Txog li peb lub xyoos dhau los, Adam Small thiab kuv tau zaum ntawm peb nyiam haus kas fes thiab nws tau hais txog qhov nyuaj rau cov kws ua haujlwm xa email yog qhov sib txuas nrog. Kuv tau ua haujlwm ntawm ExactTarget yog tus pab tswv yim sib koom ua ke yog li kuv paub zoo txog cov kev sib tw. Adas thiab nws tus poj niam nrhiav tau Tus Neeg Saib Xyuas Sauce, ib lub lag luam muag khoom lag luam uas tau loj hlob thiab tau xa kaum tawm txhiab tus email hauv ib lub lis piam. Qhov teeb meem yog tias cov chaw muab kev pabcuam email (ESPs) ib txwm zoo li txhim kho lawv cov kev sib koom ua ke ntawm kev thov lossis ua ib qho kev xav rau lawv cov neeg siv interface.
We started digging and doing some research and found that there were several bulk email providers out there, even Amazon had started one, but the price and the complexity simply weren't worth it. As email marketing was becoming a priority of the users that Adam had, he was becoming more and more dependent, spending more, and becoming more discouraged. So he decided to begin building his own! About a year later, Adam's platform was sending out of his own MTA (Mail Transfer Agent). Adam built his own bounce management and click tracking on top of it as well! And his deliverability was on par with all of the platforms he had previously worked with.
Nyob rau ntawm lub sijhawm ntawd, peb tau pib tawm tswv yim yuav ua li cas peb yuav siv cov kev siv uas nws tau tsim rau kev siv dav dua. Nrog Martech Zone's subscriber growth growing to 100,000 subscribers, we were spending quite a bit of money on our email vendor and weren't too happy, either. We had to manage two systems, one for writing content and one for managing subscribers and content. Why couldn't we just run it all from WordPress?
Peb tuaj yeem… thiab WordPress tau dhau los ua ntau txoj hauv xyoo. Tus yuam sij rau lub cib fim yog qhov sib ntxiv ntawm kev cai xa khoom. Cov kev cai xa khoom xaib ua rau peb ua ib hom hu ua email thiab siv lub neej ntawd ntsiab lus tswj hwm thiab templating system tsim lub email. Adas tau coj nws cov cuab yeej hluav taws xob uas tam sim no tau ua kom zoo dua rau qhov ua kom tiav, thiab peb tau mus ua haujlwm ntawm lub plugin! Yog li, tus neeg siv yuav siv lub plugin los tsim thiab tswj cov ntsiab lus, thiab CircuPress tuaj yeem tswj kev xa, taug, bounce tswj, kev tswj hwm, thiab lwm yam.
Since we both had day jobs, the plugin took its toll. Adam worked on it, I worked on it, Stephen rewrote it, and we tested, tested, tested and tested more and more. We submitted the plugin to WordPress last week and they provided some great advice. Last week, Adam rewrote some key portions of the templating and we submitted again on Friday. It didn't take long before we got the news we wanted… WordPress approved CircuPress. We believe we're the only email service provider built specifically for WordPress!
We've added some very unique features. The plugin has integrated subscription form widgets, shortcodes and functions. The plugin automatically publishes your emails on your site – so your online view is right on your own site! Daily and weekly emails are automated and go out whenever you have new content. A really cool feature is that embedded videos are replaced with screenshots and play buttons so the half of email clients that don't play images still allow the reader to click the video to play it. More features are coming around the corner for that!
Nkees ntawm messing nrog tus muag khoom kim email thiab xav tiag tiag siv koj cov ntsiab lus? Zwm npe rau CircuPress today! We're already converting subscribers on this blog over to CircuPress… be sure to subscribe and you'll see how great they look.