Cov lag luam nqis peev ntau npaum li cas hauv Cov Ntsiab Lus Kev Ua Lag Luam?
Qhov no infographic los ntawm Tamba, lub Content Marketing Revolution, tsuas yog hais txog qhov zoo tshaj plaws sau cov txheeb cais rau ob qho tib si B2B thiab B2C kev lag luam kom pom tseeb nce lawv cov kev siv zog thiab kev siv nyiaj rau cov ntsiab lus lag luam kev lag luam. Interestingly txaus, yuav luag ib nrab ntawm tag nrho cov kev sau ntawv thiab tsim cov kev pab cuam yog outsourced rau cov ntsiab lus tshwj xeeb.
Nco ntsoov nyeem peb cov lus qhia tob rau ntawm Content Marketing yog dab tsi thiab yuav ua li cas los tsim cov ntsiab lus kev lag luam zoo. Thiab - tau kawg tiv tauj peb lub koom haum kev lag luam cov ntsiab lus yog koj tab tom nrhiav kev pab. Tshwj xeeb tshaj yog tias koj nyob hauv kev lag luam kev lag luam. Peb yog tus thawj coj hauv kev tshawb fawb, sau ntawv thiab tsim cov ntawv, infographics, thiab ntawv dawb rau kev lag luam thiab thev naus laus zis.
Yuav siv nyiaj npaum li cas ntawm Kev Lag Luam Kev Lag Luam?
Qhov nruab nrab siv nyiaj rau cov ntsiab lus lag luam yog $ 1.75 lab nrog rau ib ntawm rau lub koom haum kev lag luam siv nyiaj ntau dua $ 10 lab txhua xyoo raws li Lub Tsev Haujlwm Saib Xyuas Kev Lag Luam. Red Bull ntiav 135 tus neeg tsuas yog rau nws lub tsev xov xwm, Nestle muaj yuav luag 20 tus thawj coj hauv zej zog thiab cov neeg tsim qauv tsim cov ntsiab lus txhua hnub, Coca-Cola siv nyiaj ntau dua los tsim cov ntsiab lus tshaj li kev tshaj tawm hauv TV thiab Kraft kwv yees nws tsim 1.1 billion ad impressions los ntawm cov ntsiab lus lag luam - 4x peev. tshaj lub hom phiaj advertising!
- Cov neeg lag luam B2B tau siv 28% ntawm lawv cov peev txheej ntawm cov ntsiab lus, 55% yuav nce kev siv nyiaj
- B2C cov neeg lag luam tau siv 25% ntawm lawv cov peev txheej ntawm cov ntsiab lus, 59% yuav nce kev siv nyiaj