Hu Kom Sawv Cev - Ntau Tshaj Tsuas Yog Cov Thib Tes Rau Koj Lub Vev Xaib

txuas txuas hu rau kev txiav txim

Koj tau hnov ​​cov lus mantras, cov lus hais, thiab cov khw muag khoom lag luam nyob hauv txhua qhov chaw: “Cov ntsiab lus yog huab tais! ”Hauv lub hnub nyoog ntawm cov neeg siv khoom-kev ua haujlwm, kev siv xov tooj ntawm tes, cov ntsiab lus-digital digital lag luam, cov ntsiab lus yuav luag txhua yam. Yuav luag li nrov Hubspot'Inbound Lub Tswv Yim Kev Lag Luam yog ib qho ntawm lawv cov yeej kev sib tw: hu-rau-qhov ua lossis CTA.

Tab sis koj maj kom ua tej yam yooj yim thiab tau nws ntawm lub vev xaib! tsis txhob saib tsis xyuas qhov uas a hu-rau-txiav txim yog tiag tiag. Nws yog ntau tshaj li cov khawm yooj yim - ntse lossis lwm yam - uas nyob hauv koj cov emails, blogs thiab tsaws nplooj ntawv thiab coj cov neeg siv rau koj qhov chaw xaiv.

Hauv ntawv tshaj tawm tshiab, Ib phau Marketer Cov Lus Qhia rau Kev Txhawb Nqa Cov Lus Qhia, Qeb Peb (kuv tus tswv ntiav haujlwm) tau piav meej txog txoj kev sib hloov ntawm kev tshaj tawm xov xwm - uas yog, siv cov tswv, khwv tau thiab them nyiaj - los txhawb cov ntsiab lus yog qhov tseem ceeb rau cov ntsiab lus ntawd txoj kev vam meej. Hauv phau ntawv eBook, peb nthuav dav yuav ua li cas CTA chij thiab cov nyees khawm yog qhov tseem ceeb uas yuav tsum tau siv rau kev tshaj tawm.

Tab sis muaj ntau rau CTAs ntau dua li cov nyees khawm thiab chij xwb. Nyeem rau kom paub peb ntau qhov piv txwv zais cia ntawm qhov chaw uas koj tuaj yeem ua paj ntaub hu-rau-ua los txhawb koj cov ntsiab lus.

Them Rau Ua Si

Nws tsis muaj qhov xav tsis thoob uas them xov xwm ib txoj hauv kev zoo kom tau txais lub qhov muag tshiab ntawm koj cov ntsiab lus - hauv ib qho kev tswj hwm nrog lub tuam txhab nyiaj pov hwm kev noj qab haus huv, E3 pom kev nce tsheb ntawm ze li 800% vim them nyiaj txhawb nqa ib leeg! Tab sis raws li cov neeg lag luam txuas ntxiv txais yuav cov kev them nyiaj - PPC, kev tso tawm, kev hais tawm thiab cov kev sib raug zoo - ib qho uas feem ntau tau txais kev tsis raug cais yog cov lus.

Koj cov ntawv tshaj tawm yog ib qho tseem ceeb tshaj plaws ntawm koj qhov kev siv dag zog - ua lawv cov ntawv nyeem tsuas yog nrhiav kev tshaj tawm lossis tso tawm cov lus tshaj tawm. Xws li cov lus hais tshwj xeeb - lub nyeem mores thiab nyem rau pom - hauv koj daim ntawv luam tawm nws yog qhov tseem ceeb tshaj rau qhov nias dhau. Tom qab tag nrho, koj yuav tsum tau txais ad nyem ua ntej koj tuaj yeem tau txais kev hloov dua siab tshiab.

Li Ntawd Yog Li ntawd Meta

Peb nyob rau hauv ib lub caij nyoog ntawm kev tsis quav ntsej cov neeg siv cov vev xaib lub vev xaib, xws li cov lus piav qhia meta, nplooj npe thiab kab cim npe. Nws tsis txaus Google tau hais meej meej nws tau siv cov cim no los ntaus nqi rau peb lub vev xaib li cas, tab sis cov cim tsis nco qab no tseem ua kom zoo rau kev txhim kho koj cov neeg siv kev paub - thiab koj nias-dhau.

[box type = "kev vam meej" ua raws = "" chav = "" dav = "90%"]Pub leejtwg: Qhov tsim nyog siv tsis tau tiag tiag txhawb koj lub SEO teeb liab, tab sis qhov tsis tuaj ntawm lawv yog qhov pom tseeb tias koj lub vev xaib tsis quav ntsej thiab yuav tsum tau tsis quav ntsej los ntawm kev tshawb nrhiav. [/ Box]

Yuav luag txhua tus neeg thov thiab kev cia siab uas dhau los ntawm koj lub qhov rooj muaj qhov teeb meem ib yam no: lawv cov ntaub ntawv meta tau ntswj. Ntsia ntsia = ploj mus, dhau mus ntev, theej tawm cov ntsiab lus lossis tsuas yog sau tsis ncaj ncees. Vim li cas qhov no? Vim tias nws muaj qhov cuam tshuam zoo rau koj qeb duas, tsheb khiav mus thiab kev hloov pauv.

Kuv paub koj hais dab tsi. Tsuag tsuag ma, yawg. Google tau hais tias lawv tsis siv cov lus piav qhia meta rau kev tshawb fawb qebCov. Thiab koj yuav yog lawm. Tab sis Google ua li cas xav yog nyem rau ntawm tus nqi los ntawm lawv cov tshuab tshawb rau koj nplooj ntawv - thiab tus ib qho thiab tsuas yog tswj hwm koj muaj hla qhov no yog koj lub npe meta thiab cov lus piav qhiaCov. Cov cim no tau qhia meej hu rau kev nqis tes ua rau koj lub zeem muag, muaj peev xwm tus xaib thiab koj qhov muag tom ntej.

Tseem tsis ntseeg? Sim qhov no rau qhov loj me - nyob hauv tus neeg software, Element Peb nce ntxiv-dhau tus nqi (CTR) los ntawm Google mus rau lawv lub vev xaib los ntawm 15% - tsuas yog los hloov kho cov npe xov tooj thiab cov lus piav qhia. Qhov ntawd tsis yog txhua qhov - ntawm no yog cov npe ntawm 5 tag nrho cov ntsuas tseem ceeb uas tau txhim kho nrog tsuas yog cov no
hloov tshiab:

  • Cov nias - txhim kho 7.2%
  • CTR - txhim kho 15.4%
  • Tus naj npawb ntawm qhua - txhim kho 10.4%
  • Cov Neeg Tuaj Tshiab - txhim kho 8.1%
  • Thaws Tus Nqi - txhim kho 10.9%

[box type = ”note” sib txawv = ”aligncenter” chav kawm = ”” qhov dav = ”90%”]Zaj lus qhia: nres tsis saib xyuas lub vev xaib xaib hauv koj tswj hwm - txawm tias zais "meta". Lawv muaj teeb meem rau Google. Lawv teeb meem rau lawv cov neeg siv. Lawv yuav tsum muaj teeb meem rau koj. [/ Box]

Kev sib raug zoo ntawm cov xyoo txhiab

Cov lus zais yog tawm ntawm kev sib raug zoo - kab nrog cov duab tau txais nyiam ntau thiab ntau dua retweets tshaj uas tsis muaj.

Thiab qhov tseeb kev ua lag luam yog ze li cov yees duab uas tau tsav, los ntawm Instagram rau Tinder.

Tab sis ntau npaum li cas koj siv sijhawm tom qab xaiv cov duab zoo meej los ua paj ntaub lus xwb xws li, zoo, crafty? Tsim kom muaj kev maj nrawm thiab nqis tes ua haujlwm hauv koj cov ntawv tshaj tawm txog kev sib raug zoo yog qhov tseem ceeb, thiab kev ua haujlwm zoo CTA yuav tsum yog qhov pib, tsis yog qhov kawg.

Xav txog yam koj xav kom cov neeg siv ua, qhov koj xav kom lawv ua nws, thiab thaum twg. Nco ntsoov tias cov no haum nyob rau hauv qee yam - tsis muaj teeb meem ntawm cov cim suav ntawm koj tus ncej.

Tau kawg, koj tuaj yeem tsim qhov kev txiav txim hauv koj cov duab thiab yeeb yaj kiab, ib yam nkaus. Cov duab ntawm cov khoom lag luam tshiab, cov tib neeg qhib pob khoom, ci iab ntawm cov yam ntxwv tshiab - cov npe mus rau hauv thiab kom pom kev zoo.

Daim vis dis aus tseem muaj ntau dua muag rau koj tus kheej rau koj lub zeem muag. Xws li kev hu kom meej-rau-kev ua rau koj cov video signoffs thiab goodbyes. Qhia rau cov neeg siv paub koj saib xyuas, koj nyob nraum muaj thiab npaj teb.

Khaws Nws Siab Thiab Tight

Thaum kawg, nco ntsoov koj nyob hauv lub ntiaj teb txawb. Yooj yim tsis txhais tau cov ntsiab lus tsawg dua - tab sis nws txhais tau tias tsawg dua suab nrov ntawm koj cov neeg siv thiab lub hom phiaj kawg. Siv koj kev hu rau kev ua thaum ntxov thiab ntau zaus. Ntau dhau, peb faus peb cov khawm, cov lus hais ntawm kev ua thiab qhov loj them tawm nyob hauv qab ntawm nplooj ntawv.

Hloov chaw, nco ntsoov ua kom muaj kev sib txig rau sab hauv pem hauv ntej thiab hauv nruab nrab - lossis tsawg kawg yog khawm. Khaws koj cov lus xa mus kis. Siv cov lus ua xws li kawm, nyeem, thiab hu, thiab mus rau cov nqaij ntawm koj cov lus qhia sai dua tom qab. Koj tuaj yeem thiab yuav tsum siv cov txheej txheem no nyob rau hauv tag nrho cov piv txwv CTA saum toj no - chij, khawm, nrhiav kev them nyiaj (twv kom ntau dua ntawm cov khoom tsawg - yog tias koj tsis yeej, nws tsis tsim nyog twv rau…), saib thiab them kev tshaj tawm txog social, video , social messaging, thiab koj cov xov xwm meta.

Coj koj cov ntawv sau ua dej haus, muab rau nws uas yog qhov tsim nyog tau nce qib, thiab mus ua haujlwm - siv koj cov lus zoo. Koj qhov kev hu-rau-ua thiab koj cov neeg siv khoom yuav hlub koj rov qab.

ib saib

  1. 1

    Tsaug @marketingtechblog thiab @dustinclark cov lus qhia tseem ceeb heev. Pom zoo tshwj xeeb nrog koj lub vev xaib meta cov lus qhia. Raws li koj paub koj cov ntaub ntawv meta (piv txwv li lub vev xaib descriptor) yog koj hom luam tawm cov npe ntawm lub vev xaib pom los ntawm cov tshuab tshawb nrhiav. Raws li xws li nws yuav tsum ua kom zoo thiab muaj kev coj ua zoo li tus thawj tswj hwm hais lus. Raws li koj hais, feem ntau lub tuam txhab tsis zoo yog li ntawd nws tuaj yeem ua rau kom tau txais kev yeej sai. Ntawm Altaire peb tabtom ua haujlwm nrog email khw muag khoom lag luam rau lawv Christmas email kev tshaj tawm txoj cai tam sim no pab npaj thiab kuaj rau txhua qhov xwm txheej. Tab sis yog tias cov vev xaib tsis npaj dhau lawm cov cib fim tuaj yeem ua haujlwm tsis tau. Mob kis rau koj cov lus qhia.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.