feeb.
  • 89% ntawm cov neeg Asmeskas hais tias lawv tshawb xyuas lawv cov xov tooj hauv thawj 10 feeb ntawm kev sawv.
  • 75% ntawm cov neeg Amelikas xav tias tsis yooj yim tawm hauv lawv lub xov tooj hauv tsev.
  • 75% ntawm cov neeg Amelikas tshawb xyuas lawv lub xov tooj hauv tsib feeb tom qab tau txais kev ceeb toom.
  • 75% ntawm cov neeg Asmeskas siv lawv lub xov tooj ntawm chav dej.
  • Cov neeg siv smartphone nruab nrab siv 59% ntawm lawv lub sijhawm ntawm cov apps.

Mobile Marketing Strategies

Kev lag luam txawb tau dhau los ua qhov tseem ceeb rau cov lag luam kom koom nrog lawv cov neeg tuaj saib zoo. Los ntawm cov tswv yim ib txwm siv rau cov thev naus laus zis tshiab, ntawm no yog 25 lub tswv yim kev lag luam txawb los txhawb koj lub xov tooj ntawm tes thiab txuas nrog cov neeg siv xov tooj:

  1. AMP - Txhim kho nplooj ntawv mobile loading ceev nrog AMP thiab ntes ntau mobile organic tshawb nrhiav tsheb. Tsim cov nplooj ntawv AMP-powered cov khoom lag luam rau cov khoom siv txawb, ua kom cov khoom lag luam zoo thiab ceev, tshwj xeeb tshaj yog thaum hnub so muag.
  2. Augmented Kev Muaj Tiag thiab Kev Muaj Tiag - Tshawb nrhiav AR thiab VR technologies los tsim kom muaj kev paub txog mobile immersive. Piv txwv li, cov khw muag khoom tuaj yeem tso cai rau cov neeg siv khoom sim sim cov khaub ncaws lossis pom cov rooj tog zoo li cas hauv lawv lub tsev los ntawm cov apps mobile.
  3. Chatbots thiab AI -Kev koom ua ke AI-powered chatbots rau hauv koj lub xov tooj app rau kev txhawb nqa cov neeg siv khoom sai thiab cov lus pom zoo ntawm tus kheej. Muab tus kws pabcuam AI-powered los coj cov neeg siv khoom los ntawm kev yuav khoom, teeb tsa kev teem sijhawm, thiab kev cia siab ua ntej.
  4. Ua Si - Tsim kev ua si hauv xov tooj lossis koom nrog cov ntsiab lus gamification rau hauv koj lub mobile app lossis lub vev xaib. Gamified cov kev paub zoo li cov lus nug, kev sib tw, thiab khoom plig tuaj yeem txhawb nqa cov neeg siv kev koom tes thiab kev ntseeg siab rau hom lag luam.
  5. Hauv App Tshaj Tawm - Tshaj tawm nyob rau hauv nrov mobile apps coj mus rhaub rau hauv lawv cov neeg siv hauv paus. Koom tes nrog cov apps qoj kom tso saib koj cov khoom lag luam tshaj tawm rau cov neeg siv kev noj qab haus huv, txhim kho hom kev pom.
  6. Qhov chaw nyob - Siv geolocation, beacon, thiab NFC nta los muab kev yooj yim rau cov neeg siv. Xa cov ntawv ceeb toom nyob sib ze los ntawm cov apps mobile thaum cov neeg siv nyob ze koj qhov chaw ua lag luam, tsav tsheb mus rau ko taw.
  7. Txawb Tawm - Siv cov kev tshaj tawm xov tooj ntawm tes rau lub hom phiaj cov neeg siv raws li qhov tseeb, qhov chaw, thiab sijhawm. Siv cov phiaj xwm geofencing uas xa cov ntawv tshaj tawm rau cov neeg siv thaum lawv nkag mus rau thaj chaw tshwj xeeb, xws li nyob ze koj lub khw muag khoom, nce kev pom.
  8. Mobile Apps (Mobile App) - Tsim cov apps uas muaj txiaj ntsig zoo hauv xov tooj thiab koom nrog cov neeg siv los ntawm cov lus pom muaj txiaj ntsig tshwj xeeb. Tsim app-tsuas yog cov kev pabcuam ncaj ncees, muab nqi zog rau cov neeg siv nrog cov ntsiab lus rau txhua qhov kev yuav khoom thiab tshwj xeeb deals. Tsim lub mobile app muab cov channel ncaj qha thiab nkag mus rau kev cuam tshuam nrog koj cov neeg tuaj saib.
  9. Kev Lag Luam Txawb - M-Kev Ua Lag Luam muaj tawg nyob rau hauv muaj koob meej nyob rau hauv xyoo tas los no. Ua kom muaj kev yuav khoom ntawm tes, kev them nyiaj thiab ua kom cov txheej txheem checkout. Txaus siab rau cov neeg siv nrog rau hauv-app tshwj xeeb txo nqi, txhawb nqa mobile khw thiab nce muag.
  10. Txawb Email - Txhim kho cov ntawv xov xwm email zoo rau cov khoom siv txawb, tsom rau kev tsim qauv. Xa cov ntawv xov xwm tus kheej hauv xov tooj ntawm tes nrog cov lus pom zoo raws li cov neeg siv khoom nyiam, txhawb kev hloov pauv ntau dua.
  11. Mobile Influencer Marketing - Koom tes nrog cov neeg muaj feem cuam tshuam hauv koj lub niche los txhawb koj cov khoom lossis kev pabcuam. Mobile influencers feem ntau muaj kev mob siab rau thiab koom nrog cov neeg uas tuaj yeem txais tau koj cov khoom.
  12. Mobile Video Marketing - Tsim cov ntsiab lus video ua kom zoo rau cov khoom siv txawb. Cov yeeb yaj kiab luv luv, saib xyuas cov yeeb yaj kiab, nyob streaming, thiab kev sib tham video tawm tuaj yeem nyiam cov neeg siv xov tooj thiab txhawb kev koom tes.
  13. Mobile Wallet Marketing - Siv cov hnab nyiaj hauv xov tooj xws li Apple Wallet thiab Google Them kom xa cov daim coupon no, daim npav ncaj ncees, thiab daim pib kev tshwm sim ncaj qha rau cov neeg siv cov smartphones. Txoj hauv kev no yooj yim nkag mus rau kev tshaj tawm thiab txhim kho cov neeg siv khoom yooj yim.
  14. Kev Them Nyiaj Txawb Nyiaj - Qhib cov kev xaiv them nyiaj hauv lub hnab nyiaj xws li Apple Pay thiab Google Pay hauv koj lub xov tooj ntawm tes lossis e-commerce platform. Cov kev xaiv no ua kom yooj yim rau cov txheej txheem checkout thiab ua kom haum rau cov neeg siv uas nyiam kev them nyiaj tsis sib cuag.
  15. Daim ntawv qhia Apps - Xyuas kom koj lub lag luam muaj qhov muaj zog ntawm daim ntawv qhia nrov apps xws li Google Maps thiab Apple Maps. Txhim kho koj cov npe nrog cov ntaub ntawv raug, tshuaj xyuas, thiab cov duab, ua kom yooj yim rau cov neeg siv nrhiav thiab mus xyuas koj qhov chaw.
  16. Podcast - Tshaj tawm podcasts thiab syndicate lawv ntawm cov platforms nrov. Podcasts tau mloog ntau ntawm cov khoom siv mobile.
  17. Cov ntawv ceeb toom - Xa cov ntawv ceeb toom thawb tus kheej nrog cov ntawv ceeb toom lub laub uas tau tso tseg thiab cov nyiaj cheb kom rov koom nrog cov neeg siv khoom uas tau tso cov khoom hauv lawv lub laub. Boost hloov pauv tus nqi nrog cov phiaj xwm nyiam Thawv Abandonment Recovery.
  18. QR lis dej num - Koom nrog QR cov lej rau hauv cov ntaub ntawv luam tawm kom tsav tsheb mus rau koj cov ntsiab lus txawb. Khiav ib Scavenger Hunt rau luv nqi phiaj xwm, qhov twg cov neeg siv scan QR cov lis dej num ntawm ntau qhov chaw txhawm rau qhib qhov tshwj xeeb, txhawb kev koom tes thiab kev hloov pauv offline-rau-online.
  19. noog tsim - Ua tiav kev sim thiab ua tiav koj lub vev xaib rau tus qauv tsim, txo clutter thiab tso cai rau cov neeg tuaj saib mobile noj koj cov ntsiab lus ntawm lub vijtsam me yooj yim.
  20. Kev tshaj tawm Kev Tshaj Tawm - Siv cov phiaj xwm tshaj tawm ntawm cov social media platforms nrov kom ncav cuag cov neeg tuaj saib dav dua. Ua cov phiaj xwm zoo li Instagram Cov Khoom Muag Khoom Muag los tso saib ntau yam khoom hauv ib qho kev tshaj tawm, tsav cov neeg siv kev koom tes.
  21. Dab Neeg Txog Xov Xwm - Siv cov kev tshaj tawm xov xwm nrov tshaj plaws 'Cov Dab Neeg Cov Dab Neeg, xws li Instagram Dab Neeg thiab Facebook Dab Neeg, los qhia cov ntsiab lus ib ntus, kev tshaj tawm, thiab tom qab-the-cenes glimpses ntawm koj lub lag luam. Dab neeg muab txoj hauv kev tam sim ntawd thiab sib tham sib koom nrog koj cov neeg tuaj saib.
  22. Cov Lus - Siv SMS rau kev tshaj tawm thiab hloov tshiab, thov rau cov neeg tuaj saib dav. Coj a Text-to-Win Contest qhov twg cov neeg siv khoom tuaj yeem koom nrog los ntawm kev xa ntawv, tsim kev koom tes, thiab tsim koj cov neeg siv khoom database.
  23. suab - Ua nyem-los-hu khawm thiab hu rau automation kom hu rau koj lub lag luam seamless. Piv txwv li, khiav a Nyem-rau-Hais lus Tuesday kev sib tw muab cov luv nqi tshwj xeeb rau cov neeg siv hu rau hnub Tuesday, txhim kho cov neeg siv kev paub thiab hloov pauv tus nqi.
  24. Mobile Survey and Feedback - Sau cov lus tawm tswv yim rau cov neeg siv khoom thiab ua cov kev tshawb fawb los ntawm cov xov tooj ntawm tes. Siv cov cuab yeej tshawb fawb hauv xov tooj ntawm tes los sau cov lus pom muaj txiaj ntsig thiab txhim kho koj cov khoom lossis kev pabcuam raws li cov neeg siv tswv yim.
  25. Mobile Personalization - Siv cov tswv yim tsim tus kheej qib siab hauv koj txoj kev lag luam mobile. Siv cov ntaub ntawv tshuaj ntsuam xyuas kom xa cov lus pom zoo ntawm tus kheej, cov ntsiab lus, thiab muab raws li tus neeg siv tus cwj pwm thiab nyiam.

Lub tswv yim zoo sib xws ntawm kev lag luam mobile yog qhov tseem ceeb rau kev ncav cuag thiab koom nrog koj cov neeg tuaj saib lub hom phiaj zoo. Cov tswv yim no, qub thiab tshiab, muaj ntau txoj hauv kev los txuas nrog cov neeg siv xov tooj ntawm tes, txhawb nqa hom kev ntseeg siab thiab tsav tsheb hloov pauv hauv lub sijhawm mobile-thawj.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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