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Dab Tsi Yog Cov Neeg Yuav Khoom? Vim Li Cas Koj Thiaj Xav Tau? Thiab Koj Yuav Tsim Li Cas?

Thaum cov neeg lag luam feem ntau ua haujlwm los tsim cov ntsiab lus sib txawv thiab piav qhia txog cov txiaj ntsig ntawm lawv cov khoom thiab cov kev pabcuam, lawv feem ntau tsis nco qab qhov cim ntawm kev tsim cov ntsiab lus rau txhua tus. hom ntawm tus neeg yuav khoom lawv cov khoom lossis kev pabcuam.

Piv txwv li, yog tias koj lub zeem muag nrhiav qhov kev pabcuam tshiab hosting, tus neeg lag luam tsom mus rau kev tshawb nrhiav thiab kev hloov pauv yuav ua haujlwm tseem ceeb, thaum tus thawj coj IT tuaj yeem ua qhov tseem ceeb ntawm kev ruaj ntseg. Koj yuav tsum hais lus rau ob leeg, feem ntau xav kom koj tsom txhua qhov kev tshaj tawm tshwj xeeb thiab cov ntsiab lus.

Hauv luv luv, nws yog hais txog segmenting koj lub tuam txhab kev xa xov mus rau txhua hom kev cia siab uas koj xav tau tham nrog. Qee qhov piv txwv ntawm cov sijhawm uas tsis tau muaj:

  • pauv hloov - Lub tuam txhab tsom mus rau cov ntsiab lus tau txais kev nyiam tshaj plaws ntawm nws qhov chaw es tsis yog txheeb xyuas tus neeg tsav tsheb hloov pauv. Yog tias 1% ntawm koj lub vev xaib cov neeg tuaj saib tig mus rau cov neeg siv khoom, koj yuav tsum tau tsom mus rau qhov ntawd 1% thiab txheeb xyuas lawv yog leej twg, dab tsi yuam kom lawv hloov pauv, thiab xyuas seb yuav hais li cas rau lwm tus zoo li lawv.
  • industries - Lub tuam txhab lub platform ua haujlwm rau ntau yam kev lag luam, tab sis cov ntsiab lus dav dav ntawm nws qhov chaw hais lus rau cov lag luam feem ntau. Yog tias tsis muaj kev lag luam hauv cov ntsiab lus hierarchy, cov kev cia siab tuaj xyuas lub xaib los ntawm ib ntu tshwj xeeb tsis tuaj yeem pom lossis xav tias lub platform yuav pab lawv li cas.
  • Cov haujlwm - Lub tuam txhab cov ntsiab lus hais ncaj qha rau cov txiaj ntsig kev lag luam tag nrho lawv cov platform tau muab tab sis tsis saib xyuas rau ib qho tawm li cas lub platform pab txhua txoj haujlwm hauv lub tuam txhab. Cov tuam txhab txiav txim siab yuav khoom txoj kev koom tes nrog kev koom tes, yog li nws yog qhov tseem ceeb rau txhua txoj haujlwm cuam tshuam rau sib txuas lus.

Hloov chaw saib xyuas koj lub hom, cov khoom lag luam, thiab cov kev pabcuam los tsim cov xwm txheej ntawm cov ntsiab lus uas ua haujlwm txhua, koj hloov saib koj lub tuam txhab los ntawm lub qhov muag ntawm koj tus neeg yuav khoom thiab tsim cov ntsiab lus thiab kev xa xov uas hais ncaj qha rau lawv lub siab rau qhov ua ib tus qhua tuaj noj mov ntawm koj hom.

Dab tsi yog Cov Neeg Yuav Khoom?

Tus neeg yuav khoom yog cov ntawv sau cuav uas nthuav txog hom kev cia siab uas koj txoj lag luam tau tham nrog.

Brightspark Consulting muab cov ntaub ntawv no ntawm a B2B Buyer Persona:

Tub lag luam Profile
Tau qhov twg los: Brightspark

Piv Txwv ntawm Cov Neeg Yuav Ib Leeg Neeg

Cov ntawv tshaj tawm nyiam Martech Zone, piv txwv li, pabcuam rau ntau tus neeg:

  • Susan, Tus Thawj Saib Xyuas Haujlwm Kev Ua Lag Luam - Sue yog tus txiav txim siab txog kev yuav khoom siv thev naus laus zis los pab nws lub tuam txhab kev xav tau kev lag luam. Sue siv peb cov ntawv tshaj tawm los tshawb pom thiab tshawb nrhiav cov cuab yeej.
  • Dan, Tus Thawj Coj Kev Lag Luam - Dan tab tom tsim cov tswv yim los siv cov cuab yeej zoo tshaj plaws los pab lawv txoj kev lag luam, thiab nws xav ua raws li cov thev naus laus zis tshiab thiab zoo tshaj plaws.
  • Sarah, Tus Tswv Tsev Ua Lag Luam Me - Sarah tsis muaj peev nyiaj los ntiav lub tuam txhab lag luam lossis chaw haujlwm. Lawv nrhiav cov kev coj ua zoo tshaj plaws thiab cov cuab yeej pheej yig los txhim kho lawv txoj kev lag luam yam tsis tau rhuav tshem lawv cov peev nyiaj.
  • Scott, Tus Ua Lag Luam Lag Luam thev naus laus zis - Scott tau sim khaws lub qhov muag tawm rau cov kev hloov tshiab tom ntej hauv kev lag luam uas nws tau nqis peev hauv.
  • Katie, Kev Lag Luam Kev Ua Lag Luam - Katie mus kawm ntawv rau kev lag luam lossis kev sib raug zoo rau pej xeem thiab xav nkag siab txog kev lag luam zoo dua kom tau txais txoj haujlwm zoo thaum nws kawm tiav.
  • Tim, Tus Ua Lag Luam Ua Lag Luam rau Kev Lag Luam - Tim xav saib xyuas cov tuam txhab koom nrog nws tuaj yeem koom nrog lossis sib tw cov kev pabcuam.

Thaum peb sau peb cov ntawv, peb sib txuas lus ncaj qha rau qee tus neeg no. Nyob rau hauv cov ntaub ntawv ntawm no ncej, nws yuav yog Dan, Sarah, thiab Katie uas peb tau tsom rau.

Cov piv txwv no, ntawm chav kawm, tsis yog cov ncauj lus kom ntxaws versions - lawv tsuas yog kev saib xyuas xwb. Qhov tseeb persona profile tuaj yeem thiab yuav tsum nkag siab ntau dua hauv kev pom zoo rau txhua lub ntsiab lus ntawm tus neeg tus kheej profile… kev lag luam, kev txhawb siab, kev tshaj tawm qauv, thaj chaw, poj niam txiv neej, nyiaj hli, kev kawm, kev paub, hnub nyoog, thiab lwm yam. Qhov ntau refined koj persona, lub clearer koj kev sib txuas lus yuav dhau los ua hauv kev hais lus rau cov neeg yuav khoom yav tom ntej.

Daim vis dis aus ntawm Cov Neeg Tseem Ceeb Tus Neeg

Zoo heev daim video no los Kev ua lag luam qhia meej tias tus neeg yuav khoom pab lawv txheeb xyuas qhov tsis sib xws hauv cov ntsiab lus thiab raug tsom rau cov neeg tuaj saib uas muaj feem yuav yuav koj cov khoom lossis cov kev pabcuam. Marketo qhia cov ntsiab lus tseem ceeb hauv qab no uas yuav tsum nco ntsoov suav nrog hauv Tus Neeg Yuav Khoom Persona:

  • Lub npe:  Lub npe ua tus kheej ntawm tus kheej yuav zoo li ua dag, tab sis nws tuaj yeem muaj txiaj ntsig pab nrog pab pawg ua lag luam sib tham txog lawv cov neeg siv khoom thiab ua rau nws muaj kev xav tau yooj yim rau kev npaj yuav ua li cas mus cuag lawv
  • Hnub nyoog: Ib tus neeg lub hnub nyoog lossis hnub nyoog ntau yam tso cai rau kev nkag siab txog tiam neeg tshwj xeeb.
  • Cov nyiam:  Lawv nyiam ua dab tsi? Lawv nyiam ua dab tsi hauv lawv lub sijhawm so? Cov lus nug no tuaj yeem pab tsim cov ntsiab lus uas lawv yuav koom nrog.
  • Siv Media: Lawv media platforms thiab channels yuav cuam tshuam li cas thiab qhov twg lawv tuaj yeem ncav cuag.
  • Nyiaj txiag:  Lawv cov nyiaj tau los thiab lwm yam nyiaj txiag yuav txiav txim siab yam khoom lossis cov kev pabcuam uas lawv tau qhia thiab cov ntsiab lus nqe lossis kev txhawb nqa yuav ua rau muaj kev nkag siab zoo.
  • Hom Lag Luam:  Yog tias lawv nyiam qee lub npe, qhov no tuaj yeem muab cov lus qhia txog cov ntsiab lus uas lawv teb zoo rau.

Download Yuav Ua Cas Thiaj Ua Tau Ib Tug Neeg Yuav Khoom Thiab Kev Taug Kev

Vim li cas Siv Cov Neeg Tseem Tos Lwm Tus?

Raws li cov infographic hauv qab no piav qhia, siv cov neeg siv khoom ua rau cov chaw 2 mus rau 5 npaug zoo dua los ntawm kev siv cov neeg siv khoom. Hais lus ncaj qha rau cov neeg tuaj saib tshwj xeeb hauv koj cov lus sau lossis video ua haujlwm zoo heev. Koj tuaj yeem xav ntxiv cov ntawv qhia npe rau ntawm koj lub xaib tshwj xeeb rau kev lag luam lossis txoj haujlwm ua haujlwm.

Siv tus neeg yuav khoom qhov twg hauv koj qhov kev pab cuam email nce nyem-dhau tus nqi ntawm cov emails ntawm 14% thiab tus nqi hloov dua siab tshiab los ntawm 10% - tsav 18 lub sijhawm cov nyiaj tau ntau tshaj li cov email tshaj tawm.

Ib qho ntawm cov cuab yeej tseem ceeb tshaj plaws uas tus neeg lag luam muaj los tsim cov hom phiaj kev tshaj tawm uas ua rau muaj kev muag khoom ntxiv thiab kev hloov pauv - zoo li yam pom hauv Skytap - yog tus neeg yuav khoom.

Lub Hom Phiaj Nrov Tau: Qhov Kev Tshawb Fawb ntawm Tsev Tsim Khoom Ib Tug Neeg

Cov neeg yuav khoom tsim kom muaj kev lag luam zoo, kev sib raug zoo, thiab kev ua tau zoo nrog cov neeg tuaj saib lub hom phiaj thaum sib txuas lus nrog cov neeg muaj peev xwm los ntawm kev tshaj tawm, kev tshaj tawm kev lag luam, lossis hauv koj cov ntsiab lus kev lag luam cov tswv yim.

Yog tias koj muaj tus neeg yuav khoom, koj tuaj yeem xa tawm mus rau koj pab neeg muaj tswv yim lossis koj lub koom haum kom txuag lawv lub sijhawm thiab ua kom muaj txiaj ntsig ntawm kev lag luam zoo. Koj pab neeg muaj tswv yim yuav nkag siab lub suab, style, thiab lub tswv yim xa khoom thiab qhov twg cov neeg yuav khoom tshawb nrhiav lwm qhov.

Tus Neeg Yuav Khoom Ib Tug Neeg, thaum mapped rau Muas Kev Taug Kev, pab cov tuam txhab txheeb xyuas qhov khoob hauv lawv cov tswv yim cov ntsiab lus. Hauv kuv thawj qhov piv txwv, qhov twg tus kws tshaj lij IT tau txhawj xeeb txog kev nyab xeeb, kev tshuaj xyuas thib peb lossis cov ntawv pov thawj tuaj yeem suav nrog hauv kev lag luam thiab cov ntaub ntawv tshaj tawm los ua kom cov neeg koom nrog yooj yim.

Yuav Tsim Txhua Tus Neeg Ua Lag Luam Li Cas

Peb nyiam pib los ntawm kev txheeb xyuas peb cov neeg siv khoom tam sim no thiab tom qab ntawd ua haujlwm peb txoj hauv kev rov qab mus rau cov neeg tuaj saib dav dua. Kev ntsuas txhua tus tsis muaj txiaj ntsig… nco ntsoov feem ntau ntawm koj cov neeg tuaj saib yuav tsis yuav los ntawm koj.

Tsim cov neeg tuaj yeem xav tau kev tshawb fawb hnyav ntawm affinity mapping, ethnographic research, netnography, focus group, analytics, surveys, and internal data. Ntau zaus tshaj tsis, cov tuam txhab saib xyuas kev lag luam tshawb fawb cov tuam txhab uas ua cov pej xeem, firmographic, thiab thaj chaw tsom xam ntawm lawv cov neeg siv khoom; tom qab ntawd, lawv ua ntau qhov kev sib tham zoo thiab muaj nuj nqis nrog koj cov neeg siv khoom.

Thaum lub sijhawm ntawd, cov txiaj ntsig tau muab faib ua ntu, cov ntaub ntawv tau muab tso ua ke, txhua tus neeg muaj npe, cov hom phiaj lossis kev hu rau kev txiav txim, thiab qhov profile yog tsim.

Cov Neeg Yuav Khoom Yuav tsum rov saib dua thiab kho kom zoo dua qub thaum koj lub koom haum hloov cov khoom lag luam thiab cov kev pabcuam thiab tau txais cov neeg yuav khoom tshiab uas tsis zoo rau koj tus neeg tam sim no.

Yuav Tsim Txhua Tus Neeg Ua Lag Luam Li Cas

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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