Muaj ntau nyob rau hauv kev tawm ntiaj teb tawm muaj uas txiav txim blog txoj kev ua tiav los ntawm kev ntsuas ntawm txoj kev koom tes xws li cov lus pom. Kuv tsis paub. Nws tsis muaj qhov sib txheeb ntawm qhov blog txoj kev vam meej thiab tus naj npawb ntawm cov lus hais rau nws. Kuv ntseeg tias cov lus yuav cuam tshuam rau lub blog - tab sis vim tias nws tsis yog ib yam dab tsi uas koj tuaj yeem tswj ncaj qha Kuv tsis mob siab rau nws.
Yog tias kuv xav tau cov lus pom, kuv yuav sau cov kab lus txuas-baiting headlines, cov ntsiab lus tsis sib haum xeeb, thiab cov ntawv tshaj tawm blog snarky. Qhov no, nyob rau hauv lem, yuav plam kuv cov neeg tuaj saib thiab tsom cov neeg tsis ncaj ncees lawm.
Peb qhov lag luam blogging kev hloov pauv kev ntsuas Kuv mob siab rau:
- Tshawb Nrhiav Tshawb Kev Tshawb Fawb Txog Nplooj Ntawv – Many experts focus on how much search engine traffic you received… but not how much traffic you lost. If you write flat post titles and your meta data isn’t compelling, you may make the top of the search engine rankings but people may not be clicking your link. Write post titles that convert traffic and ensure your meta descriptions are packed with keywords and a great reason to click through! Utilize Google Search Console to analyze these results.
- Call To Action Conversions – First-time visitors are landing on your blog and either leaving or looking to do business with you. Are you providing a path for them to engage with your company? Do you have a prominent contact form and link? Are your address and phone number clearly identified? Do you have compelling Calls To Action that visitors are clicking on?
- Tsaws Nplooj Kev Sib Tham - Tom qab koj cov neeg qhua tau nyem rau koj Hu Rau Qhov Ua, lawv puas tsaws rau ntawm nplooj ntawv ua rau lawv hloov dua siab tshiab? Puas yog koj lthiab ua rau nplooj ntawv huv thiab tsis muaj dab tsi tsis muaj kev coj ua, kev sib txuas, thiab lwm yam ntsiab lus uas tsis tsav qhov muag?
Your prospects have to convert at each step of the way in order for you to acquire them as a customer. You must attract their click on the search engine results page (SERP), you must provide them with relevant content to gain their trust and compel them to dig deeper, and you must provide them a path to engagement – like a compelling call to action (CTA) and you must provide them with a means of contacting you – like a well-designed, optimized landing page.
Ntaus txuas ntxiv Kev txiav txim ntawm cov Kev Coj Ua Zoo Tshaj!
- Thawj: Cov tshawb xyuas tshuab tshwm sim rau Xam Lag Luam Blogging ROI, Compendium muaj qhov thib ob qhov chaw thiab zoo sau - kom paub meej tias nyiam qee qhov kev tsheb khiav!
Note: You’ll notice that Compendium has the second result for the search and not the first result. If the page title had Compendium Blogware at the end of the title rather than the beginning, the date, and author info were dropped, and the meta description had more compelling language, they might even be able to squeeze out the top ranking result. (It is great that the meta description starts with the keyword, though!) Those changes could double or triple their conversions from this search engine results page.
- Second: It’s a nice concise post that directs attention to two additional resources to calculate the Return On Investment. This is a solid, relevant post, though!
Nco tseg: Ib txoj hauv kev los txhim kho qhov no yuav yog los muab cov peev txheej thib peb - qhov tiag tiag hu rau kev nqis tes ua rau ROI Toolkit.
- Third: The call to action is absolutely beautiful and relevant to the copy on the page, and is a clear path to find additional information!
- Fourth: The landing page is absolutely flawless – providing supportive, compelling content, a short form to collect contact information for the sales team, and even some prequalifying questions to get a feeling for the prospect’s budget and sense of urgency.
Cov pab pawg lag luam ntawm Compendium yog qhov zoo kawg ntawm kev siv txiaj ntsig lawv tus kheej cov cuab yeej. Kuv paub qhov tseeb tias Compendium sib sau ua ke ntau dhau ntawm kev tshawb fawb thiab lawv tus kheej blog dua lwm qhov chaw. Tsis ntseeg tias nws yog vim muaj kev ua haujlwm zoo heev uas lawv ua thaum sim, rov ua dua thiab ua kom zoo dua rau lawv txoj kev hloov siab los ntseeg. Ua tau zoo heev!
Full Disclosure… I own shares and helped start Compendium (thank goodness they didn’t go with kuv lub logo!)