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Yuav Ua Li Cas Craft Compelling Text Messages (SMS) Ua kom tau txais txiaj ntsig

Thaum siv cov tswv yim thiab hwm, kev xa ntawv (SMS) tuaj yeem yog lub cuab yeej muaj zog rau cov lag luam los koom nrog lawv cov neeg tuaj saib, tsav kev hloov pauv, thiab tsim kom muaj kev ntseeg siab rau cov neeg siv khoom.

SMS Kev Txheeb Xyuas Ua Lag Luam

cov txheeb cais los ntawm SMSComparison qhia txog kev siv cov xov tooj smartphones thoob plaws, kev koom tes siab thiab cov lus teb ntawm SMS lus piv rau email, nyiam kev sib txuas lus hauv xov tooj, thiab kev lag luam loj thiab kev loj hlob ntawm SMS kev lag luam.

  • Cov tswv cuab ntawm lub xov tooj ntawm tes thiab kev siv smartphone:
    • 97% ntawm Asmeskas cov neeg laus muaj lub xov tooj ntawm tes, nrog 85% yog smartphones.
    • Raws li xyoo 2023, muaj 6.89 billion tus neeg siv smartphone thoob ntiaj teb, thiab nws tau kwv yees kom ncav cuag 7.86 billion los ntawm 2028.
  • Kev sib koom siab thiab cov lus teb tau zoo:
    • 95% ntawm cov ntawv nyeem tau nyeem thiab teb rau hauv 3 feeb tom qab tau txais.
    • SMS phiaj los nqis tes muaj qhov nruab nrab qhib tus nqi ntawm 98%, tsib zaug siab dua email qhov nruab nrab qhib tus nqi ntawm 20%.
    • 45% ntawm cov ntawv nyeem tau txais cov lus teb, yim zaus siab dua email qhov nruab nrab cov lus teb ntawm 6%.
    • Qhov nruab nrab lub sij hawm teb rau SMS lus yog 3 feeb, uas yog 60 lub sij hawm sai dua email lub sij hawm teb nruab nrab ntawm 90 feeb.
  • Cov neeg siv khoom nyiam thiab kev sib txuas lus:
    • 48% ntawm cov neeg siv khoom nyiam tau txais kev sib txuas lus los ntawm kev lag luam los ntawm kev xa ntawv.
  • Kev lag luam loj thiab loj hlob:
    • US SMS kev lag luam kev lag luam tau kwv yees tias yuav muaj nqis txog $ 12.6 nphom los ntawm 2025 thiab xav tias yuav loj hlob ntawm kev loj hlob txhua xyoo ntawm 20.3%.

Text Message Marketing txawv li cas?

  1. Siab qhib thiab nyeem tus nqi: Cov ntawv xov xwm muaj qhov tshwj xeeb qhib tus nqi, nrog cov kev tshawb fawb qhia tias nyob ib ncig ntawm 98% ntawm SMS lus tau nyeem nyob rau hauv feeb tom qab tau txais. Qhov kev koom tes siab no ua rau kev xa ntawv xov xwm tau zoo los xyuas kom meej tias koj cov lus tshaj tawm mus txog koj cov neeg tuaj saib.
  2. Kev sib txuas lus ncaj qha thiab tam sim no: SMS xa cov lus mus rau tus neeg txais xov tooj ntawm tes, ua rau nws tus kheej thiab kev sib txuas lus tam sim ntawd. Cov neeg nyiam khaws lawv cov xov tooj nyob ze thiab xyuas cov lus tam sim ntawd, muab txoj kab ncaj nraim ntawm kev sib txuas lus nrog koj cov neeg tuaj saib.
  3. Wide cuag thiab accessibility: Cov xov tooj ntawm tes tau dhau los ua txhua yam, thiab txhua yam khoom siv txawb txhawb nqa SMS. Qhov kev siv dav dav no tso cai rau cov lag luam kom ncav cuag cov neeg tuaj saib coob, tsis hais hom xov tooj lossis kev ua haujlwm uas lawv siv. Tsis zoo li lwm txoj kev lag luam uas yuav xav tau kev sib txuas hauv internet lossis ib qho app tshwj xeeb, kev xa ntawv tuaj yeem siv tau thoob ntiaj teb.
  4. Cov lus luv luv thiab luv luv: Tus cwj pwm txwv ntawm SMS lus (feem ntau yog 160 cim) yuam cov neeg lag luam kom distilled lawv cov lus mus rau hauv ib hom ntawv succinct thiab cuam tshuam. Qhov brevity no pab xyuas kom meej tias cov ntsiab lus tseem ceeb yog xa tawm kom meej thiab nrawm, ua rau tus neeg tau txais kev pom zoo yam tsis muaj kev cuam tshuam rau lawv nrog cov ntaub ntawv ntau dhau.
  5. Opt-in xwm: Kev lag luam SMS cia siab rau cov neeg tau txais kev xaiv kom tau txais cov lus, kom ntseeg tau tias koj sib txuas lus nrog cov tib neeg uas tau qhia txog kev txaus siab rau koj lub hom phiaj. Qhov kev xaiv hauv qhov xwm txheej no txhim kho qhov zoo ntawm koj cov neeg tuaj saib thiab ua rau kom muaj kev koom tes thiab kev hloov dua siab tshiab.
  6. Cov lus teb siab thiab hloov pauv tus nqi: SMS lus feem ntau ua rau cov lus teb siab dua thiab hloov dua siab tshiab dua li lwm cov kev lag luam. Qhov ncaj qha thiab tam sim ntawd ntawm cov ntawv xa xov, ua ke nrog kev nkag siab ntawm qhov ceev nws tuaj yeem tsim, tuaj yeem ua rau cov neeg tau txais kev txiav txim tam sim ntawd, xws li kev yuav khoom lossis teb rau qhov kev thov.
  7. Personalization thiab phiaj xwm lub sijhawm: SMS tso cai rau tus kheej los ntawm kev hais lus rau cov neeg tau txais los ntawm lub npe lossis xa cov lus raws li lawv nyiam lossis kev coj cwj pwm. Tsis tas li ntawd, koj tuaj yeem faib koj cov neeg tuaj saib raws li cov pej xeem, kev txaus siab, lossis keeb kwm kev yuav khoom, ua kom cov phiaj xwm thiab cov lus cuam tshuam uas cuam tshuam nrog cov pab pawg tshwj xeeb.
  8. Nqi-effectiveness: SMS kev lag luam tuaj yeem yog tus nqi lag luam zoo. Thaum cov nqi yuav cuam tshuam nrog kev xa SMS, lawv feem ntau qis dua li kev tshaj tawm ib txwm muaj xws li luam tawm lossis TV. Tsis tas li ntawd, kev koom tes siab thiab cov lus teb ntawm SMS tuaj yeem ua rau muaj txiaj ntsig zoo dua ntawm kev nqis peev (ROI).

Yuav Ua Li Cas Craft Ib Cov Lus Tshaj Tawm SMS Zoo

Cov lus tshaj tawm SMS zoo tshaj plaws yuav tsum xav txog ntau yam tseem ceeb los ua kom nws ua tau zoo. Nov yog qee qhov tseem ceeb uas yuav tsum xav txog:

  1. Cov ntsiab lus meej thiab meej: Cov lus SMS muaj tsawg tus cim suav (feem ntau yog 160 cim), yog li kev xa koj cov lus kom meej thiab ncaj nraim yog qhov tseem ceeb. Tsis txhob hnov ​​​​qab cov lus tsis tsim nyog lossis kev nyuaj thiab tsom mus rau kev xa cov lus tseem ceeb.
  2. Kev hu mus rau kev nqis tes ua (CTA): suav nrog CTA meej thiab ua tau zoo uas qhia cov neeg tau txais yam koj xav kom lawv ua. Txawm hais tias kev yuav khoom, mus saib lub vev xaib, kos npe rau qhov kev thov, lossis koom nrog ib qho kev tshwm sim, xyuas kom CTA sawv tawm thiab txhawb nqa tam sim ntawd.
  3. Tus kheej: Ua tus kheej koj cov lus los ntawm kev hais lus rau cov neeg tau txais los ntawm lawv lub npe thaum twg los tau. Qhov no yuav pab tsim kom muaj kev paub txog tus kheej thiab koom nrog ntau dua, ua rau muaj feem ntawm cov lus teb zoo. Tsis tas li ntawd, faib koj cov neeg tuaj saib thiab kho cov ntsiab lus kom haum rau lawv cov kev nyiam lossis nyiam.
  4. Lub sijhawm thiab zaus: Saib xyuas lub sijhawm thiab zaus ntawm koj cov lus SMS kom tsis txhob muaj cov neeg tau txais txiaj ntsig lossis raug pom tias muaj kev cuam tshuam. Xa cov lus thaum lub sijhawm tsim nyog (piv txwv li, nruab hnub) thiab txwv qhov zaus (piv txwv li, ib lub lim tiam) yuav pab tswj kev sib raug zoo nrog koj cov neeg tuaj saib.
  5. Mobile-phooj ywg formatting: Txhim kho koj cov ntsiab lus SMS rau cov khoom siv mobile vim tias feem ntau cov lus yuav raug nyeem ntawm smartphones. Siv qhov loj me me kom pom tseeb thiab tsis txhob siv tag nrho cov kaus mom lossis cov cim cim ntau dhau, uas tuaj yeem hla dhau los ua qw lossis spammy.
  6. Tus nqi sib txawv (UVP): Qhia meej meej txog tus nqi lossis cov txiaj ntsig cov neeg tau txais txiaj ntsig yuav tau txais los ntawm kev nqis tes ua. Tshaj tawm tshwj xeeb, txo nqi, nce qib, lossis cov ntaub ntawv muaj txiaj ntsig los txhawb thiab koom nrog koj cov neeg tuaj saib.
  7. Ua raws li cov cai: Xyuas kom koj cov lus tshaj tawm hauv SMS ua raws li cov kev cai cuam tshuam, xws li tau txais kev pom zoo raws li tus neeg tau txais kev pom zoo thiab muab ib qho yooj yim opt-out mechanism. Paub koj tus kheej nrog cov cai thiab cov cai hauv zos, xws li Txoj Cai Tiv Thaiv Tus Neeg Siv Khoom Hauv Xov Tooj (TCPA) hauv Tebchaws Meskas lossis General Data Protection Regulation (GDPR) nyob rau hauv European Union.
  8. Taug qab thiab tsom xam: Koom taug qab mechanisms los saib xyuas kev ua tau zoo ntawm koj cov phiaj xwm SMS. Siv cov cuab yeej tshuaj ntsuam xyuas los ntsuas tus nqi qhib, nyem-los ntawm tus nqi, kev hloov pauv, thiab lwm yam kev ntsuas. Cov ntaub ntawv no yuav pab txhim kho cov phiaj xwm yav tom ntej thiab txhim kho koj qhov kev lag luam SMS tag nrho.

SMS kev lag luam cov lus yuav tsum ua ntej tus neeg tau txais kev nyiam, kev ceev ntiag tug, thiab kev yooj yim. Siv zog ua kom muaj nuj nqis thiab koom nrog koj cov neeg tuaj saib kom muaj nuj nqis thiab muaj txiaj ntsig.

Piv txwv ntawm Cov Lus Qhia Zoo Tshaj Plaws SMS

Nov yog kaum cov ntawv xov xwm txaus siab rau kev hu xov tooj sib txawv B2B thiab B2C xwm txheej. Kuv tau suav nrog kev tso npe rau kev tshwm sim, kev muag khoom muag, lub laub tso tseg, thiab ntau yam piv txwv. Rau kev ua raws cai, Kuv tau ntxiv STOP cov kab lus kawg ntawm txhua qhov piv txwv los muab cov neeg tau txais kev xaiv yooj yim.

Event Registration Text Message:

Don't miss out on our exclusive webinar on [Topic]. Register now and secure your spot! Visit [Website] or reply YES to this message. STOP to opt-out

Muag Khoom Muag Text Message:

Flash Sale Alert! Get 30% off all items at [Store Name] today only. Show this message at checkout or use code FLASH30 online. STOP to opt-out

Abandoned Cart Recovery Text Message:

Oops! Looks like you left something behind. Complete your purchase at [Website] and enjoy 15% off your order. Limited time offer! STOP to opt-out

Teem caij Reminder Text Message:

Hi [Name], just a friendly reminder of your upcoming appointment with [Business Name] tomorrow at [Time]. We look forward to seeing you! STOP to opt-out

Product Tshaj Tawm Text Message:

Introducing our latest product, [Product Name]! Be the first to experience its innovative features. Visit [Website] for more details. STOP to opt-out

Lead Generation Text Message:

Attention [industry] business owners! Boost your sales with our cutting-edge marketing solutions. Reply YES to learn more or visit [Website]. STOP to opt-out

Customer Survey Text Message:

We value your opinion, [Name]! Please take a moment to complete our quick survey and get a chance to win a $100 gift card. Visit [Survey Link]. STOP to opt-out

Exclusive Discount Text Message:

As a valued client of [Company Name], we're offering you an exclusive 20% discount on your next purchase. Use code VIP20 at [Website]. STOP to opt-out

Kev Lag Luam Webinar Text Message:

Calling all professionals in [Industry]! Join our free webinar on [Topic] to stay ahead of the curve. Register at [Website] or reply YES. STOP to opt-out

Product Demo Thov Text Message:

Interested in seeing how our [Product/Service] can benefit your business? Schedule a personalized demo today at [Website] or reply YES. STOP to opt-out

Nco ntsoov, nws yog ib qho tseem ceeb kom hloov cov piv txwv no rau koj qhov kev lag luam tshwj xeeb, cov neeg tuaj saib lub hom phiaj, thiab lub suab sib txuas lus xav tau. Xyuas kom ua raws li cov kev cai hauv zos, muab cov lus qhia meej rau kev xaiv tawm, thiab ib txwm ua qhov tseem ceeb rau cov neeg tau txais kev nyiam thiab kev ceev ntiag tug.

Siv AI los sau cov ntawv zoo

Generative AI tab tom hloov pauv li cas koj tuaj yeem sau cov ntawv nyeem tau zoo, thiab SimpleTexting cov AI Assist yog nyob rau ntawm qhov kev hloov pauv no. Thaum cov neeg siv khoom pib siv cov ntawv xov xwm raws li kev lag luam channel, ib qho ntawm lawv cov kev cov nyom tseem ceeb yog hloov mus rau lub platform no cov cai tshwj xeeb thiab kev txwv. Kev sau cov lus tsis txaus ntseeg nrog cov cim txwv yuav nyuaj tshwj xeeb, tshwj xeeb tshaj yog rau cov neeg uas tsis muaj keeb kwm ntawm kev sau ntawv.

Nrog rau kev taw qhia ntawm SimpleTexting's AI Assist, cov neeg siv khoom tam sim no muaj cov cuab yeej muaj zog uas pab lawv tsim cov lus zoo dua rau lawv cov neeg tuaj saib thiab cov ntawv xa tawm. Cov yam ntxwv no tsis tsuas yog txo lub nra ntawm kev hnav lwm lub kaus mom tab sis kuj ua rau cov lus teb ntau dua thiab nyem-los ntawm tus nqi, thaum kawg txhim kho cov txiaj ntsig ntawm lawv cov phiaj xwm SMS.

Txhawm rau kom ntseeg tau tias cov neeg siv tsis muaj kev paub dhau los, SimpleTexting tau teeb tsa AI Assist ncaj qha rau hauv lawv cov phiaj xwm kev sib tw. Cov neeg siv tau yooj yim nkag mus rau AI Assist los ntawm txhaj Tsim cov lus thiab muab cov lus qhia luv luv uas khaws cov lus lub hom phiaj thiab cov ntsiab lus tseem ceeb. SimpleTexting's AI ua cov txheej txheem tam sim no thiab tsim cov lus pom zoo raws li cov tswv yim.

duab 9

Cov neeg siv khoom tuaj yeem tshuaj xyuas thiab xaiv cov lus uas lawv nyiam, ua qhov tsim nyog tweaks los ntawm hauv Kev Tshaj Tawm Tshaj Tawm. Qhov no tso cai rau kev hloov kho ntxiv, xws li ntxiv cov txuas thiab lwm yam ntaub ntawv tseem ceeb. SimpleTexting's AI Assist ua rau cov neeg siv sau cov ntawv nyeem zoo sai thiab meej dua.

Tsim Koj Thawj SMS Kev Lag Luam Xov Xwm Nrog SimpleTexting

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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