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Cov Ntaub Ntawv Kev Kawm rau Kev Ua Lag Luam: Peb Puas Tuaj Yeem Ncaj Ncees?

Ua haujlwm hauv SaaS kev lag luam rau lub sijhawm ntev, Kuv txuas ntxiv ntsaj thaum kuv rub tawm thiab nyeem cov ntaub ntawv tshawb fawb. Tsis txhob ua rau kuv tsis ncaj ncees lawm, Kuv twb tau ua haujlwm ntawm ntau lub tuam txhab uas peb tau pom ib tus neeg siv ua tau zoo heev nrog peb lub platform lossis tus neeg tau txais txiaj ntsig zoo kawg ... thiab peb tau thawb thiab txhawb txoj kev kawm txog lawv.

Kev lag luam tsis yog tag nrho txog kev nrhiav tau, tab sis. Kev lag luam yog hais txog kev txheeb xyuas cov kev cia siab loj, muab cov kev tshawb fawb lawv xav tau los ua kev yuav khoom, thiab tom qab ntawd khaws cov neeg lag luam zoo uas ua kom koj rov qab los ntawm kev nqis peev ua lag luam.

Teeb kev cia siab insane los ntawm fluke tus thov kev pabcuam tsis yog kev lag luam zoo, nws yog tantamount to cuav tshaj tawm - tshwj tsis yog tias nws tau sau ntawv zoo thiab ncaj ncees.

Cov Lus Qhia rau Kev Sau Ntawv Zoo Kawm

Kuv tsis tau hais kom tsis txhob muaj kev tshawb fawb txog cov neeg mob uas tau txais txiaj ntsig zoo. Kuv xav tias nws yog qhov zoo kiag li los qhia cov dab neeg ntawm koj cov neeg tau txais txiaj ntsig lossis tau ua haujlwm zoo los ntawm koj cov khoom lossis cov kev pabcuam. Tab sis hauv kev sau cov ntaub ntawv tshawb fawb, koj yuav tsum tau ua tib zoo saib xyuas kev cia siab nrog koj cov neeg yuav khoom tom ntej ... lossis cov qhua uas siv cov ntaub ntawv tshawb fawb los kho lawv cov pab pawg sab hauv qhov kev txiav txim siab yuav khoom. Nov yog qee qhov lus qhia:

  • Tom qab - muab qee qhov keeb kwm yav dhau los rau tus neeg siv khoom thiab qhov lawv tau ua kom tiav.
  • Human Resources - hais lus rau cov peev txheej sab hauv thiab sab nraud uas cov neeg thov kev pab uas tau pab ua tiav cov txiaj ntsig zoo.
  • Nyiaj txiag cov kev pab - tham rau sab hauv daim phiaj siv nyiaj uas tau siv rau cov phiaj xwm.
  • Sij hawm - raws caij nyoog thiab sijhawm, ntau zaus ua lub luag haujlwm ua kom tau txais txiaj ntsig zoo. Nco ntsoov qhia lawv rau hauv koj qhov kev kawm tshawb xyuas.
  • Nruab nrab - teeb cov kev cia siab ntawm qhov txiaj ntsig nruab nrab uas cov neeg siv khoom yuav ua tiav tsis muaj lub peev xwm, nyiaj txiag, thiab ncua sijhawm uas tus neeg siv khoom no thov
  • Cov mos txwv thiab Hu-Outs - nco ntsoov pinpoint tag nrho cov cov ntsiab lus uas ua rau muaj txiaj ntsig zoo tshaj.

Hais txog tus neeg siv khoom tau txais 638% rov qab los ntawm kev nqis peev yog txoj kev tshawb fawb zoo los qhia ... tab sis kev teeb tsa cov kev cia siab rau qhov lawv ua tiav nws dhau ntawm koj cov khoom thiab cov kev pabcuam tseem ceeb dua!

chaw cov miv nyuas yog cov tswv yim tseem ceeb rau cov neeg ua lag luam kom nce ntxiv tuav tseg thiab cov lub neej muaj nuj nqis ntawm txhua tus neeg siv khoom. Yog tias koj teeb tsa qhov kev cia siab tsis txaus ntseeg uas tus neeg siv nruab nrab tsis tuaj yeem ua tiav, koj yuav muaj qee cov neeg siv npau taws. Thiab rightly li ntawd, hauv kuv lub tswv yim.

Tswvyim hais ua dabneeg, hais tsis meej, thiab Rants

Kuv vam tias koj txaus siab qhov Tswvyim hais ua dabneeg, hais tsis meej, thiab Rants series uas peb tau ua haujlwm nyob rau! Lawv tau txais qee yam zoo rau peb cov kev sib raug zoo thiab kuv nyiam lub dag zog peb cov neeg koom tes ntawm Ablog Cinema tau muab tso rau hauv cov koob.

Ntawm no yog Cov Ntawv Teev Npe:

AJ Ablog: [00:00] Doug, xyuas nws tawm. Yog li kuv pom cov ntaub ntawv no kawm, thiab kuv yuav cov noob taum pauv no.

Douglas Karr: [00:06] Khawv koob noob txiv?

AJ Ablog: [00:06] Cov noob taum kas fes no, yog. Lawv tsim nyog kho mob qog noj ntshav.

Douglas Karr: [00:10] Koj muaj kas fes taum uas kho qog noj ntshav?

AJ Ablog: [00:12] Kuv muaj kas fes taum, yog. Saib? Cia li nyeem nws, tsuas nyeem nws.

Douglas Karr: [00:16] Dawb huv kev haus luam yeeb. Kho tus mob cancer. Txiv neej txawv mas pob. Erectile kawg ua haujlwm. Cem quav. Theem ntshai.

AJ Ablog: [00:23] Nws tseem daws tau suav [Cov neeg mob caj dab [00:00:24].

Douglas Karr: [00:25] Ntxawm lis?

AJ Ablog: [00:27] Tsis yog, zaj yeeb yaj kiab no. Kev txhawb nqa los ntawm mauv vim.

Douglas Karr: [00:30] Qeeb internet qeeb? Kuv xav paub tus uas sau zaj lus qhia ntawd.

AJ Ablog: [00:34] Kuv tsis paub, Kuv tsuas pom nws, kuv nyeem nws, thiab nws yeej muaj tseeb.

Douglas Karr: [00:37] Nws ua haujlwm li cas?

AJ Ablog: [00:39] Kuv tseem tsis tau sim nws.

Douglas Karr: [00:41] Caw peb ua kas fes.

AJ Ablog: [00:43] Ua li, cia peb ua.

AJ Ablog: [00:51] Zoo Siab Txais Tos rau Myths-

Douglas Karr: [00:52] Tsis nkag siab-

AJ Ablog: [00:53] Thiab Rants, qhov qhia tau tias Doug thiab kuv nyiam tham txog tej yam nyob hauv is taws nem uas ua rau peb.

Douglas Karr: [00:59] Yeah, thiab niaj hnub no nthuav qhia yog hais txog cov lus cog tseg, cog lus tias cov tuam txhab ua nrog kev tshawb nrhiav cov ntaub ntawv.

AJ Ablog: [01:05] Ib yam li cov lus cog tseg uas koj txiv tau cog tseg thiab tsis tau ua tiav.

Douglas Karr: [01:10] Ntawd yog qhov tsaus ntuj nti. Tab sis koj pom qhov no txhua txhua hnub, tshwj xeeb kuv hauv software ntau, yog li kuv pab cov tuam txhab software. Thiab lawv coj ib tus neeg siv, lawv tau txais ib qhov tshwj xeeb, qhov tsis txaus ntseeg dhau los siv lawv cov software, thiab lawv hais tias, "ໂອ້ Kuv tus Vajtswv, peb tau sau qhov ntawd hauv qhov kev tshawb nrhiav." Yog li koj tau txais cov ntaub ntawv tshawb fawb no, thiab nws yog li cas software no nce lawv rov qab los ntawm kev nqis peev los ntawm 638% lossis xijpeem. Thiab qhov yog, yog lawv yuav muaj phav phav tus neeg muas zaub, thiab ib tus neeg tau txais qhov txiaj ntsig ntawd. Peb yuav tsis pub kom lwm tus nyob qhov twg. Peb yuav tsis tso cai rau lub tuam txhab tshuaj tias muaj tus neeg mob qog noj ntshav uas noj cov tshuaj aspirin ib zaug tias lawv mob cancer ploj mus, thiab hais tias, "Hav, cov tshuaj aspirin kho mob cancer." Peb yuav tsis cia qhov ntawd, tab sis rau qee qhov laj thawj nrog kev tshawb fawb, peb cia nws tas li. Thiab qhov teeb meem yog tias muaj cov lag luam thiab cov neeg siv khoom uas tawm mus rau sab nraud thiab nyeem cov ntaub ntawv tshawb fawb, thiab lawv-

AJ Ablog: [02:15] Lawv tsis paub tiag tiag.

Douglas Karr: [02:16] Yog, lawv xav tias nws yog qhov tseeb, zoo li cov tuam txhab tsis kam cia dag.

Speaker: [02:21] It’s not a lie if you believe it.

Douglas Karr: [02:24] Thiab lub tuam txhab tsis dag.

AJ Ablog: [02:27] Tab sis lawv tsis qhia koj qhov tseeb tag nrho.

Douglas Karr: [02:29] Txoj Cai. Lawv nyob nraum zoo ntawm tsuas yog siv qhov no kiag li zoo tshaj plaws-cov teeb meem. Tej zaum nws yog lub lag luam kev lag luam lossis ib yam dab tsi thiab lawv muaj pab pawg ua lag luam zoo, thiab nws yog lub caij uas lawv tau txais kev lag luam feem ntau, thiab lawv cov neeg sib tw nyuam qhuav mus ua lag luam, thiab lawv cov nqi yuav poob qis. Thiab yog li txhua yam ntawm cov no ua ke tau nce lawv cov txiaj ntsig los ntawm 638%.

AJ Ablog: [02:52] Txoj cai, lossis nws zoo li lub tuam txhab video hais tias, "Hav saib, saib qhov kev sib tw ua tau zoo npaum li cas," tsuas yog suav tias qhov cim ntawd muaj qhov ua tau zoo. Lawv tau ua raws li lawv tau ua rau kev sib raug zoo. Nws tsis yog daim vis dis aus nws tus kheej, tab sis nws yog txhua lwm yam ua ke nrog nws, thiab tom qab ntawd lawv tau lees paub tias, "Huag, saib qhov kuv yees duab tau ua rau koj."

Douglas Karr: [03:12] Txoj Cai. Yog li kuv yuav cia li hais tias raws li lub tuam txhab, ib qho ntawm cov teeb meem uas koj khiav mus rau hauv qab dej ntawm qhov ntawd yog thaum koj teeb tsa cov kev cia siab nrog cov neeg siv khoom, uas tam sim no tus neeg tuaj hauv onboard tom qab nyeem qhov kev tshawb fawb ntawd thiab cia siab tias hom kev ua haujlwm.

AJ Ablog: [03:31] Tib qho txiaj ntsig ntawd, yog.

Douglas Karr: [03:32] Thiab yog li cov tuam txhab no tau siv sijhawm ntau pov cov ntaub ntawv tshawb fawb txog qhov ntawd, lawv txaus siab rau nws, lawv pib ua haujlwm tawm ntawm nws, thiab tom qab ntawd lawv tau txais cov neeg tsis txaus siab. Thiab yog li kuv tus tshaj plaws, yog tias koj yuav ua qhov kev tshawb fawb, kuv tsis tau hais tias tsis siv ib qho uas ib tus neeg tau txais cov txiaj ntsig tshwj xeeb.

AJ Ablog: [03:47] Txoj cai, thiab muaj ntau qhov teeb meem zoo tshawb fawb muaj nyob rau ntawd.

Douglas Karr: [03:49] Yeah, tab sis ua siab ncaj rau hauv txoj kev tshawb no. "Hav, qhov no tsis yog hom lus teb uas peb tau txais. Cov no tsis yog cov txiaj ntsig zoo tshwm sim. Nov yog peb lub hauv paus uas coj mus rau kev loj hlob ib cag ntawm peb lub platform lossis ib sab ntawm lub software. "

AJ Ablog: [04:04] Txoj cai. Yuav tsum coj ncaj thiab npaj kev cia siab.

Douglas Karr: [04:06] Aws, tsuas yog ua ncaj xwb. Kuv xav tias qhov kev tshawb nrhiav kis yog qhov tsis txaus ntseeg ntawm kev cob qhia koj cov neeg siv tom ntej lossis koj lub zeem muag tom ntej ntawm yam uas yuav ua tau, tab sis tsis yog dab tsi uas yuav yog qhov tsis zoo.

AJ Ablog: [04:20] Yog lawm, koj tsis yog ib tus ntawm 3:00 AM ntawm kev lag luam muag hais tias, "Qhov no yuav tshwm sim rau koj txhua lub sijhawm vim tias qhov ntawd yog qhov peb ua."

Kev Lag Luam: [04:29] Thiab qhov zoo hais txog kev coj ua katanas ... huag, qhov mob ntawd. Oh. Uas ua rau lub sijhawm loj. Ib daig ntawm qhov ntawd, tsuas yog qhov ntxeev tsuas yog tau txais kuv, Odell.

Douglas Karr: [04:40] Rau cov neeg siv khoom thiab cov lag luam uas nyeem cov kev tshawb fawb txog kis, thov coj lawv nrog cov nplej ntawm ntsev los yog thawb rov qab. Yog hais tias ib tug neeg hais tias, "Peb tau txais qhov no zoo ntawm 638% ROI," thawb rov qab thiab hais tias, "Dab tsi yog qhov nruab nrab ROI uas koj tau txais nrog cov neeg siv khoom?" Thiab tom qab ntawd rau cov tuam txhab uas tau muab cov kev tshawb fawb no, tau hais tias qhov no yog qhov txiaj ntsig tshwj xeeb uas cov neeg no tau txais, tab sis peb yuav tsum qhia koj txog nws vim tias nws tau muaj tswv yim zoo, thiab ntawm no yog txhua lwm yam uas tau dag rau nws. Thiab tam sim no qhov koj tab tom ua yog koj tab tom pab koj cov qhua tuaj tom ntej, thiab koj hais tias, "Hav, Kuv xav tau cov txiaj ntsig uas lawv tau. Kuv paub tias peb yuav tsis mus muab cov, tab sis saib, thaum lawv ua qhov no, qhov no, qhov no, thiab qhov no- “

AJ Ablog: [05:24] "Thiab peb tuaj yeem ua qee qhov zoo sib xws -"

Douglas Karr: [05:26] "Peb tuaj yeem ua tej yam zoo sib xws thiab nce peb cov txiaj ntsig," thiab kuv xav tias qhov ntawd yog li ... yog li tau tawm ntawm lub bandwagon no uas tsuas yog qhia koj qhov kev ua tau zoo tshaj plaws, thiab teeb tsa kev cia siab nrog koj cov neeg siv khoom thiab cov khoom. Thiab tom qab ntawd rau cov tuam txhab thiab cov neeg siv khoom uas tau yuav, muaj kev ntseeg. Tsis ntseeg cov kev kawm tshawb fawb no.

Speaker: [05:49] I can open your eyes. I can open your eyes.

AJ Ablog: [05:57] Puas tau muaj ib lub sijhawm uas koj tau dag los ntawm kev tshawb fawb los ntawm kev tshawb fawb lossis kev tshaj tawm hauv txhua yam kev nkag siab zoo li ntawd? Kuv xav hnov ​​lawv hauv cov lus hauv qab no. Yog koj nyiam daim video no, nco ntsoov koj nyiam thiab pab subscribe, thiab peb yuav pom koj nyob hauv daim vis dis aus tom ntej.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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