Email Marketing & Automation

Cov lus qhia kom tsis txhob zam kev lag luam nrog koj tus Email Email

Peb nyuam qhuav luam tawm infographic ntawm daim ntawv ntsuam xyuas burnout qhov twg cov neeg muas zaub tau los ua qhov teeb meem tsis tu ncua nrog kev soj ntsuam tas li. Ntawm cov luj taws ntawm qhov no yog tsom tau zoo muab los ntawm Email kev pom yuav ua li cas bombarding cov neeg muas zaub thiaj ua tau kom cov hom resentment.

cov YouGov thiab Email kev pom cov kws tshawb fawb tau nug cov neeg siv khoom rau lawv cov kev xav ntawm kev ua lag luam kev sib cuag, thiab txiav txim rau cov neeg ua lag luam yuam kev yuav ua rau qhov kev lag luam no tuaj yeem ua rau muaj kev cia siab. Txoj kev tshawb no pom:

  • 75% tau tshaj tawm tias lawv yuav tsis txaus siab rau ib hom tshuaj tom qab lawv xa los ntawm emails
  • 71% xam tias tau txais cov lus tsis tau txais uas yog vim li cas ua neeg tsis txaus siab
  • 50% xav tau lawv lub npe tsis ncaj ncees lawm yog qhov laj thawj xav tsawg dua ntawm lub hom
  • 40% qhuas tias kev ua tub sab tsis ncaj ncees lawm yuav muaj feem tsis zoo

Nrog kev cais zoo thiab hom phiaj, cov neeg ua lag luam tuaj yeem zam qhov tsis zoo no, txawm li cas los xij qhov no yog qhov nyuaj thaum cov neeg siv khoom tsis txaus siab muab cov ntaub ntawv tseem ceeb:

  • Tsuas yog 28% qhia tias lawv yuav txaus siab los qhia lawv lub npe
  • Tsuas yog 37% thiaj li kam kam qhia lawv lub hnub nyoog
  • Tsuas yog 38% feem pua ​​yuav tshaj tawm lawv tus pojniam lossis txivneej

Cov lus qhia saum toj kawg nkaus rau kev tsim cov phiaj xwm kev lag luam email ntse

  • Siv thev naus laus zis los txuas qhov sib txawv ntawm ib hom thiab lawv cov neeg siv khoom: Txhua qhov kev cuam tshuam los ntawm tus neeg siv khoom muaj nrog kev lag luam online, los ntawm xauj hauv lub vev xaib, mus rau qhov qhib thiab nyem rau tus email, mus rau tweet, lossis hauv khw yuav tuaj yeem ntes los tsim cov ntaub ntawv muaj txiaj ntsig. Niaj hnub no muaj kev tsim kho tshiab ntawm software uas tau mob siab los pab ua lag luam kom nkag siab cov ntaub ntawv no hu ua Cov Neeg Siv Khoom Txawj Ntse. CI thev naus laus zis ua rau cov neeg ua lag luam los tsim cov hom phiaj thiab kev lag luam ntawm tus kheej uas yog ua raws li cov neeg siv khoom thiab / lossis cov neeg siv khoom siv yav dhau los cuam tshuam nrog lub hom.
  • Tau paub koj cov neeg siv khoom
    : Cov qhua tuaj noj mov yog cov tib neeg thiab cov lag luam online yuav tsum tsim kom muaj kev sib raug zoo ib leeg nrog lawv. Los ntawm kev txhim kho hom lus, online hom muaj lub sijhawm los ua kom pom cov neeg siv khoom zoo nrog lawv txoj kev paub. Los ntawm kev kov tus kheej no, cov tuam txhab tuaj yeem sib txuas lus hauv qhov tsim nyog thiab tau txais txiaj ntsig zoo.
  • Qhia rau koj cov qhua tuaj noj mov: Customers need to be persuaded to give their data. Using competitions and money-off offers to attract their attention will help them feel the benefit of sharing their data.
  • Xav xwm txheej tob tob thiab email: Txhua qhov hu rau kev nqis tes ua yuav tsum txhawb cov txiaj ntsig hauv kev nqis tes ua ntawd, yog li koom tes, tsim kev zoo siab thiab ua kom lub neej muaj kev paub dhau los ntawm koj hom khoom. Qhov kev hu rau qhov kev nqis tes no yuav tsum tau xa hauv cov ncauj lus thiab ntxiv dag zog hauv cov ntsiab lus hauv email. Nws ua qhov tseem ceeb tshaj tawm thawj zaug thiab qhov tseeb ntawm cov kab ntawv yuav txiav txim siab seb tus email yuav qhib lossis tseem yuav ploj hauv qhov inbox.
  • Customize koj muab: Tsis txhob cia cov neeg siv khoom txawj ntse mus pov tseg. Kev coj cwj pwm kev yuav khoom yav dhau los thiab cov ntaub ntawv uas cov neeg siv khoom muab rau koj dhau sijhawm tuaj yeem siv los tsim cov phiaj xwm kev lag luam. Tus kheej koj cov lus qhia yuav txhais tau tias qhov txawv ntawm kev nias thiab muag.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.
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