Hmo no kuv muaj lub sijhawm zoo ntawm Kev sib nkag siab, ib qho kev sib tham ntawm Indianapolis, uas peb rov sib sau ua ke ib pab neeg mus hais lus hauv Do's and Don'ts of Corporate BloggingCov. Kuv tau koom nrog cov kws tshaj lij kev lag luam Rhoda Israelov, Rodger Johnson, Kyle Lacy thiab Kevin Hood.
There were minor differences in agreement over command and control of a corporate blog, but I believe all of us overwhelmingly agreed that blogging, as a medium, is becoming a strategy that's every bit as important (and perhaps more profitable) than office email. Those are my words – not those of the panel.
party Erik Deckers kaw qhov kev sib tham nrog ib lo lus nug:
What's the one key piece of advice that everyone should remember when starting their corporate blog?
Kaw cov vaj huam sib luag tawm, Kuv pom zoo nrog lwm tus hais tias nws txhua tus pib nrog kev tshawb nrhiav cov ntsiab lus zoo, cov ntsiab lus zoo heev, sau txog koj cov neeg siv khoom, thiab ua siab ncaj thiab pob tshab. Tag nrho cov lus teb yog thawj qib, yog li kuv siv lub sijhawm los kaw nrog kev ceeb toom rau txhua tus tias yuav tsum muaj qhov pom, yooj yim txoj kev mus rau koom nyob ntawm blog.
I can't tell you how many times I visit a blog and am interested in meeting the blogger behind it, or even buying the product or service, but there's nothing obvious on the page that points me in the right direction. Every business blog should have a name, contact form, phone number, address – as well as a few well-designed calls to action that afford the opportunity to register and get in touch with the company.
There's even some tsis muaj tseeb cov kev sib tham hauv lub vev xaib uas Google txawm khaws rau ntawm cov chaw uas teev lawv cov chaw xa ntawv ntawm lawv lub xaib. Nrog Google phiaj kev ntseeg siab ntau thiab ntau dua, nws ua rau nkag siab tias ib tus xaib uas muaj qhov chaw nyob siv tau txoj kev ntseeg siab dua ib qho.