Social Media & Influencer Marketing

"Cov Neeg Siv Khoom Ua Ntej" Yuav tsum yog Mantra

Kev siv lub zog ntawm ntau yam kev lag luam thev naus laus zis uas muaj yog qhov zoo rau kev lag luam, tab sis tsuas yog tias koj khaws koj cov neeg siv khoom hauv siab. Kev loj hlob ntawm kev lag luam yog nyob ntawm kev siv thev naus laus zis, qhov no yog qhov tsis txaus ntseeg, tab sis tseem ceeb tshaj li cov cuab yeej lossis cov software yog cov neeg uas koj muag rau.

Kev paub txog koj cov neeg siv khoom thaum lawv tsis yog ib tus neeg ntsib teeb meem tam sim no, tab sis qhov loj ntawm cov ntaub ntawv los ua si nrog txhais tau tias cov neeg lag luam txawj ntse tuaj yeem tau txais daim duab dav dua li yav dhau los. Taug qab cov kev ntsuas raug thiab ua raws li kev txheeb xyuas kev sib raug zoo hauv zej zog ua lees paub cov neeg siv khoom tiag yooj yim dua ua ntej thiab pab txhim kho koj txoj kev nkag siab tag nrho ntawm koj cov neeg siv khoom.

Kev cia siab rau cov neeg siv khoom thiab kev pabcuam tau hloov li cas

Cov neeg siv khoom tau dhau los ua ntau dua li kev paub txog yuav ua li cas lawv tuaj yeem nkag mus rau cov npe, tshwj xeeb tshaj yog nrog kev loj hlob ntawm kev tshaj xov xwm. Thiab, nyob rau hauv lem, qhov no tau txhais hais tias lawv cov kev cia siab tau dhau los ua ntau xav tau. Qhov kev thov no yuav tsum tsis txhob pom qhov tsis zoo los ntawm cov npe vim nws yog lub sijhawm ntxiv los muab kev pabcuam zoo rau cov neeg siv khoom thiab kev paub dhau los, thiab qhia txog lawv lub tuam txhab zoo.

Kev pabcuam cov neeg siv khoom tiag tiag tau dhau los ua tus qauv, nrog ib daim ntawv ntsuam xyuas qhia tias 32% ntawm cov neeg siv khoom xav tau cov lus teb los ntawm lub hom lag luam hauv 30 feeb, nrog rau 10% ntxiv rau qhov xav tau ib yam dab tsi rov qab li ntawm 60 feeb, txawm tias thaum "cov sijhawm ua haujlwm" lossis hmo ntuj lossis hnub so.

Qhov ntau yam ntawm cov cuab yeej siv martech muaj los sau thiab txheeb xyuas cov ntaub ntawv tseem ceeb heev, nrog rau kev txheeb xyuas lub vev xaib sib koom ua ke nrog kev sib koom ua ke taug qab, CRM databases, thiab txheeb cais cuam tshuam txog kev rub tawm lossis sau npe tus lej. Qhov ntim ntawm cov ntaub ntawv sib txawv tso cai rau qhov tseeb hauv kev txheeb xyuas cov neeg siv khoom lag luam thiab tsim koj cov phiaj xwm raws li.

Qhov no yog ntau heev los tswj thiab khaws cia rau saum, thiab nws yog qhov nkag siab tias lub hom phiaj yuav tawm tsam kom txhua yam nyob rau hauv kev txiav txim. Qhov no yog vim li cas kev nqis peev hauv cov thev naus laus zis yog qhov tseem ceeb thiab yog vim li cas siv cov cuab yeej txawj ntse thiab software tawm qhov tseem ceeb. Txhawm rau pab txhawb koj cov ntaub ntawv kev tswj hwm kom tau txais txiaj ntsig ntawm koj cov neeg siv khoom, cov hauv qab no yuav tsum yog cov kev xav tseem ceeb.

Kev Ntsuam Xyuas Kev Sib Tw

Paub tias koj cov neeg sib tw ua dab tsi yog qhov tseem ceeb rau kev nrhiav txoj cai thiab qhov tsis ncaj ncees hauv koj txoj kev lag luam. Koj tuaj yeem tso koj cov neeg sib tw los ntawm kev ua raws li lawv txoj kev vam meej thiab kev ua tsis tau zoo thiab coj mus rau qhov nyiam thiab tsis nyiam ntawm cov neeg tuaj saib hla hla.

Kev sib tw taug qab thiab kev ntsuas ntsuas tso cai rau koj los nrhiav koj txoj haujlwm hauv koj qhov kev lag luam thiab ua haujlwm los txhim kho nws qhov tsim nyog. Koj tuaj yeem txheeb xyuas tib yam kev ntsuas los ntawm koj cov neeg sib tw cov kev sib raug zoo thaum koj ua koj tus kheej, ntsuas qhov kev ntsuas qhov tsis pom kev tawm tsam cov ntaub ntawv pom tseeb dua koj tuaj yeem khaws tau.

Target Audience Profileing

Nrog ntau cov ntaub ntawv hais txog peb cov neeg tuaj saib muaj, tsis muaj kev zam txim rau tus kheej cov ntsiab lus thiab xa cov kev paub tshwj xeeb rau cov neeg siv khoom. Hauv qhov piv txwv no ntawm cov khaub ncaws thiab cov khoom siv hauv tsev Tom ntej nws tuaj yeem pom tau li cas nkag siab txog lawv cov neeg siv khoom txaus siab tuaj yeem pab lawv npaj cov phiaj xwm yav tom ntej.

Target Audience Profileing

Cov ntaub ntawv no yuav zoo li random tab sis nws yog dab tsi tab sis. Saib ze ntawm Sotrender cov ntaub ntawv, nws qhia Tom ntej raws nraim qhov twg yuav coj lawv cov phiaj xwm yav tom ntej thiab cov ncauj lus dab tsi tuaj yeem koom nrog lawv cov neeg tuaj saib zoo tshaj plaws. Muaj cov ntaub ntawv no yog qhov tseem ceeb rau kev npaj cov phiaj xwm yav tom ntej thiab pab kom ntseeg tau tias lawv yog qhov zoo tshaj plaws rau kev koom tes ntau dua.

khoom Development

Koj cov neeg siv khoom xav tau dab tsi? Tej zaum koj yuav paub tias koj xav tsim kho dab tsi tab sis nws puas yog tib neeg xav tau? Txawm tias cov lus tsis txaus siab los ntawm kev tshaj xov xwm tuaj yeem siv tau zoo hauv kev tsim cov khoom lag luam thiab koj tuaj yeem xaiv mus rau ib kauj ruam ntxiv thiab koom nrog koj cov neeg siv khoom hauv koj cov khoom tsim khoom.

Coca Cola tau ua qhov no nrog lawv Vitamin Water brand raws li lawv ua haujlwm nrog lawv Facebook fanbase nrhiav ib tus neeg los pab txhim kho qhov tsw tshiab. Tus yeej tau muab $ 5,000 los ua haujlwm nrog pab pawg txhim kho hauv kev tsim cov tsw tshiab thiab nws ua rau muaj kev koom tes loj nrog ntau dua 2 lab VitaminWater Facebook kiv cua tau koom nrog hauv cov txheej txheem tsim khoom.

Influencer Identification thiab Targeting

Nyob rau hauv txhua lub sector tam sim no muaj cov tseem ceeb influencers uas muaj kev hwm thiab saib xyuas hauv zej zog online. Cov khoom lag luam sib ntaus sib tua kom txuas nrog cov neeg muaj kev cuam tshuam no, siv sijhawm ntau thiab kev nqis peev nyiaj txiag los txhawb cov neeg muaj kev cuam tshuam los txhawb thiab tawm tsam lawv cov khoom.

Nrog rau cov macro thiab micro influencers nyob rau hauv qhov kev thov siab, koj lub lag luam yuav tsum nrhiav cov neeg tuaj yeem tawm tswv yim rau koj txoj kev lag luam thiab zoo sib xws rau koj cov neeg siv khoom. Nrog rau 'tus neeg siv khoom ua ntej' mantra koj yuav tsum tau saib rau cov neeg muaj kev cuam tshuam uas txhais tau tias qee yam rau koj cov neeg tuaj saib thiab tuaj yeem yog qhov tseem ceeb ntxiv rau koj txoj kev lag luam, tsis yog "leej twg" nrog lub npe thiab cov neeg ua raws li suav. Kev txheeb xyuas cov neeg muaj txiaj ntsig zoo rau koj lub hom phiaj yog qhov tseem ceeb heev rau kev ua tiav hauv kev kos duab hloov maj mam influencer kev lag luam.

Koj xav tso koj lub hom phiaj ua ib qho uas cov neeg siv khoom txaus siab los tawm tswv yim rau, tab sis kom ua tiav kev tawm tswv yim koj yuav tsum ua kom tiav cov neeg siv khoom. Nws yog qhov yooj yim heev kom tau qhwv hauv cov thev naus laus zis thiab tsis nco qab txog tib neeg ntawm koj txoj kev lag luam. Technology yog nyob ntawd los pab thiab pab xa cov kev paub zoo tshaj plaws rau cov neeg siv khoom.

Dan Purvis

Qeb los ntawm Brand Republic raws li ib qho ntawm 50 Top UK Kev Lag Luam thiab Social Media cov neeg muaj peev xwm, Dan Purvis mob siab rau nqa cov ntsiab lus, kev tshaj tawm thiab muag khoom ua ke los txuas cov lag luam nrog lawv cov neeg mloog, txhawm rau xa cov txiaj ntsig kev lag luam muaj txiaj ntsig thiab ROI.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.