Vim li cas cov neeg yuav khoom tsis txaus siab los ntawm B2B E-Commerce Personalization (Thiab Yuav Kho Li Cas)

Cov neeg yuav khoom tsis txaus siab los ntawm B2B E-Commerce Personalization

Cov neeg siv khoom tau ntev lawm, thiab txuas ntxiv mus, yog qhov tseem ceeb tshaj plaws rau B2B cov lag luam ntawm lawv txoj kev mus rau kev hloov pauv digital. Raws li ib feem ntawm qhov kev hloov pauv mus rau digital, B2B cov koom haum ntsib kev nyuaj nyuaj: qhov xav tau los xyuas kom meej ob qho tib si sib xws thiab zoo thoob plaws hauv online thiab offline kev yuav khoom. Txawm li cas los xij, txawm hais tias cov koom haum ua haujlwm zoo tshaj plaws thiab kev nqis peev loj hauv kev lag luam digital thiab e-lag luam, cov neeg yuav khoom lawv tus kheej tseem tsawg dua qhov txaus siab rau lawv txoj kev yuav khoom hauv online.

Raws li cov ntaub ntawv tsis ntev los no los ntawm Sapio Kev Tshawb Fawb ntawm B2B kev yuav khoom, ze li ntawm 20% ntawm B2B cov neeg yuav khoom niaj hnub no xav tias cov neeg siv khoom tau ntsib lawv hauv online tsis zoo rau cov uas lawv muaj offline.

2022 B2B Daim Ntawv Qhia Tus Neeg Yuav Khoom, Lub Hwj Chim Ntawm Kev Yuav Kev Sib Raug Zoo hauv Kev Hloov Kho B2B Online Ntiaj Teb

Daim ntawv qhia, commissioned los ntawm Sana Commerce, tshuaj xyuas lub xeev ntawm B2B cov neeg yuav khoom kev paub dhau los ntawm lub lens ntawm qhov paub zoo tshaj plaws thiab kev ntseeg siab: cov neeg yuav khoom lawv tus kheej. Ntawm qhov kev tshawb pom tseem ceeb tshaj plaws? Ib tug tsuas yog 1 ntawm 4 tus neeg yuav khoom muaj kev ntseeg siab tias cov koom haum yeej ib txwm muab cov ntaub ntawv raug tseeb thoob plaws lawv cov neeg muag khoom 'online thiab offline channel. Thiab yog tias cov ntaub ntawv cov ntsiab lus hais rau txhua yam, nws yog qhov chaw B2B muaj ntau chav kom loj hlob ntawm nws tus kheej cov neeg siv khoom.

Yog li, qhov tseeb ntawm B2B kev yuav khoom zoo li cas los ntawm cov neeg yuav khoom qhov kev xav?

B2B cov neeg yuav khoom niaj hnub no ua ntau dua 428 kev lag luam-kev yuav khoom tseem ceeb txhua hnub, siv nyiaj nruab nrab ntawm $ 3 lab ib xyoos hauv online. Feem ntau ntawm lawv tig mus rau tus neeg muag khoom lub vev xaib e-lag luam raws li txoj kev xaiv thaum tso cov xaj no. Hmoov tsis zoo, txawm li cas los xij, 1 ntawm txhua 5 ntawm cov neeg yuav khoom no ntsib qhov yuam kev txhua lub sijhawm lawv yuav (hais txog cov ntaub ntawv tsis raug, xws li cov khoom lag luam tsis raug, cov khoom lag luam, kev xa khoom, thiab cov ntaub ntawv tus nqi), yog thawj qhov teeb meem. Ntau li 94% qhia txog cov neeg siv khoom muaj teeb meem ntawm qee yam hauv B2B kev yuav khoom. Tej zaum qhov tshwj xeeb tshaj plaws, cov neeg yuav khoom tau tshaj tawm qhov sib txawv loj ntawm qhov kev cia siab thiab kev muaj tiag thaum nws los txog hauv online tus kheej muaj peev xwm hauv B2B.

Nrog rau qhov kev sib txhuam-laden online kev ua phem rau B2B cov neeg siv khoom, cov lus nug pom tseeb ntawm tes dhau los: cov koom haum tuaj yeem tawm tsam qhov kev ntxhov siab ntawm tus neeg yuav khoom? Thiab, qhov tseem ceeb, tus nqi yog dab tsi tsis ua li ntawd?

Thaum muaj kev sib kis thoob ntiaj teb, kev tsis ua haujlwm tuaj yeem ua rau cov tuam txhab ua lag luam ua lag luam. Tau ntsib nrog kev vam meej lossis muaj sia nyob, Pepco leveraged Sana Commerce kev sib koom ua ke ERP thiab kev lag luam e-lag luam kev daws teeb meem, los tsim lub tswv yim tshiab mus rau kev lag luam hauv xyoo 2020. Kev sib koom ua lag luam e-lag luam thiab ERP tau lees paub cov txheej txheem streamlined thiab seamless B2B cov neeg yuav khoom.

Sana's ERP-kev koom ua ke txoj hauv kev yog qhov tseem ceeb hauv kev pab Pepco pivot los ntawm kev ua 30-xyoo-laus distributor ntawm cov roj, cov khoom siv thiab HVAC rau cov chaw tsim khoom tseem ceeb thiab cov neeg xa khoom ntawm cov khoom hauv kev xav tau siab, xws li tshuaj ntxuav tes ntawm lub khw hauv online.

B2B cov neeg yuav khoom niaj hnub no paub qhov lawv xav tau. Lawv paub qhov lawv xav tau. Thiab lawv txaus siab taug kev deb ntawm lawv cov neeg muag khoom sab saum toj yog tias lawv tsis tau txais.

Ib qho yooj yim 62% ntawm B2B cov neeg yuav khoom xav tias lawv qhov kev cia siab ntawm cov neeg muag khoom lub vev xaib tsuas yog qee yam, tsawg heev, lossis tsis tau ntsib. Tsis xav tsis thoob, vim li ntawd, 4 ntawm 10 B2B kev lag luam tam sim no ntsib kev tawm tsam rau lawv cov channel online los ntawm cov neeg siv khoom. Tab sis thaum nug txog cov yam ntxwv, kev ua haujlwm, thiab txiaj ntsig cov neeg yuav khoom do xav pom los ntawm lawv qhov kev paub txog B2B e-lag luam, lawv tau paub meej txog qhov lawv xav hloov pauv, thiab cov neeg xa khoom tuaj yeem txhim kho lawv cov kev muab online li cas.

Ib nrab ntawm B2B cov neeg yuav khoom tau soj ntsuam pom zoo tias cov khoom zoo li cov khoom lag luam zoo dua, txhim kho kev ntseeg tau thiab kev ntseeg ntau dua hauv cov neeg muag khoom lub koob npe nrov, cov nqi sib tw thiab cov nqe lus xa khoom, thiab cov neeg siv khoom zoo yuav yog qhov tseem ceeb tshaj plaws uas ua rau lawv mus yuav (thiab rov yuav dua) los ntawm cov neeg muag khoom sab saum toj. Ntawm cov B2B cov neeg yuav khoom ntsib cov kev sib tw ntawm tus kheej tshwj xeeb, muaj cov npe ntev ntawm cov yam ntxwv uas yuav lav txog qib ntawm tus kheej cov neeg yuav khoom. ua tau xav.

Ntxiv rau qhov yooj yim navigation thiab checkout ceev, B2B buyers xav kom muaj peev xwm pom cov khoom muaj rau cov khoom. lawv yuav khoom tsis tu ncua. Lawv xav tuaj yeem pom thiab yuav khoom raws li lawv Tus nqi tshwj xeeb rau cov neeg siv khoom, xa rov qab thiab xa cov nqe lus, thiab 28% txawm tias xav kom muaj peev xwm cuam tshuam nrog chatbot uas paub txog lawv cov keeb kwm kev txiav txim. Nws yog qhov tseeb ces, tias B2B cov neeg yuav khoom tsis yog ntxhov siab xwb. Lawv tab tom thov kom zoo dua thiab xav tau ntau dua. Hmoov zoo, Sana Commerce's ERP-integrated platform, Sana Commerce Huab, yog tsim los ua kom yooj yim rau qhov nyuaj ntawm B2B kev yuav khoom: leveraging B2B cov koom haum 'ERP cov ntaub ntawv (xws li cov ntaub ntawv cov neeg siv khoom, cov ntaub ntawv khoom, thiab cov nqi tshwj xeeb) kom muaj zog rau ob qho tib si feature- thiab cov ntaub ntawv-nplua nuj cov neeg siv kev paub uas yog cov neeg siv-phooj ywg, streamlined, thiab ntseeg tau. 

Raws li peb mus rau xyoo 2022, cov koom haum tsuas yog tso tawm B2B kev lag luam e-lag luam daws teeb meem thiab tos cov xaj xaj kom ntws mus, yam tsis muaj kev tsom ntsoov rau cov neeg siv khoom, yuav kawm sai sai tias lawv ua tsis tau txaus. Cov kev paub tsis zoo hauv online yuav txuas ntxiv thawb cov neeg yuav khoom tam sim ntawd dua li tso cai rau kev lag luam e-lag luam los ua cov nyiaj tau los ntxiv rau cov lag luam B2B ─ hem ua rau kev nqis peev loj hauv e-lag luam pov tseg rau cov koom haum uas tsis tuaj yeem tau txais lawv cov neeg siv khoom online. kev paub txog qhov sib npaug, thiab sai sai.