Kev Tshaj Tawm TechnologyCov ntsiab lus MarketingCov cuab yeej ua lag luam

Celtra: Ua Raws Li Tus Tsim Tsa Tsim Tawm

raws li Kev Pab Tswv Yim rau Forrester, sawv cev ntawm Celtra, 70% ntawm cov neeg lag luam siv sijhawm ntau dua tsim cov ntsiab lus digital advertising tshaj li qhov lawv xav. Tab sis cov neeg teb tau sau tseg tias kev siv tsheb tawm tswv yim tsim ntau lawm yuav muaj kev cuam tshuam loj nyob rau tsib xyoos tom ntej ntawm kev tsim tawm kev tawm tswv yim, uas cuam tshuam rau feem ntau:

  • Qhov ntim ntawm cov ntawv tshaj tawm (84%)
  • Txhim kho cov txheej txheem / kev ua haujlwm zoo (83%)
  • Kev txhim kho muaj tswv yim tseeb (82%)
  • Txhim Kho Kev Muaj Tswv Yim Zoo (79%)

Dab Tsi Yog Lub Chaw Tswj Kev Tsim Kho?

Muaj tswv yim tswj platform (CMP) sib txuas ntau yam kev tshaj tawm cov cuab yeej siv los ntawm kev lag luam thiab tshaj tawm cov kws tshaj lij rau hauv ib qho kev sib koom ua ke, huab-raws li platform. Cov cuab yeej no suav nrog cov tsim tsim kev tshaj tawm uas muaj peev xwm ua kom muaj tswv yim zoo hauv ntau, hla kev tshaj tawm, thiab kev lag luam cov ntaub ntawv sau thiab tshuaj xyuas. 

G2, Kev Tsim Kho Kev Tswj Ua Haujlwm

Celtra

Celtra yog CMP rau kev tsim, koom tes rau, thiab ntsuas koj qhov kev tshaj tawm digital. Creative, media, marketing, thiab lub koom haum pab pawg muaj ib qho chaw rau scale campaigns thiab dynamic muaj tswv yim los ntawm lub ntiaj teb no toolkits mus rau hauv lub zos xov xwm. Yog li ntawd, cov khoom lag luam tuaj yeem txiav lub sijhawm tsim khoom thiab txo qhov yuam kev ntau heev. 

Nyob thoob plaws pawg thawj coj saib, peb tau pom cov lag luam muag khoom thiab pawg muaj tswv yim nriaj thaum nws los txog rau kev tsim qauv, tsim khoom, thiab tsim cov phiaj xwm kev lag luam ntawm nplai. Cov pawg kev lag luam thiab cov tswv yim tsim ua lag luam tau mob siab nrhiav software los txhim kho cov txheej txheem ua haujlwm, txheej txheem ua haujlwm, nplai thiab qhov tseeb ntawm lawv cov txiaj ntsig.

Mihael Mikek, Founder & Tus Thawj Coj Thawj Coj Celtra

Thaum cov khoom lag luam tau tawm tsam kom ua tau raws li cov kev xav tau ntawm kev lag luam thiab kev tshaj tawm niaj hnub no, cov ntaub ntawv kuj tau nthuav tawm ntau cov kev daws teeb meem uas yuav nquag ua qhov khoob hauv lawv cov txheej txheem tam sim no thiab pab rau thaj chaw uas tau tawm los ntawm lawv cov kev uas twb muaj lawm. Thaum xav txog lub peev xwm uas yuav pab txhawb feem ntau tsim thiab teev cov digital tshaj tawm cov ntsiab lus, cov neeg xav tau:

  • Ib qho txheej txheem ua ke los taug qab cov khoom lag luam, kev ua haujlwm thiab kev ua tau zoo (42%)
  • Cov ntsiab lus tsim tswv yim uas yoog raws cov ntaub ntawv (35%)
  • Ua hauv kev ntsuas / ntsuas (33%)
  • Ib-nias kev muaj tswv yim faib thoob plaws cov platforms thiab channels (32%)
  • Kawg-rau-kawg workflow rau multichannel digital muaj tswv yim (30%)

Tseem ceeb Celtra Nta Muaj:

  • Ua nws - Tso tawm cov tswv yim uas tsim tawm dynamically thiab cov ntaub ntawv-tsav. Lub platform yog huab-raws li rau lub sijhawm muaj tswv yim tsim khoom. Dynamic muaj tswv yim ad builders thiab video builders muaj haiv neeg, sib tham sib kev. Template lub tsev thiab kev tswj xyuas nrog kev ruaj ntseg zoo (QA) nta tau ua hauv.
  • Tswj nws - Tau txais kev tswj hwm tag nrho ntawm koj cov kev tsim tawm digital thiab cov txheej txheem ua haujlwm los ntawm lub hauv paus, huab-based platform. Cov cuab yeej pom kev sib koom tes nrog kev teeb tsa thiab saib ua ntej tau suav nrog hauv cov txheej txheem tsim tawm. Creative cuab tam portability muaj nyob rau hauv cov khoom thiab hom. Kev faib tawm muaj nyob thoob plaws hauv xov xwm thiab kev sib raug zoo platforms nrog scalable campaign workflow tswj thiab tag nrho platform kev koom ua ke rau hauv lub ad tech pawg.
  • Ntsuas nws - Sau cov ntaub ntawv muaj tswv yim thoob plaws hauv cov channel los nqa cov ntaub ntawv ua haujlwm rau pab pawg muaj tswv yim thiab muab cov ntaub ntawv muaj tswv yim rau pawg tshaj tawm. Lub platform muaj cov qauv kev qhia thiab kev ntsuas video, tus tsim cov ntawv tshaj tawm, thiab kev pom ntawm lub dashboard. Kuj tseem muaj kev xa tawm ntau lossis tshaj tawm API rau kev sib xyaw ua haujlwm tau zoo.

Los ntawm kev ntsuas cov ntsiab lus digital tshaj tawm rau cov khoom siv thoob ntiaj teb, kev ua haujlwm muaj tswv yim, thiab tsim thiab ua kom zoo tshaj plaws ad suites, cov neeg tshaj tawm thiab cov tuam txhab tshaj tawm tuaj yeem ua txhua yam nrog Celtra's Creative Automation daws.

Book a Celtra Demo Hnub no!

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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