Cov Txheeb Xyuas Cov Ntsiab Lus: Qhov Kawg-Rau-Xaus eCommerce Kev Tswj Xyuas rau cov Hom thiab Tus Muag Khoom

Cov ntsiab lus Cov Ntsuam Xyuas Cov Ntsuam Xyuas Nyiaj Txiag

Cov khw muag khoom muaj ntau tus neeg paub txog qhov tseem ceeb ntawm cov khoom lag luam tseeb, tab sis nrog ntau txhiab tus nplooj ntawv khoom lag luam ntxiv rau lawv lub vev xaib txhua hnub los ntawm ntau pua tus neeg muag khoom sib txawv, nws yuav luag tsis muaj peev xwm los saib xyuas txhua tus. Ntawm sab flip, cov khw lag luam feem ntau tau teeb tsa cov kev xaiv tseem ceeb, ua rau nws nyuaj rau lawv kom ntseeg tau tias txhua daim npe tseem nyob ntev.

Qhov teeb meem yog tias cov khw muag khoom thiab cov khw muag khoom feem ntau sim daws cov teeb meem ntawm cov khoom lag luam tsis zoo los ntawm kev siv cov kev daws teeb meem ib leeg. Lawv yuav muaj cov thev naus laus zis txheeb xyuas tshuab uas muab kev pom rau cov teeb meem nrog cov npe khoom, tab sis lawv tsis muab cov cuab yeej los kho cov teeb meem cov ntsiab lus raws li. Ntawm qhov tod tes, qee lub khw muag khoom thiab cov khw muag khoom yuav muaj cov ntsiab lus sib txuas ua ke uas muaj cov cuab yeej los tswj thiab kho cov teeb meem cov khoom, tab sis tsis qhia tshwj xeeb cov ntaub ntawv twg xav tau hloov tshiab thiab yuav hloov kho li cas.

Cov khw muag khoom thiab hom lag luam uas lawv ua haujlwm nrog xav tau ob qho tib si kev ntsuas thiab cov ntsiab lus tswj hwm cov khoom lag luam los muab cov neeg siv cov ntaub ntawv lawv xav tau los tshawb fawb thiab yuav cov khoom hauv online. Cov Kev Tshawb Fawb Cov Khoom Siv yog thawj zaug thiab tsuas yog xaus rau qhov kawg kev lag luam eCommerce sib txuas ua ke kev ntsuas, kev tswj cov ntsiab lus thiab qhia txhua yam hauv ib lub platform, muab tus nqi rau ob lub khw muag khoom thiab lawv cov neeg muag khoom.

Cov Txheeb Xyuas Cov Lus rau Cov Khw Muag Khoom Muag Khoom: Muag Khoom Kev Lag Luam OR

Tus Neeg Muag Khoom SAOR ™ yog cov cuab yeej uas txhawb kom cov neeg muag khoom khaws lawv cov neeg muag khoom los saib xyuas cov khoom lag luam uas lawv tso rau ntawm lawv lub xaib. Thawj thiab tsuas yog daws ntawm nws, VendorSCOR tso cai rau cov khw muag khoom los qhia lawv cov neeg muag khoom li thaj chaw xav tau kev saib xyuas sai thiab kho, ua kom qhov chaw zoo thiab txhawb kev sib txuas lus nrog lawv tag nrho lub network ntawm cov hom. Rau cov npe tshwj xeeb, VendorSCOR pab lawv kom lawv cov nplooj ntawv ua ke nrog cov khw muag khoom thiab cov qhua tuaj noj mov, ua kom cov qhua tuaj noj mov muaj kev ntseeg siab thiab hloov dua siab tshiab.

Nrog Cov Muag Khoom SAOR, cov neeg muag khoom tuaj yeem xa cov neeg muag khoom mus rau qhov zoo ntawm txhua qhov ntawm lawv cov khoom nyob rau txhua lub limtiam, pab lawv kom lawv cov ntsiab lus ib txwm ua tau raws li cov khw muag khoom tus qauv thiab zoo tshaj plaws rau cov neeg siv khoom. Los ntawm kev siv cov ntaub ntawv rho tawm hauv lub vev xaib, cov cuab yeej nkag mus rau lub vev xaib kom paub qhov khoob, qhov yuam kev thiab tsis ua haujlwm hauv cov ntsiab lus, xws li cov duab ploj, cov lus piav qhia cov khoom lag luam tsis zoo, tsis muaj kev ntaus nqi thiab tshuaj xyuas, thiab lwm yam teeb meem uas cuam tshuam rau kev hloov tsheb thiab kev hloov dua siab tshiab. Lub cuab tam tom qab ntawd pab cov muag khoom yog qhov tseem ceeb ua ntej yuav kho thiab muab kev nkag siab zoo thiab cov kauj ruam rau kev txhim kho cov ntsiab lus.

Cov ntsiab lus Cov Ntsuam Xyuas Qhov Muag Khoom Tau

Thaum cov neeg muag khoom nkag siab cov teeb meem nrog lawv cov ntsiab lus thiab cov hauv kev txhim kho, Cov Neeg Muag Khoom pab rau cov khw muag khoom hloov kho kom haum. Cov Khoom Siv Cov Lus Tshawb Fawb 'PIM / DAM muaj zog tso cai rau cov khw muag khoom thiab kho cov ntsiab lus ntawm cov khoom, tab sis kuj pom tias lawv tuaj yeem ua kom zoo dua txhua yam khoom rau kev tshawb fawb li cas. Txij ntawd, cov khw muag khoom tuaj yeem ua tiav lawv cov ntsiab lus cov khoom lag luam rau tag nrho lawv cov khw muag khoom muag hauv cov qauv tsim nyog, kom ntseeg tau tias muaj xwm txheej thiab raug nyob thoob cov chaw hla.

Los ntawm muab cov khw muag khoom nrog cov cuab yeej uas lawv xav tau los xyuas kom lawv lub xaib muaj cov ntsiab lus zoo tshaj cov khoom lag luam, VendorSCOR thaum kawg tso cai rau cov khw muag khoom thiab cov neeg muag khoom ua haujlwm ua ke los tsav kev muag khoom thiab xa cov kev paub zoo dua rau cov neeg siv khoom.

tus neeg muag khoom qhab niaLub Hom Phiaj, yog ib ntawm thawj cov khw muag khoom loj los koom nrog Cov ntsiab lus Tshawb Fawb ntawm Daim Ntawv Muag Khoom Kev Ntsuas Kev Muag Khoom ntawm VIS, yuav tsom rau kev siv cov cuab yeej los txhim kho ua ntej lub caij so 2017 lub caij so. Cov khw muag khoom, zoo li Target, tau tig mus rau VendorSCOR los pab ua kom cov kev paub hauv kev yuav khoom rau lawv cov koom nrog sab hauv, lawv hom thiab, qhov tseem ceeb tshaj plaws yog lawv cov neeg yuav khoom.

Cov ntsiab lus tshawb xav muag VOLOR

Sib txuas ob qho tib si kev ntsuas thiab kev tswj hwm cov ntsiab lus yog tus yuam sij rau kev muaj sia nyob thiab yeej hauv kev saib xyuas kev lag luam muag khoom lag luam niaj hnub no. Yog tias cov chaw muag khoom tsis muab cov neeg siv khoom cov ntaub ntawv lawv xav tau los ua kev yuav khoom, lawv tsuas mus rau ib qho uas yuav xav tau. Cov Neeg Muag Khoom tsis yog saib xyuas cov teeb meem nkaus xwb, tab sis nws kuj muab cov khw muag khoom thiab cov npe lag luam uas lawv koom nrog cov kev sib tw thiab cov neeg siv daws teeb meem los kho nws ua ke. Kenji Gjovig, VP ntawm Kev Sib Koom Tes thiab Kev Lag Luam Kev Lag Luam ntawm Cov Ntsiab Lus Tshawb Fawb

Cov Txheeb Xyuas Cov Ntsiab Lus rau Hom: Thawj Mover Tshaj Tawm Cov Cuab Yeej rau Hom

Cov khw muag khoom tau paub zoo cov khw muag khoom hloov kho tus nqi nrog cov ntawv ceeb toom me me, tab sis tsis muaj software txawj ntse kom phim tus ceev ntawm cov neeg muag khoom 'algorithms, lawv tsis muaj peev xwm txiav txim siab seb cov khw muag online tau hloov cov nqi ua ntej thiab nws hloov pauv npaum li cas.

Cov Txheeb Xyuas Cov Ntsiab Lus 'Thawj Mover Tshaj Tawm xyuas cov nqi ntawm cov khoom zoo ib yam ntawm ntau tus neeg muag khoom' chaw hauv lub sijhawm, txheeb xyuas thiab qhia ntau npaum li cas cov neeg muag khoom hloov pauv lawv cov nqi thiab leej twg tsiv ua ntej. Raws li qhov tsis muaj qhov sib ntxiv ntawm MAP thiab MSRP daim ntawv qhia kev txhaum kev tsim txom, Thawj Mover Daim Ntawv Tshaj Tawm pab cov npe lag luam txheeb xyuas thiab taug qab cov nyiaj txhim kho kom zoo dua qub thiab xyuas kom cov nqi sib raug zoo thoob plaws txhua qhov hauv online.

Kev Tshawb Nrhiav Hom Tshuaj: Mattel

Ua ntej kev koom tes nrog Cov Lus Tshawb Fawb, Mattel twb muaj kev qhia paub txog kev tswj hwm omnichannel, tab sis tsis muaj cov cuab yeej ua kom tau raws li cov kev xav tau ntawm cov neeg siv khoom rau kev paub hauv online.

Txhawm rau txhim kho kev muag khoom thiab khaws cov hom lag luam ncaj ncees hauv online, Mattel tig mus rau Content Analytics los tsim kho qhov peb hom phiaj omnichannel rau lawv txoj kev lag luam eCommerce, uas suav nrog:

  • Txhim kho cov ntsiab lus ntawm cov khoom los ntawm kev ua kom zoo cov ncauj lus thiab cov lus piav qhia cov khoom lag luam, ntxiv rau ntxiv cov lus tshawb-optimized cov ntsiab lus, cov duab thiab cov yeeb yaj kiab
  • Txo tawm ntawm cov khoom lag luam tawm-tawm los ntawm muaj lub sijhawm pom tseeb tiag tiag rau thaum cov khoom tawm hauv Tshuag
  • Kev nqis peev ntawm cov khw muag khoom thib peb los ntawm kev siv cov ncauj lus tshaj tawm thiab tshuaj xyuas cov txheej txheem los pab kom nkag siab yuav ua li cas thiaj li ua kom muaj peev xwm ntau tshaj plaws hauv cov thawv muag khoom

Los ntawm kev hais txog peb yam kev mob no, Cov ntsiab lus Ntsuas Txiaj Ntsig tuaj yeem txhim kho Mattel cov hom kev lag luam thiab hauv qab. Cov kev ntsuas tshwj xeeb suav nrog:

  • Txhim kho cov ntsiab lus ntawm nws cov saum toj kawg nkaus 545 SKUs, mus rau qhov chaw uas lawv tau txais Cov Txiaj Ntsig Cov ntsiab lus Ntsig Cov ntsiab lus Kev Noj Qab Haus Huv ntawm 100% ntawm txhua qhov khoom
  • Txo tus nqi ntawm cov khoom lag luam tawm los ntawm 62% ntawm Nov-Dec 2016
  • Txhim kho nyob rau hauv-Tshuag tus nqi rau cov tseem ceeb tsav tsheb los ntawm 21%
  • Tsim tawm "khw muag khoom", "cov khw muag khoom muag muag thib peb kom tau txais lub thawv yuav khoom thaum Mattel tsis muaj khoom, yog li khaws cov khoom lag luam zoo thiab tswj hwm cov neeg siv khoom.

Thaum koj tab tom nrog phav phav SKU hla ntau cov chaw, muaj cov cuab yeej tsim nyog thiab cov ntaub ntawv sib sau ua ke hauv ib qho chaw pab peb txheeb xyuas qhov tseeb rau qhov twg nrawm nrawm hloov. - Erika Zubriski, Tus Lwm Thawj Coj Muag Khoom, Mattel

Nyeem Ntawv Qhia Txog Kev Kawm Kom Tas

Lwm hom npe thiab chaw muag khoom siv Cov Khoom Tshawb Fawb suav nrog Walmart, P&G, Samsung, Levi, L'Oreal thiab ntau dua.

ib saib

  1. 1

    Hauv kev lag luam digital ntiaj teb muaj ntau yam rau kev lag luam thev naus laus zis cuab yeej uas pab peb kom ua tau zoo tom ntej. Kev lag luam thev naus laus zis ua cov khoom ua tau yooj yim dua. Txog cov ntsiab lus peb tau txais Buzzsumo, qauv sau ntawv thiab lwm yam cuab yeej. Rau Kev Tsim Qauv peb muaj Lumen 5, stencil thiab lwm yam cuab yeej. Txog HTML peb muaj litmus, tshuaj txhuam. Rau email lag luam peb muaj Mailchimp. Txog Seo peb muaj Href, rankwatch, Keyword Planner thiab lwm yam Rau kev tshuaj xyuas peb muaj Google ntsuas. Rau cov kev tshaj xov xwm peb muaj kev tawm suab hauv zej zog, me ntsis, Rau qhov kev tswj hwm qhov project peb muaj kev ua qeeb, google tsav thiab lwm yam cuab yeej. Tag nrho cov cuab yeej no ua lub luag haujlwm tseem ceeb hauv kev lag luam digital ntiaj teb.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.