Nws tsis yog hais txog koj!
Ib lub sijhawm ntxiv… it's not about you!
Txhua lub sijhawm kuv hais lus hauv social media, yeej ib txwm muaj ob peb tus neeg sib cav uas xav paub tias vim li cas lawv should be diving in. There's always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about any disadvantages that their company may incur. A single disadvantage can stop a business from stepping into social media… and typically does.
At a recent event, one of the participants had quite a difficult time understanding why. “Why not the Yellow Pages?”, they asked? “That's where I go!”, they said.
I replied, “Because you're paying attention to how koj haujlwm, qhov twg koj mus, thiab yuav ua li cas koj communicate. You're not paying attention to consumer demands, consumer behavior, and the new revenue channels that are opening with new media. You're thinking about koj. You're not thinking about where your prospects and your customers already are or where they are growing in numbers.”
Koj txoj kev cia siab thiab cov neeg siv khoom tau tshawb fawb ... koj puas nyob hauv qhov txiaj ntsig? Koj txoj kev cia siab thiab cov neeg siv khoom tau thov kev pabcuam hauv LinkedIn ... koj puas mloog nws? Koj txoj kev cia siab thiab cov neeg siv khoom tau tham txog koj hauv Facebook thiab Twitter. Puas yog koj teb? Los yog koj tsuas yog kos npe rau tom ntej Twitter kws txuj ci dag ntxiv rau ntxiv 10,000 cov thwjtim.
Is adding social media to your marketing arsenal adding more complication? Perhaps! If you don't manage it effectively, it can be a lot of work. If you manipulate it, it can be a disaster. If you leverage it, though, it can be fruitful.
Once the point was made, the light turned on and this particular attendee became enthusiastic about the opportunities. Your business should be as well! There's a ton of opportunity out there. Climb on board!