Email Marketing & Automation

Puas yog koj cov emails ua rau hauv Inbox?

Tej zaum koj yuav tsis paub qhov no, tab sis ib qho email uas xa mus rau lub inbox lossis cov ntawv tais ceev tseg yog technically Xa. Yog li ntawd, xyuam xim rau txoj kev xa khoom tau tus nqi tsis tau txhais hais tias koj tus email tau ua rau hauv inbox! Ib qho email yog ib qho cuab yeej loj heev - feem ntau ua rau cov khoom xa rov qab siab tshaj li lwm qhov nruab nrab hauv online ... tab sis kev nqis peev hauv email cov cuab yeej thiab cov tswv yim rau kev siv cov tswv yim lag luam email yuav tsis muab ib qho rov qab yog tias koj cov emails tsis pom tseeb. rau koj subscriber.

Peb nyuam qhuav pab ib lub khw muag khoom hauv tebchaws uas hais tias Yahoo! cov neeg siv khoom tsis pom lawv cov email chaw ua haujlwm. Cov emails raug xa mus, tab sis Yahoo! tau routing lawv ncaj qha mus rau junk folder. Lub tuam txhab tau tam sim no migrated rau Microsoft 365 tab sis lawv pab pawg IT ua tsis tiav los hloov kho lawv cov ntaub ntawv DNS kom lees paub qhov tseeb ISP. Peb tuaj yeem ntxiv cov ntaub ntawv tsim nyog, txheeb xyuas lawv cov email headers, thiab tam sim no lawv tau nkag mus rau hauv inbox. Ib qho yooj yim kho uas yuav cawm tau lawv ntau ntawm kev ntxhov siab.

Email chaw muab kev pab (ESPs) thiab ISPs tsis muab ib qho kev qhia txog seb koj tus email puas tau xa mus rau lub inbox lossis cov ntawv tsis raug. Lawv feem ntau tsuas yog ntsuas tus nqi qhib (uas feem ntau tsis raug) thiab nyem-los ntawm tus nqi (CTRs) ntawm kev lag luam ntsig txog kev xa email ntau. Txhawm rau ntsuas koj qhov chaw inbox kom raug, koj yuav tsum xa ib qho inbox chaw muab kev pab. Lawv yuav muab cov npe ntawm cov emails uas nthuav dav ISPs sib txawv thiab tom qab ntawd lawv yuav qhia rov qab rau koj ntawm qhov chaw koj email mob.

Tej yam uas cuam tshuam rau email xa tuaj thiab Inbox Placement

  • Email Authentication - Email authentication suav nrog technologies (SPF, DKIM, DMARC, BIMI) uas ISPs siv los lees paub lub npe uas koj xa tuaj yog tso cai xa los ntawm IP Chaw nyob koj xa tuaj. Yog tias koj tsis tau teeb tsa email authentication, ISPs yuav xav tias koj email yog phishing email, thiab lawv yuav xa mus rau SPAM nplaub tshev.
  • Tsis muaj Sender Reputation - Txhua tus email raug xa los ntawm IP chaw nyob. Ib txhia yog neeg servers; Feem ntau cov emails yog los ntawm ESPs. Txawm li cas los xij, email yog los ntawm ib lub server tshwj xeeb. ISPs saib xyuas cov chaw nyob IP no, tus neeg xa khoom, thiab khw muag khoom txawm tias cov emails tau txais los yog tsim cov haujlwm lossis raug tshaj tawm raws li SPAM. Thaum koj xub pib xa, nws xav tias koj yog spammer. Yog li yog tias koj xa mus rau qhov chaw nyob IP tshiab (lossis tau tsiv mus rau lwm qhov ESP) tsis muaj lub koob npe nrov, koj yuav tsum sov tus IP chaw nyob los tsim lub koob npe nrov ntawd.
  • Kev Lag Luam Blacklists - Feem ntau ISPs thiab ntau lub tuam txhab sau npe rau kev lag luam blacklists. Spamhaus yog lub npe hu ua blacklist service. Cov koom haum xws li Spamhaus saib xyuas qhov ntim ntawm cov kev tsis txaus siab uas lub lag luam tau txais, thiab qhov pib muaj tsawg tsawg. Yog tias koj lub tuam txhab pom nws tus kheej nyob rau hauv daim ntawv teev npe dub (DNSBL), txhua ISP tuaj yeem thaiv txhua tus email los ntawm koj qhov chaw xa thiab IP chaw nyob.

Tshawb xyuas seb koj tus IP puas yog blacklisted

  • ISP Blacklists - Cov ISPs loj kuj tseem tuav cov npe dub. Koj tuaj yeem ua ob peb yam los xyuas kom meej cov khoom xa tuaj siab, suav nrog kev tau txais koj lub tuam txhab npe dawb nrog lawv. Yog tias koj xa email los ntawm koj tus kheej qhov system, twv koj cov pab pawg IT los tso rau tsim nyog ceev faj nyob hauv qhov chaw.
  • Nyuaj Bounces - Yog tias qhov chaw nyob email tsis siv tau lawm, tus kws kho mob feem ntau yuav tsis lees txais email nrog tus lej tshwj xeeb. Yog tias koj lub kaw lus tsis ua dab tsi nrog cov ntaub ntawv ntawd thiab koj txuas ntxiv xa mus rau qhov chaw nyob, koj yuav ntsib teeb meem. Rov xa cov lus mus rau qhov chaw nyob email tsis zoo yog txoj hauv kev yooj yim kom tau txais sab phem ntawm ISP. Lawv yuav pib dumping tag nrho koj cov emails rau hauv SPAM folder. Peb feem ntau ntxuav lawv cov email chaw nyob thiab tshem tawm ib qho kev paub nyuaj bounces rau cov neeg xa ntawv loj kom tsis txhob muaj lub npe tsis zoo ntawm tus xa ntawv. Yog koj yog ib tug
    B2B tus neeg xa khoom, koj yuav tsum ntxuav koj daim ntawv teev npe tsis tu ncua vim tias cov lag luam muaj kev lag luam tseem ceeb txhua xyoo.
  • Mos Kwv Txhiaj - Qee zaum inboxes puv thiab tus tswv tsev lossis tus kws kho mob tsis lees txais email. Lawv xa ib tug bounce lus rov qab. Qhov no hu ua soft bounce. Yog tias koj lub kaw lus tsis muaj txoj hauv kev los tuav qhov muag muag, koj yuav tsis xa lwm tus email thaum tus neeg siv thaum kawg ntxuav lawv cov inbox. Qhov no yog hu ua bounce tswj, thiab nws yog ib tug complex methodology. Cov chaw muab kev pabcuam email yuav sim rov xa email ntau zaus yog tias tsim nyog los ua kom cov nqi xa tawm ntau tshaj plaws.
  • Cov ntsiab lus - Email kab lus thiab cov ntsiab lus yuav muaj qee cov lus uas ua rau SPAM lim. Unbeknownst rau koj, koj email yog xa ncaj qha mus rau junk folder, thiab koj tus neeg txais yuav tsis nyeem nws. Feem ntau cov chaw muab kev pabcuam email (thiab qee cov cuab yeej sab nraud) muaj cov ntsiab lus tsom xam cov lim dej. Nws yog ib lub tswv yim zoo rau kev lees paub koj cov lus los txhim kho txoj hauv kev ua rau hauv inbox.

Tsis tas yuav ua txhaum lub txhab nyiaj ntawm cov cuab yeej no, ib yam nkaus. Thaum sau npe nrog ESP yuav raug nqi ntau txhiab daus las, koj tuaj yeem xaiv rau qee qhov kev pabcuam email los saib xyuas koj qhov kev xa tawm thiab kev tso npe nkag.

Yog tias koj muaj teeb meem, hu rau DK New Media. Peb tuaj yeem txheeb xyuas koj cov ntaub ntawv pov thawj email yog qhov tseeb, tshawb xyuas blacklists, thiab txawm ntsuas koj qhov chaw tso npe nkag.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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