Kev Tshawb Xyuas thiab Kev NtsuasCov ntsiab lus MarketingKev Muag Khoom NtevTshawb nrhiavSocial Media & Influencer Marketing

Mastering 10 R's kom ua kom koj cov lag luam blogging zoo tshaj plaws

Cov tuam txhab blog rau ntau yam laj thawj, uas tuaj yeem ua lub luag haujlwm tseem ceeb hauv lawv txoj kev muag khoom thiab kev lag luam dav dav:

  1. Yuav Tsav Tsheb: Blogging nce lub tuam txhab pom kev ntawm kev tshawb fawb xyaw. Kev hloov kho cov ntsiab lus tsis tu ncua indexed los ntawm kev tshawb fawb xyaw tsav cov neeg tuaj xyuas tshiab rau lub tuam txhab lub vev xaib, uas tuaj yeem hloov mus ua cov coj.
  2. Tsim kom muaj Authority: Los ntawm kev tshaj tawm cov ntsiab lus thiab cov kws tshaj lij, lub tuam txhab tuaj yeem tsim nws tus kheej ua tus thawj coj hauv kev lag luam, tsim kev ntseeg siab nrog nws cov neeg tuaj saib.
  3. Rau Lead Generation: Txhua qhov kev tshaj tawm blog muaj lub sijhawm tshiab los tsim cov thawj coj. Hu rau-rau-action (CTA) nyob rau hauv cov ntawv tshaj tawm tuaj yeem ua rau muaj kev cuam tshuam ncaj qha nrog cov khoom lossis kev pabcuam.
  4. Txhawm rau Txhawb Kev Zej Zog thiab Kev Koom Tes: Blogs muab lub platform rau cov tuam txhab los koom nrog lawv cov neeg siv khoom sib tham, txhawb kev nkag siab ntawm zej zog.
  5. Txhawm rau Txhawb Kev Muag Khoom thiab Kev Ua Lag Luam: Blogging txog kev siv cov khoom siv, cov dab neeg ua tiav, thiab cov lus qhia ncaj qha txhawb kev muag khoom los ntawm kev qhia cov neeg siv khoom muaj peev xwm txog qhov muaj txiaj ntsig.
  6. Txhawm rau nce SEO: Cov ntsiab lus tshiab yog qhov tseem ceeb rau kev ua tau zoo tshaj cov neeg sib tw hauv kev tshawb fawb cav. Kev siv cov ntsiab lus thiab cov ntsiab lus uas koj cov neeg siv khoom nquag tshawb nrhiav tuaj yeem txhim kho SEO.
  7. Sib Tham Xov Xwm Tuam Txhab: Blogs yog ib qho kev sib txuas lus ncaj qha los tshaj tawm xov xwm koom nrog, hloov tshiab, kev tshaj tawm cov khoom lag luam, thiab lwm yam ntaub ntawv tseem ceeb.
  8. Tsim kom muaj Brand Voice: Blogs tso cai rau cov tuam txhab nthuav tawm lawv tus kheej, kab lis kev cai, thiab kev muaj txiaj ntsig, pab kom lawv sib txawv ntawm cov neeg sib tw.
  9. Qhia: Cov tuam txhab siv blogs los qhia lawv cov neeg siv khoom thiab kev cia siab, ua kom yooj yim cov teeb meem kev lag luam thiab kev daws teeb meem thiab pab cov neeg siv khoom txiav txim siab paub ntau ntxiv.
  10. Muab Tus Nqi: Los ntawm cov lus qhia, kev nkag siab, thiab kev txheeb xyuas kev lag luam, blogs muab txiaj ntsig rau cov neeg nyeem, uas tuaj yeem tsim kev ntseeg siab thiab nyiam hom khoom lag luam nyob rau lub sijhawm.
  11. Yuav Tswj Cov Lus Qhia: Los ntawm kev tshaj tawm lawv tus kheej cov dab neeg thiab kev xav, cov tuam txhab muaj peev xwm tswj tau ntau dua cov ntaub ntawv uas muaj txog lawv hauv online.

Blogging tseem ceeb heev rau lub tuam txhab cov ntsiab lus lub tswv yim, ua raws li nws cov hom phiaj tseem ceeb los nyiam, qhia, thiab hloov nws cov neeg tuaj saib thaum txhim kho lub koob npe nrov thiab muaj nyob online.

Daim Ntawv Qhia Txog Kev Tsim Kho Lub Tsev Qiv Ntawv Muaj Cov Ntsiab Lus

Nyob rau hauv lub hnub nyoog digital, qhov twg cov ntsiab lus yog huab tais, tuam txhab uas muag yuav tsum tsim ib lub tswv yim uas tsis yog mus cuag cov neeg tuaj saib xwb tab sis resonates nrog lawv. Nkag mus rau 10 R's ntawm Kev Tsim Cov Ntsiab Lus: ib txoj hauv kev zoo rau kev tsim lub tuam txhab blog uas yog lub hauv paus rau kev loj hlob, kev koom tes, thiab kev hloov dua siab tshiab. Lub tswv yim no tsis yog hais txog churning tawm cov ntsiab lus; nws yog hais txog kev tsim ib lub tsev qiv ntawv kom nplua nuj thiab muaj zog raws li qhov chaw lag luam nws vam meej.

Los ntawm kev tsom mus rau kev tshawb fawb, kev tsim nyog, kev muaj peev xwm, thiab xya lwm qhov tseem ceeb R's, cov lag luam tuaj yeem kho cov ntsiab lus uas tsis tsuas yog qhia tab sis txhawb nws cov neeg siv khoom los ua, koom nrog, thiab hloov pauv:

  1. Kev Tshawb Fawb: Ua tib zoo tshawb nrhiav koj lub hom phiaj cov neeg tuaj saib, kev lag luam tiam sis, thiab cov ntsiab lus tseem ceeb. Qhov no yuav pab koj tsim cov ntsiab lus tseem ceeb thiab muaj txiaj ntsig rau koj cov neeg nyeem.
  2. Qhov tseeb: Xyuas kom koj cov ntsiab lus muaj feem cuam tshuam rau koj cov neeg tuaj saib cov kev xav tau thiab kev txaus siab. Qhov no tuaj yeem suav nrog cov xov xwm lag luam, kev tsim kho kev lag luam, thiab cov peev txheej siv tau uas pab cov neeg siv tau zoo.
  3. Kev muaj peev xwm: Muab cov ntaub ntawv muaj txiaj ntsig los ntawm kev tsim cov lus qhia dav dav, cov lus qhia yuav ua li cas, thiab siv cov xwm txheej uas qhia txog koj cov khoom lossis kev pabcuam kev siv hluav taws xob hauv qhov xwm txheej tiag tiag.
  4. Hloov tshiab tsis tu ncua: Tuav lub sijhawm tshaj tawm tsis tu ncua kom koj cov ntsiab lus tshiab thiab txhawb kom rov tuaj xyuas dua. Qhov no kuj tseem yuav pab txhim kho koj qhov kev tshawb nrhiav cav qeb duas los ntawm kev qhia tias koj lub vev xaib nquag.
  5. Rich Media: Koom nrog ntau hom ntsiab lus xws li cov yeeb yaj kiab, infographics, podcasts, thiab webinars kom haum rau cov kev kawm sib txawv thiab nyiam.
  6. Nco txiaj ntsig: Muab khoom plig, kev lees paub, thiab cov lus pov thawj los tsim kom muaj kev ntseeg siab thiab kev ntseeg siab. Kev nthuav qhia cov lus pom zoo thiab kev ua tiav tau teeb tsa tus qauv ntawm kev ua tau zoo thiab ua tiav.
  7. Kev tuav tseg: Tsim cov ntsiab lus uas nyiam cov qhua tshiab thiab pab khaws cov neeg siv khoom uas twb muaj lawm. suav nrog cov lus qhia siab heev, kev pom sab hauv, thiab cov ntaub ntawv txhawb nqa cov neeg siv khoom.
  8. Repurposing: Siv koj cov ntsiab lus zoo los ntawm kev rov ua dua rau hauv ntau hom ntawv. Cov ntawv tshaj tawm blog tuaj yeem hloov mus ua yeeb yaj kiab, infographic, lossis ntu podcast kom ua kom ncav cuag.
  9. Lo lus teb: Txhawb nqa thiab teb cov lus ntawm koj cov ntawv blog los txhawb lub zej zog thiab qhia tias koj muaj txiaj ntsig cov lus qhia.
  10. Qhia txog: Siv analytics los taug qab cov hom ntsiab lus twg ua tau zoo tshaj plaws thiab kho koj lub tswv yim kom ua tiav qhov cuam tshuam ntawm koj cov ntsiab lus hauv library.

Los ntawm tsom rau cov no R yam, koj lub tuam txhab blog tuaj yeem dhau los ua cov ntaub ntawv tseem ceeb uas qhia, koom nrog, thiab khaws cov neeg nyeem siab. Kev sib xyaw cov ntsiab lus uas txhawb nqa cov txheej txheem muag khoom, xws li cov neeg siv khoom zoo, cov khoom hloov tshiab, thiab cov ntsiab lus uas hais txog kev muag khoom tsis txaus siab lossis cov ntsiab lus mob rau cov neeg siv khoom, kuj tseem muaj txiaj ntsig.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.