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Exit Intent yog dab tsi? Yuav siv li cas los txhim kho tus nqi hloov dua siab tshiab?

Raws li kev lag luam, koj tau nqis peev ntau lub sijhawm, kev siv zog, thiab nyiaj txiag los tsim lub vev xaib zoo lossis e-commerce site. Zoo li txhua tus lag luam thiab cov neeg lag luam ib yam nkaus ua haujlwm kom tau txais cov neeg tuaj saib tshiab rau lawv qhov chaw... lawv tsim cov nplooj ntawv khoom zoo nkauj, nplooj ntawv tsaws, cov ntsiab lus, thiab lwm yam. Koj cov qhua tuaj txog vim lawv xav tias koj muaj cov lus teb, cov khoom, lossis cov kev pabcuam uas koj tab tom nrhiav rau.

Ntau zaus, txawm li cas los xij, tus qhua tuaj txog thiab nyeem txhua yam lawv tuaj yeem ... tom qab ntawd tawm ntawm koj nplooj ntawv lossis qhov chaw. Qhov no yog lub npe hu ua ib tawm hauv kev tsom xam. Cov neeg tuaj saib tsis yog ploj ntawm koj qhov chaw, tab sis ... lawv feem ntau muab cov lus qhia tias lawv tawm mus. Qhov no yog hu ua tawm tswv yim.

Exit Intent yog dab tsi?

Thaum tus qhua ntawm koj nplooj ntawv txiav txim siab tawm mus, ob peb yam tshwm sim:

  • kev taw qhia - Lawv tus nas cursor txav mus rau nplooj ntawv mus rau qhov chaw nyob bar hauv browser.
  • Tshaj tawm - Lawv tus cursor nas tuaj yeem nrawm mus rau qhov chaw nyob bar hauv browser.
  • Piav tes piav taw - Lawv tus cursor nas tsis txav mus rau nplooj ntawv ntxiv lawm thiab lawv nres scrolling.

Conversion optimization kws txawj txheeb xyuas qhov sib txawv thiab sau code rau hauv nplooj ntawv uas saib tus cursor nas thiab tuaj yeem kwv yees thaum tus qhua yuav tawm mus. Thaum tus cwj pwm tawm ntawm lub hom phiaj raug txheeb xyuas, lawv pib qhov kev tawm pop-up ... qhov kawg-ditch kev siv zog los koom nrog cov qhua.

Tawm lub hom phiaj pop-ups yog ib qho cuab yeej zoo kawg thiab tau ua pov thawj zoo rau:

  • Muab a luv nqi code rau tus qhua nyob hauv kev sib tham thiab ua kev yuav khoom.
  • Txhawb nqa ib qho yav tom ntej kev tshwm sim los yog muab thiab kom tus qhua tuaj sau npe rau nws.
  • Thov ib email chaw nyob kom tsav kev koom tes ntawm tsab ntawv xov xwm lossis email automation taug kev.

Yuav Siv Tau Li Cas Yog Qhov Kev Tawm Tsam Tawm Pop-Ups?

Raws li ntau qhov chaw, kev lag luam tuaj yeem cia siab tias 3% mus rau 300% nce hauv kev koom tes ua tsaug rau qhov kev hloov pauv hloov pauv tau zoo (CRO) tool. Yam tsawg kawg, vim li cas ho tsis sim koom nrog tus qhua uas koj paub tias yuav tawm mus? Zoo li tsis muaj tswv yim rau kuv! Hauv kev tshawb fawb uas coj mus rau cov hauv qab no infographic, Visme pom 5 qhov zoo ntawm Exit Pop-ups:

  1. Lawv muaj txiaj ntsig zoo hauv kev koom nrog tus qhua uas tawm hauv koj lub xaib.
  2. Lawv tsis tshua muaj kev cuam tshuam ntau dua li cov pop-ups uas tshwm sim thaum tus qhua tuaj yeem cuam tshuam nrog koj lub xaib.
  3. Lawv muab qhov tseeb thiab cuam tshuam-dawb hu-rau-ua (CTA).
  4. Lawv tuaj yeem txhawb nqa koj cov lus pom zoo uas koj twb tau ceeb toom rau tus qhua.
  5. Lawv kuj muaj kev pheej hmoo-dawb… tsis muaj dab tsi tshuav yuav poob!

Hauv infographic, Daim Ntawv Qhia Pom Pom Kom Tawm Tawm Pop-Ups: Yuav Ua Li Cas Boost Koj Cov Kev Hloov Pauv los ntawm 25% Thaum Hmo Ntuj, Visme muab lub cev ntawm kev ua tiav tawm lub hom phiaj pop-up, yuav ua li cas nws yuav tsum tshwm sim, coj tus cwj pwm, thiab muab tso tawm. Lawv muab cov lus qhia hauv qab no:

  • Ua tib zoo saib rau qhov tsim.
  • Polish koj daim ntawv.
  • Xyuas kom meej tias nws muaj feem cuam tshuam rau nplooj ntawv cov ntsiab lus.
  • Muab ib txoj kev tawm los yog kaw qhov popup.
  • Tsis txhob ntxhov siab… koj tsis tas yuav qhia nws txhua ntu.
  • Ntxiv ib daim ntawv pov thawj los yog tshuaj xyuas los txhawb koj qhov kev pom zoo.
  • Hloov kho thiab sim ntau hom ntawv.

Rau ib qho ntawm peb Khw Tshaj Tawm cov neeg siv khoom, ib qhov chaw mus yuav khaub ncaws hauv online, peb tau siv qhov kev tawm tswv yim pop-up siv Klaviyo nrog rau kev txo nqi tus neeg txais yuav tau txais thaum lawv sau npe rau lawv daim ntawv xa ntawv. Peb kuj tau nkag mus rau cov neeg siv khoom mus rau qhov kev txais tos me me uas tau qhia lawv txog cov khoom lag luam, cov khoom lag luam, nrog rau yuav ua li cas ua raws li cov khoom lag luam hauv kev sib raug zoo. Peb tau txais kwv yees li 3% ntawm cov qhua tuaj yeem sau npe, thiab 30% ntawm cov neeg tau siv cov lej luv nqi los ua kev yuav khoom… tsis phem!

Yog tias koj xav pom qee qhov piv txwv ntxiv ntawm kev tawm tswv yim pop-ups, ntawm no yog ib tsab xov xwm taug kev koj los ntawm qee qhov qauv, muab, thiab cov lus qhia ntawm kev tsim:

Exit Intent Pop-Up Piv txwv

tawm ntawm lub hom phiaj popups

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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