Kuv, Kuv, Kuv thiab Social Media

mean.jpgNws tsis yog hais txog koj!

Ib lub sijhawm ntxiv… it's not about you!

Txhua lub sijhawm kuv hais lus hauv social media, yeej ib txwm muaj ob peb tus neeg sib cav uas xav paub tias vim li cas lawv should be diving in. There's always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about any disadvantages that their company may incur. A single disadvantage can stop a business from stepping into social media… and typically does.

At a recent event, one of the participants had quite a difficult time understanding why. “Why not the Yellow Pages?”, they asked? “That's where I go!”, they said.

I replied, “Because you're paying attention to how koj haujlwm, qhov twg koj mus, thiab yuav ua li cas koj communicate. You're not paying attention to consumer demands, consumer behavior, and the new revenue channels that are opening with new media. You're thinking about koj. You're not thinking about where your prospects and your customers already are or where they are growing in numbers.”

Koj txoj kev cia siab thiab cov neeg siv khoom tau tshawb fawb ... koj puas nyob hauv qhov txiaj ntsig? Koj txoj kev cia siab thiab cov neeg siv khoom tau thov kev pabcuam hauv LinkedIn ... koj puas mloog nws? Koj txoj kev cia siab thiab cov neeg siv khoom tau tham txog koj hauv Facebook thiab Twitter. Puas yog koj teb? Los yog koj tsuas yog kos npe rau tom ntej Twitter kws txuj ci dag ntxiv rau ntxiv 10,000 cov thwjtim.

Is adding social media to your marketing arsenal adding more complication? Perhaps! If you don't manage it effectively, it can be a lot of work. If you manipulate it, it can be a disaster. If you leverage it, though, it can be fruitful.

Once the point was made, the light turned on and this particular attendee became enthusiastic about the opportunities. Your business should be as well! There's a ton of opportunity out there. Climb on board!

6 Comments

  1. 1

    All true. However, I don't know what kind of participants you have, but anyone who thinks the Yellow Pages is worth it?!!

    Businesses are scared now, because money is disappearing. Also they are scared about screwing up social media. Is the consultant they hire to help them on the money?

    And using the Web to find out how to do it? Well there are a million geeks with no business sense for every one truly business savvy Internet marketing specialist.

    Their fear is real. They are not blinkered. Educate them…

    Oh, and did you know, apparently the 'blog' is dead, for marketing at least. Is this true?

    Yog tias nws yog, tag nrho cov social scaremongering no yuav tsum yog vim li cas.

    Bye ...

    • 2

      Nyob Zoo Sahail,

      As with any medium, there are still advantages (dare I say) to advertising in the Yellow Pages. Remember that there is a huge number of senior citizens that are not on the Net. If I wished to target them, I may try the Yellow Pages.

      As for the blog being 'dead', I think it's an incredulous statement. Blogs are now being integrated more rapidly into every web strategy than ever. Blogs and organic content strategies have grown to become the most effective tools for acquiring organic search. The majority of businesses do not blog for marketing – we're going to see a reverse in that. EVERY other advertising medium is down year over year aside from organic search.

      Thanks for the feedback! Look forward to your participation again soon.

      • 3

        Doug,

        Kuv pom zoo tias blogging yog txoj hauv kev zoo los txhim kho SEO, thiab hais tias nws yuav tsum tau muab tso ua ke rau ib qho kev sib tw lag luam. Txawm li cas los xij, cov ntawv pov thawj dab tsi koj yuav tsum tau rov qab los sau cov lus hais tias "blogs tam sim no tau muab coj los ua ke sai dua rau hauv txhua lub vev xaib ua qhov zoo dua"? Raws li zoo li "blogs cov tswv yim tau loj hlob los ua cov cuab yeej siv tau txiaj ntsig zoo tshaj plaws los nrhiav kom tau cov organic tshawb nrhiav"?

        Ib zaug ntxiv, Kuv pom zoo rau feem ntau ntawm qhov koj hais, tab sis cov nqe lus zoo li muaj zog me ntsis thiab tshwm sim los coj ib qho kev tsis ncaj ncees nrog lawv.

        Tsuas yog xav paub yog tias koj tuaj yeem coj kuv mus rau qee qhov nyeem uas yuav muab ntau yam khoom siv rau koj cov neeg foob. Ua Tsaug.

        Arik

  2. 5
  3. 6

    Cov ntaub ntawv zoo kawg. Kuv txaus siab rau lub tswv yim zoo. Kev lag luam Is Taws Nem yog ib qho ntawm cov khoom uas ib tus neeg xav tau kev tshawb fawb kom tau txais qhov feem ntau ntsej muag rau lawv cov phaw.

    Khaws cov ntaub ntawv tuaj!

    Chris Moniz
    VP Kev Lag Luam, Kev Lag Luam Kev Lag Luam Hauv Is Taws Nem
    http://www.drdavehaleonline.com

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