Cov ntsiab lus Marketing

Corporate Blogging: Sab saum toj kaum lus nug los ntawm cov tuam txhab

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Yog tias muaj ib yam uas rub koj rov qab mus rau kev muaj tiag, nws tau ntsib nrog cov lag luam hauv cheeb tsam los sib tham txog blogging thiab kev tshaj xov xwm.

Txoj hauv kev yog, yog tias koj nyeem qhov no, koj nkag siab blog, social media, social bookmarking, search engine optimization, etc. Koj yog qhov tshwj tseg!

Sab nraum 'blogosphere', cov tuam txhab Asmeskas tseem tab tom sib tw nrog nrhiav lub npe sau npe thiab muab tso rau nplooj ntawv web. Lawv yeej yog! Ntau tus tseem tab tom nrhiav rau Cov Ntawv Qhia, Nplooj Yellow, thiab Direct Mail kom tau lo lus tawm. Yog tias koj muaj nyiaj, tej zaum koj txawm txav mus rau hauv xov tooj cua lossis TV. Cov no yog cov nruab nrab yooj yim, puas yog? Cia li tso ib daim paib, qhov chaw, ib qho kev tshaj tawm… thiab tos kom tib neeg pom nws. Tsis muaj analytics, nplooj ntawv saib, cov neeg tuaj saib tshwj xeeb, qeb duas, permalinks, pings, trackbacks, RSS, PPC, search engines, ranking, authority, placement – ​​Cia li cia siab thiab thov Vajtswv ib tug neeg mloog, saib, lossis saib koj lub tuam txhab.

Qhov Web site no yog tsis yooj yim rau lub tuam txhab raug. Yog tias koj tsis ntseeg kuv, nres los ntawm Lub Rooj Sib Tham hauv cheeb tsam Web rau cov pib tshiab, lub rooj sib tham hauv cheeb tsam, lossis Chamber of Commerce tshwm sim. Yog tias koj xav twv koj tus kheej tiag tiag, siv sijhawm los hais lus. Nws yog lub qhov muag qhib!

Kaum Sab Kawg Cov Lus Nug ntawm Blogging los ntawm cov tuam txhab:

  1. Dab tsi yog blogging?
  2. Vim li cas cov tuam txhab yuav tsum blog?
  3. Dab tsi yog qhov sib txawv ntawm blogging thiab lub vev xaib?
  4. Dab tsi yog qhov sib txawv ntawm blogging thiab lub vev xaib web?
  5. Ntau npaum li cas nws raug nqi?
  6. Peb yuav tsum ua heev npaum li cas?
  7. Puas yog peb yuav tsum tuav peb qhov blog ntawm peb lub vev xaib lossis siv txoj kev daws teeb meem?
  8. Yuav ua li cas hais txog cov lus tsis zoo?
  9. Ntau dua ib tus neeg blog?
  10. Peb tswj hwm peb li cas?

Kuv yog mired nyob hauv kev lag luam, Kuv raug coj tawm thaum kuv thawj zaug hnov ​​cov lus nug no. Txhua tus tsis paub txog blog? Txhua tus lag luam tsis tau tso siab rau hauv kev sib raug zoo li kuv?

Ntawm no yog Kuv Cov Lus Teb:

  1. Dab tsi yog blogging? Lub sij hawm blog tsuas yog luv rau weblog, ib phau ntawv xov xwm online. Feem ntau, ib qho blog yog tsim los ntawm cov ntawv tshaj tawm uas tau teev tseg thiab nquag tshaj tawm. Txhua tus ncej zoo li muaj qhov chaw nyob hauv lub vev xaib uas koj tuaj yeem nrhiav tau. Txhua qhov kev tshaj tawm feem ntau muaj lub tswv yim tawm tswv yim los thov kev tawm tswv yim los ntawm tus nyeem ntawv. Blogs tau luam tawm ntawm HTML (qhov chaw) thiab RSS txau.
  2. Vim li cas cov tuam txhab yuav tsum blog? Blog kuj tseem muaj qhov sib txuas hauv qab thev naus laus zis uas siv lub tshuab tshawb nrhiav tshuab thiab sib txuas lus nrog lwm cov bloggers. Cov blogger nrov tau muab coj los saib ua cov thawj coj hauv lawv qhov kev lag luam - pab txhawb lawv txoj haujlwm lossis kev lag luam. Blog yog pob tshab thiab sib txuas lus - pab cov lag luam los tsim kev sib raug zoo nrog lawv cov neeg siv khoom thiab kev cia siab.
  3. Dab tsi yog qhov sib txawv ntawm blogging thiab lub vev xaib? Kuv nyiam muab piv rau ib lub vev xaib rau kos npe sab nraum koj lub khw thiab koj qhov blog yog kev sib tuav tes thaum tus neeg saib xyuas taug kev hauv lub qhov rooj. 'Cov Ntawv Qhia' cov vev xaib style yog qhov tseem ceeb - lawv teeb tsa koj cov khoom, cov kev pabcuam, thiab keeb kwm ntawm lub tuam txhab, thiab teb tag nrho cov ntaub ntawv yooj yim uas ib tus neeg yuav nrhiav txog koj lub tuam txhab. Lub blog yog qhov uas koj ua tau qhia tus cwj pwm tom qab koj lub tuam txhab ho. Lub blog yuav tsum tau siv los qhia, sib txuas lus, hnov ​​​​mob rau kev thuam, tsav kev txaus siab thiab txhawb lub zeem muag ntawm koj lub tuam txhab. Nws feem ntau yog me ntsis kev cai, tsis tshua muaj polished, thiab muab kev pom ntawm tus kheej - tsis yog kev lag luam kiv.
  4. Dab tsi yog qhov sib txawv ntawm blogging thiab lub vev xaib web? Tej zaum qhov zoo tshaj plaws ntawm blog yog tias blogger tsav cov lus, tsis yog tus qhua. Txawm li cas los xij, tus qhua tuaj yeem ua rau nws. Lub rooj sab laj lub vev xaib tso cai rau leej twg los pib sib tham. Kuv nyiam pom lub hom phiaj ntawm ob qhov sib txawv. yam, forums tsis hloov blogs lossis vice versa - tab sis kuv tau pom muaj kev ua tiav kev ua tau zoo ntawm ob.
  5. Ntau npaum li cas nws raug nqi? Ua li cas free suab? Muaj ntau ntau cov ntawv thov blogging tawm muaj - ob qho tib si tuav thiab software uas koj tuaj yeem khiav ntawm koj tus kheej blog. Yog tias koj cov neeg tuaj saib loj, koj tuaj yeem khiav mus rau qee qhov teeb meem bandwidth uas yuav xav kom koj mus yuav rau hauv pob zoo hosting - tab sis qhov no tsis tshua muaj heev. Los ntawm tus neeg sawv cev, kuv yuav ua haujlwm nrog koj lub vev xaib lossis koj lub tuam txhab kev txhim kho kom ua kom koj cov tswv yim blogging thiab sib koom ua ke nrog koj lub vev xaib lossis cov khoom lag luam, txawm li cas los xij! Ob leeg tuaj yeem sib ntxiv tau zoo heev!
  6. Peb yuav tsum tshaj tawm ntau npaum li cas? Qhov zaus tsis tseem ceeb npaum li qhov sib xws. Qee tus neeg nug tias kuv ua haujlwm ntau npaum li cas hauv kuv qhov blog, Kuv tsis xav tias kuv yog tus qauv. Kuv feem ntau ua 2 cov ntawv hauv ib hnub… ib qho yog yav tsaus ntuj thiab lwm qhov yog lub sijhawm teem sijhawm (prewritten) uas tshaj tawm thaum nruab hnub. Txhua hmo thiab sawv ntxov kuv feem ntau siv 2 mus rau 3 teev ua haujlwm ntawm kuv qhov blog sab nraum kuv txoj haujlwm tsis tu ncua. Kuv tau pom cov blogs zoo heev uas tshaj tawm txhua ob peb feeb thiab lwm tus uas tshaj tawm ib zaug ib lub lim tiam. Tsuas yog lees paub tias thaum koj teeb tsa qhov kev cia siab nrog cov ntawv tshaj tawm tsis tu ncua koj yuav tsum tuav cov kev cia siab, txwv tsis pub koj yuav poob cov neeg nyeem.
  7. Puas yog peb yuav tsum tuav peb qhov blog ntawm peb lub vev xaib lossis siv txoj kev daws teeb meem? Yog tias koj tau nyeem kuv lub sijhawm ntev, koj yuav paub tias kuv tus kheej nyiam los tuav kuv tus kheej blog vim qhov yooj yim nws muab rau kuv hauv kev hloov pauv, ntxiv lwm yam nta, hloov kho cov cai ntawm kuv tus kheej, thiab lwm yam. Txij li thaum sau ntawv cov posts, txawm li cas los xij, cov kev daws teeb meem tiag tiag tau nqa lub bar. Tam sim no koj tuaj yeem ua haujlwm nrog kev daws teeb meem, muaj koj tus kheej lub npe sau npe, kho koj lub ntsiab lus thiab ntxiv cov cuab yeej thiab cov yam ntxwv yuav luag zoo li yog tias koj tau hosting koj tus kheej. Kuv thawj zaug pib kuv qhov blog ntawm blogger tab sis sai sai txav nws mus rau ib qho kev daws teeb meem siv WordPress. Kuv xav ua tus tswv ntawm kuv tus kheej thiab kho qhov chaw ntxiv.
  8. Yuav ua li cas hais txog cov lus tsis zoo? Qee tus neeg ntseeg tias koj tsis tuaj yeem muaj qhov ncaj ncees blog tshwj tsis yog tias leej twg thiab txhua tus tuaj yeem tawm tswv yim rau nws - txawm tias nws tsis tseeb lossis thuam. Qhov no tsuas yog tsis txaus ntseeg. Koj tuaj yeem xaiv tawm ntawm cov lus tag nrho - tab sis koj poob cov ntsiab lus tseem ceeb ntawm cov neeg siv tsim tawm! Cov neeg tawm tswv yim hauv koj qhov blog ntxiv cov ntaub ntawv, cov peev txheej, thiab cov lus qhia - ntxiv cov nqi thiab cov ntsiab lus. Nco ntsoov: Cov tshuab tshawb nrhiav nyiam cov ntsiab lus. Cov neeg siv tsim cov ntsiab lus yog qhov zoo heev vim nws raug nqi koj tsis muaj dab tsi tab sis muab koj cov neeg tuaj saib ntau ntxiv! Tsis yog tsis muaj lus pom, tsuas yog saib xyuas koj cov lus pom thiab muab txoj cai tawm tswv yim zoo rau hauv qhov chaw. Koj txoj cai tawm tswv yim tuaj yeem luv thiab yooj yim, Yog tias koj txhais tau tias - Kuv tsis tso koj cov lus hais! Kev hais lus tsis zoo tuaj yeem ntxiv rau kev sib tham thiab qhia koj cov neeg nyeem seb koj lub tuam txhab zoo li cas. Kuv nyiam kom pom zoo txhua yam tab sis tsis txaus luag tshaj plaws lossis SPAM. Thaum kuv rho tawm kev tawm tswv yim - Kuv ib txwm xa email rau tus neeg thiab qhia rau lawv vim li cas.
  9. Ntau dua ib tus neeg blog? Kiag li! Muaj Pawg thiab Bloggers hauv txhua ntawm cov pawg ntawd zoo heev. Vim li cas muab txhua lub siab ntawm ib tus neeg? Koj tau txais tag nrho lub tuam txhab ntawm cov txuj ci - muab tso rau nws siv. Kuv xav tias koj yuav genuinely yuav ras los ntawm leej twg koj muaj zog tshaj thiab nrov tshaj plaws bloggers yog (Kuv yuav txaus siab bet lawv yuav tsis yog koj li kev ua lag luam!)
  10. Peb tswj hwm peb li cas? 80,000,000 blogs hauv ntiaj teb nrog ntau pua txhiab ntxiv txhua lub lim tiam… kwv yees yog dab tsi? Cov neeg yuav blog txog koj. Tsim a Google Alert rau koj lub tuam txhab lossis kev lag luam thiab koj yuav pom tias yog neeg tseem tabtom hais txog koj. Lo lus nug yog seb koj xav tau lawv los tswj koj lub hom lossis koj tswj koj hom! Blogging muab ib theem ntawm pob tshab uas ntau lub tuam txhab tsis nyiam nrog. Peb hais tias peb xav kom pob tshab, peb xav txhawb kom pob tshab, tab sis peb ntshai tuag ntawm nws. Nws yog ib yam dab tsi uas koj lub tuam txhab tsuas yog yuav tsum tau kov yeej. Hauv txhua qhov kev ncaj ncees, txawm li cas los xij, koj cov neeg siv khoom thiab cov kev cia siab twb lees paub tias koj tsis zoo tag nrho. Koj yuav ua yuam kev. Koj yuav ua yuam kev nrog koj blog, ib yam nkaus. Kev sib raug zoo ntawm kev ntseeg siab uas koj tab tom tsim nrog koj cov neeg siv khoom thiab cov kev cia siab yuav kov yeej txhua qhov swb koj ua.

Douglas Karr

Douglas Karr yog tus tsim ntawm tus Martech Zone thiab tus kws paub txog kev hloov pauv digital. Douglas tau pab pib ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech acquisitions thiab kev nqis peev, thiab txuas ntxiv mus tshaj tawm nws tus kheej platforms thiab cov kev pab cuam. Nws yog ib tug co-founder ntawm Highbridge, lub tuam txhab pab tswv yim kev hloov pauv digital. Douglas kuj yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

5 Comments

  1. Blog tsis yooj yim raws li kuv xav nws yog, Kuv muaj lil lus nug, Kuv los ntawm Venezuela, blogging hauv no tsis paub zoo heev li yahoo lossis Google… tab sis yog yuav tsum tau ua lag luam zoo hauv ob peb xyoos, yog li tam sim no kuv tab tom pib nrog blog yooj yim http://bajaloads.com (lolz Kuv nyob rau daim ntawv tipping), Kuv xav nthuav kuv hom BajaLoads

    la.bajloads.com
    xov xwm.bajaloads.com
    Ntawm peb.bajaloads.com

    (Baja = down in Spanish)… ua xov xwm blogs ua lus Mev, kuv tus muam tab tom khiav blog, kuv tus hluas nkauj, thiab ib tug phooj ywg ntawm kuv ib tug… tag nrho cov lus Mev… thiab tib lub sij hawm kuv yog ib tug. tshaj tawm lawv hauv tsev kawm ntawv, hauv kab… txhua qhov chaw tsis muaj spamming, cov lus nug yog qhov no: Kuv puas yuav tau txais SEO qeb duas yog tias kuv tshaj tawm cov lus zoo li no ntawm cov ntawv blog uas kuv nyiam? (vim kuv yuav tsum muab kuv qhov url kev taw qhia thiab nws tau qhia hauv kuv lub npe post)

  2. zoo heev post. Kuv pheej xav tsis thoob thaum tsis muaj kev nkag siab ntawm cov pej xeem. thaum koj ua luam dej hauv nruab nrab, koj nyiam xav tias txhua tus paub txog nws. thiab yog, nws tuaj yeem txaus ntshai heev rau cov neeg uas paub tsawg heev txog hauv internet, cia nyob ib leeg blogging. Txawm li cas los xij, muaj txiaj ntsig kev tsom xam ntawm kev lag luam thiab blogging.

  3. yog li ces tsis txhob txhawj, Kuv tsuas yog tham txog kev tsim kuv tus kheej "Corporation" hauv Venezuela, txij li blogs tsis zoo paub txog ntawm no 😛

    Kuv twb xav txog kev tsim sub thawj xws li:

    -news.bajaloads.com
    -la.bajloads.com
    -biz.bajaloads.com thiab;
    negocios.bajloads.com

    Txhua tus ntawm lawv tau khiav ntawm kuv tus muam, kuv tus hluas nkauj thiab tus phooj ywg ntawm nws (Kuv yuav tsis tau them tus nqi ntawd rau lawv vim kuv yuav ua kom kuv cov nyiaj tau los hauv US $ thiab kuv yuav them rau Ven- bolivares).

    Cov lus nug yog qhov no, - Kuv puas tau txais SEO qhov chaw zoo dua yog tias kuv ua cov lus pom ntawm blogs zoo li qhov no? (vim kuv yuav tsum qhia kuv qhov url)

    Tsis tas li kuv nyob ntawm kab kom tau txais los ntawm koj :-D, txawm tias thaum kuv tau coj qee qhov kev qhia koj tau muab rau lwm tus bloggers,

    kev sib haum xeeb bro 😀

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.

lwm yam khoom