4 Cov tswv yim txhawm rau txo Txoj Kev pheej hmoo ntawm Rampant Nyem Kev Dag

nyem kev dag

Kev Tshaj Tawm Digital yuav feem ntau yuav yog cov kev tshaj tawm xov xwm tshaj tawm hauv 2016 raws li comScoreCov. Qhov ntawd tseem ua nws lub hom phiaj tsis raug rau nyem kev dag. Qhov tseeb, raws li tsab ntawv ceeb toom tshiab hais txog kev dag hauv kev lag luam online kev lag luam, ib feem peb ntawm cov nyiaj siv tshaj tawm yuav raug pov tseg ntawm kev dag.

Netil tes hauj lwm thiab cov Interactive Advertising Bureau (IAB) tau tshaj tawm Ib Daim Ntawv Qhia Txog Digital Luam Ntawv Qhia Txog Kev Ntsuas thiab Mitigating Bot Traffic, ib daim ntawv tshaj tawm uas tshuaj xyuas qhov teeb meem digital ad niaj hnub no.

Txoj Haujlwm Tseem Ceeb Nyem Pom Kev Tub Sab

  • 75% ntawm cov tshaj tawm thiab 59% cov tshaj tawm tsis muaj peev xwm txhais tau tib neeg piv rau cov tib neeg kev tsheb.
  • Skewed analytics (50%) thiab ua rau muaj kev dag ntxias thiab sau npe cuav (32%) kuj tseem yog qhov tseem ceeb uas tsis yog tib neeg cov teeb meem sib cuam tshuam rau cov tshaj tawm thiab cov tshaj tawm.
  • Nyem thiab pom qhov kev dag ntxias yog qhov kev txhawj xeeb tshaj plaws rau ob qho tib si tshaj tawm (86%) thiab cov tshaj tawm (100%) thaum nws los txog teeb meem hauv lub vev xaib.

ad-dag ntxias

Daim ntawv tshaj tawm yog qhov kawg txaus siab thiab taug kev tshaj tawm thiab cov tshaj tawm los ntawm kev nyem kev ua haujlwm zoo li cov tswv yim los txo kev pheej hmoo, suav nrog:

  1. Performance - Tsom ntsoov rau tsawg dua ntawm cov lej nyoos thiab ntau dua ntawm cov kev ua tau pom. Muab cov cuab yeej ua piv txwv rau kev ntsuas rau koj lub koom haum kom ntseeg tau cov txiaj ntsig kev lag luam zoo.
  2. Las mees Saib - Qhov pom kev yooj yim yog faked yooj yim los ntawm bots thiab lwm yam tsis yog tib neeg cov tsheb.
  3. Zoo - Pob nyiaj siv rau kev ua tau zoo, tsis muaj nuj nqis. Faib cov nyiaj nyob deb ntawm cov tw ntev nyob rau hauv cov chaw tshaj tawm kev sib tham, qhov twg dag ntau dua thiab yuav cov khoom muag ntawm cov lag luam tseem ceeb, cov chaw zoo.
  4. Xav tau kev ywj pheej Transparency - Yog qhov chaw khiav hauj lwm lossis khoom xa khoom tuaj rau koj tsis tuaj yeem qhia koj qhov twg txhua ad
    lub tswv yim tau txais kev pab, tsis txhob siv lawv.

Rub Tawm Cov Digital Publisher Cov Lus Qhia rau Kev Ntsuas thiab Ua Kom Kev Nkag Siab Bot Traffic

ib saib

  1. 1

    Nyob zoo Douglas- tsab xov xwm npog zoo nyem kev dag cov ncauj lus, tab sis nws tsis muaj qhov kev daws teeb meem tiag, raws li nyem kev dag yuav tsis tas yuav raug bot tsheb. Ib lub tswv yim yuav tsum tau ua tib zoo saib nrog cov chaw muaj feem rau geo phiaj (zoo li cov nyob hauv qab + Advanced xaiv). Kuj, siv software ua si, nyiam http://www.xionagrup.ro yuav yog yawm ideea, lossis tseem siv cav parsers kom pom dab tsi IPs lossis chav kawm tau nyem rau ntawm koj kev tshaj tawm.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.