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Infographic: Koj daim ntawv teev npe rau kev hloov pauv tus nqi kom zoo (nrog CRO Tshuab xam zauv)

Koj puas xav suav koj tus nqi hloov dua siab tshiab thiab pom qhov cuam tshuam ntawm ob npaug ntawm nws? Ntawm no yog ib lub laij lej yooj yim:

Conversion Rate Optimization Tshuab xam zauv

Conversion Rate Optimization Tshuab xam zauv

Sau tag nrho koj cov ntsiab lus. Thaum koj xa daim foos, koj tus nqi hloov pauv yuav tshwm sim.

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Koj cov ntaub ntawv thiab email chaw nyob tsis khaws cia.
Pib dua

Martech Zone tau muab cov lus qhia rau conversion rate optimization (CRO) yav dhau los, muab cov ntsiab lus ntawm lub tswv yim dab tsi thiab cov kauj ruam dav dav hauv cov txheej txheem. Qhov no infographic los ntawm pab neeg ntawm Capsicum Mediaworks mus rau hauv kev nthuav dav ntxiv, muab Conversion Rate Optimization Checklist nrog rau ib tsab xov xwm uas qhia txog cov txheej txheem.

Conversion Rate Optimization yog dab tsi?

Conversion Rate Optimization yog ib txoj hauv kev los ua kom cov neeg tuaj xyuas lub vev xaib ua qhov xav tau, xws li kev yuav khoom lossis kos npe rau tsab ntawv xov xwm. Cov txheej txheem hloov pauv tus nqi optimization suav nrog kev nkag siab tob txog cov qhua tus cwj pwm. Cov lag luam tuaj yeem sau cov kev nkag siab thiab siv cov ntaub ntawv no los tsim lub hom phiaj CRO.

Nirav Dave, Capsicum Mediaworks

Peb lub koom haum saib xyuas thiab ua haujlwm los txhim kho tus nqi hloov pauv rau peb cov neeg siv khoom raws li ib feem ntawm kev lag luam digital tag nrho ... tab sis peb xav tsis thoob tias muaj pes tsawg lub koom haum thiab cov tuam txhab tsis suav nrog cov kauj ruam tseem ceeb no. Cov tuam tsev lag luam, tshwj xeeb tshaj yog nyob rau lub sijhawm nyuaj ntawm kev lag luam, yog tibneeg hu tauj coob ua cov tswv yim lag luam uas lawv tsis muaj sijhawm los ua kom zoo dua cov tswv yim. Qhov no yog qhov chaw dig muag loj, hauv kuv lub tswv yim, thiab tsis quav ntsej txog lub tswv yim uas muaj ib qho txiaj ntsig zoo tshaj plaws ntawm kev nqis peev.

Yuav ua li cas xam Conversion Rate

\text{Conversion Rate}= \left(\frac{\text{New Customers}}{\text{Total Visitors}}\right)\text{x 100}

Cia peb saib ib qho piv txwv:

  • Lub tuam txhab A tsis ua CRO. Lawv tshaj tawm cov ntawv txhua lub limtiam rau kev tshawb nrhiav organic, siv cov phiaj xwm tshaj tawm tsis tu ncua, thiab tshaj tawm cov ntawv xov xwm lossis ntxig lawv cov kev cia siab rau hauv kev mus rau cov neeg siv khoom siv. Nyob rau ib hlis, lawv tau txais 1,000 qhov kev cia siab uas tig mus rau 100 tus thawj coj tsim nyog, thiab ua rau 10 daim ntawv cog lus kaw. Qhov no yog 1% kev hloov pauv.
  • Tuam txhab B ua CRO. Ntau dua li tshaj tawm cov ntawv txhua lub limtiam rau kev tshawb nrhiav organic, lawv txhim kho cov ntawv uas twb muaj lawm hauv lawv qhov chaw ... txo qis kev siv zog ib nrab. Lawv siv cov peev txheej no los ua kom zoo dua lawv cov phiaj xwm tshaj tawm, nplooj ntawv tsaws, hu rau kev ua, thiab lwm yam kev taug kev. Nyob rau ib hlis, lawv tau txais 800 qhov kev cia siab uas tig mus rau 90 tus thawj coj tsim nyog, thiab ua rau 12 daim ntawv cog lus kaw. Qhov no yog 1.5% hloov dua siab tshiab.

Nrog rau txhua lub tuam txhab, 75% ntawm lawv cov neeg siv khoom txuas ntxiv lossis yuav khoom thiab cov kev pabcuam ntxiv txhua xyoo. Cov neeg siv khoom ib txwm nyob rau ob peb xyoos. Qhov nruab nrab muag yog $500 thiab nruab nrab lub neej tus nqi (ALV) yog $1500.

Tam sim no cia saib qhov rov qab los ntawm kev nqis peev (ROI).

  • Tuam txhab A (Tsis muaj CRO) - $5,000 hauv kev lag luam tshiab uas ntxiv 10 tus neeg siv khoom ntxiv $ 1,500 txhua lub neej ... yog li $ 15,000.
  • Tuam txhab B (CRO) - $ 6,000 hauv kev lag luam tshiab uas ntxiv 12 tus neeg siv khoom ntxiv $ 1,500 txhua lub neej ... yog li $ 18,000. Qhov ntawd yog 20% ​​nce hauv cov nyiaj tau los tag nrho.

Tau kawg, qhov no yog ib qho piv txwv yooj yim heev tab sis nws muab kev nkag siab vim li cas CRO tseem ceeb heev. Tuam txhab B technically ncav cuag tsawg dua ntawm cov neeg tuaj saib ntawm kev cia siab tab sis tau txais txiaj ntsig ntau dua. Kuv txawm xav hais tias, los ntawm kev ua CRO, Lub Tuam Txhab B muaj feem ntau yuav tau txais cov neeg siv khoom muaj txiaj ntsig ntau dua li Tuam Txhab A. Lub hom phiaj ntawm CRO yog txhawm rau nce qhov kev cia siab tias yuav nce mus rau qib tom ntej hauv lawv txoj kev yuav khoom ntawm txhua theem. . Qhov no nce ROI ntawm txhua qhov kev sib tw uas koj tab tom ua.

Dab tsi yog Tus Qauv Hloov Hloov Tus Nqi?

Qhov nruab nrab ntawm qhov chaw yuav khoom hauv online muaj 4.4% kev hloov pauv rau zaub mov & dej haus, ua raws li cov khoom noj qab haus huv & kev zoo nkauj nrog 3.3% kev hloov pauv. Cov vev xaib ua tau zoo tshaj plaws tau ntsuas nrog txog li 15% kev hloov pauv.

Nyob sab xis

Qhov no yuav tsum pleev xim rau daim duab meej dua rau koj thaum koj txiav txim siab seb puas yuav siv cov peev txheej los ua kom koj tus nqi hloov dua siab tshiab. Qhov tseeb tias koj tuaj yeem yuav luag 5 npaug ntawm cov neeg siv khoom nrog rau cov neeg tuaj saib uas twb muaj lawm yuav tsum txhawb kom koj koom nrog kev hloov pauv tus nqi kom zoo rau hauv koj lub tswv yim kev lag luam digital!

Conversion Rate Optimization Checklist

Kuv xav kom koj nyem rau ntawm qhov ua tiav tsab xov xwm uas Capsicum Mediaworks tau sau los nrog lawv cov infographic. Cov infographic qhia txog 10 lub ntsiab lus hauv qab no los pab koj nrog koj qhov kev hloov pauv hloov pauv kom zoo:

  1. CRO yog dab tsi?
  2. Yuav ua li cas xam koj tus nqi hloov dua siab tshiab
  3. Pib nrog CRO'
  4. Nkag siab cov ntaub ntawv ntau thiab zoo
  5. Conversion rate optimization tswv yim
  6. Conversion (A/B) Testing
  7. Cov tswv yim rau optimizing nplooj tsaws rau kev hloov dua siab tshiab
  8. Centric lub vev xaib tsim kom nce kev hloov pauv
  9. Kev Hu-rau-Action (CTAs) kom tau txais kev hloov pauv
  10. Qhov tseem ceeb ntawm kev sau koj cov kev siv zog CRO.

Piv txwv ntawm cov tswv yim uas nce kev hloov pauv

Nov yog qee qhov piv txwv ntawm cov tswv yim suav nrog hauv kab lus:

  • dawb shipping yog qhov yuav tsum tau rau cov khw muag khoom online. Nws xav tau los ntawm cov neeg siv khoom. Cov lag luam tuaj yeem them tus nqi thauj khoom hauv cov nqi khoom. Txawm li cas los xij, zam kom tsis txhob nqi khoom ntau dhau. Cov neeg muas zaub yeej ib txwm nyob rau hauv lookout rau pheej yig lwm txoj kev.
  • Lub tawb nqa khoom yuav tsum pom txhua lub sijhawm. Txwv tsis pub, cov neeg siv yuav nrhiav tsis tau nws.
  • Txhim kho koj tus nqi hloov dua siab tshiab nrog lub tawb nqa khoom tso tseg software. Cov software no xa email ceeb toom rau cov neeg siv khoom uas tau tso tseg cov khoom uas tam sim no tsuas yog zaum hauv lawv lub tawb nqa khoom.
  • Muaj los teb koj cov neeg siv khoom cov lus nug. Muab 24/7 kev pab siv chatbots lossis nyob sib tham software.
  • Ntxiv kom raug thiab yooj yim navigation rau koj lub vev xaib. Koj cov neeg siv khoom yuav tsum tsis txhob tawm tsam ua cov haujlwm yooj yim.
  • suav nrog cov lim dej uas tso cai rau cov neeg siv los txheeb xyuas koj cov khoom kom yooj yim nrhiav qhov lawv xav tau.
  • Niaj hnub no, txhua lub vev xaib xav kom tib neeg sau npe, uas tuaj yeem tso cov neeg tawm, ua rau lawv tawm hauv koj lub vev xaib yam tsis tas yuav khoom. Cia neeg yuav khoom cov khoom tsis muaj npe. Tsuas yog sau npe thiab email chaw nyob.
hloov pauv tus nqi optimization checklist

Douglas Karr

Douglas Karr yog tus tsim ntawm tus Martech Zone thiab tus kws paub txog kev hloov pauv digital. Douglas tau pab pib ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech acquisitions thiab kev nqis peev, thiab txuas ntxiv mus tshaj tawm nws tus kheej platforms thiab cov kev pab cuam. Nws yog ib tug co-founder ntawm Highbridge, lub tuam txhab pab tswv yim kev hloov pauv digital. Douglas kuj yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.

lwm yam khoom