CampaignAlyzer: Teev thiab Kev Ua Haujlwm Kev Tshawb Fawb Kev Tawm Tsam

phiaj los nqis tes

Thaum kuv tab tom npaj los qhia ib chav kawm Ntsuas Kev Tshaj Tawm Kev Tshaj Tawm nrog Web Analytics lub lim tiam no, chunk ntawm cov kev cob qhia yog - dua - muab cov neeg tuaj koom nrog cov ntaub ntawv lawv xav tau yuav ua li cas tag lawv cov kev sib tw siv web analytics twj zoo li Google Analytics. Kuv yuav luag ib txwm xa ncaj qha mus rau tus URL tsim rau Google Analytics - tab sis nws yeej yoov kuv yuav ua li cas haphazard cov cuab yeej yog nrog kev hwm rau ib qho zuag qhia tag nrho analytics lub tswv yim.

Kev tawm suab tsis yog yooj yim tom qab thaum muab qhov txuas los txhawb koj cov ntsiab lus, kev nthuav qhia lossis kev tshwm sim. Koj yuav tsum npaj tawm ntawm koj cov cim npe mus li cas, xyuas kom koj tsis muaj qhov luam tawm, thiab tuaj yeem saib xyuas lawv tau yooj yim. Nws tsuas yog kuv lub tswv yim xwb, tab sis thaum koj nkag mus rau Google Analytics thiab mus rau Phiaj Xwm Kev Tawm Tsam, koj yuav tsum tau muab cov interface zoo tiag tiag nyob rau ntawd uas qhia txog koj cov kev tawm tsam thiab tso cai rau koj ntxiv kev tshaj tawm ntxiv.

Ntawv yog dab tsi xwb Phiaj los nqis tes muaj tiav lawm. CampaignAlyzer ua rau kev sib tw tagging yooj yim. Nws yuav siv sijhawm ib pliag los teeb tsa phiaj xwm tshiab, thiab koj tuaj yeem pib tsav tsheb kom raug rau koj lub vev xaib hauv txoj hauv kev muaj txiaj ntsig tshaj plaws. Nws yog tus muag khoom kev tshawb nrhiav kev cim npe tag kev daws teeb meem - ua haujlwm nrog Google Analytics, Webtrends lossis Adobe SiteCatalyst (Omniture).

Nta ntawm CampaignAlyzer:

  • Kev Yooj Yooj Yim - CampaignAlyzer yog lub web-based application uas ua haujlwm nruab nrab lub chaw khaws ntaub ntawv uas cov koomhaum tuaj yeem khaws lawv cov txiaj ntsig kev lag luam hauv ib qho chaw khaws ntaub ntawv. Txoj kev no, cov koomhaum kev lag luam thiab cov khw muag khoom lag luam thoob plaws ib lub koom haum tuaj yeem sib koom tes ntawm kev sib tw sib txawv hauv online thiab offline, thiab ua kom muaj kev sib luag hauv lawv cov phiaj xwm tagging.
  • Channel Tshaj Tawm - CampaignAlyzer kom ntseeg tau rau tagging sib xws los ntawm muab "ua li cas rau" tagging qauv rau cov neeg siv daim ntawv thov. Cov neeg siv tau yooj yim hais txog qhov tseem ceeb yav dhau los thiab phiaj xwm ua qhov taw qhia yav tom ntej. CampaignAlyzer tseem saib xyuas cov ntawv qhia huv channel los ntawm kev txwv cov neeg siv ua ntej muab cov khoom nruab nrab rau kev tso npe. Tsuas yog cov tswj hwm tau nkag mus kho cov kem ntawm / cov npe nruab nrab.
  • Ua raws Cov Qauv - CampaignAlyzer tso cai rau tus tswv nyiaj thiab cov tswj hwm yooj yim teeb tsa qee tus neeg siv cov phiaj xwm xaiv tau tso cai thiab tso cai rau lawv nkag mus siv cov account uas xav tau. Cov neeg siv yog ib qho 1) cov thawj coj uas muaj kev nkag tau rau tag nrho cov kev tawm tsam thiab kev teeb tsa tus account 2) cov neeg kho uas tuaj yeem ntxiv, tshem tawm thiab kho cov phiaj xwm 3) lossis cov neeg siv nyeem nkaus xwb uas tuaj yeem saib cov lus ceeb toom.
  • Annotations - Nrog CampaignAlyzer, cov neeg siv tuaj yeem piav qhia cov phiaj xwm rau kev siv yav tom ntej thiab qhia meej cov lus nug txog qhov kev sib tw no. Cov lus tshaj tawm tau muab khaws cia rau hauv peb lub chaw khaws ntaub ntawv, yog li muaj qhov nkag mus saib tau txhua cov ntaub ntawv tshiab tshaj plaws txog kev tawm phiaj xwm.
  • Qhov URL URL Case - Kev sib tw khiav tsis tuaj yeem tuaj yeem sib xyaw rau hauv cov tsiaj ntawv loj thiab qis vim tias tsis muaj npe tag nrho cov ntsiab lus. Qhov no tuaj yeem ua rau kev mus xyuas yuav tsum tau tshaj tawm cov lus qhia sib txawv hauv cov ntawv qhia txog kev tsheb khiav lag luam, uas ua rau kev tsom xam nyuaj ntxiv. CampaignAlyzer muab kev xaiv los quab yuam txhua qhov kev sib tw kom txo qis rooj plaub, sib sau ua ke thiab ua rau cov ntawv tshaj tawm thiab txheeb xyuas yooj yim dua.
  • Kev Tswj Xyuas Kev Nqis Tes Ntau - Qhov ua tau zoo no tau siv tshwj xeeb rau kev tswj hwm kev sib tw loj. Nrog cov phiaj xwm kev tswj hwm kev sib tw, koj tuaj yeem yooj yim txav cov phiaj xwm uas tau tsim los siv lwm cov kev pab cuam, xws li Microsoft Excel lossis Google Docs, thiab xa lawv mus rau hauv CampaignAlyzer.
  • Cov Ntaub Ntawv Export - Cov koom haum yuav xav muab cov phiaj xwm thiab cim npe URLs nrog cov koom lag luam thib peb, yam tsis muaj kev tso cai rau lawv nkag mus rau qhov cuab yeej. CampaignAlyzer daws cov teeb meem no los ntawm kev muab lub platform rau kev xa cov phiaj xwm mus rau hauv Excel, CSV thiab tab muab cov ntaub ntawv txiav tawm.
  • Ntu Qauv - Qee lub koomhaum xav kom ntaus nqi rau lawv cov kev sib tham hauv online mus rau qhov kev tshaj tawm thawj zaug, es tsis txhob ua dhau los tam sim no. Google Analytics, los ntawm lub neej ntawd, ntaus nqi hloov dua siab tshiab rau cov phiaj xwm tsis ntev los no. CampaignAlyzer muab kev xaiv taug qab siv los ntawm ob tus qauv. Yog tias thawj tus kov-taug qab tus qauv raug nyiam, CampaignAlyzer yuav txuas ntxiv rau "utm_nooverride = 1" lus nug parameter mus rau qhov kawg ntawm txhua URLs tagged.
  • URL Shortener - CampaignAlyzer siv Google URL luv kev pabcuam [goo.gl] kom yooj yim URL sib qhia thiab faib tawm thoob plaws kev tshaj xov xwm thiab lwm yam kev tshaj tawm. Qhov kev pabcuam no muab cov kev xaiv ntawm kev siv luv luv ntawm cov cim ntsiab lus URLs.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.