Lub Neej Yav Tom Ntej ntawm B2B Kev Muag Khoom: Kev Ua Si Sab Hauv & Sab Nraud Pab Pawg

Kev Muag Khoom B2B

Cov NKOS-19 qhov kev kis loj thoob plaws qhov tau tawm ntawm qhov tshwm sim thoob plaws thaj tsam B2B, qhov ntau tshaj plaws ib puag ncig yuav ua li cas kev hloov pauv. Muaj tseeb, qhov cuam tshuam rau cov neeg siv khoom yuav tau loj heev, tab sis dab tsi txog kev lag luam mus rau kev lag luam?

raws li B2B Yav Tom Ntej Cov Neeg Yuav Khoom Tshaj 2020, tsuas yog 20% ​​ntawm cov neeg yuav khoom ncaj qha muag los ntawm kev muag khoom, nqis los ntawm 56% hauv lub xyoo dhau los. Muaj tseeb, tus cawv ntawm Amazon Kev Lag Luam yog ib qho tseem ceeb, tseem muaj 45% ntawm cov neeg siv lus nug tshawb fawb qhia tias kev yuav online yog qhov nyuaj dua li offline. 

Qhov no qhia tau tias qhov tsoos muag channel sib tov nirvana ntawm sab hauv thiab sab nraud muag pawg tau muaj kev cuam tshuam ntau. Ecommerce yog tam sim no yog qhov tseem ceeb tshaj tawm nrog cov tuam txhab sib tw los ua kom yooj yim rau cov neeg yuav khoom los ntawm lawv hauv online, sab hauv pab pawg muag sai hloov kho lawv txoj haujlwm ntawm tsev, thiab cov ceg thiab cov khw muag khoom qhib yog tias tseem ceeb. Cov chaw muag khoom muag tau ua lawv qhov zoo tshaj plaws los kho lawv cov haujlwm ib txwm ua rau ya tau rau lawv cov neeg siv khoom yam tsis tas yuav hu tau lawv tus kheej. 

Yuav luag 90% ntawm kev muag khoom tau hloov mus rau videoonferencing / xov tooj / lub vev xaib kev muag khoom, thiab thaum qee qhov tsis tshua ntseeg, ntau dua li ib nrab ntseeg tias qhov no zoo ib yam lossis siv tau zoo dua li cov qauv muag khoom siv ua ntej KEVID-19.

McKinsey, B2B digital inflection point: Yuav ua li cas kev muag khoom tau hloov thaum lub sijhawm COVID-19

Lub neej yav tom ntej ntawm cov muag khoom muag tau hloov pauv sai sai ntawm lub nra ntawm kev cuam tshuam, tab sis kev paub txog kev ua lag luam cov thawj coj tau hloov kho hauv kauj ruam, siv kev kwv yees kev muag khoom rau kev sib xyaw ua ke sab hauv thiab sab nraud thiab zoo dua rau txhua tus neeg yuav khoom. 

Kev Tshaj Tawm Tsis Muaj Sijhawm Ntxiv Ntev Ntev ntawm Cov Neeg Siv Khoom Siv 

Tsis pub dhau lub tuam txhab B2B, 20% ntawm cov neeg siv khoom lag luam yog feem ntau nyob hauv cov tswv yim account qeb - thiab rau cov laj thawj zoo. 

Nws tsis yooj yim rau 80% ntawm cov nyiaj tau los muab los ntawm no cov qib siab ntawm cov nyiaj. Raws li txoj cai, kev paub tshaj plaws kev muag khoom yog raug xaiv tsa nrog kev tswj hwm thiab loj hlob ntawm cov kev sib raug zoo. 

Thaum lub sijhawm dhau los, dhau los ntawm cov khoom lag luam proliferation lossis kev sib koom ua ke thiab kev yuav, cov tuam txhab tau loj hlob mus rau cov khoom lag luam uas ib txwm hais kom cov muag khoom rov qab los npog cov nyiaj ntau dua thaum lees paub tias, los ntawm kev ua li ntawd, qhov tseem ceeb ntawm cov neeg siv khoom tsis tau txais kev mob siab xav tau tswj thiab cog cov hnab nyiaj sib koom. Txawm li cas los xij, nyob rau hauv lub ntsej muag ntawm TUAJ-19 cuam tshuam, nws begs cov lus nug: koj tau nyiaj ntau npaum li cas uas ploj lawm hauv tus Tsov tus tw ntev? 

Tshawb nrhiav ntawm peb daim ntawv qhia thoob ntiaj teb Qhia tias tag nrho cov sijhawm los pab txhawb kev muag khoom tau khaws cia thiab loj hlob tus account hauv koj uas twb muaj lawm neeg lub hauv paus tseem ceeb. Hais txog ntawm ob tus neeg siv khoom churn thiab hla-muag, cov tuam txhab B2B tsis ntes nyob txhua qhov chaw ntawm 7% txog 30% ntawm cov nyiaj khwv tau los. 

Rub tawm Daim Ntawv Qhia Xov Xwm Ntiaj Teb

Lub Neej Yav Tom Ntej ntawm B2B Muag: Kev Muag Khoom Sab Hauv thiab Sab Nraud Muag 

Raws li tau sau tseg los ntawm McKinsey cov lus tshaj tawm, cov chaw muag khoom sab nraud lossis sab nraud yog cov haujlwm ntau dua li lawv cov muag khoom sab hauv. Lub sijhawm txuag kev taug kev thiab mus ncig xyuas lawv cov nyiaj siab tshaj tawm txog qhov tshiab, rov ua lub sijhawm rau cov pab pawg muag khoom siab: Hloov lawv cov hnab looj ntsej muag muag muag mus rau tus Tsov tus tw ntev ntawm cov neeg siv nyiaj thiab ua kom lawv muaj peev xwm kho txhua tus neeg siv khoom zoo li tus tswv cuab nyiaj.

Qhov ko tw ntev ntawm cov neeg siv nyiaj, qee zaum hu ua tsev nyiaj hauv kev faib khoom, feem ntau tau txais kev pabcuam thaum mus xyuas ib ceg lossis hu xov tooj thaum lawv xav tau qee yam. Siv cov kev cai tshiab tau ntawm pab pawg muag khoom sab nraud los ntawm kev muab lawv txoj kev loj hlob thiab rov qab los coj nrog cov neeg siv khoom no. Cov lag luam muag muag twv tau yooj yim xa tawm cov kev pom no ntawm kev ntsuas, suav rau tag nrho cov neeg siv khoom thiab cov khoom lag luam. 

Kev twv xyuas kev muag khoom muag tsim cov txheej txheem kev loj hlob nrog cov ntaub ntawv qib siab tshawb fawb los tsim qhov zoo tshaj plaws kev xaiv cov qauv siv raws li lub tuam txhab cov neeg siv khoom zoo tshaj plaws, xav txog kev siv tus qauv, kev siv nyiaj tag nrho, thiab qhov dav ntawm cov khoom yuav. Siv cov pawg ua ke thiab sib koom nrog kev txheeb ze, nws phim txhua tus neeg yuav khoom siv qhov ze tshaj plaws kev thauj khoom profile los coj cov reps ncaj qha rau cov khoom uas cov neeg muas zaub tsis tau yuav khoom tam sim no… tab sis yuav tsum yog. 

Nws tseem tsis lees paub txog kev ua rov qab los ntawm kev txheeb xyuas "cov kev pheej hmoo" cov neeg yuav khoom uas qhia ntxov ntawm kev tiv thaiv ntawm ib lossis ntau cov khoom lag luam uas siv kev ua tiav, patented algorithm los ua haujlwm rau qee thaj chaw uas cov nyiaj tau nqis los yog tau ploj tas. Sib piv nrog kev tshaj xov xwm ntawm kev tshaj lij kev lag luam, txoj hauv kev no tshem tawm suab nrov los ntawm kev txheeb xyuas cov qauv kev yuav, lub caij nyoog, kev yuav khoom ib zaug, lossis kev hloov pauv tsis coj tus cwj pwm, kom tsis suav qhov cuav ntawm qhov rov qab pom.

Kev twv muag muag kev kwv yees tau dav dav hauv kev siv hauv B2B tuam txhab nrog cov xaj xaj thiab hloov khoom siv ntxiv, xws li kev xa khoom noj tuajCov. Yog tias koj muaj kev twv muag cov khoom lag luam nyob rau hauv qhov chaw niaj hnub no, ua ntej qhov kev nkag siab no thoob plaws tus Tsov tus tw ntev ntawm kev sau nyiaj rau cov lag luam sab nraud yog yooj yim ua. Yog tias koj tseem tsis tau muaj kev twv muag kev twv muag hauv chaw, pib kom ncaj thiab tuaj yeem nyob hauv koj txoj kev lag luam tsis pub dhau plaub lub lis piam. 

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.