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Cov Ntaub Ntawv Xov Xwm: Mus Txog Millennials nrog Kev Siv Cov Ntaub Ntawv

Raws li ib tug Kev tshawb fawb tsis ntev los no los ntawm Zillow, millennials siv sijhawm ntau los tshawb nrhiav, mus ncig ua si rau qhov kev xaiv zoo tshaj plaws thiab sib piv cov nqi ua ntej kev yuav khoom. Thiab thaum lub sijhawm tshiab no ntawm cov neeg siv khoom paub txog qhov tseem ceeb sawv cev rau kev hloov pauv loj rau cov hom lag luam thiab cov tuam txhab, nws kuj muab lub sijhawm kub. Txawm hais tias ntau tus neeg lag luam tau hloov lawv cov kev lag luam sib xyaw kom tsom mus rau cov haujlwm digital, nws tseem ceeb sib npaug los ua kom zoo dua qub cov khoom muaj nqis ntawm cov ntaub ntawv uas niaj hnub no millennials tau siv.

Kev siv cov kev nce qib tsis ntev los no hauv kev tshawb fawb thiab cov ntaub ntawv thev naus laus zis yuav tsum tsis txwv rau cov neeg siv khoom. Cov tuam txhab tuaj yeem sib ntaus cov ntaub ntawv nrog cov ntaub ntawv kom nkag siab zoo dua lawv cov neeg tuaj saib. Los ntawm kev paub txog yuav ua li cas millennials tau dhau los ntawm cov txheej txheem tshawb fawb, thiab hom ntaub ntawv twg lawv tau siv, cov neeg lag luam tuaj yeem hloov kho raws li kev thov kom rov hais dua rau cov pej xeem tseem ceeb no.

Muab qhov lawv xav tau

Xav txog dab tsi ua rau lub vev xaib zoo li Amazon ua kom yuam kev - nws tau paub tus neeg yuav khoom thiab tuaj yeem ua cov lus pom zoo yuav khoom rau tus neeg siv ntawd. Thiab tsis muaj laj thawj koj lub lag luam tsis tuaj yeem coj mus rau hauv hom ntaub ntawv no analytics, txawm tias koj ua haujlwm cib-thiab-mortar.

Piv txwv li, peb tau tsim ib qho algorithm nrog ze li 1,000 qhov sib txawv uas pab cov neeg muag tsheb nkag siab txog hom tsheb uas lawv cov neeg siv khoom feem ntau yuav. Qhov no suav nrog cov xwm txheej xws li tus cwj pwm kev yuav khoom yav dhau los, cov npe nrov hauv thaj chaw ua lag luam, kev txheeb xyuas kev sib tw thiab ntau ntxiv. Ua li ntawd, tom qab ib txhiab xyoo tshawb fawb hom tsheb uas nws xav tau, peb xyuas kom meej tias lub tsheb no nyob ntawm tus neeg muag khoom ntau heev kom lawv npaj tau muag thaum xyoo txhiab tshwm.

Millennials tsis mus xyuas tsheb ntau kom tsis txhob mus ncig; lawv ua qhov ntawd hauv online. Lawv siv 17 teev khw hauv internet rau tsheb ua ntej yuav khoom. Niaj hnub no lub hnub nyoog, nws yog tus neeg muag khoom txoj haujlwm kom paub tseeb tias qhov ntau yog haum rau lub xyoo txhiab tus saj. Millennials yog armed nrog cov ntaub ntawv; koj yuav tsum tau ua tub rog nrog ntau npaum li cov ntaub ntawv (yog tias tsis ntxiv!) thiaj li npaj tau rau lawv. Ib txoj hauv kev yooj yim los ua qhov no yog los ntawm kev saib cov ntaub ntawv muag keeb kwm, thiab leej twg koj tab tom muag rau. Puas yog koj hloov ntau txhiab xyoo cov neeg yuav khoom? Yog tias muaj, cov khoom lossis cov kev pabcuam dab tsi uas lawv ua rau? Los ntawm kev siv cov ntaub ntawv no, koj tuaj yeem tsim koj cov khoom muag zoo tshaj plaws thiab nce kev muag khoom yav tom ntej.

Txheeb xyuas Cov Kev Ntsuam Xyuas

Ib qho staggering 81 feem pua โ€‹โ€‹โ€‹โ€‹ntawm cov hnub nyoog 18-34 xyoo nrhiav kev tawm tswv yim los ntawm lwm tus ua ntej yuav, raws li kev tshawb fawb los ntawm Mintel. Thiab txawm hais tias tus tswv lag luam tuaj yeem cuam tshuam qhov kev xav ntawm pej xeem cov lus tsis zoo, kev tshuaj xyuas online muab lub sijhawm kom tau txais cov lus pom tsis zoo, kev tawm tswv yim ncaj ncees txog qhov koj cov neeg siv khoom xav txog lawv cov kev paub dhau los. Mine cov kev txheeb xyuas ntawm cov chaw xws li Yelp, Edmunds, TripAdvisor, Cars.com, Angie's List (txawm li cas los xij ua rau kev txiav txim siab hauv koj txoj kev lag luam) thiab ua haujlwm nrog koj pab neeg los daws txhua qhov kev txhawj xeeb.

Tab sis tsis txhob tsom mus rau qhov tsis zoo xyuas. Cov kev tshuaj xyuas zoo tuaj yeem yog cov ntaub ntawv ntau dua, vim tias lawv piav qhia qhov kev nkag siab ntawm koj lub hom phiaj thiab lub koob npe nrov. Koj puas paub txog kev pabcuam zoo rau cov neeg siv khoom? Rau cov luv nqi zoo? Rau kev xaiv dav? Thaum peb ua haujlwm nrog cov neeg muag tsheb, peb txheeb xyuas qhov lawv lub zog yog dab tsi, thiab ua haujlwm nrog lawv los tsim lawv cov kev lag luam thiab kev lag luam kom haum. Piv txwv li, yog tias cov neeg siv khoom nyiam lawv cov nqi, lawv yuav tsis xav tshaj tawm tias ritzy BMW.

Ntsuam xyuas Cov Kev Paub Txawb

Tsuas yog tau txais ib txhiab xyoo rau hauv koj lub khw tsis txaus ntxiv lawm, vim tias kev paub hauv xov tooj tam sim no tau ua lub luag haujlwm nrog kev yuav khoom hauv khw.  57 feem pua โ€‹โ€‹โ€‹โ€‹ntawm cov xyoo txhiab siv lawv cov xov tooj los sib piv cov nqi thaum nyob hauv khw. Yog tias koj muaj ib yam khoom uas ntes lawv lub qhov muag, thiab tus neeg muag khoom pabcuam uas teb lawv cov lus nug, koj tseem tuaj yeem poob muag yog tias tus neeg siv khoom Googles koj tus neeg sib tw hauv txoj kev thiab pom tus nqi qis dua. Lawv kuj tseem kawm cov ntaub ntawv zoo - piv txwv li, yog tias tus tswv tsheb mus txuas ntxiv thiab hais txog lub tsheb muaj kev ntseeg siab npaum li cas, tab sis tom qab ntawd tus neeg siv khoom nyeem tag nrho cov kev tshuaj xyuas no txog lub tsheb tawg, lawv yuav muaj lus nug.

Cov xov xwm zoo ntawm no yog qhov kev paub hauv xov tooj tuaj yeem ua raws li cov ntaub ntawv rau koj pab neeg. Ua qee qhov kev sim ua lag luam thiab xav txog tej yam uas ib tus neeg yuav saib hauv lawv lub xov tooj. Cov khoom tshwj xeeb hauv koj lub khw, cov neeg sib tw hauv zos, kev tshuaj xyuas, thiab lwm yam. Koj tuaj yeem kawm paub tias tus neeg sib tw tau nthuav tawm kev tshaj tawm rau kev txo nqi txhua zaus ib tus neeg tshawb nrhiav cov khoom nrov ntawm koj li. Los yog tej zaum koj lub vev xaib tsis tshwm sim thaum ib tus neeg tshawb nrhiav cov khoom ntawd, qhia tias koj yuav muaj qee qhov haujlwm SEO ua.

Tab sis qhov no tsis yog tsuas yog kev tiv thaiv kev ua si - nws kuj tuaj yeem nthuav qhia lub sijhawm. Piv txwv li, peb tau pab peb cov neeg koom tes los txheeb xyuas qhov xwm txheej uas lawv cov neeg sib tw tsis tau ua txoj haujlwm zoo tshaj plaws rau ib qho kev tsim lossis qauv. Qhov no txhawb nqa peb cov neeg muag khoom kom npaj cov qauv ntawd, tej zaum ntawm tus nqi zoo dua lossis zoo, thiab tsim cov nyiaj tau los ntau dua.

Cov ntaub ntawv muaj nyob txhua qhov chaw. Siv nws.

Lub kiv puag ncig digital tsis yog hais txog kev pib nplooj Facebook lossis khiav qee qhov kev tshaj tawm nrhiav. Cov piv txwv saum toj no tsuas yog ob peb txoj hauv kev uas koj tuaj yeem coj mus rau hauv cov ntaub ntawv online, thiab cov neeg siv kev paub, kom nkag siab zoo dua koj cov neeg siv khoom. Los ntawm kev saib lub vev xaib los ntawm koj cov neeg siv khoom lub qhov muag, koj yuav tau txais kev nkag siab ntawm txhua yam lawv tau pom thaum lub sijhawm yuav khoom, tso cai rau koj hloov kho kom haum rau lawv txoj kev lag luam.

John Manganro

John Mananganaro yog VP ntawm Khoom & Analytics rau DRIVIN, qhov uas nws yog lub luag hauj lwm rau cov khoom innovation thiab cov ntaub ntawv analytics, tsom rau kev pab cov tswv lag luam tswj lawv cov khoom siv-tsheb khoom zoo. Yav dhau los, Manganaro yog Tus Kws Pab Tswv Yim Tswj Xyuas rau PwC thiab tus tswv khoom rau cov koom haum thev naus laus zis, suav nrog Cars.com. 

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