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Lub Koom Haum Tus Cwj Pwm Yam ntxwv thiab Tus Cwj Pwm uas CMO Xav Tau

Muaj ib lub koomhaum ua haujlwm tau txais txiaj ntsig zoo thiab nyuaj. Ntawm lub hauv paus ntawm txhua qhov peb ua tiav rau peb cov neeg tau txais txiaj ntsig, peb tseem hlub pab txav cov qhua tuaj noj mov los ntawm ua lag luam qauv kom paub tabCov. Nws ua kom peb ua haujlwm nrog ob qho kev pib thiab kev lag luam cov neeg lag luam zoo ib yam, kev txhim kho lawv cov kev paub thiab cov nyiaj tau los online.

Dab tsi kuv tsis tau paub txog yog qhov kev hloov pauv ntau npaum li cas rau peb, raws li lub koomhaum, yuav tau ua ua ntej ntawm txoj kab nkhaus thiab tseem muaj kev sib tw hauv peb qhov kev lag luam. Tsis yog nws tsuas yog hloov pauv hauv kev yuav tus cwj pwm, kev hloov pauv tshiab, lossis kev hloov thev naus laus zis. Nws yog tias kev lag luam kev nkag siab ntawm cov koom haum thiab yuav ua li cas lawv ua haujlwm los ntawm lawv txuas ntxiv hloov. Yog tias peb cov neeg dhau los ntawm ob peb xyoos dhau los rov qab hnub no, lawv yuav pom txoj kev muag khoom tshiab tag nrho, qhia cov cuab yeej, thiab cov peev txheej.

Cov chaw sawv cev txuas ntxiv muaj qhov zoo dua ntawm kev ntiav vim tias lawv tuaj yeem sib npaug cov nqi ntawm cov kws tshaj lij thiab cov cuab yeej hla lawv cov neeg siv khoom. Tus kws pab tswv yim lossis lub koom haum tsuas xav ua tus tua, tsis yog txhua lwm yam teeb meem nyob ib puag ncig cov qhua tuaj noj mov. Tuam txhab uas muag tau nrhiav ua haujlwm nrog cov chaw haujlwm kom ua haujlwm zoo dua rau kev nqis peev zoo dua li sim ntiav txhua tus kws tshaj lij sab hauv.

Peb qhov kev tshawb fawb ntawm ntau dua 70 CMOs thiab 1: 1 kev sib tham nrog cov thawj coj ntawm lub Koomhaum CMO Club tau pom tias cov neeg ua lag luam yeej xav tau dab tsi hauv lawv txoj kev koom tes. MediaMath, Kev Txhim Kho Koj Lub Chaw Ua Haujlwm Koom Tes Ua Haujlwm kom tau tsav lub Programmatic Zoo.

Dab tsi CMOs Muaj nuj nqis Feem ntau los ntawm Cov Chaw Haujlwm

Hauv qhov chaw ua hauj lwm koj qhov chaw khiav hauj lwm tau ua lawm feem ntau pab tau hauv kev qhia koj hom?

  • Qhov zoo tshaj plaws Practices - Cov neeg tuaj saib pom thiab ua kom zoo
  • Cov ntaub ntawv - Tus tswv tsev thiab kev ua kom rov zoo
  • Cov neeg koom tes - Nqa cov tsiaj txhu zoo tshaj plaws ua noj ua haus rooj

Qeb nyob rau hauv kev txiav txim ntawm qhov tseem ceeb dab tsi zoo chaw ua haujlwm txhawb nqa zoo li rau koj:

  1. Transparency - Ib qho kev sib raug zoo uas ua raws li kev ua kom tiav pob tshab
  2. Tuab si lug  - nruab nrab ntawm phiaj los nqis tes cov hom phiaj thiab lag luam hom phiaj
  3. Tswv yim - Kev thawb thiab rub kev sib raug zoo uas tso cai rau cov tswv yim tshiab, cov lus pom zoo dua, thiab qhib kev sib tham
  4. Muag Khoom Xaiv - Koom tes nrhiav thiab siv cov kev tshaj tawm thiab kev lag luam zoo tshaj plaws raws li qhov kuv xav tau
  5. Management  - ntawm tag nrho cov cuab yeej technology thiab kev sib koom tes
  6. Discovery - Taw qhia cov cuab yeej technology zoo tshaj plaws rau lub rooj rau cov tswv yim sib koom ua ke thiab / lossis kev tua

Tau kawg, ua rau pob ntawm txhua tus yam ntxwv yog qhov zoo kev sib txuas lus! Peb siv sijhawm ntev npaum li cas, yog tias tsis ntau, sib txuas lus nrog peb cov neeg siv niaj hnub no ntau dua li peb tau ua raws li kev ua haujlwm thiab kev ua tiag tiag cov tswv yim.

Daim ntawv qhia tag nrho tsom mus thiab suav nrog kev cuam tshuam ntawm programmatic kev lag luam. Ntawm no yog tus txheej txheem cej luam infographic:

Lub Chaw Haujlwm CMO Kev Sib Raug Zoo

Rub tawm Daim Ntawv Tshaj Tawm Dawb

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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