Celtra: Ua Raws Li Tus Tsim Tsa Tsim Tawm

Celtra muaj tswv yim tswj Platform

Raws li Forrester Consulting, sawv cev ntawm Celtra, 70% ntawm cov neeg lag luam siv sijhawm ntau tsim cov ntsiab lus digital advertising tshaj li qhov lawv xav. Tab sis cov neeg teb tau sau tseg tias kev siv tsheb tawm tswv yim tsim ntau lawm yuav muaj kev cuam tshuam loj nyob rau tsib xyoos tom ntej ntawm kev tsim tawm kev tawm tswv yim, uas cuam tshuam rau feem ntau:

  • Qhov ntim ntawm cov ntawv tshaj tawm (84%)
  • Txhim kho cov txheej txheem / kev ua haujlwm zoo (83%)
  • Kev txhim kho muaj tswv yim tseeb (82%)
  • Txhim Kho Kev Muaj Tswv Yim Zoo (79%)

Dab Tsi Yog Lub Chaw Tswj Kev Tsim Kho?

Lub platform muaj tswv yim tswj kev lag luam (CMP) sib xyaw ntau yam ntawm cov khoom siv tshaj tawm cov khoom siv los ntawm kev tshaj tawm thiab kev tshaj lij rau cov kws tshaj lij ua ib qho kev sib koom ua ke, huab-platform. Cov cuab yeej no suav nrog cov tswv yim tsim qauv uas muaj peev xwm ua kom muaj tswv yim zoo hauv kev tshaj lij, tshaj tawm txoj kev tshaj tawm, thiab tshaj tawm cov ntaub ntawv lag luam thiab tshawb xyuas. 

G2, Kev Tsim Kho Kev Tswj Ua Haujlwm

Celtra

Celtra yog ib tug Muaj tswv yim tswj Platform (CMP) rau kev tsim, sib koom tes ntawm, thiab thawb koj tshaj tawm digital. Muaj tswv yim, tshaj tawm, lag luam, thiab koom haum pab pawg muaj ib qho chaw los teev phiaj xwm thiab muaj tswv yim zoo los ntawm cov cuab yeej thoob ntiaj teb mus rau cov xov xwm hauv zos. Raws li qhov tshwm sim, cov hom tuaj yeem slash lub sijhawm ntau lawm thiab ntau heev txo kev ua yuam kev. 

Nyob thoob plaws pawg thawj coj saib, peb tau pom cov lag luam muag khoom thiab pawg muaj tswv yim nriaj thaum nws los txog rau kev tsim qauv, tsim khoom, thiab tsim cov phiaj xwm kev lag luam ntawm nplai. Cov pawg kev lag luam thiab cov tswv yim tsim ua lag luam tau mob siab nrhiav software los txhim kho cov txheej txheem ua haujlwm, txheej txheem ua haujlwm, nplai thiab qhov tseeb ntawm lawv cov txiaj ntsig.

Mihael Mikek, Founder & Tus Thawj Coj Thawj Coj Celtra

Thaum cov khoom lag luam tau tawm tsam kom ua tau raws li cov kev xav tau ntawm kev lag luam thiab kev tshaj tawm niaj hnub no, cov ntaub ntawv kuj tau nthuav tawm ntau cov kev daws teeb meem uas yuav nquag ua qhov khoob hauv lawv cov txheej txheem tam sim no thiab pab rau thaj chaw uas tau tawm los ntawm lawv cov kev uas twb muaj lawm. Thaum xav txog lub peev xwm uas yuav pab txhawb feem ntau tsim thiab teev cov digital tshaj tawm cov ntsiab lus, cov neeg xav tau:

  • Ib qho txheej txheem ua ke los taug qab cov khoom lag luam, kev ua haujlwm thiab kev ua tau zoo (42%)
  • Cov ntsiab lus tsim tswv yim uas yoog raws cov ntaub ntawv (35%)
  • Ua hauv kev ntsuas / ntsuas (33%)
  • Ib-nias kev muaj tswv yim faib thoob plaws cov platforms thiab channels (32%)
  • Kawg-rau-kawg workflow rau multichannel digital muaj tswv yim (30%)

Tseem ceeb Celtra Nta Muaj:

  • Ua nws - Cov khoom tsim muaj tswv yim tsim qauv uas muaj qauv tsim thiab cov ntaub ntawv-tsav. Lub platform yog huab-based rau lub sijhawm muaj tswv yim tsim tawm. Dynamic muaj tswv yim ad tsim thiab cov tsim video tsim muaj haiv neeg, kev sib tham sib luag. Tus qauv lub tsev thiab kev tswj hwm nrog kev ua tau zoo (QA) cov yam ntxwv tau tsim hauv.
  • Tswj nws - Txais tag nrho cov kev tswj hwm koj li kev tsim khoom lag luam digital thiab cov txheej txheem kev ua haujlwm los ntawm kev nruab nrab, huab-platform. Pom kev sib koom tes cov cuab yeej nrog teeb tsa thiab kev saib ua ntej tau suav rau cov qauv tsim ad. Muaj tswv yim khoom siv tau txav mus tau zoo muaj nyob thoob cov khoom lag luam thiab hom. Kev faib tawm muaj nyob thoob plaws kev tshaj xov xwm thiab kev siv social platform nrog phiaj xwm phiaj xwm phiaj xwm los ntawm kev tshaj tawm kev ua haujlwm thiab kev sib koom ua ke tag nrho rau hauv ad tech stack.
  • Ntsuas nws - Sau cov ntaub ntawv muaj tswv yim nyob thoob cov channel coj cov ntaub ntawv ua tau zoo rau pab pawg muaj tswv yim thiab muab cov ntaub ntawv muaj tswv yim rau cov pawg tshaj tawm. Lub platform muaj cov qauv coj ua thiab ua yeeb yaj kiab video, ib daim ntawv tshaj tawm cov qauv tsim thiab pom kev pom ntawm lub dashboard. Kuj tseem muaj kev xa tawm lossis tshaj qhia txog API rau kev sib koom ua tau zoo ntawm kev ua haujlwm.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.