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Bluecore Lub Sij Hawm Ntu Sijhawm Txiav Txim Siab rau eTail

Koj nyob nraum kiab khw. Koj yuav ua dabtsi ntxiv? Nov yog cov lus nug cov tub lag luam nug lawv tus kheej tas li. Cov ntaub ntawv tam sim no ntws mus rau hauv cov koomhaum ntawm cov ntawv ceev thiab cov ntim, thiab cov txheej txheem ntawm kev teeb tsa thiab kev ua ntawm cov ntaub ntawv no tuaj yeem tuag tes tuag taw.

Rau cov pib, koj tau ua lub luag haujlwm nrog paub ntau yam txog koj cov neeg siv khoom:

  • Leej twg yog kuv cov neeg siv khoom muaj txiaj ntsig tshaj?
  • Kuv cov neeg muas zaub leej twg thiaj li yuav tsuas cov khoom luv nqi xwb?
  • Kuv cov neeg muas zaub twg yog tus kuv xiam?

… Thiab daim ntawv mus.

Yog tias koj tuaj yeem sib sau ua ke cov ntaub ntawv ntau channel thiab txiav txim siab tias leej twg nyob hauv koj cov neeg siv khoom lag luam, koj yuav ua li cas ntxiv nrog cov ntaub ntawv ntawd? Lub ntsiab lus, koj coj li cas nws? Nov yog koj txoj kev npaj tshaj tawm: Koj yog hom phiaj rau leej twg, los ntawm cov kev sib txuas lus twg koj txuas lus cov lus thiab thaum twg koj ua? Qhov kev nkag siab tob no ntawm kev paub, kev pom dav dav, thiab kev muaj peev xwm tsis tau zoo rau cov khw feem ntau.

Hauv kev teb rau qhov kev sib tw ntawm kev lag luam no, Bluecore, tus tuam txhab SaaS plaub-xyoos tus kws tshaj lij kev tshaj tawm, tau tshaj tawm nws txoj Kev Txiav Txim Tawm Tshiab rau cov khw muag khoom los pab teb cov lus nug ntawm "dab tsi ntxiv?" Nws cov lus sib txuas ua ke txhawb cov khw muag khoom lag luam muag khoom los tswj cov ntaub ntawv thiab tsim kom muaj cov neeg tuaj saib thoob plaws qhov chaw, tsis muaj IT koom tes.

Peb nyob hauv lub ntiaj teb kev txaus siab tam sim uas cov neeg lag luam tsis muaj lub sijhawm khoom kim heev. Kev ceev thiab kev pom ntawm lub sijhawm tiag tiag yog tus yuam sij rau kev tsav tsheb kom tau, hloov dua siab tshiab, thiab khaws cov ntsuas ntsuas hauv qhov chaw muag khoom niaj hnub no. CRM thiab analytics cov cuab yeej muab cov khw muag khoom muaj peev xwm kom tau txais cov ntaub ntawv rau lub hom phiaj no, tab sis tsuas yog cov ntaub ntawv khaws cia tsis ua kom tshwm sim.

Cov khw muag khoom lag luam tsis xav tau cov ntaub ntawv ntxiv lossis cov cuab yeej tshiab los txhawm rau suav cov ntaub ntawv. Lawv xav tau kev pab txiav cov ntsiab lus hauv lawv cov ntaub ntawv thiab lawv xav tau cov cuab yeej txiav txim siab los ntiav cov ntaub ntawv ntawd. Txhawb koj cov pawg kom ua raws li qhov lawv paub txog koj cov neeg siv khoom yog li koj tuaj yeem tsim qhov kev paub muaj txiaj ntsig zoo ntawm kev ncua sijhawm hauv kev ncig yuav khoom.

Cov neeg lag luam tsis xav tau cov ntaub ntawv ntxiv. Lawv xav tau kev pab siv nws - uas yog cov khoom siv ploj hauv cov pawg niaj hnub no. Peb tsim peb lub vev xaib los sib txuas ua ke tsis pub dhau ntawm cov khoom lag luam uas tsis muaj, tsis muaj kev pab ntawm IT pab pawg, thiab nrog cov neeg siv sib txig sib luag yog li cov neeg lag luam tuaj yeem tsim thiab kho cov neeg nyob thoob plaws hauv cov chaw hauv cov sijhawm. Fayez Mohamood, co-founder, thiab CEO ntawm Bluecore

Raws li cov ntaub so ntswg sib txuas hauv koj pawg lag luam, Bluecore's Decisioning Platform sib zog sib txuas cov ntaub ntawv, xws li CRM, cov khoom lag luam catalog, thiab eCommerce platform, nrog cov thev naus laus zis uas sib txuas lus ncaj qha nrog koj cov neeg siv khoom. Hauv kev ua li ntawd, lub platform ua cov ntaub ntawv loj heev hauv vib nas this, ua rau nws ua tau tam sim ntawd rau cov neeg lag luam los tsim cov neeg tuaj saib, uas tuaj yeem suav nrog koj cov neeg siv khoom muaj txiaj ntsig tshaj plaws, cov neeg yuav khoom luv nqi, thiab cov neeg siv khoom uas tab tom yuav churn. Cov neeg lag luam tuaj yeem xa tawm cov phiaj xwm thoob plaws xws li email, social, search, thiab onsite.

Tau txais Qhov Kev Kawm Txiav Txim Siab Bluecore

Cia peb ua piv txwv tshwj xeeb los ntawm kev ua kis las ncaws pob thoob ntiaj teb thiab cov ris tsho hnav khaub ncaws:

Qhov teeb meem

Raws li ib qho ntawm cov neeg tsim qauv thoob ntiaj teb, cov neeg lag luam, thiab cov neeg muag khoom ntawm lub cev thiab lub neej khau, khaub ncaws, thiab cov khoom siv, lub ntiaj teb no lub npe tau ntev tau paub txog kev ua lag luam digital thiab muab nws cov neeg tuaj saib cov kev paub dhau los - ob qho tib si hauv khw thiab hauv online. Tab sis raws li yog cov ntaub ntawv rau feem ntau cov khw muag khoom hauv online, tshwj xeeb tshaj yog cov stemming los ntawm cov koom haum loj nrog complex infrastructures, nkag mus thiab ua sai sai rau cov neeg siv cov ntaub ntawv pov thawj nyuaj rau lub tuam txhab.

Yuav kom kov yeej qhov kev sib tw no, lub khw muag khoom tig mus rau Bluecore rau:

  • Txheeb xyuas thiab txiav txim siab cov neeg siv khoom sib luag nrog siv cov ntaub ntawv ntawm cov neeg siv khoom tiag
  • Xa cov email rau tus kheej uas tau txais txiaj ntsig zoo, cov ntsiab lus tseem ceeb, tso cov lus tshaj tawm thiab cov kev paub dhau los
  • Tshaj tawm cov lus pom zoo ntawm cov neeg siv khoom lag luam thiab tsim kom muaj cov neeg muag khoom tshwj xeeb hauv vib nas this raws li cov ntaub ntawv keeb kwm thiab kev kwv yees tau kwv yees
  • Sai sai cov neeg tuaj saib thoob plaws email, social thiab onsite channels khiav qhov tseeb ntau-channel tshaj tawm kev sib tw yam tsis muaj haujlwm rau IT department

Ua ntej ntawm Bluecore, peb tsis muaj kev nkag mus tau zoo rau peb cov neeg siv khoom cov ntaub ntawv. Peb tsis muaj peev xwm tswj nws yooj yim lossis kos duab los ntawm nws. Peb tau paub tias Bluecore tsis tuaj yeem pab peb daws cov teeb meem no nkaus xwb, tabsis nws tuaj yeem daws teeb meem yam tsis muaj lub nra hnyav rau peb cov tuam haujlwm IT thoob ntiaj teb. Qhov no yog qhov muag muag loj heev rau peb, raws li Bluecore qhov hloov pauv tau yooj yim thiab siv tau yooj yim tso cai rau peb ua kom peb cov kev tshaj tawm kev lag luam uas lawv yuav tsum tau - nyob rau hauv chav tshaj tawm kev lag luam, tsis yog nyob ntawm tes ntawm peb IT department. Tau txais rov qab tswj ntawm peb kev tshaj tawm kev tshaj tawm yog loj heev. Peb tsis tau pom ib lub platform siv tau yooj yim-siv lossis nrawm los siv rau lwm yam cuab yeej siv tam sim no. Tus Thawj Tswj Kev Muag Khoom Loj ntawm CRM

Lub tsev muag khoom tam sim no siv lub Qhov Kev Txiav Txim Bluecore kom sai tshawb xyuas thiab sib xyaw cov ntaub ntawv, ua kom cov neeg nyob hauv vib nas this thiab ua cov phiaj xwm hla kev nyob ib puag ncig cov khoom tshiab. Tshwj xeeb, lub hom tau txais txiaj ntsig los ntawm peb qhov teeb meem siv:

Txhawb kev lag luam nce ntxiv thiab nkag mus rau cov ntaub ntawv

Ua ntej yuav siv Bluecore, email phiaj los nqis tes xav tau kev pab ntawm lub tuam txhab IT department thiab tuaj yeem siv qhov twg los ntawm 40 mus rau 60 hnub los pib. Nrog Bluecore, txawm li cas los xij, pab pawg ua lag luam tuaj yeem sim thiab siv cov phiaj xwm kev tso tseg thiab kev ua neej nyob hauv email kev sib tw hauv hnub.

Ntxiv nrog rau kev pab kom tsis txhob muaj sijhawm thiab siv sijhawm ua haujlwm ntawm IT kev sib xyaw, Bluecore kuj ua rau nws yooj yim rau tus neeg muag khoom xa cov phiaj xwm no nrog lwm cov koom tes thev naus laus zis. Piv txwv li, pab pawg kev lag luam tuaj yeem nqa phiaj los nqis tes rau ntawm cov muaj txiaj ntsig zoo hauv cov nroog tseem ceeb (piv txwv Boston, New York City, Los Angeles) thiab koom nrog cov ntaub ntawv nrog Handstand Fitness App muab cov neeg yuav khoom hauv cov thaj chaw ib qho kev cob qhia tus kheej pub dawb. Cov.

Cov ntsiab lus tseem ceeb ntawm cov kev txhawb zog no suav nrog:

  • Lub peev xwm los txheeb xyuas cov qhua tuaj noj mov ntau dua nyob rau hauv thiab pib tshaj tawm cov phiaj xwm kev tshaj tawm nrog Bluecore raws li piv rau cov neeg muag khoom ua lag luam yav dhau los, SaleCycle
  • Tshaj siab qhib thiab nias tus nqi nrog Bluecore dua nrog SaleCycle, thaum kawg ua rau rov qab los ntawm kev nqis peev ntawm 10: 1
bluecore muag khoom

Txhim Kho Omnichannel Hom Kev Txhawb Nqa

Thaum lub khw muag khoom tau lees paub qhov xav tau los npaj kev sib txuas lus zoo ib yam thoob plaws cov channel, nws tig mus rau Bluecore rau kev pab. Lub hom phiaj ncaws tawm nws txoj kev txhawb nqa omnichannel nrog kev tshaj tawm cov khau tshiab hauv cov kab nrov ntawm cov khau kis las. Txhawm rau pib, lub tuam txhab siv Bluecore's Decisioning Platform los tsim cov neeg tuaj saib lub sijhawm tiag tiag ntawm cov neeg siv khoom nrog kev sib raug zoo siab los yuav cov khoom lag luam los ntawm cov kab khau. Nws mam li xa tus kheej, nyob rau hauv qhov kev paub rau cov neeg tuaj saib no los ntawm kev siv Bluecore ua haujlwm seamlessly nrog onsite personalization platforms thiab kho lub homepage muaj tswv yim ntawm ya mus qhia cov khau tshiab thiab lwm yam khoom los ntawm tib kab. Lub tuam txhab kuj tau siv cov kev sib tw no los ntawm kev pabcuam cov khoom muaj txiaj ntsig zoo sib xws hauv Facebook tshaj tawm thiab los ntawm kev lag luam email rau cov neeg yuav khoom nrog kev sib raug zoo siab los yuav khoom raws li tau txheeb xyuas los ntawm Bluecore.

Yuav kom txuas lub neej ntev ntawm kev tawm phiaj xwm phiaj xwm thiab khaws cov ntsiab lus tshiab rau cov neeg tau txais txiaj ntsig zoo, pab pawg kuj tau tshaj tawm cov kev txhawb tshwj xeeb rau cov qhua rov qab thiab cov neeg siv khoom tau txais cov lus thib ob uas tau pub dawb nkag mus rau ib qho ntawm lub tuam txhab cov xwm txheej thoob ntiaj teb.

Cov ntsiab lus tseem ceeb ntawm cov kev txhawb zog no suav nrog:

  • A 76% nqa hauv clicks rau tus kheej cov ntsiab lus
  • Txhawb kev hloov dua siab tshiab los ntawm ntau dua 30% ntawm lub laub pob tseg rau cov phiaj xwm uas suav nrog qhov kev txhawb ntxiv ntawm kev pub nkag dawb
Bluecore Omnichannel

Txheeb Xyuas Cov Neeg Tuaj Tshiab rau Hom Phiaj Hla Dhau

Bluecore tseem tau pab tus muag khoom muag nrog kev pib ua kom loj hlob nws cov neeg tuaj saib ntawm cov channel tshiab los ntawm kev khiav haujlwm kev sib raug zoo khi rau kev tsim cov khoom tshiab hype. Siv Bluecore lub sijhawm txiav txim siab rau lub sijhawm tiag tiag, lub tuam txhab tau tsim tsa cov neeg tuaj saib xyuas khoom lag luam uas tau saib cov khoom tshiab tsis pub dhau 60 hnub tab sis tsis tau yuav thiab tsom lawv ntawm Facebook tshaj tawm.

Bluecore Nkawm Khau
XiavxavtuajnruabCovb

Zuag qhia tag nrho, Bluecore's Qhov Kev Txiav Txim Lub Zeem Muag tau pab cov khw muag khoom lag luam no tswj hwm cov neeg siv cov ntaub ntawv, ua cov ntaub ntawv ua haujlwm thiab siv nws hauv cov tswv yim ntse, tus kheej los txhim kho kev ua haujlwm thoob plaws. Txij li ua haujlwm nrog Bluecore, tus muag khoom muag tau kawm tias ua tiav cov txiaj ntsig tsis yog hais txog tau roob ntawm cov neeg siv cov ntaub ntawv mus rau ib qho chaw. Theej, nws yog hais txog kev nqa cov txheej txheem kev txiav txim siab ntawm yam yuav ua li cas nrog txhua yam ntawm kev nkag siab rau hauv ib lub platform.

Pawg Neeg Saib Xyuas

Nrog Audience Insights, cov khw muag khoom lag luam e nkag tau rau kev lag luam nrawm tshaj plaws thiab cov ncauj lus tshaj plaws rau kev coj tus cwj pwm- thiab cov khoom lag luam muaj kev nkag siab rau ib ntu cov neeg tuaj saib lawv xaiv tsim. Thaum ib tus lag luam tsim tawm cov neeg tuaj saib nyob rau hauv Bluecore, tam sim no lawv tuaj yeem nkag rau Audience Insights kom pom tau tias ib ntu ntu tau kwv yees li cas los koom tes thiab hloov pauv, thiab tom qab ntawd tsim cov phiaj xwm thiab cov tswv yim los ua kom tau txiaj ntsig.

Nrog Audience Insights, cov thawj coj ntawm cov khoom lag luam tuaj yeem kawm paub txog lawv cov neeg siv khoom feem ntau ua tau zoo li cas rau lwm cov neeg siv khoom, thiab seb lawv cov phiaj xwm ua li cas nrog cov neeg tuaj saib. Cov neeg ua lag luam tuaj yeem txheeb xyuas cov ntaub ntawv no ib lim tiam dhau ib lim tiam thiab npaj cov phiaj xwm kev lag luam tawm tsam tshwj xeeb ntawm lawv cov neeg siv khoom.

The Audience Insights dashboard teb cov lus nug xws li:

  • Dab tsi yog qhov muaj nuj nqis ntawm cov neeg tuaj saib no? Saib ntawm feem pua ​​​​ntawm tag nrho cov nyiaj tau los, qhov nruab nrab tus nqi xaj (VOO), nruab nrab tus naj npawb ntawm cov khoom ib qho kev txiav txim, qhov nruab nrab lub neej tus nqi (ALV), thiab qhov nruab nrab kwv yees lub neej tus nqi (LTV)
  • Kev noj qab haus huv ntawm cov neeg tuaj saib no dab tsi? Ib qho kev puas tsuaj ntawm cov neeg siv khoom poob, nquag, thiab muaj kev pheej hmoo
  • Kuv tuaj yeem hu cov neeg mloog no qhov twg? Cov ntsiab lus ntawm pes tsawg tus neeg siv khoom hauv cov neeg tuaj saib tshwj xeeb tuaj yeem ncav cuag hauv ib qho channel, xws li email, social, zaub, lossis onsite
  • Cov neeg tuaj koom no muaj kev cuam tshuam nrog cov khoom li cas? Cov Khoom Ntsuas "Pob Zeb," "Nyuj Nyiaj" thiab "nraim Gems" cov khoom
  • Cov neeg nyeem no koom nrog kuv lub xaib li cas? Yooj yim to taub qhov xwm txheej tiam sis, qhov chaw hloov dua siab tshiab funnel, thiab qhov chaw sib piv cov xwm txheej
  • Cov neeg tuaj saib no koom nrog kuv email li cas? Cov ncauj lus kom ntxaws txog kev xa tawm, qhib thiab nyem emails, nrog rau unsubscribes raws li tus neeg tuaj saib ntu
  • Leej twg yog tus neeg yuav khoom txaus nyiam tshaj plaws? Ib qho tsis qhia npe saib ntawm tus neeg siv khoom tawg los ntawm cov neeg siv nyiaj saum toj kawg nkaus, saum browsers, Thiab muaj peev xwm tshaj plaws

Nyeem ntxiv txog Cov Tshawb Pom Tshawb Pom

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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